查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1840311

2025年全球行動附加價值服務市場報告

Mobile Value Added Services Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10個工作天內

價格
簡介目錄

近年來，行動附加價值服務市場發展迅速，預計將從2024年的9,605.5億美元成長到2025年的10,585.9億美元，複合年成長率達10.2%。這段時期的成長可歸因於行動普及率和用戶數量的提高、智慧型手機和數據使用量的增加、行動應用生態系統的發展、簡訊和通訊服務以及行動內容和娛樂的興起。

預計未來幾年行動附加價值服務市場將快速成長，到2029年市場規模將達到18,550.8億美元，年複合成長率（CAGR）為15.1%。預測期內的成長可歸因於物聯網和連網型設備的興起、邊緣運算的出現、行動電子商務的擴張、行動醫療服務的持續成長以及跨產業合作。預測期內的關鍵趨勢包括5G技術的應用、擴增實境（AR）和虛擬實境（VR）的融合、行動醫療和保健服務的成長、行動遊戲領域的創新以及行動學習和教育科技的擴展。

行動附加價值服務是指通訊服務供應商在其核心簡訊、語音和資訊服務之外，提供給客戶的附加服務。這些服務可能是免費的，也可能是要收費的。加值服務在娛樂、電子商務和體育等各行業都有應用。

行動附加價值服務的主要解決方案包括行動廣告、定位服務、行動資訊娛樂、行動電子郵件/即時通訊(IM)、短訊服務 (SMS)、通訊服務 (MMS) 和行動支付。行動廣告包括通訊業者向其客戶提供的智慧型手機和行動裝置上的促銷服務。行動廣告還包括廣告主透過行動裝置和網路傳播品牌訊息、新聞和優惠的互動管道。這些服務可透過 Google Play、App Store (iOS) 和其他應用程式市場等平台存取，服務對象包括企業和個人用戶。

2025年，美國不斷升級的關稅及其引發的貿易摩擦將對資訊科技產業產生重大影響，尤其是在硬體製造、資料基礎設施和軟體部署方面。進口半導體、電路基板和網路設備的關稅上漲推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時，對專用軟體徵收的關稅以及主要國際市場的報復性措施擾亂了全球IT供應鏈，並降低了海外對美國製造技術的需求。為了應對這些挑戰，該行業正在加大對國內晶片生產的投資，擴大供應商網路，並利用人工智慧驅動的自動化來增強韌性並簡化成本管理。

本研究報告是某商業研究公司發布的一系列新報告之一，提供行動附加價值服務市場統計數據，例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢和商機，以及您在行動附加價值服務附加價值服務取得成功所需的各種數據。本市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析，為您提供所需的一切全面觀點。

未來五年15.1%的成長率預測較我們先前對該市場的預測略微下調了0.4%。這一下調主要歸因於美國與其他國家之間的關稅影響。關稅可能會增加個人化引擎、通訊API和外國內容授權協議的成本，進而影響行動VAS領域的創新。此外，由於互惠關稅以及貿易緊張局勢和限制升級對全球經濟和貿易的負面影響，這種影響也將更加廣泛。

全球智慧型手機用戶數量的成長推動了行動附加價值服務市場的發展。智慧型手機需求的成長受多種因素驅動，例如網路普及率的提高、收入水準的提升、社群媒體訂閱量的增加以及通訊需求的增強。新冠疫情期間，由於人們經歷了長時間的隔離並適應了在家工作，智慧型手機的使用量顯著成長。智慧型手機用戶的激增預計將刺激對行動附加價值服務的需求，因為這些設備依賴此類服務來提供諸如通訊、通訊、娛樂和電子商務等基本功能。例如，根據英國公共廣播公司BBC在2024年4月發布的報告，5至7歲兒童使用通訊服務的比例從59%上升至65%。同期，兒童使用社群媒體的比例從30%上升至38%，參與直播的比例從39%上升至50%。此外，超過一半的13歲以下兒童使用社群媒體，違反了許多主流平台的政策，許多兒童承認為了獲取新的應用程式和服務而謊報年齡。因此，全球智慧型手機用戶數量的成長預計將推動行動附加價值服務市場的成長。

電子商務的快速成長預計將成為行動附加價值服務市場成長的主要驅動力。電子商務，即在線買賣商品和服務，正經歷顯著成長。行動附加價值服務在提升行動電子商務的便利性和安全性方面發揮關鍵作用，從而增強消費者的信任和興趣。根據美國電子商務統計數據，65%的消費者預計到2022年將增加其網路購物平台的使用，預計到2024年電子商務銷售額將達到6.3兆美元。此外，全球電子商務管理公司ESW預測，到2025年，西班牙的電子商務用戶將從2,960萬增加到3,690萬，佔總人口的74%。因此，電子商務的興起預計將成為行動附加價值服務市場的主要驅動力。

策略夥伴關係已成為行動附加價值服務市場的一大趨勢。主要企業正日益建立策略夥伴關係，以充分利用彼此的專業知識、技術和資源，旨在為客戶提供新的行動附加價值服務。此類夥伴關係也有助於企業拓展新市場，並擴大業務規模。例如，2022年12月，阿爾及利亞電訊營運商Djezzy與阿爾及利亞電信業者Algeria Telecom達成合作，其主要目標是交換附加價值服務，以加強阿爾及利亞的資訊通訊技術產業，並提高民眾的整體生活品質。

行動附加價值服務市場包括提供行動附加價值服務的營業單位所獲得的收入，這些服務為行動服務供應商創造並維持新的收入來源。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。僅包括在企業之間交易或銷售給最終消費者的商品和服務。

目錄

第1章執行摘要

第2章 市場特徵

第3章 市場趨勢與策略

第4章 市場：宏觀經濟情景，包括利率、通貨膨脹、地緣政治、貿易戰和關稅，以及新冠疫情及其復甦對市場的影響

第5章 全球成長分析與策略分析框架

  • 全球行動附加價值服務：PESTEL 分析（政治、社會、技術、環境、法律因素、促進因素與限制因素）
  • 終端用戶產業分析
  • 全球行動附加價值服務市場：成長率分析
  • 全球行動附加價值服務市場表現：規模與成長，2019-2024年
  • 全球行動附加價值服務市場預測：規模與成長，2024-2029年，2034年
  • 全球行動附加價值服務：潛在市場規模 (TAM)

第6章 市場細分

  • 全球附加價值服務：依解決方案、效能及預測分類，2019-2024年、2024-2029年、2034年
  • 行動廣告
  • 定位服務
  • 行動資訊娛樂
  • 行動電子郵件和即時通訊
  • 短訊服務 (SMS)
  • 多媒體通訊服務（MMS）
  • 行動支付
  • 其他
  • 全球行動附加價值服務市場（依門市、業績及預測分類），2019-2024年、2024-2029年、2034年
  • Google Play
  • App Store（iOS）
  • 其他
  • 全球附加價值服務市場依最終用戶、效能及預測分類，2019-2024年、2024-2029年、2034年
  • 個人
  • 公司
  • 全球行動附加價值服務市場：行動廣告細分市場（按類型分類）、實際數據與預測（2019-2024年、2024-2029年、2034年）
  • 應用程式內廣告
  • 行動搜尋廣告
  • 簡訊/彩信廣告
  • 行動影片廣告
  • 全球行動附加價值服務市場：定位服務(LBS) 細分市場，按類型分類，實際數據和預測數據，2019-2024 年、2024-2029 年、2034 年
  • 導航和地圖服務
  • 地理圍籬服務
  • 基於位置的促銷
  • 資產追蹤服務
  • 全球附加價值服務市場：行動資訊娛樂細分市場，依類型、效能與預測，2019-2024年、2024-2029年、2034年
  • 手機遊戲
  • 串流媒體服務
  • 新聞資訊應用
  • 社群媒體整合
  • 全球行動附加價值服務市場：行動電子郵件和即時通訊細分市場，按類型、效能和預測，2019-2024年、2024-2029年、2034年
  • 行動電子郵件用戶端
  • 即時通訊應用
  • 群組通訊服務
  • 推播通知
  • 全球行動附加價值服務市場：短訊服務 (SMS) 細分市場，按類型、效能和預測，2019-2024 年、2024-2029 年、2034 年
  • 促銷簡訊
  • 交易簡訊
  • 簡訊行銷
  • 警報和通知服務
  • 全球行動附加價值服務市場：多媒體通訊服務 (MMS) 細分市場，按類型、效能和預測，2019-2024 年、2024-2029 年、2034 年
  • 圖片訊息
  • 影片訊息
  • 集團 MMS
  • 促銷彩信宣傳活動
  • 全球行動附加價值服務市場：行動支付細分市場，依類型、效能與預測，2019-2024年、2024-2029年、2034年
  • 行動錢包
  • 行動支付解決方案
  • P2P支付服務
  • 行動銀行服務
  • 全球行動附加價值服務市場：其他細分市場、按類型分類的實際結果和預測（2019-2024 年、2024-2029 年、2034 年）
  • 行動醫療服務（行動醫療）
  • 行動學習（mLearning）
  • 行動客戶支援
  • 行動保全服務

第7章 區域和國家分析

  • 全球行動附加價值服務市場：依地區、績效及預測分類，2019-2024年、2024-2029年、2034年
  • 全球行動附加價值服務市場：依國家/地區、績效及預測分類，2019-2024 年、2024-2029 年、2034 年

第8章 亞太市場

第9章：中國市場

第10章 印度市場

第11章 日本市場

第12章：澳洲市場

第13章 印尼市場

第14章 韓國市場

第15章 西歐市場

第16章英國市場

第17章：德國市場

第18章：法國市場

第19章：義大利市場

第20章：西班牙市場

第21章 東歐市場

第22章 俄羅斯市場

第23章 北美市場

第24章美國市場

第25章：加拿大市場

第26章 南美洲市場

第27章：巴西市場

第28章 中東市場

第29章：非洲市場

第30章：競爭格局與公司概況

  • 行動附加價值服務市場：競爭格局
  • 行動附加價值服務市場：公司概況
    • Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
    • OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

第31章：其他領先和創新企業

  • Verizon Communications Inc.
  • China Mobile Limited
  • Reliance Jio Infocomm Limited
  • Bharti Airtel Limited
  • Spice Digital Limited
  • Comverse Technology Inc.
  • One97 Communications Ltd
  • Kongzhong Corp.
  • InMobi
  • America Movil SAB DE CV
  • Cisco Systems Inc.
  • Comviva Technologies Ltd.
  • Huawei Technologies Co. Ltd.
  • Monty Mobile
  • Reliance Industries Limited

第32章 全球市場競爭基準化分析與儀錶板

第33章 重大併購

第34章 近期市場趨勢

第35章：高潛力市場國家、細分市場與策略

  • 2029年行動附加價值服務市場：提供新機會的國家
  • 2029年行動附加價值服務市場：充滿新機會的細分市場
  • 2029年行動附加價值服務市場：成長策略
    • 基於市場趨勢的策略
    • 競爭對手策略

第36章附錄

簡介目錄
Product Code: r21819u

Mobile value-added services encompass additional offerings provided by telecom service providers to customers beyond their core SMS, voice, and data services. These services can be either complimentary or involve a fee. VAS finds applications in various industries such as entertainment, e-commerce, sports, and more.

Key solutions within mobile value-added services include mobile advertising, location-based services, mobile infotainment, mobile email & instant messaging (IM), short messaging service (SMS), multimedia messaging service (MMS), mobile money, and other offerings. Mobile advertising involves promotional services on smartphones and mobile devices delivered by telecom companies to their customers. It encompasses interactive channels used by advertisers to convey brand information, news, or offers through mobile devices or networks. These services are accessible through platforms like Google Play, the App Store (iOS), and other app marketplaces, catering to both enterprises and individual users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile value added services market size has grown rapidly in recent years. It will grow from $960.55 billion in 2024 to $1058.59 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, SMS and messaging services, mobile content and entertainment.

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1855.08 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (AR) and virtual reality (VR), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech.

The forecast of 15.1% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may impact innovation in mobile VAS by increasing costs for personalization engines, messaging APIs, and foreign content licensing agreements. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the mobile value-added services market is being driven by the increasing number of smartphone users worldwide. The rising demand for smartphones is attributed to factors such as greater internet penetration, higher income levels, more subscriptions to social media, and enhanced communication needs, among others. The COVID-19 pandemic significantly boosted smartphone usage as people experienced prolonged quarantine periods and adapted to work-from-home arrangements. This surge in smartphone users is expected to fuel the demand for mobile value-added services, as these devices rely on such services to offer essential features like messaging, communication, entertainment, e-commerce, and more. For example, in April 2024, a report published by the British Broadcasting Corporation (BBC), a UK-based public service broadcaster, revealed that the percentage of children aged five to seven using messaging services increased from 59% to 65%. During the same period, the number of children on social media rose from 30% to 38%, and participation in livestreams grew from 39% to 50%. Moreover, more than half of children under 13 are using social media, which contradicts the policies of many major platforms, with many admitting to lying about their age to access new apps and services. Therefore, the global increase in smartphone users is set to drive the growth of the mobile value-added services market.

The surge in e-commerce is anticipated to be a driving force behind the growth of the mobile value-added services market. E-commerce, involving the online buying and selling of goods and services, has witnessed significant growth. Mobile value-added services play a crucial role in enhancing the convenience and security of mobile e-commerce, thereby fostering increased consumer trust and engagement. According to US eCommerce statistics, 65% of consumers expect to use internet purchasing platforms more frequently in 2022, with projected e-commerce revenues reaching $6. 3 trillion by 2024. Additionally, in Spain, Esw, a global eCommerce management company, predicts an increase in eCommerce users from 29. 6 million to 36. 9 million by 2025, representing 74% of the total population. Therefore, the rise in e-commerce is expected to be a major driver of the mobile value-added services market.

Strategic partnerships have emerged as a notable trend in the mobile value-added services market. Key companies are increasingly entering into strategic partnerships to leverage each other's expertise, technology, and resources, aiming to offer new and enhanced mobile value-added services to customers. Such partnerships also facilitate business expansion into new markets and contribute to scaling up operations. For instance, in December 2022, Djezzy, an Algerian telecommunications operator, collaborated with Algeria Telecom, an Algerian telecommunication company, with the primary goal of exchanging value-added services to enhance Algeria's ICT industry and improve overall quality of life.

Major companies in the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) encompass digital services and features that facilitate secure and convenient financial transactions through mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company that provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs. This initiative aims to leverage advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will focus on developing solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Furthermore, TNS plans to host demo days for stakeholders to observe the innovative AI applications being developed, promoting collaboration and engagement within the telecom ecosystem.

In November 2023, Nagarro, a Germany-based company specializing in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition enables Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a crucial growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and supporting mobile virtual network operator (MVNO) services.

Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Value Added Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile value added services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for mobile value added services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile value added services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: Mobile Advertising; Location-Based Services; Mobile Infotainment; Mobile Email And IM; Short Messaging Service (SMS); Multimedia Messaging Service (MMS); Mobile Money; Other Solutions
  • 2) By Store: Google Play; App Store (iOS); Other Stores
  • 3) By End-user: Individual; Enterprise
  • Subsegments:
  • 1) By Mobile Advertising: In-App Advertising; Mobile Search Advertising; SMS And MMS Advertising; Mobile Video Advertising
  • 2) By Location-Based Services (LBS): Navigation And Mapping Services; Geofencing Services; Location-Based Promotions; Asset Tracking Services
  • 3) By Mobile Infotainment: Mobile Gaming; Streaming Services (Video And Music); News And Information Apps; Social Media Integration
  • 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients; Instant Messaging Apps; Group Messaging Services; Push Notifications
  • 5) By Short Messaging Service (SMS): Promotional SMS; Transactional SMS; SMS Marketing; Alert And Notification Services
  • 6) By Multimedia Messaging Service (MMS): Picture Messaging; Video Messaging; Group MMS; Promotional MMS Campaigns
  • 7) By Mobile Money: Mobile Wallets; Mobile Payment Solutions; Peer-To-Peer Payment Services; Mobile Banking Services
  • 8) By Other Solutions: Mobile Health Services (mHealth); Mobile Learning (mLearning); Mobile Customer Support; Mobile Security Services
  • Companies Mentioned: Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Mobile Value Added Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Mobile Value Added Services Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Mobile Value Added Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Mobile Value Added Services Market Growth Rate Analysis
  • 5.4. Global Mobile Value Added Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Mobile Value Added Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Mobile Value Added Services Total Addressable Market (TAM)

6. Mobile Value Added Services Market Segmentation

  • 6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Advertising
  • Location-Based Services
  • Mobile Infotainment
  • Mobile Email & IM
  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Mobile Money
  • Other Solutions
  • 6.2. Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Google Play
  • App Store (iOS)
  • Other Stores
  • 6.3. Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Individual
  • Enterprise
  • 6.4. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-App Advertising
  • Mobile Search Advertising
  • SMS And MMS Advertising
  • Mobile Video Advertising
  • 6.5. Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services (LBS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Navigation And Mapping Services
  • Geofencing Services
  • Location-Based Promotions
  • Asset Tracking Services
  • 6.6. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Gaming
  • Streaming Services
  • News And Information Apps
  • Social Media Integration
  • 6.7. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And Instant Messaging (IM), Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Email Clients
  • Instant Messaging Apps
  • Group Messaging Services
  • Push Notifications
  • 6.8. Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Promotional SMS
  • Transactional SMS
  • SMS Marketing
  • Alert And Notification Services
  • 6.9. Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Picture Messaging
  • Video Messaging
  • Group MMS
  • Promotional MMS Campaigns
  • 6.10. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Wallets
  • Mobile Payment Solutions
  • Peer-To-Peer Payment Services
  • Mobile Banking Services
  • 6.11. Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Health Services (mHealth)
  • Mobile Learning (mLearning)
  • Mobile Customer Support
  • Mobile Security Services

7. Mobile Value Added Services Market Regional And Country Analysis

  • 7.1. Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Value Added Services Market

  • 8.1. Asia-Pacific Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Value Added Services Market

  • 9.1. China Mobile Value Added Services Market Overview
  • 9.2. China Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Value Added Services Market

  • 10.1. India Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Value Added Services Market

  • 11.1. Japan Mobile Value Added Services Market Overview
  • 11.2. Japan Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Value Added Services Market

  • 12.1. Australia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Value Added Services Market

  • 13.1. Indonesia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Value Added Services Market

  • 14.1. South Korea Mobile Value Added Services Market Overview
  • 14.2. South Korea Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Value Added Services Market

  • 15.1. Western Europe Mobile Value Added Services Market Overview
  • 15.2. Western Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Value Added Services Market

  • 16.1. UK Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Value Added Services Market

  • 17.1. Germany Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Value Added Services Market

  • 18.1. France Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Value Added Services Market

  • 19.1. Italy Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Value Added Services Market

  • 20.1. Spain Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Value Added Services Market

  • 21.1. Eastern Europe Mobile Value Added Services Market Overview
  • 21.2. Eastern Europe Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Value Added Services Market

  • 22.1. Russia Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Value Added Services Market

  • 23.1. North America Mobile Value Added Services Market Overview
  • 23.2. North America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Value Added Services Market

  • 24.1. USA Mobile Value Added Services Market Overview
  • 24.2. USA Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Value Added Services Market

  • 25.1. Canada Mobile Value Added Services Market Overview
  • 25.2. Canada Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Value Added Services Market

  • 26.1. South America Mobile Value Added Services Market Overview
  • 26.2. South America Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Value Added Services Market

  • 27.1. Brazil Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Value Added Services Market

  • 28.1. Middle East Mobile Value Added Services Market Overview
  • 28.2. Middle East Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Value Added Services Market

  • 29.1. Africa Mobile Value Added Services Market Overview
  • 29.2. Africa Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Value Added Services Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Value Added Services Market Competitive Landscape
  • 30.2. Mobile Value Added Services Market Company Profiles
    • 30.2.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Value Added Services Market Other Major And Innovative Companies

  • 31.1. Verizon Communications Inc.
  • 31.2. China Mobile Limited
  • 31.3. Reliance Jio Infocomm Limited
  • 31.4. Bharti Airtel Limited
  • 31.5. Spice Digital Limited
  • 31.6. Comverse Technology Inc.
  • 31.7. One97 Communications Ltd
  • 31.8. Kongzhong Corp.
  • 31.9. InMobi
  • 31.10. America Movil SAB DE CV
  • 31.11. Cisco Systems Inc.
  • 31.12. Comviva Technologies Ltd.
  • 31.13. Huawei Technologies Co. Ltd.
  • 31.14. Monty Mobile
  • 31.15. Reliance Industries Limited

32. Global Mobile Value Added Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Value Added Services Market

34. Recent Developments In The Mobile Value Added Services Market

35. Mobile Value Added Services Market High Potential Countries, Segments and Strategies

  • 35.1 Mobile Value Added Services Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Mobile Value Added Services Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Mobile Value Added Services Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer