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旅遊

市場調查報告書

商品編碼

1902730

美食旅遊市場規模、佔有率和成長分析（按活動類型、年齡層、旅遊類型、預訂方式和地區分類）—產業預測（2026-2033 年）

Culinary Tourism Market Size, Share, and Growth Analysis, By Activity (Food Festivals, Culinary Trails), By Tourist Type (Existential, Diversionary), By Booking Mode, By Region-Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 191 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，美食旅遊市場規模將達到 9,638.4 億美元，從 2025 年的 11,267.3 億美元成長到 2033 年的 39,294.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 16.9%。

美食旅遊正經歷強勁成長，這主要得益於消費者在旅遊方面的支出不斷增加，以及遊客對品嚐當地食材日益成長的渴望。如今，旅行者希望透過美食與當地文化建立真正的聯繫，從而加深對目的地、歷史和習俗的了解。該行業的特點是技術創新，尤其是近場通訊（NFC）技術，它能夠提供個人化訊息，從而提升旅行者的體驗。此外，在營收成長和地理擴張的推動下，主要企業之間也出現了適度的併購活動。影響目的地選擇的因素包括對擁有獨特異國情調和充滿活力的美食文化的地區的偏好。同時，永續性計劃和衛生法規也在塑造著行業標準，確保品質和環境責任。

美食旅遊市場促進因素

科技在提升營運效率和改善整體旅遊體驗方面發揮著至關重要的作用，而這正日益影響美食旅遊市場。線上飯店預約網站與進階搜尋引擎的整合，正是科技主導企業利用巨量資料分析最佳化服務的例證。此外，人工智慧（AI）的引入，特別是聊天機器人和虛擬助手，透過提供個人化支援和即時回應，徹底改變了客戶之間的互動方式。這項技術進步不僅簡化了旅客的行程規劃流程，也確保了流暢的美食之旅，進一步提升了在探索新目的地的同時享受多元美食體驗的吸引力。

美食旅遊市場的限制

政治不穩定和恐怖主義威脅對美食旅遊市場產生深遠影響，左右著遊客的目的地選擇和前往特定地區的意願。安全顧慮往往超過美食體驗本身的吸引力，導致國際觀光數量下降。暴力事件損害了某個地區的安全聲譽，對旅遊業造成長期損害。這種影響通常表現為旅行社預訂量和取消量減少，因為潛在遊客將安全置於美食體驗之上。此類干擾為市場帶來長期挑戰，阻礙其成長和復甦。

美食旅遊市場趨勢

由於社群媒體對旅行偏好的廣泛影響，美食旅遊市場正經歷顯著成長。旅行者越來越傾向於尋找能夠與Instagram和TikTok等平台上流行的視覺和敘事元素產生共鳴的美食體驗。隨著旅客共用他們的美食之旅和與獨特飲食文化的邂逅，一些新的目的地也因其美食魅力而湧現。這一趨勢凸顯了人們對身臨其境型美食體驗日益成長的需求，在這種體驗中，當地美食和烹飪傳統成為旅行路線的核心，最終重塑了旅遊動態，並進一步激發了人們對全球美食探索的興趣。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Haidilao International Holding Ltd.（China）
Shake Shack Inc.（United States）
Darden Restaurants, Inc.（United States）
Yum!Brands, Inc.（United States）
Sweetgreen, Inc.（United States）
Cava Group, Inc.（United States）
Abercrombie & Kent Group of Companies SA（United States）
Intrepid Travel（Australia）
Butterfield & Robinson Inc.（Canada）
G Adventures（Canada）
Artisans of Leisure（United States）
Classic Journeys LLC（United States）
Greaves Travel（United Kingdom）
Leela Palaces, Hotels and Resorts（India）
ADNH Catering（United Arab Emirates）
Gourmet On Tour（Hong Kong）
Culinary Backstreets（United States）
Epitourean（United States）
Taste Vacations（United States）

結論與建議

簡介目錄

Product Code: SQMIG25O2030

Culinary Tourism Market size was valued at USD 963.84 Billion in 2024 and is poised to grow from USD 1126.73 Billion in 2025 to USD 3929.49 Billion by 2033, growing at a CAGR of 16.9% during the forecast period (2026-2033).

Culinary tourism is experiencing robust growth driven by increased consumer spending on travel and a growing appetite among tourists to sample locally sourced food. Travelers now seek authentic connections with local cultures through cuisine, enhancing their understanding of destinations, history, and customs. This sector is marked by innovation, particularly through technological advancements like NFC, which offer personalized information to enhance traveler experiences. Additionally, the market exhibits moderate merger and acquisition activities among major players, fueled by desires for revenue growth and geographical expansion. Factors influencing travel choices include a preference for unique, exotic locations where food culture thrives, while sustainability practices and health regulations also shape industry standards, ensuring quality and ecological responsibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Culinary Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Culinary Tourism Market Segments Analysis

Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Culinary Tourism Market

The Culinary Tourism market is increasingly influenced by the essential role of technology in enhancing operational efficiency and the overall traveler experience. The integration of online hotel aggregators and sophisticated search engines demonstrates how technology-driven businesses are leveraging big data analytics to optimize their services. Furthermore, the adoption of artificial intelligence, particularly through chatbots and virtual assistants, has revolutionized customer interactions, providing personalized support and immediate assistance. This technological advancement not only simplifies the planning process for travelers but also ensures a seamless culinary journey, reinforcing the appeal of engaging with diverse gastronomic experiences while exploring new destinations.

Restraints in the Culinary Tourism Market

Political instability and the threat of terrorism has significantly affected the Culinary Tourism market by influencing travelers' destination choices and overall willingness to visit certain areas. Concerns about safety often overshadow the potential appeal of culinary experiences, leading to a decrease in international arrivals. Incidents of violence can tarnish a region's reputation for security, causing lasting damage to its tourism industry. This impact is often reflected in reduced bookings and cancellations by travel operators, as potential visitors prioritize their safety over culinary adventures. Such disturbances can create long-term challenges for the culinary tourism sector, hindering its growth and potential recovery.

Market Trends of the Culinary Tourism Market

The culinary tourism market is experiencing a significant boost due to the pervasive influence of social media on travel preferences. Travelers increasingly seek food experiences that resonate with the visual and narrative aspects prominently featured on platforms like Instagram and TikTok. As travelers share their food journeys and unique culinary encounters, destinations are emerging based on their gastronomic appeal. This trend underscores a growing demand for immersive culinary experiences, where local cuisines and cooking traditions become focal points of travel itineraries, ultimately reshaping tourism dynamics and driving greater interest in food-centric exploration around the globe.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Culinary Tourism Market Size by Activity Type & CAGR (2026-2033)

Market Overview
Culinary Trails
Cooking Classes
Restaurants
Food Festival
Others

Global Culinary Tourism Market Size by Age Group & CAGR (2026-2033)

Market Overview
Baby Boomers
Generation X
Generation Y
Generation Z

Global Culinary Tourism Market Size by Tour Type & CAGR (2026-2033)

Market Overview
Domestic
International

Global Culinary Tourism Market Size by Mode of Booking & CAGR (2026-2033)

Market Overview
OTA
Traditional Agents
Direct Bookings

Global Culinary Tourism Market Size & CAGR (2026-2033)

North America (Activity Type, Age Group, Tour Type, Mode of Booking)
- US
- Canada
Europe (Activity Type, Age Group, Tour Type, Mode of Booking)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Activity Type, Age Group, Tour Type, Mode of Booking)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Activity Type, Age Group, Tour Type, Mode of Booking)
- Brazil
- Rest of Latin America
Middle East & Africa (Activity Type, Age Group, Tour Type, Mode of Booking)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Haidilao International Holding Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shake Shack Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Darden Restaurants, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yum! Brands, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sweetgreen, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cava Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abercrombie & Kent Group of Companies S.A. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intrepid Travel (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Butterfield & Robinson Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
G Adventures (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Artisans of Leisure (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Classic Journeys LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Greaves Travel (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Leela Palaces, Hotels and Resorts (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ADNH Catering (United Arab Emirates)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gourmet On Tour (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Culinary Backstreets (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Epitourean (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Taste Vacations (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments