![]() |
市場調查報告書
商品編碼
1736488
全球新鮮水果和蔬菜市場按產品類型、分銷管道、種植方式、最終用戶、區域範圍和預測Global Fresh Fruits and Vegetables Market by Product Type, By Distribution Channel, By Farming Method, By End-User, By Geographic Scope and Forecast |
2024 年全球新鮮水果和蔬菜市場價值為 2,360.6 億美元,預計到 2032 年將達到 15,808.4 億美元,在 2026-2032 年預測期內的複合年成長率為 5.14%。
新鮮水果和蔬菜生吃或經過少量加工後食用,保留了其天然的營養和風味,是健康飲食的重要組成部分。
這些產品是均衡飲食的重要組成部分,提供必需的營養素、維生素、礦物質和膳食纖維,以支持整體健康、福祉和預防慢性疾病。
新鮮水果和蔬菜市場的未來在於整合先進的農業技術、永續的實踐和創新的供應鏈解決方案,以滿足全球對全年新鮮、營養水果和蔬菜日益成長的需求。
影響新鮮水果和蔬菜市場的關鍵市場動態是:
關鍵市場促進因素
增強健康意識:人們越來越意識到食用新鮮水果和蔬菜對健康有益,這推動了需求。
都市化和不斷變化的生活方式:快速的都市化和忙碌的生活方式推動了都市區對方便、即食的生鮮食品的需求,滿足了消費者對快速、健康膳食的需求。
農業技術的進步:垂直農業和水耕等創新正在提高農業生產力,改善全年新鮮農產品的供應,有助於實現更永續和高效的糧食供應。
政府措施:政府主導的促銷宣傳活動和補貼鼓勵水果和蔬菜的消費,透過提高消費者意識並使消費者更容易獲得農產品,對市場成長產生了積極影響。
主要問題
供應鏈的複雜性:生鮮食品的保存期限短,加上確保遠距高效分銷的挑戰,給市場相關人員帶來了重大的物流障礙。
氣候變遷的影響:氣候變遷導致的不可預測的天氣模式和極端天氣事件威脅作物的產量和質量,導致市場波動和可靠滿足需求的挑戰。
主要趨勢
有機和本地種植的農產品:消費者對有機和本地種植的水果和蔬菜的需求不斷增加,再形成市場供應,縮短供應鏈並支持永續的農業實踐。
永續包裝解決方案:人們越來越重視生鮮食品的環保包裝,減少塑膠廢棄物並吸引環保意識的消費者。
直接面對消費者的模式:訂閱配送服務和農夫市集平台的日益普及正在顛覆傳統的分銷模式,讓消費者能夠直接從生產者那裡方便地機會新鮮的水果和蔬菜。
以下是新鮮水果和蔬菜市場的詳細區域分析:
亞太地區。
據 Verified Market Research 稱,亞太地區預計將主導全球新鮮水果和蔬菜市場。
該地區人口眾多,可支配收入不斷增加,消費者的健康意識日益增強。
中國和印度等主要水果和蔬菜生產國的存在為該地區的市場主導地位做出了重大貢獻。
該地區各國快速的都市化和有組織零售業的擴張正在支持市場的成長。
政府提倡健康飲食和支持當地農民的舉措正在幫助推動該地區的市場擴張。
北美洲
根據 Verified Market Research 的調查,北美是全球新鮮水果和蔬菜市場成長最快的地區。
受消費者健康意識和「從農場到餐桌」趨勢的推動,該地區對有機農產品和本地種植農產品的需求激增。
農業方法和供應鏈管理的技術進步正在提高產品品質和可用性,並支持市場快速成長。
植物性飲食的普及和超級食品的日益普及促進了市場的快速擴張。
線上雜貨平台和基於訂閱的農產品配送服務的興起正在加速該地區的市場成長。
全球新鮮水果和蔬菜市場根據產品類型、分銷管道、種植方式、最終用途和地區進行細分。
全球新鮮水果和蔬菜市場(按產品類型)
水果
蔬菜
根據產品類型,市場細分為水果和蔬菜。蔬菜因其品種繁多、在日常飲食中扮演重要角色以及在烹飪中的多種用途而成為最主要的產品類型。人們越來越意識到食用蔬菜的健康益處,加上植物性飲食的興起,這些都大大促進了蔬菜在市場上的主導地位。
全球新鮮水果和蔬菜市場按分銷管道分類
超級市場/大賣場
網路零售
本地市場
其他
根據分銷管道,市場細分為超級市場/大賣場、線上零售、本地市場和其他。超級市場/大賣場是最主要的分銷管道,因為它們提供一站式購物便利、產品種類豐富,並且憑藉先進的倉儲設施能夠始終如一地保持產品的品質和新鮮度。都市化的加速以及消費者對有序零售體驗的偏好轉變,進一步鞏固了超級市場/大賣場在新鮮果蔬市場的主導地位。
按栽培方法分類的世界新鮮水果和蔬菜市場
傳統的
有機栽培
根據耕作方式,市場可分為傳統耕作和有機耕作。傳統耕作因其更高的產量潛力、更低的生產成本以及全球市場更廣泛的供應而成為最主要的耕作方式。傳統種植農產品的完善基礎設施和供應鏈,加上滿足大規模需求的能力,大大促進了有機耕作在這一領域的主導地位。
世界新鮮水果和蔬菜市場按最終用途分類
直接消費
食品加工
根據最終用途,市場可細分為直接消費和食品加工。直接消費是最主要的細分市場,這得益於消費者健康意識的不斷提升以及將新鮮水果和蔬菜納入日常飲食的日益流行。人們對食用新鮮水果和蔬菜的營養價值的認知日益加深,加之其便捷性,支撐了直接消費細分市場在該市場的主導地位。
全球新鮮水果和蔬菜市場(按地區)
北美洲
歐洲
亞太地區
拉丁美洲
中東和非洲
依地區分類,市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。亞太地區是規模最大、成長最快的地區之一,這得益於其龐大的人口、不斷成長的可支配收入以及日益增強的健康意識。該地區氣候條件多樣,適宜種植種類繁多的農產品,加之低溫運輸基礎設施和零售網路的不斷完善,這些因素對該地區市場佔據主導地位並持續快速成長做出了重要貢獻。
全球新鮮水果和蔬菜市場研究報告重點關注全球市場,提供了寶貴的見解。新鮮水果和蔬菜市場的主要企業包括都樂食品公司 (Dole Food Company, Inc.)、Fresh Del Monte Produce Inc.、奇基塔國際品牌 (Chiquita Brands International)、Total Produce plc、Greenyard NV、新奇士種植者公司 (Sunkist Growers, Inc.)、Fyffffes plc, Inc.
我們的市場分析還包含一個關於這些主要企業的專門章節,我們的分析師將在其中提供所有主要企業財務報表的深入分析,以及產品基準評效和 SWOT 分析。競爭格局部分還包括上述全球參與企業的關鍵發展策略、市場佔有率和市場排名分析。
近期市場趨勢
2024 年 2 月,都樂食品公司為其包裝設施推出了基於人工智慧的品管系統,以提高其水果分級和分類過程的一致性和效率。
2024 年 4 月,Fresh Del Monte Produce Inc. 宣布與主要企業建立策略合作夥伴關係,開發一個可全年生產精選蔬菜的城市室內農場。
The Global Fresh Fruits and Vegetables Market was valued at 236.06 USD Billion in 2024 and is projected to reach 1580.84 USD Billion by 2032 growing at a CAGR of 5.14% from 2026 to 2032.
Fresh fruits and vegetables are consumed raw or with minimal processing, maintaining their original nutritional content and flavor, making them a valuable part of a healthy diet.
These products are crucial for a balanced diet, offering essential nutrients, vitamins, minerals and fiber that support overall health, well-being and the prevention of chronic diseases.
The future scope of the fresh fruits and vegetables market lies in the integration of advanced farming technologies, sustainable practices and innovative supply chain solutions to meet growing global demand for fresh, nutritious produce year-round.
The key market dynamics that are shaping the fresh fruits and vegetables market include:
Key Market Drivers:
Growing Health Consciousness: Increasing awareness of the health benefits associated with consuming fresh fruits and vegetables is driving demand, as more people across various demographics prioritize nutrition and healthier lifestyles.
Urbanization and Changing Lifestyles: Rapid urbanization and busier lifestyles are boosting the demand for convenient, ready-to-eat fresh produce options in urban areas, catering to consumers seeking quick, healthy meal solutions.
Technological Advancements in Agriculture: Innovations like vertical farming and hydroponics are improving agricultural productivity and ensuring year-round availability of fresh produce, contributing to a more sustainable and efficient food supply.
Government Initiatives: Government-led promotional campaigns and subsidies encouraging fruit and vegetable consumption are positively influencing market growth by increasing awareness and making produce more accessible to consumers.
Key Challenges:
Supply Chain Complexity: The short shelf life of fresh produce, combined with the challenges of ensuring efficient distribution over long distances, creates significant logistical hurdles for market players.
Climate Change Impact: Unpredictable weather patterns and extreme climate events, driven by climate change, threaten crop yields and quality, leading to market instability and challenges in meeting demand consistently.
Key Trends:
Organic and Locally Sourced Produce: Rising consumer demand for organic and locally grown fruits and vegetables is reshaping market offerings, encouraging shorter supply chains and supporting sustainable agricultural practices.
Sustainable Packaging Solutions: Increasing emphasis on eco-friendly packaging for fresh produce is reducing plastic waste and attracting environmentally conscious consumers, driving innovation in sustainable packaging materials and solutions.
Direct-to-Consumer Models: The growing popularity of subscription-based delivery services and farmers' market platforms is transforming traditional distribution models, offering consumers convenient access to fresh fruits and vegetables directly from producers.
Here is a more detailed regional analysis of the fresh fruits and vegetables market:
Asia-Pacific:
According to Verified Market Research, Asia-Pacific is expected to dominate the Global fresh fruits and vegetables market.
The region benefits from its large population base, increasing disposable incomes and growing health consciousness among consumers.
Presence of major fruit and vegetable producing countries like China and India contributes significantly to the region's market dominance.
Rapid urbanization and the expansion of organized retail in countries across the region support market growth.
Government initiatives promoting healthy eating habits and supporting local farmers fuel market expansion in the region.
North America:
According to Verified Market Research, North America is the fastest growing region in Global fresh fruits and vegetables market.
The region is experiencing a surge in demand for organic and locally sourced produce, driven by health-conscious consumers and farm-to-table trends.
Technological advancements in farming practices and supply chain management are enhancing product quality and availability, supporting rapid market growth.
Increasing adoption of plant-based diets and the growing popularity of superfoods contribute to the swift expansion of the market.
The rise of online grocery platforms and subscription-based produce delivery services is accelerating market growth in the region.
The Global Fresh Fruits and Vegetables Market is segmented on the basis of Product Type, Distribution Channel, Farming Method, End-Use and Geography.
Global Fresh Fruits and Vegetables Market, by Product Type
Fruits
Vegetables
Based on Product Type, the market is segmented into Fruits and Vegetables. Vegetables are the most dominating product type segment, driven by their diverse variety, essential role in daily diets and versatility in culinary applications. The increasing awareness of the health benefits associated with vegetable consumption, coupled with the growing trend of plant-based diets, contributes significantly to the dominance of the vegetable segment in the market.
Global Fresh Fruits and Vegetables Market, by Distribution Channel
Supermarkets/Hypermarkets
Online Retail
Local Markets
Others
Based on Distribution Channel, the market is categorized into Supermarkets/Hypermarkets, Online Retail, Local Markets and Others. Supermarkets/Hypermarkets is the most dominating distribution channel, driven by the convenience of one-stop shopping, wide product variety and the ability to maintain consistent quality and freshness through advanced storage facilities. The increasing urbanization and changing consumer preferences for organized retail experiences support the dominance of supermarkets/hypermarkets in the fresh fruits and vegetables market.
Global Fresh Fruits and Vegetables Market, by Farming Method
Conventional
Organic
Based on Farming Method, the market is segmented into Conventional and Organic. Conventional is the most dominating farming method, driven by its higher yield capacity, lower production costs and wider availability across global markets. The established infrastructure and supply chains for conventionally grown produce, coupled with its ability to meet large-scale demand, contribute significantly to the dominance of this segment.
Global Fresh Fruits and Vegetables Market, by End-use
Direct Consumption
Food Processing
Based on End-Use, the market is segmented into Direct Consumption and Food Processing. Direct Consumption is the most dominating segment, driven by the increasing health consciousness among consumers and the growing trend of incorporating fresh produce into daily diets. The rising awareness of the nutritional benefits of consuming fruits and vegetables in their fresh form, along with the convenience factor, supports the dominance of the direct consumption segment in this market.
Global Fresh Fruits and Vegetables Market, by Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Based on Geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. Asia-Pacific is both the largest and one of the fastest-growing regions, driven by its vast population, increasing disposable incomes and growing health awareness. The region's diverse climatic conditions supporting a wide variety of produce, coupled with improving cold chain infrastructure and retail networks, contributes significantly to its market dominance and continued rapid growth.
The Global Fresh Fruits and Vegetables Market study report will provide valuable insight with an emphasis on the global market. The major players in the Fresh Fruits and Vegetables Market include Dole Food Company, Inc., Fresh Del Monte Produce Inc., Chiquita Brands International, Total Produce plc, Greenyard NV, Sunkist Growers, Inc., Fyffes plc, Naturipe Farms, LLC, The Wonderful Company LLC and Driscoll's, Inc.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.
Fresh Fruits and Vegetables Market Recent Developments
In February 2024, Dole Food Company, Inc. launched an AI-powered quality control system for its packing facilities, enhancing the consistency and efficiency of fruit grading and sorting processes.
In April 2024, Fresh Del Monte Produce Inc. announced a strategic partnership with a leading vertical farming company to develop urban indoor farms for year-round production of select vegetables, aiming to reduce transportation costs and improve freshness for urban consumers.