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市場調查報告書
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1901626

行動加值服務市場－全球產業規模、佔有率、趨勢、機會和預測。依解決方案、基於地點、最終用戶、垂直產業、地區和競爭格局分類，2021-2031年預測

Mobile Value-added Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. Segmented By Solution, By Location Based, By End-User, By Vertical, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行動加值服務市場規模將從2025年的1.36兆美元成長到2031年的3.14兆美元，年複合成長率達14.96%。行動加值服務涵蓋非核心電信解決方案，包括行動支付、資訊娛樂和即時通訊應用等，這些應用的功能遠超過標準語音通話。市場成長的主要驅動力是智慧型手機的廣泛普及以及資料流量資費的同步下降，這兩項因素共同提升了消費者獲取數位內容的便利性。

市場概覽
預測期 2027-2031
市場規模：2025年 1.36兆美元
市場規模：2031年 3.14兆美元
複合年成長率：2026-2031年 14.96%
成長最快的細分市場 中小企業
最大的市場 北美洲

主要市場促進因素

5G網路和高速連接的廣泛部署是重塑全球行動加值服務市場的主要技術催化劑。這種新一代基礎設施提供了雲端遊戲、擴增實境和超高清視訊串流等複雜即時應用所需的頻寬和低延遲。

主要市場挑戰

嚴格的監管架構嚴重阻礙了全球行動加值服務市場的擴張。不同司法管轄區在資料主權、內容許可和金融交易監控方面的法律要求各不相同，造成了營運環境的碎片化。

主要市場趨勢

企業採用進階通訊解決方案(RCS) 進行互動，從根本上改變了商業訊息傳遞格局，實現了傳統簡訊無法支援的、可驗證的互動體驗。企業正積極遷移到 RCS，以利用高解析度媒體、品牌化寄件者身分和輪播選單等功能，從而提高行銷和客戶支援活動的轉換率。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球行動加值服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依解決方案（簡訊服務 (SMS)、彩信服務 (MMS)）
    • 按地點分類（服務、行動電子郵件和即時通訊、行動支付、行動廣告、行動資訊娛樂、其他）
    • 依最終用戶（中小企業、大型企業）分類
    • 依垂直產業分類（媒體與娛樂、醫療保健、教育、零售、政府、電信與IT、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲移動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲移動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球行動加值服務市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • AT&T Inc
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • China Mobile Limited
  • Alphabet Inc.
  • Apple Inc.
  • Tencent Holdings Limited
  • Netflix Inc.
  • Spotify Technology SA
  • OnMobile Global Limited

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 15938

The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.36 Trillion
Market Size 2031USD 3.14 Trillion
CAGR 2026-203114.96%
Fastest Growing SegmentSMB
Largest MarketNorth America

Key Market Drivers

The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user.

Key Market Challenges

Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.

Key Market Trends

Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications.

Key Market Players

  • AT&T Inc
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • China Mobile Limited
  • Alphabet Inc.
  • Apple Inc.
  • Tencent Holdings Limited
  • Netflix Inc.
  • Spotify Technology S.A.
  • OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value-added Services Market, By Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)

Mobile Value-added Services Market, By Location Based:

  • Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Mobile Value-added Services Market, By End-User:

  • SMB
  • Large Enterprises

Mobile Value-added Services Market, By Vertical:

  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom and IT
  • Others

Mobile Value-added Services Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.

Available Customizations:

Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value-added Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))
    • 5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
    • 5.2.3. By End-User (SMB, Large Enterprises)
    • 5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Value-added Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Solution
    • 6.2.2. By Location Based
    • 6.2.3. By End-User
    • 6.2.4. By Vertical
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Value-added Services Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Solution
        • 6.3.1.2.2. By Location Based
        • 6.3.1.2.3. By End-User
        • 6.3.1.2.4. By Vertical
    • 6.3.2. Canada Mobile Value-added Services Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Solution
        • 6.3.2.2.2. By Location Based
        • 6.3.2.2.3. By End-User
        • 6.3.2.2.4. By Vertical
    • 6.3.3. Mexico Mobile Value-added Services Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Solution
        • 6.3.3.2.2. By Location Based
        • 6.3.3.2.3. By End-User
        • 6.3.3.2.4. By Vertical

7. Europe Mobile Value-added Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Solution
    • 7.2.2. By Location Based
    • 7.2.3. By End-User
    • 7.2.4. By Vertical
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Value-added Services Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Solution
        • 7.3.1.2.2. By Location Based
        • 7.3.1.2.3. By End-User
        • 7.3.1.2.4. By Vertical
    • 7.3.2. France Mobile Value-added Services Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Solution
        • 7.3.2.2.2. By Location Based
        • 7.3.2.2.3. By End-User
        • 7.3.2.2.4. By Vertical
    • 7.3.3. United Kingdom Mobile Value-added Services Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Solution
        • 7.3.3.2.2. By Location Based
        • 7.3.3.2.3. By End-User
        • 7.3.3.2.4. By Vertical
    • 7.3.4. Italy Mobile Value-added Services Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Solution
        • 7.3.4.2.2. By Location Based
        • 7.3.4.2.3. By End-User
        • 7.3.4.2.4. By Vertical
    • 7.3.5. Spain Mobile Value-added Services Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Solution
        • 7.3.5.2.2. By Location Based
        • 7.3.5.2.3. By End-User
        • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Value-added Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Solution
    • 8.2.2. By Location Based
    • 8.2.3. By End-User
    • 8.2.4. By Vertical
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Value-added Services Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Solution
        • 8.3.1.2.2. By Location Based
        • 8.3.1.2.3. By End-User
        • 8.3.1.2.4. By Vertical
    • 8.3.2. India Mobile Value-added Services Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Solution
        • 8.3.2.2.2. By Location Based
        • 8.3.2.2.3. By End-User
        • 8.3.2.2.4. By Vertical
    • 8.3.3. Japan Mobile Value-added Services Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Solution
        • 8.3.3.2.2. By Location Based
        • 8.3.3.2.3. By End-User
        • 8.3.3.2.4. By Vertical
    • 8.3.4. South Korea Mobile Value-added Services Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Solution
        • 8.3.4.2.2. By Location Based
        • 8.3.4.2.3. By End-User
        • 8.3.4.2.4. By Vertical
    • 8.3.5. Australia Mobile Value-added Services Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Solution
        • 8.3.5.2.2. By Location Based
        • 8.3.5.2.3. By End-User
        • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Value-added Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Solution
    • 9.2.2. By Location Based
    • 9.2.3. By End-User
    • 9.2.4. By Vertical
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Solution
        • 9.3.1.2.2. By Location Based
        • 9.3.1.2.3. By End-User
        • 9.3.1.2.4. By Vertical
    • 9.3.2. UAE Mobile Value-added Services Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Solution
        • 9.3.2.2.2. By Location Based
        • 9.3.2.2.3. By End-User
        • 9.3.2.2.4. By Vertical
    • 9.3.3. South Africa Mobile Value-added Services Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Solution
        • 9.3.3.2.2. By Location Based
        • 9.3.3.2.3. By End-User
        • 9.3.3.2.4. By Vertical

10. South America Mobile Value-added Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Solution
    • 10.2.2. By Location Based
    • 10.2.3. By End-User
    • 10.2.4. By Vertical
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Value-added Services Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Solution
        • 10.3.1.2.2. By Location Based
        • 10.3.1.2.3. By End-User
        • 10.3.1.2.4. By Vertical
    • 10.3.2. Colombia Mobile Value-added Services Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Solution
        • 10.3.2.2.2. By Location Based
        • 10.3.2.2.3. By End-User
        • 10.3.2.2.4. By Vertical
    • 10.3.3. Argentina Mobile Value-added Services Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Solution
        • 10.3.3.2.2. By Location Based
        • 10.3.3.2.3. By End-User
        • 10.3.3.2.4. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Value-added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. AT&T Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Vodafone Group Plc
  • 15.3. Bharti Airtel Limited
  • 15.4. China Mobile Limited
  • 15.5. Alphabet Inc.
  • 15.6. Apple Inc.
  • 15.7. Tencent Holdings Limited
  • 15.8. Netflix Inc.
  • 15.9. Spotify Technology S.A.
  • 15.10. OnMobile Global Limited

16. Strategic Recommendations

17. About Us & Disclaimer