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1746485

日本客戶旅程分析市場報告（按組件、接觸點、部署、組織規模、應用、產業垂直和地區分類）2025 年至 2033 年

Japan Customer Journey Analytics Market Report by Component, Touchpoint, Deployment, Organization Size, Application, Industry Vertical, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本客戶旅程分析市場規模達7.845億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到30.042億美元，2025-2033年期間的複合年成長率（CAGR）為14.92%。電子商務產業的蓬勃發展以及對即時洞察客戶行為的需求日益成長，是推動市場發展的關鍵因素。

客戶旅程分析是系統地分析和監控客戶在整個旅程中每個互動點的體驗的過程。此分析的主要階段包括獲取、活化和採用。組織廣泛利用客戶旅程分析來即時洞察客戶行為。此方法涉及結合高級分析技術，例如客戶細分、預測分析和即時分析。透過將來自不同管道的資料整合到統一的介面中，客戶旅程分析可以從全面的視角促進明智的決策。它在預測客戶行為、提升整體消費者體驗、增加收入和鞏固客戶獲取方面發揮關鍵作用。因此，它的應用範圍涵蓋電信、醫療保健、酒店、旅遊以及銀行、金融服務和保險 (BFSI) 行業等各個領域。

日本客戶旅程分析市場趨勢：

數位化的廣泛發展為日本客戶旅程分析市場創造了一個積極的環境。將資訊轉化為數位化格式的需求日益成長，這有助於不同組織做出策略決策，這是該地區市場擴張的重要驅動力。此外，客戶旅程分析在客流量和電商分析中的廣泛應用也進一步推動了市場的發展，滿足了企業不斷變化的需求。值得注意的是，人工智慧 (AI) 的整合在提供智慧、便利且資訊充分的客戶旅程體驗方面發揮著至關重要的作用，從而促進了市場的成長。此外，零售和電商產業對跨多通路即時追蹤客戶旅程的產品需求激增，這凸顯了個人化全通路體驗的重要性，而這正是另一個重要的成長促進因素。此外，各行各業對分析軟體的日益普及、智慧型手機普及率的不斷提高以及對跨平台持續客戶支援的需求不斷成長，預計將成為推動日本客戶旅程分析市場在預測期內持續成長的關鍵因素。

日本客戶旅程分析市場區隔：

組件洞察：

解決方案
服務

接觸點洞察：

網路
社群媒體
移動的
電子郵件
分店和商店
呼叫中心
其他

部署見解：

本地
基於雲端

組織規模洞察：

大型企業
中小企業

應用程式洞察：

客戶細分與定位
客戶行為分析
客戶流失分析
品牌管理
行銷活動管理
產品管理
其他

產業垂直洞察：

金融服務業
資訊科技和電信
零售與電子商務
衛生保健
媒體和娛樂
旅遊與飯店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本客戶旅程分析市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本客戶旅程分析市場有何影響？
日本客戶旅程分析市場按組成部分的分類是怎樣的？
日本客戶旅程分析市場根據接觸點如何分類？
根據部署情況，日本客戶旅程分析市場是如何分類的？
根據組織規模，日本客戶旅程分析市場是如何分類的？
日本客戶旅程分析市場根據應用如何分類？
日本客戶旅程分析市場依產業垂直分類的分佈是怎樣的？
日本客戶旅程分析市場的價值鏈分為哪些階段？
日本客戶旅程分析中的關鍵促進因素和挑戰是什麼？
日本客戶旅程分析市場的結構是怎麼樣的？主要參與者是誰？
日本客戶旅程分析市場的競爭程度如何？

本報告回答的關鍵問題：

日本客戶旅程分析市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本客戶旅程分析市場有何影響？
日本客戶旅程分析市場按組成部分的分類是怎樣的？
日本客戶旅程分析市場根據接觸點如何分類？
根據部署情況，日本客戶旅程分析市場是如何分類的？
根據組織規模，日本客戶旅程分析市場是如何分類的？
日本客戶旅程分析市場根據應用如何分類？
日本客戶旅程分析市場依產業垂直分類的分佈是怎樣的？
日本客戶旅程分析市場的價值鏈分為哪些階段？
日本客戶旅程分析中的關鍵促進因素和挑戰是什麼？
日本客戶旅程分析市場的結構是怎麼樣的？主要參與者是誰？
日本客戶旅程分析市場的競爭程度如何？

Japan customer journey analytics market size reached USD 784.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,004.2 Million by 2033, exhibiting a growth rate (CAGR) of 14.92% during 2025-2033. The expanding e-commerce industry and the inflating need for gaining real-time insights into customer behavior represent some of the key factors driving the market.

Customer journey analytics is the process of systematically analyzing and monitoring the customer experience at each interaction point throughout their journey. The primary stages of this analysis include acquisition, activation, and adoption. Organizations extensively utilize customer journey analytics to gain real-time insights into customer behavior. This approach involves incorporating advanced analytics techniques such as customer segmentation, predictive analytics, and real-time analytics. By consolidating data from various channels into a unified interface, customer journey analytics facilitates informed decision-making with a comprehensive perspective. It plays a pivotal role in anticipating customer behavior, enhancing the overall consumer experience, increasing revenue, and fortifying customer acquisition. Consequently, its application extends across diverse sectors such as telecommunications, healthcare, hospitality, travel, and the banking, financial services, and insurance (BFSI) industries.

Japan Customer Journey Analytics Market Trends:

The growth of digitalization on a wide scale is fostering a positive environment for the customer journey analytics market in Japan. The escalating need to transform information into a digital format, facilitating strategic decision-making across diverse organizations, is a significant driver of expansion in the region. Additionally, the market is further propelled by the widespread adoption of customer journey analytics for traffic and e-commerce analytics, catering to the evolving needs of businesses. Notably, the integration of artificial intelligence (AI) is playing a crucial role in providing intelligent, convenient, and well-informed customer experiences throughout their journeys, thereby contributing to market growth. Apart from this, the retail and e-commerce sectors are experiencing a surge in product demand for tracking customer journeys across multiple channels in real-time, emphasizing the importance of personalized omnichannel experiences, which is acting as another significant growth-inducing factor. Additionally, the increasing adoption of analytics software in various industries, rising smartphone penetration, and the growing demand for consistent customer support across diverse platforms are anticipated to be key factors driving the sustained growth of the customer journey analytics market in Japan over the forecasted period.

Japan Customer Journey Analytics Market Segmentation:

Component Insights:

Solution
Services

Touchpoint Insights:

Web
Social Media
Mobile
Email
Branch and Store
Call Center
Others

Deployment Insights:

On-premises
Cloud-based

Organization Size Insights:

Large Enterprises
Small and Medium-sized Enterprises

Application Insights:

Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others

Industry Vertical Insights:

BFSI
IT and Telecommunications
Retail and E-Commerce
Healthcare
Media and Entertainment
Travel and Hospitality
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan customer journey analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan customer journey analytics market?
What is the breakup of the Japan customer journey analytics market on the basis of component?
What is the breakup of the Japan customer journey analytics market on the basis of touchpoint?
What is the breakup of the Japan customer journey analytics market on the basis of deployment?
What is the breakup of the Japan customer journey analytics market on the basis of organization size?
What is the breakup of the Japan customer journey analytics market on the basis of application?
What is the breakup of the Japan customer journey analytics market on the basis of industry vertical?
What are the various stages in the value chain of the Japan customer journey analytics market?
What are the key driving factors and challenges in the Japan customer journey analytics?
What is the structure of the Japan customer journey analytics market and who are the key players?
What is the degree of competition in the Japan customer journey analytics market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Customer Journey Analytics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Customer Journey Analytics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Customer Journey Analytics Market - Breakup by Component

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Customer Journey Analytics Market - Breakup by Touchpoint

7.1 Web
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Social Media
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Mobile
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Email
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Branch and Store
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Call Center
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
7.7 Others
- 7.7.1 Historical and Current Market Trends (2019-2024)
- 7.7.2 Market Forecast (2025-2033)

8 Japan Customer Journey Analytics Market - Breakup by Deployment

8.1 On-premises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Cloud-based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Customer Journey Analytics Market - Breakup by Organization Size

9.1 Large Enterprises
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Small and Medium-sized Enterprises
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Customer Journey Analytics Market - Breakup by Application

10.1 Customer Segmentation and Targeting
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Customer Behavioral Analysis
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)
10.3 Customer Churn Analysis
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2019-2024)
- 10.3.3 Market Forecast (2025-2033)
10.4 Brand Management
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2019-2024)
- 10.4.3 Market Forecast (2025-2033)
10.5 Campaign Management
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2019-2024)
- 10.5.3 Market Forecast (2025-2033)
10.6 Product Management
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2019-2024)
- 10.6.3 Market Forecast (2025-2033)
10.7 Others
- 10.7.1 Historical and Current Market Trends (2019-2024)
- 10.7.2 Market Forecast (2025-2033)

11 Japan Customer Journey Analytics Market - Breakup by Industry Vertical

11.1 BFSI
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2019-2024)
- 11.1.3 Market Forecast (2025-2033)
11.2 IT and Telecommunications
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2019-2024)
- 11.2.3 Market Forecast (2025-2033)
11.3 Retail and E-Commerce
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2019-2024)
- 11.3.3 Market Forecast (2025-2033)
11.4 Healthcare
- 11.4.1 Overview
- 11.4.2 Historical and Current Market Trends (2019-2024)
- 11.4.3 Market Forecast (2025-2033)
11.5 Media and Entertainment
- 11.5.1 Overview
- 11.5.2 Historical and Current Market Trends (2019-2024)
- 11.5.3 Market Forecast (2025-2033)
11.6 Travel and Hospitality
- 11.6.1 Overview
- 11.6.2 Historical and Current Market Trends (2019-2024)
- 11.6.3 Market Forecast (2025-2033)
11.7 Others
- 11.7.1 Historical and Current Market Trends (2019-2024)
- 11.7.2 Market Forecast (2025-2033)

12 Japan Customer Journey Analytics Market - Competitive Landscape

12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant

13 Profiles of Key Players

13.1 Company A
- 13.1.1 Business Overview
- 13.1.2 Services Offered
- 13.1.3 Business Strategies
- 13.1.4 SWOT Analysis
- 13.1.5 Major News and Events
13.2 Company B
- 13.2.1 Business Overview
- 13.2.2 Services Offered
- 13.2.3 Business Strategies
- 13.2.4 SWOT Analysis
- 13.2.5 Major News and Events
13.3 Company C
- 13.3.1 Business Overview
- 13.3.2 Services Offered
- 13.3.3 Business Strategies
- 13.3.4 SWOT Analysis
- 13.3.5 Major News and Events
13.4 Company D
- 13.4.1 Business Overview
- 13.4.2 Services Offered
- 13.4.3 Business Strategies
- 13.4.4 SWOT Analysis
- 13.4.5 Major News and Events
13.5 Company E
- 13.5.1 Business Overview
- 13.5.2 Services Offered
- 13.5.3 Business Strategies
- 13.5.4 SWOT Analysis
- 13.5.5 Major News and Events

14 Japan Customer Journey Analytics Market - Industry Analysis

14.1 Drivers, Restraints, and Opportunities
- 14.1.1 Overview
- 14.1.2 Drivers
- 14.1.3 Restraints
- 14.1.4 Opportunities
14.2 Porters Five Forces Analysis
- 14.2.1 Overview
- 14.2.2 Bargaining Power of Buyers
- 14.2.3 Bargaining Power of Suppliers
- 14.2.4 Degree of Competition
- 14.2.5 Threat of New Entrants
- 14.2.6 Threat of Substitutes
14.3 Value Chain Analysis