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1886313

行動加值服務市場－全球產業規模、佔有率、趨勢、機會和預測，按解決方案、最終用戶、垂直產業、地區和競爭格局分類，2020-2030年預測

Mobile Value Added Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By End User, By Vertical, By Region, and By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球行動加值服務市場規模為6,730億美元，預計2030年將以15.70%的複合年成長率成長至16,144.2億美元。行動加值服務（MVAS）是行動網路營運商提供的非核心服務，旨在增強設備在基本語音和簡訊功能之外的實用性，包括數位內容、金融交易和基於位置的功能。市場成長的促進因素包括全球智慧型手機普及率的提高、行動網際網路覆蓋範圍的擴大以及消費者對多樣化數位體驗的需求。

市場概覽
預測期 2026-2030
市場規模：2024年 6730億美元
市場規模：2030年 16144.2億美元
複合年成長率：2025-2030年 15.70%
成長最快的細分市場 中小企業
最大的市場 北美洲

主要市場促進因素

智慧型手機的廣泛普及對全球行動增值服務市場產生了深遠的影響，因為它為用戶消費數位產品提供了必要的介面。隨著智慧型手機的普及，包括行動應用、數位內容串流媒體和社交網路平台在內的各種行動加值服務的潛在市場也隨之擴大。

主要市場挑戰

監管的複雜性，尤其是與資料隱私和安全相關的監管，對全球行動加值服務市場的成長構成了重大阻礙。不同司法管轄區監管規定的碎片化和不斷變化，給服務提供者帶來了巨大的合規挑戰，導致營運成本增加，並可能延誤服務部署。

主要市場趨勢

人工智慧驅動的個人化和服務自動化透過提供客製化體驗和簡化營運流程，徹底革新了行動虛擬服務 (MVAS)。人工智慧使平台能夠理解用戶行為，從而提供高度相關的內容和主動式客戶支援。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球行動加值服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解決方案分類（簡訊服務 (SMS)、彩信服務 (MMS)、基於位置的服務、行動電子郵件和即時通訊、行動支付、行動廣告、行動資訊娛樂、其他）
    • 按最終用戶（中小企業、大型企業）
    • 依垂直產業分類（媒體與娛樂、醫療保健、教育、零售、政府、電信與IT、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲移動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲移動加值服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球行動加值服務市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • AT&T Inc
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • China Mobile Limited
  • Alphabet Inc.
  • Apple Inc.
  • Tencent Holdings Limited
  • Netflix Inc.
  • Spotify Technology SA
  • OnMobile Global Limited

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 22742

The Global Mobile Value Added Services Market, valued at USD 673.00 Billion in 2024, is projected to experience a CAGR of 15.70% to reach USD 1614.42 Billion by 2030. Mobile Value Added Services (MVAS) are non-core offerings from mobile network operators that enhance device utility beyond basic voice and messaging, including digital content, financial transactions, and location-based functionalities. Market growth is driven by increasing global smartphone penetration, expanding mobile internet accessibility, and consumer demand for diverse digital experiences.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 673.00 Billion
Market Size 2030USD 1614.42 Billion
CAGR 2025-203015.70%
Fastest Growing SegmentSMB
Largest MarketNorth America

Key Market Drivers

Widespread smartphone adoption profoundly impacts the Global Mobile Value Added Services Market by providing the essential user interface for consuming digital offerings. As smartphones become ubiquitous, they directly expand the addressable market for various MVAS, including mobile applications, digital content streaming, and social networking platforms.

Key Market Challenges

Regulatory complexities, particularly those pertaining to data privacy and security, present a substantial impediment to the growth of the Global Mobile Value Added Services Market. The fragmented and evolving nature of regulations across different jurisdictions creates significant compliance challenges for service providers, leading to increased operational costs and potential delays in service deployment. Such an environment can stifle innovation as companies prioritize navigating complex legal landscapes over developing new offerings.

Key Market Trends

AI-driven personalization and service automation revolutionizes MVAS by offering tailored experiences and streamlining operational processes. Artificial intelligence enables platforms to understand user behavior, delivering highly relevant content and proactive customer support. According to GSMA Intelligence in Q1 2025, 63% of operators prioritized AI investment in upskilling, indicating a strong industry focus on integrating advanced intelligent capabilities.

Key Market Players

  • AT&T Inc
  • Vodafone Group Plc
  • Bharti Airtel Limited
  • China Mobile Limited
  • Alphabet Inc.
  • Apple Inc.
  • Tencent Holdings Limited
  • Netflix Inc.
  • Spotify Technology S.A.
  • OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value Added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value Added Services Market, By Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Mobile Value Added Services Market, By End User:

  • SMB
  • Large Enterprises

Mobile Value Added Services Market, By Vertical:

  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

Mobile Value Added Services Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mobile Value Added Services Market.

Available Customizations:

Global Mobile Value Added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value Added Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
    • 5.2.2. By End User (SMB, Large Enterprises)
    • 5.2.3. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Mobile Value Added Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Solution
    • 6.2.2. By End User
    • 6.2.3. By Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Value Added Services Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Solution
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Vertical
    • 6.3.2. Canada Mobile Value Added Services Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Solution
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Vertical
    • 6.3.3. Mexico Mobile Value Added Services Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Solution
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Vertical

7. Europe Mobile Value Added Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Solution
    • 7.2.2. By End User
    • 7.2.3. By Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Value Added Services Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Solution
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Vertical
    • 7.3.2. France Mobile Value Added Services Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Solution
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Vertical
    • 7.3.3. United Kingdom Mobile Value Added Services Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Solution
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Vertical
    • 7.3.4. Italy Mobile Value Added Services Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Solution
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Vertical
    • 7.3.5. Spain Mobile Value Added Services Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Solution
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Vertical

8. Asia Pacific Mobile Value Added Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Solution
    • 8.2.2. By End User
    • 8.2.3. By Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Value Added Services Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Solution
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Vertical
    • 8.3.2. India Mobile Value Added Services Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Solution
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Vertical
    • 8.3.3. Japan Mobile Value Added Services Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Solution
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Vertical
    • 8.3.4. South Korea Mobile Value Added Services Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Solution
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Vertical
    • 8.3.5. Australia Mobile Value Added Services Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Solution
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Vertical

9. Middle East & Africa Mobile Value Added Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Solution
    • 9.2.2. By End User
    • 9.2.3. By Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Value Added Services Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Solution
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Vertical
    • 9.3.2. UAE Mobile Value Added Services Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Solution
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Vertical
    • 9.3.3. South Africa Mobile Value Added Services Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Solution
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Vertical

10. South America Mobile Value Added Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Solution
    • 10.2.2. By End User
    • 10.2.3. By Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Value Added Services Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Solution
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Vertical
    • 10.3.2. Colombia Mobile Value Added Services Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Solution
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Vertical
    • 10.3.3. Argentina Mobile Value Added Services Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Solution
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Value Added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. AT&T Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Vodafone Group Plc
  • 15.3. Bharti Airtel Limited
  • 15.4. China Mobile Limited
  • 15.5. Alphabet Inc.
  • 15.6. Apple Inc.
  • 15.7. Tencent Holdings Limited
  • 15.8. Netflix Inc.
  • 15.9. Spotify Technology S.A.
  • 15.10. OnMobile Global Limited

16. Strategic Recommendations

17. About Us & Disclaimer