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生鮮食品

新鮮水果和蔬菜市場規模、佔有率和成長分析（按類型、類別、性質、水果類型、蔬菜類型、分銷管道、最終用戶和地區分類）—產業預測，2025-2032年

市場調查報告書

商品編碼

1882852

新鮮水果和蔬菜市場規模、佔有率和成長分析（按類型、類別、性質、水果類型、蔬菜類型、分銷管道、最終用戶和地區分類）—產業預測，2025-2032年

Fresh Fruits and Vegetables Market Size, Share, and Growth Analysis, By Type, By Category, By Nature, By Fruit Type, By Vegetable Type, By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月26日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球新鮮水果和蔬菜市場價值將達到 891 億美元，到 2025 年將成長至 1,104.8 億美元，到 2033 年將成長至 6,175.5 億美元，在預測期（2026-2033 年）內複合年成長率為 24.0%。

全球新鮮蔬果市場正經歷強勁成長，這主要得益於人們健康意識的提升、植物性食品消費的日益普及以及對天然有機產品的偏好不斷增強。這一趨勢使得蔬果成為包括家庭和餐飲服務業在內的各種場合的基本主食。超級市場和大賣場等現代零售通路的擴張顯著提升了消費者獲取生鮮食品的便利性。此外，消費者對健康便捷零食的需求不斷成長，也推動了生鮮產品和乾製蔬果產品日益普及和多樣化。市場競爭格局的特點是主要生產商、農民、批發商和零售商之間建立策略聯盟，透過提高供應鏈效率以及在包裝和保鮮技術方面的創新來塑造市場趨勢。

全球新鮮水果和蔬菜市場促進因素

全球新鮮蔬果市場的主要驅動力之一是消費者健康意識的提升。隨著人們對健康飲食和植物性生活方式的興趣日益濃厚，越來越多的人開始優先選擇生鮮食品而非加工食品。這一趨勢也受到人們對富含水果和蔬菜飲食益處的認知不斷提高的推動，這些益處包括改善消化功能、控制體重以及降低慢性疾病風險。因此，對生鮮食品的需求持續成長，零售商和生產商正努力改進產品種類和供應，以滿足消費者日益成長的健康意識。

限制全球新鮮水果和蔬菜市場的因素

全球新鮮蔬果市場面臨的主要限制因素之一是日益成長的食品安全擔憂以及對農藥殘留和微生物污染的嚴格監管。消費者健康和營養意識提升的提高，促使人們對農業生產方式和產品品質進行更嚴格的審查。這導致生產商和經銷商面臨更嚴格的合規要求，從而增加營運成本並降低供應鏈效率。此外，未能達到這些標準可能導致產品召回和消費者信心喪失，從而阻礙市場成長，並在競爭日益激烈的環境中為維持穩定的供應鏈帶來挑戰。

全球新鮮水果和蔬菜市場趨勢

全球新鮮蔬果市場正經歷著向有機種植和永續來源產品的重大轉變，這主要得益於意識提升健康、福祉和環境永續性意識的不斷提高。隨著越來越多的消費者優先考慮不含合成農藥的產品，並選擇非基因改造（Non-GMO）產品，零售商和生產商正在擴大有機產品的供應以滿足這一需求。這一趨勢體現在食品供應鏈透明度的提升，有助於建立信任並加強與消費者的聯繫。此外，對永續包裝的投資也越來越符合具有環保意識的消費者的價值觀。因此，這一趨勢正在重塑消費者的偏好，並推動消費者對市場上天然食品品牌的長期忠誠度。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Dole plc
Fresh Del Monte Produce
Chiquita Brands International
Greenyard
Fyffes
Total Produce
Sunkist Growers
Driscoll's
Sun Pacific
Mission Produce
Costa Group
Bonduelle
Naturipe Farms
Taylor Fresh Foods
Zespri International
Olam Agri
Grimmway Farms
T&G Global
India Fresh Produce Group
Sunkara Group

結論與建議

簡介目錄

Product Code: SQMIG30H2302

Global Fresh Fruits and Vegetables Market size was valued at USD 89.1 billion in 2024 and is poised to grow from USD 110.48 billion in 2025 to USD 617.55 billion by 2033, growing at a CAGR of 24.0% during the forecast period (2026-2033).

The global fresh fruits and vegetables market is experiencing robust growth driven by heightened health awareness, an increasing shift toward plant-based diets, and a preference for natural and organic produce. This trend sees fruits and vegetables emerging as fundamental staples in various settings, including households and foodservice operations. The expansion of modern retail channels, such as supermarkets and hypermarkets, has significantly improved access to fresh produce. Additionally, the growing demand for healthy, convenient snack options has led to a broader range of offerings, with both fresh and dried products gaining traction. The competitive landscape is characterized by major producers and strategic partnerships among farmers, wholesalers, and retailers, enhancing supply chain efficiency and shaping market trends through innovation in packaging and preservation technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits and Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits and Vegetables Market Segments Analysis

Global Fresh Fruits and Vegetables Market is segmented by Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging and region. Based on Type, the market is segmented into Fruits, Vegetables, Exotic Produce, Organic Produce and Conventional Produce. Based on Category, the market is segmented into Fresh Cut, Whole Produce, Ready to Eat, Frozen Fresh Produce and Pre-Packaged Produce. Based on Nature, the market is segmented into Organic and Conventional. Based on Fruit Type, the market is segmented into Citrus Fruits, Berries, Tropical Fruits, Pome Fruits, Stone Fruits, Melons and Grapes. Based on Vegetable Type, the market is segmented into Leafy Greens, Root Vegetables, Cruciferous Vegetables, Gourds, Nightshades and Alliums. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Wholesalers and HoReCa. Based on End User, the market is segmented into Household, Food Service, Food Processors, Retailers and Export Buyers. Based on Packaging, the market is segmented into Loose Packaging, Plastic Trays, Carton Boxes, Bags and Pouches and Clamshell Packaging. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits and Vegetables Market

One of the key market drivers for the Global Fresh Fruits and Vegetables Market is the rising health consciousness among consumers. With an increasing focus on healthy eating and a plant-based lifestyle, more individuals are prioritizing the consumption of fresh produce over processed foods. This trend is further fueled by growing awareness of the health benefits associated with a diet rich in fruits and vegetables, such as improved digestion, weight management, and reduced risk of chronic diseases. As a result, demand for fresh produce continues to increase, prompting retailers and producers to enhance their offerings and accessibility to meet this health-driven consumer preference.

Restraints in the Global Fresh Fruits and Vegetables Market

One significant market restraint for the global fresh fruits and vegetables market is the increasing prevalence of food safety concerns and stringent regulations surrounding pesticide residues and microbial contamination. With rising consumer awareness about health and nutrition, there is heightened scrutiny on agricultural practices and product quality. This has led to stricter compliance requirements for producers and distributors, which can drive up operational costs and limit supply chain efficiency. Additionally, failure to meet these standards can result in product recalls and loss of consumer trust, hindering market growth and prompting challenges in maintaining consistent supply in an increasingly competitive landscape.

Market Trends of the Global Fresh Fruits and Vegetables Market

The global fresh fruits and vegetables market is witnessing a significant shift towards organic and sustainably sourced produce, driven by increasing consumer awareness regarding health, wellness, and environmental sustainability. As more shoppers prioritize products devoid of synthetic pesticides and embrace non-GMO options, retailers and producers are enhancing their organic offerings to meet this demand. This trend encompasses greater transparency throughout the food supply chain, fostering trust and reinforcing consumer connections. Additionally, investments in sustainable packaging further align with eco-conscious consumer values. Consequently, this movement is reshaping consumer preferences and promoting long-term loyalty to natural food brands across the marketplace.

Introduction

Objectives of the Study
Market Definition & Scope

Research Methodology

Research Process
Secondary & Primary Data Methods
Market Size Estimation Methods

Executive Summary

Global Market Outlook
Key Market Highlights
Segmental Overview
Competition Overview

Market Dynamics & Outlook

Macro-Economic Indicators
Drivers & Opportunities
Restraints & Challenges
Supply Side Trends
Demand Side Trends
Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Ecosystem Mapping
Market Attractiveness Index, 2025
PESTEL Analysis
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Assessment
Technology Assessment
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Fresh Fruits and Vegetables Market Size by Type & CAGR (2026-2033)

Market Overview
Fruits
Vegetables
Exotic Produce
Organic Produce
Conventional Produce

Global Fresh Fruits and Vegetables Market Size by Category & CAGR (2026-2033)

Market Overview
Fresh Cut
Whole Produce
Ready to Eat
Frozen Fresh Produce
Pre-Packaged Produce

Global Fresh Fruits and Vegetables Market Size by Nature & CAGR (2026-2033)

Market Overview
Organic
Conventional

Global Fresh Fruits and Vegetables Market Size by Fruit Type & CAGR (2026-2033)

Market Overview
Citrus Fruits
Berries
Tropical Fruits
Pome Fruits
Stone Fruits
Melons
Grapes

Global Fresh Fruits and Vegetables Market Size by Vegetable Type & CAGR (2026-2033)

Market Overview
Leafy Greens
Root Vegetables
Cruciferous Vegetables
Gourds
Nightshades
Alliums

Global Fresh Fruits and Vegetables Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Retail
Wholesalers
HoReCa

Global Fresh Fruits and Vegetables Market Size by End User & CAGR (2026-2033)

Market Overview
Household
Food Service
Food Processors
Retailers
Export Buyers

Global Fresh Fruits and Vegetables Market Size by Packaging & CAGR (2026-2033)

Market Overview
Loose Packaging
Plastic Trays
Carton Boxes
Bags and Pouches
Clamshell Packaging

Global Fresh Fruits and Vegetables Market Size & CAGR (2026-2033)

North America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- US
- Canada
Europe (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Category, Nature, Fruit Type, Vegetable Type, Distribution Channel, End User, Packaging)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Dole plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fresh Del Monte Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chiquita Brands International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greenyard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fyffes
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Total Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkist Growers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Driscoll's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sun Pacific
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mission Produce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Costa Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bonduelle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Naturipe Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Taylor Fresh Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zespri International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olam Agri
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grimmway Farms
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T&G Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
India Fresh Produce Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunkara Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments