新鮮水果市場規模、佔有率及成長分析（按產品、分銷通路、新鮮度、性質和包裝類型）－2025-2032 年產業預測

預計到 2023 年全球新鮮水果市場規模將達到 5,943.2 億美元，從 2024 年的 6,169 億美元成長到 2032 年的 8,313.7 億美元，預測期內（2025-2032 年）的複合年成長率為 3.8%。

隨著新興經濟體和已開發經濟體的健康意識不斷增強以及對水果益處的了解不斷增加，新鮮水果和飲料市場正在經歷顯著成長。人口成長、都市化和可支配收入增加等因素正在推動需求。根據國際食品資訊委員會的一項調查，越來越多的消費者選擇外出用餐，促進了更多生鮮食品的消費。已開發地區對簡便食品的追求也促進了這一成長。調氣包裝和食用塗層等包裝創新將提高產品的新鮮度和保存期限。然而，嚴格的政府監管和新鮮水果的高成本仍然是阻礙未來市場擴張的挑戰。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

新鮮水果市場規模（按產品分類）

• 市場概覽
• 蘋果和梨
• 香蕉
• 漿果和葡萄
• 柑橘
• 西瓜和甜瓜
• 芒果和番石榴
• 鳳梨
• 其他

新鮮水果市場規模（按分銷管道）

• 市場概覽
• 離線
• 線上

新鮮水果市場規模（以新鮮度）

• 市場概覽
• 新鮮的
• 半新鮮
• 《冷凍》
• 烘乾

新鮮水果市場規模（按類型）

• 市場概覽
• 有機的
• 傳統的

按包裝類型分類的新鮮水果市場規模

• 市場概覽
• 單獨販售
• 按袋出售
• 容器
• 泡殼

新鮮水果市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Dole plc（Ireland）
• Calavo Growers（United States）
• Wilmar International（Singapore）
• Del Monte Foods（United States）
• Fresh Del Monte Produce Inc.（Cayman Islands）
• Total Produce plc（Ireland）
• Chiquita Brands International（United States）
• Sunkist Growers, Inc.（United States）
• T&G Global Limited（New Zealand）
• San Miguel Corporation（Philippines）
• Sumitomo Corporation（Japan）
• Mission Produce（United States）
• Westfalia Fruit（South Africa）
• Camposol Holding（Peru）
• Hortifrut（Chile）
• Costa Group Holdings（Australia）
• Orchard Supply Hardware（United States）
• The Wonderful Company（United States）
• Blue Skies Holdings（United Kingdom）

結論和建議

Global Fresh Fruits Market size was valued at USD 594.32 billion in 2023 and is poised to grow from USD 616.9 billion in 2024 to USD 831.37 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The market for fresh fruits and beverages is experiencing significant growth driven by heightened health awareness and increased knowledge of the benefits of fruits in both emerging and developed nations. Factors such as population growth, urbanization, and rising disposable incomes are fueling demand. The International Food Information Council's survey indicates more consumers are concerned about eating out, further promoting fresh food consumption. The trend towards convenience foods in developed regions also contributes to this growth. Innovations in packaging, such as modified atmosphere packaging and edible coatings, are set to enhance the freshness and shelf life of products. However, stringent government regulations and high costs associated with fresh fruit remain challenges that could hinder market expansion in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits Market Segments Analysis

Global Fresh Fruits Market is segmented by Product, Distribution Channel, Freshness, Nature, Packaging Type and region. Based on Product, the market is segmented into Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon and Melon, Mangoes and Guava, Pineapples and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Freshness, the market is segmented into Fresh, Semi-Fresh, Frozen and Dried. Based on Nature, the market is segmented into Organic and Conventional. Based on Packaging Type, the market is segmented into Loose, Bags, Containers and Clamshells. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits Market

The Global Fresh Fruits market is experiencing growth driven by heightened consumer awareness regarding the health advantages associated with fresh fruit consumption. As individuals become more informed about the nutritional value of these fruits, they are incorporating them more frequently into their diets. Fresh fruits are rich in essential vitamins, minerals, fiber, and other beneficial nutrients, contributing to improved health and well-being. Moreover, their consumption is linked to a reduced risk of chronic diseases, including cancer, diabetes, and heart disease, further propelling demand in the market as people prioritize healthier lifestyle choices.

Restraints in the Global Fresh Fruits Market

The Global Fresh Fruits market faces a significant restraint due to the highly seasonal nature of fresh fruit availability. Many fruits are only in season during specific times of the year, resulting in potential supply shortages and unpredictable price fluctuations. These factors complicate purchasing decisions for both retailers and consumers, as they struggle to navigate the inconsistencies in availability. Consequently, this seasonality can hinder the market's overall stability and predictability, making it challenging for businesses to manage inventory and for customers to plan their purchases effectively throughout the year.

Market Trends of the Global Fresh Fruits Market

The global fresh fruits market is witnessing a significant upward trend, primarily propelled by the increasing consumer inclination towards healthy and natural food options. As health consciousness intensifies, fresh fruits are celebrated not only for their rich vitamins and minerals but also for their role in holistic wellness. This trend is particularly pronounced in emerging economies, where rising disposable incomes and a shift towards modern dietary habits are catalyzing a surge in demand for premium-quality fresh produce. Retailers are responding with expansive offerings, reinforcing the market's growth potential and presenting lucrative opportunities for stakeholders across the supply chain.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Fresh Fruits Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apples & Pears
• Bananas
• Berries & Grapes
• Citrus Fruits
• Watermelon and Melon
• Mangoes and Guava
• Pineapples
• Others

Global Fresh Fruits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Fruits Market Size by Freshness & CAGR (2025-2032)

• Market Overview
• Fresh
• Semi-Fresh
• Frozen
• Dried

Global Fresh Fruits Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Fresh Fruits Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Loose
• Bags
• Containers
• Clamshells

Global Fresh Fruits Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • US
  • Canada
• Europe (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (Cayman Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiquita Brands International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunkist Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T&G Global Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sumitomo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mission Produce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westfalia Fruit (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camposol Holding (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hortifrut (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchard Supply Hardware (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wonderful Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Skies Holdings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations