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市場調查報告書
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1772204

美國行動附加價值服務市場規模、佔有率、趨勢分析報告：按解決方案、最終用途、垂直產業、細分市場預測，2025 年至 2033 年

U.S. Mobile Value Added Services Market Size, Share & Trends Analysis Report By Solution, By End Use (Consumers, Enterprises), By Vertical (BFSI, Media and Entertainment, Telecom & IT, Retail & E-commerce, Healthcare), And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10個工作天內

價格

美國行動附加價值服務市場摘要

美國行動附加價值服務市場規模預計在 2024 年為 2,233.9 億美元，預計到 2033 年將達到 5,321.3 億美元，2025 年至 2033 年的複合年成長率為 10.5%。 5G 在美國的部署將顯著提高行動附加價值服務的效能，因為它實現了超低延遲、更快的速度和更好的設備連接。這將推動即時行動遊戲、基於 AR/VR 的資訊娛樂和高清視訊串流等高級服務的普及。美國電信業者正積極利用 5G 推出新的加值服務體驗，尤其是針對醫療、物流和製造等領域的企業客戶。 5G 設備的高普及率預計將進一步推動對資料密集型加值服務的需求。

隨著消費者尋求更快、非接觸式且更安全的交易方式，行動金融服務在美國迅速普及。 Apple Pay 和 Google Wallet 等行動錢包已成為主流，並日益融入零售、交通和P2P支付生態系統。通訊業者正在與金融科技公司建立夥伴關係，將金融增值服務嵌入其行動平台，尤其瞄準年輕群體和服務不足的人群。新冠疫情爆發以來，人們對數位支付的接受度不斷提升，使其成為美國行動附加價值服務產業最具前景的成長領域之一。

在美國，由於媒體消費向智慧型手機的轉移以及人工智慧驅動的個人化效果的不斷提升，行動廣告持續激增。廣告主正在利用定位服務、行為分析和程序化廣告平台來投放更具針對性和吸引力的廣告。通訊正利用這一優勢，提供包含贊助內容、應用推廣和即時行銷提醒的品牌增值服務套餐。不斷變化的隱私法規正促使美國企業投資基於用戶同意的資料策略，以平衡個人化與合規性，從而推動市場成長。

美國市場對物聯網整合智慧家庭加值服務（VAS）的需求強勁，包括家電遠端控制、家庭安防、能源管理和健康監測。通訊業者將這些服務與行動電話和寬頻套餐捆綁在一起，並透過行動應用程式提供集中控制。消費者對便利性、安全性和能源效率的關注推動了此類服務的普及，尤其是在屋主群體中。美國不斷擴張的物聯網生態系統正透過捆綁和訂閱式增值服務為電信電信業者創造新的機會，從而推動市場成長。

隨著美國混合辦公和遠距辦公模式的興起，越來越多的企業開始使用行動VAS)來實現員工溝通、協作和資料存取。安全訊息、行動客戶關係管理 (CRM)、視訊會議和雲端整合等服務正被金融、教育和醫療等行業廣泛採用。美國通訊營運商正在與軟體供應商合作，提供客製化的企業增值服務，以支援生產力和合規性。隨著企業在數位轉型中優先考慮靈活性、安全性和行動優先策略，這一趨勢將持續下去。

目錄

第1章調查方法與範圍

第2章執行摘要

第 3 章美國行動附加價值服務市場變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 美國行動附加價值服務市場的分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第4章美國行動附加價值服務市場：按解決方案的估算與趨勢分析

  • 細分儀表板
  • 美國行動附加價值服務市場：2024 年和 2033 年解決方案趨勢分析
  • 短訊服務（SMS）
  • 行動電子郵件和即時通訊
  • 行動貨幣
  • 行動廣告
  • 定位服務
  • 行動資訊娛樂
  • 多媒體訊息服務(MMS)

第5章美國移動附加價值服務市場：按最終用途的估計和趨勢分析

  • 細分儀表板
  • 美國行動附加價值服務市場：2024 年和 2033 年最終用途趨勢分析
  • 消費者
  • 公司
    • 2021-2033年企業收益估算與預測

第6章：美國移動附加價值服務市場：按產業垂直分類的估計與趨勢分析

  • 細分儀表板
  • 美國行動附加價值服務市場：2024 年與 2033 年產業垂直趨勢分析
  • BFSI
  • 媒體與娛樂
  • 通訊/IT
  • 零售與電子商務
  • 衛生保健
  • 政府
  • 其他

第7章 競爭態勢

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • Google
    • Apple Inc.
    • AT&T Inc.
    • Verizon Communications Inc.
    • Vodafone Group Plc
    • T-Mobile US
    • OnMobile Global
    • Telenity
    • Comviva Technologies
Product Code: GVR-4-68040-646-3

U.S. Mobile Value Added Services Market Summary

The U.S. mobile value added services market size was estimated at USD 223.39 billion in 2024 and is projected to reach USD 532.13 billion by 2033, growing at a CAGR of 10.5% from 2025 to 2033. The rollout of 5G across the U.S. significantly enhances the performance of mobile value-added services by enabling ultra-low latency, faster speeds, and greater device connectivity. This drives the adoption of advanced services such as real-time mobile gaming, AR/VR-based infotainment, and high-definition video streaming. U.S. telecom companies are actively leveraging 5G to introduce new VAS experiences, particularly targeting enterprise clients in sectors such as healthcare, logistics, and manufacturing. The high penetration of 5G-compatible devices is expected to further fuel demand for data-intensive VAS offerings.

Mobile financial services are rapidly gaining ground in the U.S. as consumers seek faster, contactless, and more secure ways to transact. Mobile wallets such as Apple Pay and Google Wallet dominate the landscape, with increasing integration into retail, transit, and peer-to-peer payment ecosystems. Telecom providers are forming fintech partnerships to embed financial VAS into mobile platforms, especially targeting underserved and younger demographics. The growing comfort with digital payments post-COVID has made this one of the most promising growth areas within the U.S. mobile value added services industry.

In the U.S., mobile advertising continues to surge, driven by the shift of media consumption to smartphones and the growing effectiveness of AI-driven personalization. Advertisers use location-based services, behavioral analytics, and programmatic ad platforms to deliver more targeted and engaging ads. Telecom carriers are capitalizing on this by offering branded VAS bundles that include sponsored content, app promotions, and real-time marketing alerts. Evolving privacy regulations are driving U.S. companies to invest in consent-based data strategies to balance personalization and compliance, thereby driving the market's growth.

The U.S. market is witnessing strong demand for smart home VAS integrated with IoT, including remote control of appliances, home security, energy management, and health monitoring. Telecom operators are bundling these services with mobile and broadband plans, offering centralized control through mobile apps. Consumer interest in convenience, safety, and energy efficiency is pushing the adoption of such services, especially among homeowners. The expanding IoT ecosystem in the U.S. creates new opportunities for telecom companies through bundled and subscription-based VAS, thereby driving the growth of the market.

With the rise of hybrid and remote work models in the U.S., enterprises increasingly rely on mobile VAS for employee communication, collaboration, and data access. Services such as secure messaging, mobile CRM, video conferencing, and cloud integration are being adopted across industries, including finance, education, and healthcare. U.S. telecom providers are partnering with software vendors to deliver customized enterprise VAS that support productivity and compliance. This trend will continue as organizations prioritize flexibility, security, and mobile-first strategies in their digital transformation efforts.

U.S. Mobile Value Added Services Market Report Segmentation

This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. mobile value added services market report based on solution, end use and vertical:

  • Solution Outlook (Revenue, USD Million, 2021 - 2033)
  • Short Messaging Service (SMS)
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Location Based Services
  • Mobile Infotainment
  • Multimedia Messaging Service (MMS)
  • End Use Outlook (Revenue, USD Million, 2021 - 2033)
  • Consumers
  • Enterprises
  • Vertical Outlook (Revenue, USD Million, 2021 - 2033)
  • BFSI
  • Media and Entertainment
  • Telecom & IT
  • Retail & E-commerce
  • Healthcare
  • Government
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. Mobile Value Added Services Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. U.S. Mobile Value Added Services Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape

Chapter 4. U.S. Mobile Value Added Services Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Mobile Value Added Services Market: Solution Movement Analysis, 2024 & 2033 (USD Million)
  • 4.3. Short Messaging Service (SMS)
    • 4.3.1. Short Messaging Service (SMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.4. Mobile Email & IM
    • 4.4.1. Mobile Email & IM Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.5. Mobile Money
    • 4.5.1. Mobile Money Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.6. Mobile Advertising
    • 4.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.7. Location Based Services
    • 4.7.1. Location Based Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.8. Mobile Infotainment
    • 4.8.1. Mobile Infotainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.9. Multimedia Messaging Service (MMS)
    • 4.9.1. Multimedia Messaging Service (MMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. U.S. Mobile Value Added Services Market: End Use Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Mobile Value Added Services Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
  • 5.3. Consumers
    • 5.3.1. Consumers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.4. Enterprises
    • 5.4.1. Enterprises Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. U.S. Mobile Value Added Services Market: Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. U.S. Mobile Value Added Services Market: Vertical Movement Analysis, 2024 & 2033 (USD Million)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.4. Media and Entertainment
    • 6.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.5. Telecom & IT
    • 6.5.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.6. Retail & E-commerce
    • 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.7. Healthcare
    • 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.8. Government
    • 6.8.1. Government Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.9. Others
    • 6.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Company Categorization
  • 7.2. Company Market Positioning
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles/Listing
    • 7.4.1. Google
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Strategic Initiatives
    • 7.4.2. Apple Inc.
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Strategic Initiatives
    • 7.4.3. AT&T Inc.
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Strategic Initiatives
    • 7.4.4. Verizon Communications Inc.
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Strategic Initiatives
    • 7.4.5. Vodafone Group Plc
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Strategic Initiatives
    • 7.4.6. T-Mobile US
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Strategic Initiatives
    • 7.4.7. OnMobile Global
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Strategic Initiatives
    • 7.4.8. Telenity
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Strategic Initiatives
    • 7.4.9. Comviva Technologies
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. mobile value added services market revenue estimates and forecast, by solution, 2021 - 2033 (USD Million)
  • Table 2 U.S. mobile value added services market revenue estimates and forecast, by end use, 2021 - 2033 (USD Million)
  • Table 3 U.S. mobile value added services market revenue estimates and forecast, by vertical, 2021 - 2033 (USD Million)
  • Table 4 Company heat map analysis
  • Table 5 Key companies involved in M&As
  • Table 6 Key companies pursuing partnerships & collaborations
  • Table 7 Key companies focusing on new product/service launches

List of Figures

  • Fig. 1 U.S. Mobile Value Added Services market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 U.S. Mobile Value Added Services market snapshot
  • Fig. 10 U.S. Mobile Value Added Services market segment snapshot
  • Fig. 11 U.S. Mobile Value Added Services market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 U.S. Mobile Value Added Services market, Solution outlook key takeaways (USD Million)
  • Fig. 16 U.S. Mobile Value Added Services market, Solution movement analysis 2024 & 2033 (USD Million)
  • Fig. 17 Short Messaging Service (SMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 18 Mobile Email & IM market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 19 Mobile Money market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 20 Mobile Advertising market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 21 Location Based Services market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 22 Mobile Infotainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 23 Multimedia Messaging Service (MMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 24 U.S. Mobile Value Added Services market: End Use outlook key takeaways (USD Million)
  • Fig. 25 U.S. Mobile Value Added Services market: End Use movement analysis 2024 & 2033 (USD Million)
  • Fig. 26 Consumers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 27 Enterprises market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 28 U.S. Mobile Value Added Services market: Vertical outlook key takeaways (USD Million)
  • Fig. 29 U.S. Mobile Value Added Services market: Vertical movement analysis 2024 & 2033 (USD Million)
  • Fig. 30 BFSI market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 31 Media and Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 32 Telecom & IT market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 33 Retail & E-commerce market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 34 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 35 Government market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 36 Others market revenue estimates and forecasts, 2021 - 2033 (USD Million)
  • Fig. 37 Strategy framework
  • Fig. 38 Company Categorization