美食旅遊市場－全球產業規模、佔有率、趨勢、機會與預測：食品活動、行銷活動、遊客類別、區域及競爭格局，2021-2031年

全球美食旅遊市場預計將從 2025 年的 126.1 億美元成長到 2031 年的 238.3 億美元，複合年成長率為 11.19%。

此旅遊領域專注於體驗不同目的地的獨特飲食文化，活動包括烹飪課程、酒莊參觀、美食之旅和美食節等。推動這一領域成長的主要因素包括：全球對地道文化體驗的需求日益成長；開發中國家可支配收入的增加使得休閒旅遊成為可能；以及人們對永續的、本地食材的偏好日益增強。

然而，該市場面臨一些潛在障礙，例如地緣政治緊張局勢和突發的公共衛生事件，這些都可能大幅減少國際旅行並削弱消費者信心。儘管面臨這些挑戰，該行業依然保持韌性。為了佐證這種持續的活力，歐洲旅遊委員會預測，到2024年，歐洲各地遊客在餐飲方面的支出將年增30%，顯示人們對探索區域美食文化的旅遊需求依然強勁且持續。

市場促進因素

全球美食旅遊業的主要驅動力之一是消費者對地道、本土化餐飲體驗日益成長的需求。現代旅客不再滿足於傳統的餐廳用餐；他們積極尋求身臨其境型的美食體驗，例如探索街頭小吃攤、參加烹飪研討會、參觀當地農場和市場，以期真正了解目的地的文化遺產。 Alliance Connection引述Skyscanner的《2026年旅遊趨勢報告》佐證了這一趨勢，該報告指出，68%的旅行者認為「品嚐當地美食是真正了解新文化的最佳方式」。這種對真實文化體驗的渴望顯著影響著行程規劃和目的地選擇，遊客越來越傾向於選擇能夠體現當地飲食文化精髓的活動。

此外，數位平台和社群媒體透過引導旅行者的偏好並幫助他們發現新的目的地，顯著推動了市場成長。 TikTok 和 Instagram 等以視覺為主導的社交網路是重要的靈感來源，易於分享的關於特色餐廳、美食節和隱秘寶藏的帖子，能夠迅速將原本鮮為人知的地方變成國際熱門目的地。例如，TravelAge West 引用了 Expedia Group 的“2025 年旅行者價值指數”，該指數顯示，73% 的遊客會根據網紅提案做出預訂決定。這種廣泛的數位影響力與蓬勃發展的旅遊業不謀而合。 Expedia Group 2025 年 5 月的同一份報告指出，88% 的人計劃在未來一年內旅行，這凸顯了消費者對在線呈現的視覺盛宴式美食旅行的高度熱情。

市場挑戰

突發的國際公共衛生緊急事件對美食旅遊的發展構成重大阻礙。此類危機嚴重擾亂全球旅行，嚴重打擊消費者信心，進而直接阻礙產業成長。由於美食旅遊高度依賴國際旅行來提供地道的美食體驗，因此該市場極易受到邊境關閉、旅行禁令以及此類緊急事件通常伴隨的廣泛健康問題的影響。

這些干擾正在對整個產業造成難以估量的經濟損失。例如，根據世界旅遊及旅行理事會（WTTC）的報告，預計2025年外國遊客在美國的消費將年減4.6%。外國旅遊收入的下降，加上遊客復甦持續困難，對美食旅遊等細分市場造成了嚴重衝擊。因此，國際美食節、專業烹飪課程和美食之旅的參與者銳減甚至完全取消，最終阻礙了該行業的財務成長和更廣泛發展。

市場趨勢

當前的主要趨勢之一是對生態美食和永續餐飲旅遊的大力關注，這主要源於遊客日益增強的環境和社會足跡意識。食客們越來越有意識地參與能夠刺激當地經濟、推廣符合道德規範的食材採購以及減少負面環境影響的活動。因此，旅客們積極尋找那些致力於保護當地飲食文化、主動減少食物廢棄物以及秉持「從農場到餐桌」理念的餐廳，這體現了他們希望透過旅行產生積極影響的明確目標。 Booking.com 發布的 2025 年展望報告也印證了這一轉變，報告顯示，69% 的受訪者希望離開目的地時感覺比抵達時更好。

此外，身臨其境型、由主廚指導的地域美食體驗越來越受歡迎，這凸顯了人們的消費觀念正從傳統的精緻餐飲轉向更深入地體驗地道美食文化。遊客越來越傾向與美食專家進行個人化、寓教於樂的體驗，例如當地市場導覽、參與式烹飪研討會，或在主打傳統菜餚、由家族式廚師掌勺的餐廳用餐。這些活動因其獨特的教育價值以及對當地飲食文化的真實呈現而價格更高。例如，高階旅遊公司360 Private Travel在2025年11月發布的報告顯示，有關地域美食的諮詢量與兩年前相比成長了近三倍，表明人們對具有豐富文化內涵的美食體驗之旅的需求激增。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球美食旅遊市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 與食物相關的活動（按類別分類）（美食之旅、市場/食品生產商參觀、美食博覽會、美食活動、博物館、烹飪研討會、其他）
  • 按類型分類的行銷活動（美食指南、宣傳冊、網站、部落格、活動、公共關係、其他）
  • 遊客類別（千禧世代、嬰兒潮世代、X世代、Z世代）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美美食旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲美食旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區美食旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲美食旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲美食旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球美食旅遊市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Abercrombie & Kent USA, LLC
• Classic Journeys LLC
• G Adventures Inc.
• Greaves Travel India Private Limited
• India Food Tour
• ITC Travel Group Limited
• The FTC4Lobe Group
• The Travel Corporation
• Topdeck Tours Ltd.
• TourRadar GmbH

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Culinary Tourism Market is expected to expand from USD 12.61 billion in 2025 to USD 23.83 billion by 2031, reflecting a compound annual growth rate (CAGR) of 11.19%. This travel segment focuses on experiencing the distinct food and beverage traditions of various destinations, featuring activities like cooking classes, winery visits, gastronomic tours, and food festivals. Growth is primarily fueled by a rising global appetite for genuine cultural immersion, increased disposable income in developing nations enabling leisure travel, and a growing preference for sustainable, locally sourced dining options.

Nevertheless, the market faces potential roadblocks, including geopolitical tensions and unexpected public health emergencies, which can drastically reduce international travel and weaken consumer trust. Despite these hurdles, the industry remains highly resilient. Highlighting this sustained vitality, the European Travel Commission projected a 30% increase in traveler spending on food and beverages across Europe in 2024 compared to the previous year, demonstrating a robust and ongoing demand for regional culinary adventures.

Market Driver

A major catalyst propelling the global culinary tourism industry is the surging consumer desire for genuine, localized dining experiences. Rather than settling for traditional restaurant meals, modern travelers actively pursue immersive gastronomic activities-such as exploring street food stalls, attending cooking workshops, and visiting regional farms and markets-to gain authentic insights into a destination's heritage. Highlighting this trend, Alliance Connection referenced Skyscanner's 2026 Travel Trends Report, noting that 68% of tourists believe tasting regional cuisine is the best method to truly grasp a new culture. This quest for authentic cultural connections heavily influences itinerary planning and destination selection, with visitors favoring activities that capture the genuine spirit of local food traditions.

Furthermore, digital platforms and social media significantly boost market growth by guiding traveler preferences and aiding in the discovery of new locations. Highly visual networks like TikTok and Instagram act as primary inspiration hubs, featuring shareable posts about distinctive eateries, food festivals, and hidden culinary gems, which can instantly transform obscure spots into international hotspots. Demonstrating this impact, TravelAge West cited Expedia Group's 2025 Traveler Value Index, which revealed that 73% of tourists base their booking choices on influencer suggestions. This widespread digital sway aligns with a thriving travel landscape; the identical May 2025 Expedia Group report noted that 88% of individuals intended to travel within the next year, emphasizing a massive consumer eagerness for the visually appealing gastronomic journeys showcased online.

Market Challenge

Unexpected international public health emergencies act as a major hurdle to the advancement of the culinary tourism sector. These crises immediately hinder industry growth by causing severe disruptions to global travel and drastically lowering consumer confidence. Because gastronomic tourism depends heavily on international mobility to deliver authentic food experiences, the market is highly susceptible to border shutdowns, travel bans, and the broad health concerns that typically accompany such emergencies.

Such interruptions result in measurable financial losses across the industry. For example, the World Travel & Tourism Council reported a 4.6% drop in international visitor spending within the United States in 2025 compared to the previous year. This decline in foreign tourism revenue, fueled by ongoing difficulties in visitor bounce-back, heavily damages niche markets like food tourism. As a result, international food festivals, specialized cooking classes, and scheduled culinary tours suffer from low attendance or outright cancellations, ultimately restricting the sector's financial growth and broader expansion.

Market Trends

A major current trend is the strong focus on eco-gastronomy and sustainable food tourism, sparked by tourists' growing consciousness of their environmental and social footprints. Diners are making intentional decisions to participate in activities that uplift regional economies, encourage ethical ingredient sourcing, and reduce environmental harm. Consequently, visitors actively look for initiatives that protect local food traditions, venues actively cutting down on food waste, and farm-to-table restaurants, reflecting a clear goal to generate a positive influence through their travels. Supporting this shift, a 2025 research summary from Booking.com revealed that 69% of polled tourists expressed a desire to leave their travel destinations in an improved state compared to upon their arrival.

Additionally, there is a rising appetite for immersive, chef-guided regional dining, highlighting a shift away from standard fine dining toward a more profound connection with genuine food heritage. Tourists are increasingly attracted to personalized, educational encounters with food professionals, such as touring local markets with guides, attending interactive cooking workshops, or eating at venues highlighting traditional dishes and generational cooks. These activities command higher prices because they deliver distinct educational benefits and true perspectives on local culinary practices. Illustrating this remarkable growth, the luxury travel organization 360 Private Travel reported in November 2025 that inquiries for authentic regional dining had almost tripled relative to two years earlier, showcasing a massive spike in demand for culturally rich food excursions.

Key Market Players

• Abercrombie & Kent USA, LLC
• Classic Journeys LLC
• G Adventures Inc.
• Greaves Travel India Private Limited
• India Food Tour
• ITC Travel Group Limited
• The FTC4Lobe Group
• The Travel Corporation
• Topdeck Tours Ltd.
• TourRadar GmbH

Report Scope

In this report, the Global Culinary Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Culinary Tourism Market, By Gastronomic Activity

• Food Tours
• Visit to Markets and Food Producers
• Food Fairs
• Food Events
• Museums
• Cookery Workshops
• Others

Culinary Tourism Market, By Marketing Activity

• Food Guides
• Brochures
• Websites
• Blogs
• Events
• Publicity
• Others

Culinary Tourism Market, By Tourists Category

• Millennials
• Baby Boomers
• Gen X
• Gen Z

Culinary Tourism Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Culinary Tourism Market.

Available Customizations:

Global Culinary Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Culinary Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Gastronomic Activity (Food Tours, Visit to Markets and Food Producers, Food Fairs, Food Events, Museums, Cookery Workshops, Others)
  • 5.2.2. By Marketing Activity (Food Guides, Brochures, Websites, Blogs, Events, Publicity, Others)
  • 5.2.3. By Tourists Category (Millennials, Baby Boomers, Gen X, Gen Z)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Culinary Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Gastronomic Activity
  • 6.2.2. By Marketing Activity
  • 6.2.3. By Tourists Category
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Culinary Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Gastronomic Activity
      • 6.3.1.2.2. By Marketing Activity
      • 6.3.1.2.3. By Tourists Category
  • 6.3.2. Canada Culinary Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Gastronomic Activity
      • 6.3.2.2.2. By Marketing Activity
      • 6.3.2.2.3. By Tourists Category
  • 6.3.3. Mexico Culinary Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Gastronomic Activity
      • 6.3.3.2.2. By Marketing Activity
      • 6.3.3.2.3. By Tourists Category

7. Europe Culinary Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Gastronomic Activity
  • 7.2.2. By Marketing Activity
  • 7.2.3. By Tourists Category
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Culinary Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Gastronomic Activity
      • 7.3.1.2.2. By Marketing Activity
      • 7.3.1.2.3. By Tourists Category
  • 7.3.2. France Culinary Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Gastronomic Activity
      • 7.3.2.2.2. By Marketing Activity
      • 7.3.2.2.3. By Tourists Category
  • 7.3.3. United Kingdom Culinary Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Gastronomic Activity
      • 7.3.3.2.2. By Marketing Activity
      • 7.3.3.2.3. By Tourists Category
  • 7.3.4. Italy Culinary Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Gastronomic Activity
      • 7.3.4.2.2. By Marketing Activity
      • 7.3.4.2.3. By Tourists Category
  • 7.3.5. Spain Culinary Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Gastronomic Activity
      • 7.3.5.2.2. By Marketing Activity
      • 7.3.5.2.3. By Tourists Category

8. Asia Pacific Culinary Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Gastronomic Activity
  • 8.2.2. By Marketing Activity
  • 8.2.3. By Tourists Category
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Culinary Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Gastronomic Activity
      • 8.3.1.2.2. By Marketing Activity
      • 8.3.1.2.3. By Tourists Category
  • 8.3.2. India Culinary Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Gastronomic Activity
      • 8.3.2.2.2. By Marketing Activity
      • 8.3.2.2.3. By Tourists Category
  • 8.3.3. Japan Culinary Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Gastronomic Activity
      • 8.3.3.2.2. By Marketing Activity
      • 8.3.3.2.3. By Tourists Category
  • 8.3.4. South Korea Culinary Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Gastronomic Activity
      • 8.3.4.2.2. By Marketing Activity
      • 8.3.4.2.3. By Tourists Category
  • 8.3.5. Australia Culinary Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Gastronomic Activity
      • 8.3.5.2.2. By Marketing Activity
      • 8.3.5.2.3. By Tourists Category

9. Middle East & Africa Culinary Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Gastronomic Activity
  • 9.2.2. By Marketing Activity
  • 9.2.3. By Tourists Category
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Culinary Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Gastronomic Activity
      • 9.3.1.2.2. By Marketing Activity
      • 9.3.1.2.3. By Tourists Category
  • 9.3.2. UAE Culinary Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Gastronomic Activity
      • 9.3.2.2.2. By Marketing Activity
      • 9.3.2.2.3. By Tourists Category
  • 9.3.3. South Africa Culinary Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Gastronomic Activity
      • 9.3.3.2.2. By Marketing Activity
      • 9.3.3.2.3. By Tourists Category

10. South America Culinary Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Gastronomic Activity
  • 10.2.2. By Marketing Activity
  • 10.2.3. By Tourists Category
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Culinary Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Gastronomic Activity
      • 10.3.1.2.2. By Marketing Activity
      • 10.3.1.2.3. By Tourists Category
  • 10.3.2. Colombia Culinary Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Gastronomic Activity
      • 10.3.2.2.2. By Marketing Activity
      • 10.3.2.2.3. By Tourists Category
  • 10.3.3. Argentina Culinary Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Gastronomic Activity
      • 10.3.3.2.2. By Marketing Activity
      • 10.3.3.2.3. By Tourists Category

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Culinary Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Abercrombie & Kent USA, LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Classic Journeys LLC
• 15.3. G Adventures Inc.
• 15.4. Greaves Travel India Private Limited
• 15.5. India Food Tour
• 15.6. ITC Travel Group Limited
• 15.7. The FTC4Lobe Group
• 15.8. The Travel Corporation
• 15.9. Topdeck Tours Ltd.
• 15.10. TourRadar GmbH

16. Strategic Recommendations

17. About Us & Disclaimer