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1716375

2032 年新鮮蔬菜市場預測：按產品類型、種植方式、分銷管道、應用、最終用戶和地區進行的全球分析

Fresh Vegetables Market Forecasts to 2032 - Global Analysis By Product Type, Farming Method, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球新鮮蔬菜市場預計在 2025 年達到 2,593 億美元，預計到 2032 年將達到 3,697 億美元，預測期內的複合年成長率為 5.2%。

新鮮蔬菜是從植物上採摘下來的、未經加工的生蔬菜，採摘後立即食用。蔬菜通常富含維生素、礦物質、膳食纖維和抗氧化劑等必需營養素。這些蔬菜包括葉類、根莖類和十字花科蔬菜，以其脆嫩的口感和鮮豔的色彩而聞名，彰顯其新鮮度。與罐裝或冷凍蔬菜不同，新鮮蔬菜不含防腐劑和添加劑，因此是更健康的選擇。由於新鮮蔬菜營養豐富，經常食用新鮮蔬菜對於維持整體健康至關重要。

根據世界衛生組織 (WHO) 的數據，自 1975 年以來，肥胖的盛行率幾乎增加了兩倍，截至 2021 年，超過 19 億成年人超重。

提高健康意識

消費者健康意識的不斷增強極大地推動了市場的發展。隨著越來越多的人將營養飲食放在首位，對新鮮、有機和本地種植的蔬菜的需求也不斷增加。消費者越來越意識到新鮮蔬菜的健康益處，從而推動了植物性飲食的流行。這一趨勢進一步受到向永續農業實踐轉變的推動，確保新鮮蔬菜市場持續成長並滿足注重健康的生活方式。

供應鏈漏洞

我們市場中的供應鏈漏洞可能導致供應中斷和價格波動，這可能會產生重大不利影響。天氣、運輸延誤、勞動力短缺等因素都可能導致短缺，進而增加消費者和零售商的成本。此外，供應鏈中斷也可能導致浪費，因為生鮮產品可能無法及時到達市場。這種不確定性削弱了消費者信心，阻礙了企業的穩定經營，最終影響了整個市場的穩定與成長。

有機和本地種植農產品的需求

隨著消費者越來越注重健康和環保，市場對有機和本地種植農產品的需求正在穩步成長。有機蔬菜是在不使用合成化學農藥和化學肥料的情況下種植的，被認為是更健康的選擇。此外，當地農產品因其新鮮度、風味以及運輸距離較短對環境的影響較小而受到重視。隨著消費者尋求符合其健康和永續性價值觀的產品，這種向有機和本地種植農產品的轉變正在重塑市場。

食品安全問題

市場上的食品安全問題可能會嚴重影響消費者信心和需求。農藥、有害細菌或病原體污染等問題可能導致健康風險、產品召回，甚至導致生產者承擔法律責任。這不僅損害了受影響品牌的聲譽，還導致監管審查和成本增加。因此，消費者可能會轉向有機農產品等更安全的替代品，導致市場穩定性下降和消費者對傳統蔬菜的信心下降。

COVID-19的影響

新冠疫情對市場產生了重大影響，擾亂了供應鏈並造成了勞動力短缺。流動和貿易限制導致農產品運輸延誤，從而引發供不應求和價格上漲。同時，消費者行為也發生了變化，家庭烹飪和健康飲食的趨勢日益成長。因此，對新鮮蔬菜的需求增加了，但分銷和生產方面的挑戰造成了市場不確定性，影響了生產者和消費者。

預測期內，綠葉蔬菜市場預計將成為最大的市場

由於綠葉類蔬菜營養價值高且適用於多種菜餚，預計在預測期內將佔據最大的市場佔有率。隨著對健康植物性飲食的需求不斷增加，綠葉蔬菜已成為消費者日常飲食中的主要食物。這些蔬菜富含維生素、礦物質和膳食纖維，因其健康益處而越來越受歡迎。它的受歡迎程度持續成長，生產和分銷工作繼續滿足人們對新鮮、營養食品的需求。

預計預測期內住宅消費部分將以最高的複合年成長率成長。

預計住宅消費領域在預測期內將達到最高成長率。隨著人們對健康益處的認知不斷提高，家庭在日常飲食中加入更多的蔬菜，從而推動了對生鮮食品的需求。蔬菜被認為是均衡營養攝取的必需品，已成為雜貨店購物的主食。此外，家庭園藝的趨勢也有助於提高蔬菜消費的自給自足程度。人們對健康和便利性的日益關注正在塑造市場動態。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家是主要企業，對新鮮、有機、本地種植農產品的需求不斷增加。隨著中階的不斷壯大，都市化正進一步推動消費。此外，該地區豐富的農業多樣性為國內和國際市場提供了各種各樣的新鮮蔬菜。更健康的飲食習慣趨勢正在塑造該行業的未來成長。

複合年成長率最高的地區：

在預測期內，由於農業技術的進步，北美地區預計將呈現最高的複合年成長率。消費者開始意識到吃新鮮蔬菜對健康的益處，這導致對新鮮蔬菜的需求增加。此外，隨著人們認知到植物性飲食的健康益處和積極的環境影響，植物來源飲食正變得越來越主流。這些飲食習慣的改變導致蔬菜作為重要營養來源的消費量增加。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球新鮮蔬菜市場依產品類型分類

  • 葉菜類
  • 根莖類
  • 水果和塊莖
  • 十字花科蔬菜
  • 蔥屬蔬菜
  • 其他產品類型

6. 依栽培方式分類的世界新鮮蔬菜市場

  • 傳統的
  • 有機的

第7章 全球新鮮蔬菜市場依通路分類

  • 零售
  • 線上
  • 批發的
  • 農夫市集
  • 直銷

第8章 全球新鮮蔬菜市場（按應用）

  • 果汁和冰沙
  • 罐頭
  • 果汁和食物泥
  • 餐飲服務
  • 生物技術
  • 其他用途

第9章 全球新鮮蔬菜市場（以最終用戶分類）

  • 家庭消費
  • 食品加工業
  • 餐飲業
  • 動物飼料
  • 製藥
  • 化妝品
  • 其他最終用戶

第10章 全球新鮮蔬菜市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Dole Food Company
  • Fresh Del Monte Produce
  • Taylor Farms
  • Bonduelle Group
  • Calavo Growers
  • Conagra Brands
  • Church Brothers Farms
  • Green Giant（B&G Foods）
  • SunFed
  • Ardo Group
  • Keelings
  • Driscoll's, Inc.
  • Costa Group Holdings Limited
  • Sakata Seed Corporation
  • Takii & Co., Ltd.
  • Vilmorin & Cie SA
Product Code: SMRC29186

According to Stratistics MRC, the Global Fresh Vegetables Market is accounted for $259.3 billion in 2025 and is expected to reach $369.7 billion by 2032 growing at a CAGR of 5.2% during the forecast period. Fresh vegetables are raw, unprocessed produce that is harvested from plants and consumed shortly after picking. They are typically rich in essential nutrients such as vitamins, minerals, fiber, and antioxidants. These vegetables, including leafy greens, root crops, and cruciferous varieties, are known for their crisp texture and vibrant colors, indicating their freshness. Unlike canned or frozen alternatives, fresh vegetables are free from preservatives and additives, making them a healthier option. Regular consumption of fresh vegetables is crucial for maintaining overall health and well-being due to their nutrient-dense nature.

According to the World Health Organization, the prevalence of obesity has nearly tripled since 1975, with over 1.9 billion adults being overweight as of 2021.

Market Dynamics:

Driver:

Growing health consciousness

The growing health consciousness among consumers is significantly boosting the market. As more people prioritize nutritious diets, the demand for fresh, organic, and locally sourced vegetables is rising. Consumers are becoming increasingly aware of the health benefits associated with fresh produce, driving the popularity of vegetable-based diets. This trend is further supported by a shift towards sustainable farming practices, ensuring that the fresh vegetable market continues to grow and cater to health-focused lifestyles.

Restraint:

Supply chain vulnerability

Supply chain vulnerabilities in the market can have significant negative effects, leading to disruptions in availability and price instability. Factors such as weather conditions, transportation delays, and labor shortages can cause shortages, increasing costs for consumers and retailers. Additionally, supply chain disruptions can lead to waste, as perishable goods may not reach markets in time. This uncertainty undermines consumer trust and hampers the ability of businesses to maintain steady operations, ultimately affecting the market's overall stability and growth.

Opportunity:

Demand for organic and locally sourced produce

The demand for organic and locally sourced produce in the market is steadily increasing as consumers become more health-conscious and environmentally aware. Organic vegetables, free from synthetic pesticides and fertilizers, are seen as a healthier choice. Additionally, locally sourced produce is valued for its freshness, flavor, and reduced environmental impact due to shorter transportation distances. This shift towards organic and local sourcing is reshaping the market, with consumers seeking products that align with their health and sustainability values.

Threat:

Food safety concerns

Food safety concerns in the market can severely impact consumer confidence and demand. Issues such as contamination with pesticides, harmful bacteria, or pathogens can lead to health risks, product recalls, and even legal consequences for producers. This not only damages the reputation of affected brands but also increases regulatory scrutiny and costs. As a result, consumers may shift towards safer alternatives, such as organic produce, leading to a decline in market stability and consumer trust in conventional vegetables.

Covid-19 Impact

The COVID-19 pandemic had a profound impact on the market, disrupting supply chains and causing labor shortages. Restrictions on movement and trade led to delays in the transportation of produce, resulting in supply shortages and price increases. At the same time, consumer behavior shifted, with a growing preference for home-cooked meals and healthier eating. This led to higher demand for fresh vegetables, while challenges in distribution and production created instability in the market, affecting both producers and consumers.

The leafy vegetables segment is expected to be the largest during the forecast period

The leafy vegetables segment is expected to account for the largest market share during the forecast period, due to their high nutritional value and versatility in various dishes. With the growing demand for healthy, plant-based diets, leafy vegetables have become a staple in consumers' daily meals. Rich in vitamins, minerals, and fiber, these vegetables are increasingly favored for their health benefits. Their popularity continues to rise, driving production and distribution efforts to meet the demand for fresh, nutritious options.

The household consumption segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the household consumption segment is predicted to witness the highest growth rate. With increasing awareness of health benefits, households are incorporating more vegetables into their daily diets, fueling demand for fresh produce. Vegetables are seen as essential for balanced nutrition, making them a regular part of grocery shopping. Additionally, the trend of home gardening has contributed to increased self-sufficiency in vegetable consumption. This growing focus on health and convenience is shaping the market dynamics.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share. Countries like China, India, and Japan are key players, with increasing demand for fresh, organic, and locally sourced produce. Urbanization, along with a growing middle class, is further propelling consumption. Additionally, the region's rich agricultural diversity supports a wide variety of fresh vegetables, catering to both domestic and international markets. The trend toward healthier eating is shaping future growth in this sector.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by technological advancements in agriculture. Consumers are becoming more aware of the health benefits of eating fresh vegetables, leading to an increased demand for them. Additionally, plant-based eating is becoming more mainstream due to its perceived health benefits and positive environmental impact. This dietary shift is leading to a higher consumption of vegetables as a key source of nutrition.

Key players in the market

Some of the key players profiled in the Fresh Vegetables Market include Dole Food Company, Fresh Del Monte Produce, Taylor Farms, Bonduelle Group, Calavo Growers, Conagra Brands, Church Brothers Farms, Green Giant (B&G Foods), SunFed, Ardo Group, Keelings, Driscoll's, Inc., Costa Group Holdings Limited, Sakata Seed Corporation, Takii & Co., Ltd. and Vilmorin & Cie SA.

Key Developments:

In April 2025, Bonduelle Group has sold two production plants specializing in the manufacturing of ready-to-eat salads in Germany to Taylor Farms and Foodiverse.Foodiverse, with its European business operations, will manage all activities for the unified businesses and will strengthen Foodiverse's position in the German market, with the partnership of Taylor Farms, according to the companies.

In February 2025, Conagra Brands, Inc. announced that its upcoming presentation at the annual Consumer Analyst Group of New York (CAGNY) Conference will detail Conagra's advantaged market position, perspective on the evolving consumer environment, and unique focus on the science of growth.

Product Types Covered:

  • Leafy Vegetables
  • Root Vegetables
  • Fruits and Tubers
  • Cruciferous Vegetables
  • Allium Vegetables
  • Other Product Types

Farming Methods Covered:

  • Conventional
  • Organic

Distribution Channels Covered:

  • Retail
  • Online
  • Wholesale
  • Farmers' Markets
  • Direct Sales

Applications Covered:

  • Juices & Smoothies
  • Canning
  • Juices & Purees
  • Catering Services
  • Biotechnology
  • Other Applications

End Users Covered:

  • Household Consumption
  • Food Processing Industry
  • Foodservice Industry
  • Animal Feed
  • Pharmaceutical
  • Cosmetic
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Fresh Vegetables Market, By Product Type

  • 5.1 Introduction
  • 5.2 Leafy Vegetable
  • 5.3 Root Vegetables
  • 5.4 Fruits and Tubers
  • 5.5 Cruciferous Vegetables
  • 5.6 Allium Vegetables
  • 5.7 Other Product Types

6 Global Fresh Vegetables Market, By Farming Method

  • 6.1 Introduction
  • 6.2 Conventional
  • 6.3 Organic

7 Global Fresh Vegetables Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Retail
  • 7.3 Online
  • 7.4 Wholesale
  • 7.5 Farmers' Markets
  • 7.6 Direct Sales

8 Global Fresh Vegetables Market, By Application

  • 8.1 Introduction
  • 8.2 Juices & Smoothies
  • 8.3 Canning
  • 8.4 Juices & Purees
  • 8.5 Catering Services
  • 8.6 Biotechnology
  • 8.7 Other Applications

9 Global Fresh Vegetables Market, By End User

  • 9.1 Introduction
  • 9.2 Household Consumption
  • 9.3 Food Processing Industry
  • 9.4 Foodservice Industry
  • 9.5 Animal Feed
  • 9.6 Pharmaceutical
  • 9.7 Cosmetic
  • 9.8 Other End Users

10 Global Fresh Vegetables Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Dole Food Company
  • 12.2 Fresh Del Monte Produce
  • 12.3 Taylor Farms
  • 12.4 Bonduelle Group
  • 12.5 Calavo Growers
  • 12.6 Conagra Brands
  • 12.7 Church Brothers Farms
  • 12.8 Green Giant (B&G Foods)
  • 12.9 SunFed
  • 12.10 Ardo Group
  • 12.11 Keelings
  • 12.12 Driscoll's, Inc.
  • 12.12 Costa Group Holdings Limited
  • 12.14 Sakata Seed Corporation
  • 12.15 Takii & Co., Ltd.
  • 12.16 Vilmorin & Cie SA

List of Tables

  • Table 1 Global Fresh Vegetables Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Fresh Vegetables Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Fresh Vegetables Market Outlook, By Leafy Vegetable (2024-2032) ($MN)
  • Table 4 Global Fresh Vegetables Market Outlook, By Root Vegetables (2024-2032) ($MN)
  • Table 5 Global Fresh Vegetables Market Outlook, By Fruits and Tubers (2024-2032) ($MN)
  • Table 6 Global Fresh Vegetables Market Outlook, By Cruciferous Vegetables (2024-2032) ($MN)
  • Table 7 Global Fresh Vegetables Market Outlook, By Allium Vegetables (2024-2032) ($MN)
  • Table 8 Global Fresh Vegetables Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Fresh Vegetables Market Outlook, By Farming Method (2024-2032) ($MN)
  • Table 10 Global Fresh Vegetables Market Outlook, By Conventional (2024-2032) ($MN)
  • Table 11 Global Fresh Vegetables Market Outlook, By Organic (2024-2032) ($MN)
  • Table 12 Global Fresh Vegetables Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 13 Global Fresh Vegetables Market Outlook, By Retail (2024-2032) ($MN)
  • Table 14 Global Fresh Vegetables Market Outlook, By Online (2024-2032) ($MN)
  • Table 15 Global Fresh Vegetables Market Outlook, By Wholesale (2024-2032) ($MN)
  • Table 16 Global Fresh Vegetables Market Outlook, By Farmers' Markets (2024-2032) ($MN)
  • Table 17 Global Fresh Vegetables Market Outlook, By Direct Sales (2024-2032) ($MN)
  • Table 18 Global Fresh Vegetables Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Fresh Vegetables Market Outlook, By Juices & Smoothies (2024-2032) ($MN)
  • Table 20 Global Fresh Vegetables Market Outlook, By Canning (2024-2032) ($MN)
  • Table 21 Global Fresh Vegetables Market Outlook, By Juices & Purees (2024-2032) ($MN)
  • Table 22 Global Fresh Vegetables Market Outlook, By Catering Services (2024-2032) ($MN)
  • Table 23 Global Fresh Vegetables Market Outlook, By Biotechnology (2024-2032) ($MN)
  • Table 24 Global Fresh Vegetables Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Fresh Vegetables Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Fresh Vegetables Market Outlook, By Household Consumption (2024-2032) ($MN)
  • Table 27 Global Fresh Vegetables Market Outlook, By Food Processing Industry (2024-2032) ($MN)
  • Table 28 Global Fresh Vegetables Market Outlook, By Foodservice Industry (2024-2032) ($MN)
  • Table 29 Global Fresh Vegetables Market Outlook, By Animal Feed (2024-2032) ($MN)
  • Table 30 Global Fresh Vegetables Market Outlook, By Pharmaceutical (2024-2032) ($MN)
  • Table 31 Global Fresh Vegetables Market Outlook, By Cosmetic (2024-2032) ($MN)
  • Table 32 Global Fresh Vegetables Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.