![]() |
市場調查報告書
商品編碼
1812219
新鮮水果和蔬菜市場-全球產業規模、佔有率、趨勢、機會和預測,按產品、性質、最終用戶、地區和競爭細分,2020-2030 年Fresh Fruits & Vegetables Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Nature, By End User, By Region, & Competition, 2020-2030F |
2024 年全球新鮮水果和蔬菜市場價值為 8.1442 億美元,預計到 2030 年將達到 10.7899 億美元,預測期內的複合年成長率為 4.8%。全球新鮮水果和蔬菜市場正在經歷強勁成長,這得益於消費者對健康、保健和營養意識的不斷提高,以及對新鮮、低加工食品的偏好日益增加。城市化進程的加速、冷鏈物流的改善以及現代零售業態的不斷擴大,提高了產品的可及性和可用性,使得全年跨地區供應多樣化農產品成為可能。植物性飲食、純素食主義和彈性素食習慣的激增正在刺激需求,而政府提倡健康飲食和減少食物浪費的舉措正在支持市場擴張。精準農業、水耕和垂直農業等農業技術進步正在提高產量、品質和永續性,應對氣候變遷和土地稀缺的挑戰。
市場概況 | |
---|---|
預測期 | 2026-2030 |
2024年市場規模 | 8.1442億美元 |
2030年市場規模 | 10.7899億美元 |
2025-2030年複合年成長率 | 4.8% |
成長最快的領域 | 有機的 |
最大的市場 | 亞太地區 |
此外,電子商務和線上雜貨配送平台的快速發展正在徹底改變人們的購買模式,使新鮮農產品的採購更加便利。可支配收入的不斷成長,尤其是在新興經濟體,正在推動人們轉向高階和外來品種。同時,飯店和餐飲服務業對新鮮食材的需求也隨著全球旅遊和外食趨勢的持續成長而不斷攀升。消費者越來越關注食品的來源、安全和認證,這促使生產商採用可追溯系統和永續的農業實踐。
此外,社群媒體、烹飪節目和健康飲食運動的影響力日益增強,正在激發更大的消費多樣性,鼓勵人們將超級食物、有機食品和本地食材納入飲食。然而,該行業面臨著諸如易腐爛、天氣波動導致的價格波動以及供應鏈中斷等挑戰,這些挑戰正在透過包裝、儲存和配送方面的進步得到緩解。鮮切、即食和便利型產品的創新也為市場帶來了強勁成長勢頭,這些產品既能滿足忙碌的生活方式,又不會損害營養價值。所有這些因素共同推動著全球新鮮水果和蔬菜市場穩步成長,而這得益於健康驅動的消費者行為、技術引領的生產改進以及全球零售和餐飲服務網路的不斷擴張。
消費者健康意識不斷增強
易腐爛和收穫後損失嚴重
對新鮮切割、即食和方便型農產品的需求不斷成長
The global Fresh Fruits & Vegetables market was valued at USD 814.42 Million in 2024 and is expected to reach USD 1078.99 Million by 2030 with a CAGR of 4.8% during the forecast period. The global fresh fruits and vegetables market is experiencing robust growth, driven by rising consumer awareness of health, wellness, and nutrition, alongside increasing preference for fresh, minimally processed food products. Growing urbanization, improving cold chain logistics, and expanding modern retail formats are enhancing accessibility and availability, enabling year-round supply of diverse produce across regions. The surge in plant-based diets, veganism, and flexitarian eating habits is boosting demand, while government initiatives promoting healthier eating and reducing food wastage are supporting market expansion. Technological advancements in agriculture, such as precision farming, hydroponics, and vertical farming, are improving yields, quality, and sustainability, addressing the challenges of climate change and land scarcity.
Market Overview | |
---|---|
Forecast Period | 2026-2030 |
Market Size 2024 | USD 814.42 Million |
Market Size 2030 | USD 1078.99 Million |
CAGR 2025-2030 | 4.8% |
Fastest Growing Segment | Organic |
Largest Market | Asia Pacific |
Additionally, the rapid growth of e-commerce and online grocery delivery platforms is revolutionizing purchase patterns, making fresh produce more convenient to procure. Rising disposable incomes, especially in emerging economies, are fostering a shift towards premium and exotic varieties, while the hospitality and foodservice sectors' demand for fresh ingredients continues to climb in line with global tourism and dining-out trends. Consumers are increasingly attentive to food origin, safety, and certifications, driving producers to adopt traceability systems and sustainable farming practices.
Furthermore, the rising influence of social media, culinary shows, and healthy eating campaigns is inspiring greater consumption diversity, encouraging the inclusion of superfoods, organic varieties, and locally sourced produce in diets. However, the industry faces challenges such as high perishability, price volatility due to weather fluctuations, and supply chain disruptions, which are being mitigated through advancements in packaging, storage, and distribution. The market is also witnessing strong momentum from innovations in fresh-cut, ready-to-eat, and convenience-oriented offerings that cater to busy lifestyles without compromising nutritional value. Collectively, these factors position the global fresh fruits and vegetables market for steady growth, supported by a convergence of health-driven consumer behavior, technology-led production improvements, and expanding retail and foodservice networks worldwide.
Market Drivers
Rising Health and Wellness Awareness Among Consumers
One of the most significant growth drivers for the global fresh fruits and vegetables market is the increasing global awareness of the importance of healthy eating habits and nutrition-rich diets. Consumers across demographics are becoming more conscious of the direct link between dietary choices and long-term health outcomes, such as reduced risk of chronic illnesses like obesity, diabetes, cardiovascular diseases, and certain cancers. According to the U.S. Centers for Disease Control and Prevention (CDC), only about one-third of U.S. adults meet the daily fruit recommendations, and just over one-quarter meet the daily vegetable recommendations-highlighting widespread underconsumption of produce linked to chronic disease risk. The same data shows that approximately 45% of working-age Americans live with chronic conditions like hypertension, diabetes, heart disease, stroke, or high cholesterol-many of which are strongly influenced by poor nutrition and overweight/obesity. This awareness has been fueled by government health campaigns, public health organizations, social media influencers, and educational initiatives that emphasize the benefits of fresh produce over processed and packaged foods. Millennials and Generation Z, in particular, are actively incorporating more fruits and vegetables into their meals as part of plant-based, vegan, or flexitarian diets, which is contributing to steady consumption growth. Moreover, global health crises such as the COVID-19 pandemic have intensified the demand for foods that boost immunity, driving a surge in the consumption of vitamin-rich produce like citrus fruits, berries, leafy greens, and cruciferous vegetables. Consumers are also more informed about micronutrients, antioxidants, and dietary fiber content, making fresh produce a preferred choice over synthetic supplements for many.
Key Market Challenges
High Perishability and Post-Harvest Losses
One of the most persistent challenges facing the global fresh fruits and vegetables market is the inherently high perishability of these products, which leads to significant post-harvest losses and wastage. Fresh produce is highly sensitive to factors such as temperature, humidity, handling practices, and exposure to light, making it vulnerable to spoilage during storage, transportation, and display. In many developing and emerging markets, inadequate infrastructure-such as insufficient cold storage facilities, lack of temperature-controlled transportation, and poor road connectivity-exacerbates this problem. Even in developed economies with advanced logistics systems, supply chain disruptions, delays in distribution, or improper handling can lead to losses and reduced quality, impacting consumer satisfaction. The perishable nature of these products forces retailers and suppliers to manage tight inventory turnover and accurate demand forecasting to avoid both stockouts and overstocking, which can result in waste. Seasonal fluctuations and unpredictable weather events further complicate supply stability, causing mismatches between supply and demand. Moreover, the disposal of spoiled produce contributes to environmental issues, as decomposing fruits and vegetables release methane, a potent greenhouse gas, and waste the resources used in their cultivation. Addressing perishability requires substantial investments in post-harvest technologies, cold chain development, and farmer training, but these solutions can be capital-intensive and challenging to implement at scale, especially in regions with fragmented agricultural supply systems.
Key Market Trends
Rising Demand for Fresh-Cut, Ready-to-Eat, and Convenience-Oriented Produce
One of the most notable trends shaping the global fresh fruits and vegetables market is the growing consumer preference for fresh-cut, ready-to-eat (RTE), and convenience-oriented produce. Busy lifestyles, urbanization, and the increasing number of dual-income households have created a strong appetite for products that save time without compromising freshness or nutritional value. As a result, pre-washed, pre-cut, peeled, and packaged fruits and vegetables are becoming more popular in retail shelves and online grocery platforms. These products cater to on-the-go consumers, office workers, and health-conscious individuals who want quick meal solutions. Technological improvements in packaging-such as modified atmosphere packaging (MAP), vacuum sealing, and antimicrobial coatings-have significantly extended shelf life while preserving texture, taste, and nutrient content, making convenience-oriented products more viable for both retailers and consumers. The trend is also evident in the growth of salad kits, smoothie packs, vegetable snack packs, and fruit cups in supermarkets. Foodservice operators, from cafes to fast-food chains, are also relying on pre-prepared produce to streamline operations, reduce labor costs, and ensure consistent quality. Additionally, the rise of subscription-based meal kit services and home delivery of RTE produce is broadening access to these convenience products. This shift towards convenience is expected to continue, especially as consumers seek a balance between healthy eating and time efficiency, making fresh-cut and packaged produce a steadily growing category within the market.
In this report, the global Fresh Fruits & Vegetables market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Fresh Fruits & Vegetables market.
Global Fresh Fruits & Vegetables market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: