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1714449

情趣內衣市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、材質、配銷通路、地區及競爭狀況，2020-2030 年）

Erotic Lingerie Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Material, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球情趣內衣市場價值為 224.5 億美元，預計到 2030 年將達到 317.8 億美元，預測期內複合年成長率為 6.83%。受消費者對貼身內衣態度的不斷變化、對感官時尚的接受度不斷提高以及新興經濟體可支配收入的不斷增加的推動，市場正在穩步成長。隨著對個人表達和身體積極性的開放程度不斷提高，消費者開始接受既能體現自信又能體現個性的內衣。電子商務平台的快速擴張也使得人們能夠謹慎、方便地購買各種各樣的情趣內衣，從而促進了更多的探索和實驗。布料和設計技術的進步，加上對包容性和個人化的強調，正在重塑產品供應。社群媒體和名人代言持續影響時尚潮流，有助於提高品牌知名度。因此，情趣內衣市場正在演變成一個主流的、以生活方式為導向的市場，全球需求強勁。

市場概覽
預測期 2026-2030
2024年市場規模 224.5億美元
2030年市場規模 317.8億美元
2025-2030 年複合年成長率 6.83%
成長最快的領域 非門市式
最大的市場 北美洲

關鍵市場促進因素

可支配所得增加

主要市場挑戰

原物料價格波動

主要市場趨勢

環保材料需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球情趣內衣市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（胸罩、內褲、緊身衣、其他）
    • 依材質（棉、聚酯纖維、尼龍、其他）
    • 按配銷通路（基於商店、非基於商店）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美情趣內衣市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲情趣內衣市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區情趣內衣市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東與非洲情趣內衣市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲情趣內衣市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Victoria's Secret & Co
    • Lise Charmel
    • Triumph Intertrade AG
    • Reliance Retail Limited
    • Chantelle SA
    • La Lingerie
    • Bluebella Ltd
    • Playboy Enterprises, Inc.
    • La Senza Canada, Inc
    • Fleur du Mal, LLC

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28463

The Global Erotic Lingerie Market was valued at USD 22.45 billion in 2024 and is projected to reach USD 31.78 billion by 2030, growing at a CAGR of 6.83% during the forecast period. The market is witnessing steady growth driven by evolving consumer attitudes toward intimate apparel, increased acceptance of sensual fashion, and rising disposable incomes across emerging economies. With greater openness around personal expression and body positivity, consumers are embracing lingerie that reflects both confidence and individuality. The rapid expansion of e-commerce platforms has also enabled discreet and convenient access to a wide array of erotic lingerie, fostering greater exploration and experimentation. Technological advancements in fabric and design, coupled with an emphasis on inclusivity and personalization, are reshaping product offerings. Social media and celebrity endorsements continue to influence fashion trends, contributing to increased brand visibility. As a result, the erotic lingerie market is evolving into a mainstream, lifestyle-oriented segment with strong global demand.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 22.45 Billion
Market Size 2030USD 31.78 Billion
CAGR 2025-20306.83%
Fastest Growing SegmentNon-Store Based
Largest MarketNorth America

Key Market Drivers

Rising Disposable Income

Rising disposable income is a major factor accelerating the growth of the global erotic lingerie market. According to recent data, India's per capita disposable income increased from US$ 2.11 thousand in 2019 to US$ 2.54 thousand in 2023, highlighting the upward economic trend in emerging markets. As consumers enjoy greater financial independence and purchasing power, they are increasingly inclined to invest in premium and luxury products, including intimate wear. Erotic lingerie, once confined to niche markets, is now gaining widespread popularity as individuals seek high-quality, stylish pieces that promote personal empowerment and comfort. This shift is particularly evident among urban professionals and younger demographics who view lingerie as an extension of self-care and fashion identity. Dual-income households and urbanization further drive this behavior, while brands cater to the demand with exclusive collections and bespoke designs. The combined impact of financial growth and lifestyle evolution is significantly influencing consumer preferences and boosting market expansion.

Key Market Challenges

Fluctuating Prices of Raw Material

The global erotic lingerie market faces a persistent challenge due to fluctuating raw material costs. Materials such as lace, silk, satin, and elastic fibers are prone to volatility caused by factors including supply chain disruptions, shifting trade policies, and variations in production costs. These fluctuations can increase manufacturing expenses, placing pressure on profit margins for both producers and retailers. Smaller and emerging brands are particularly vulnerable, often lacking the scale to manage abrupt cost increases or renegotiate sourcing contracts. Inconsistent pricing also complicates inventory planning and may lead to delays in product launches or availability. To maintain product quality while controlling expenses, companies are exploring sustainable alternatives and more efficient procurement strategies. However, managing material cost volatility remains critical to ensuring stable pricing, consistent supply, and continued customer satisfaction in this competitive market.

Key Market Trends

Rising Demand for Eco-Friendly Materials

Sustainability has emerged as a key trend in the global erotic lingerie market, driven by increasing consumer preference for environmentally responsible products. Brands are integrating eco-conscious materials such as organic cotton, bamboo fiber, TENCEL, and recycled synthetics into their collections to reduce environmental impact while maintaining quality and comfort. Consumers are also placing greater value on transparency, ethical sourcing, and minimal packaging. In response, manufacturers are adopting clean production methods, traceable supply chains, and biodegradable packaging solutions. This trend aligns with the broader fashion industry's shift toward responsible consumption, as buyers prioritize ethical and sustainable choices. As awareness around environmental and social issues continues to grow, eco-friendly lingerie is evolving from a niche offering to a mainstream demand. Companies that lead in sustainability are increasingly gaining competitive advantage and long-term brand loyalty among modern, conscious consumers.

Key Market Players

  • Victoria's Secret & Co
  • Lise Charmel
  • Triumph Intertrade AG
  • Reliance Retail Limited
  • Chantelle SA
  • La Lingerie
  • Bluebella Ltd
  • Playboy Enterprises, Inc.
  • La Senza Canada, Inc
  • Fleur du Mal, LLC

Report Scope:

In this report, the Global Erotic Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Erotic Lingerie Market, By Product Type:

  • Bras
  • Briefs
  • Bodysuits
  • Others

Erotic Lingerie Market, By Material:

  • Cotton
  • Polyester
  • Nylon
  • Others

Erotic Lingerie Market, By Distribution Channel:

  • Store-Based
  • Non-Store Based

Erotic Lingerie Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Erotic Lingerie Market.

Available Customizations:

Global Erotic Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Erotic Lingerie Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Bras, Briefs, Bodysuits, Others)
    • 5.2.2. By Material (Cotton, Polyester, Nylon, Others)
    • 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Erotic Lingerie Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Material
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Erotic Lingerie Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Material
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Erotic Lingerie Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Material
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Erotic Lingerie Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Material
        • 6.3.3.2.3. By Distribution Channel

7. Europe Erotic Lingerie Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Material
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Erotic Lingerie Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Material
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Erotic Lingerie Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Material
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Erotic Lingerie Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Material
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Erotic Lingerie Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Material
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Erotic Lingerie Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Material
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Erotic Lingerie Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Material
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Erotic Lingerie Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Material
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Erotic Lingerie Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Material
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Erotic Lingerie Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Material
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Australia Erotic Lingerie Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Material
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Erotic Lingerie Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Material
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Erotic Lingerie Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Erotic Lingerie Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Material
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Erotic Lingerie Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Material
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Erotic Lingerie Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Material
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Erotic Lingerie Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Material
        • 9.3.4.2.3. By Distribution Channel

10. South America Erotic Lingerie Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Material
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Erotic Lingerie Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Material
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Erotic Lingerie Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Material
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Erotic Lingerie Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Material
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Victoria's Secret & Co
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Lise Charmel
    • 14.1.3. Triumph Intertrade AG
    • 14.1.4. Reliance Retail Limited
    • 14.1.5. Chantelle SA
    • 14.1.6. La Lingerie
    • 14.1.7. Bluebella Ltd
    • 14.1.8. Playboy Enterprises, Inc.
    • 14.1.9. La Senza Canada, Inc
    • 14.1.10. Fleur du Mal, LLC

15. Strategic Recommendations

16. About Us & Disclaimer