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2031年亞太地區營養保健品市場預測－區域分析－依類型及配銷通路

Asia Pacific Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

出版日期: 2025年07月10日 | 出版商:

The Insight Partners | 英文 156 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2023 年亞太營養保健品市值為 1,562.4 億美元，預計到 2031 年將達到 2,930.9 億美元；預計 2023 年至 2031 年的複合年成長率為 8.2%。

市場參與者的創新和策略發展推動亞太營養保健品市場

全球營養保健品市場正在蓬勃發展，製造商在研發、合作夥伴關係和合作方面投入巨資，旨在推出創新產品，開拓尚未開發的細分市場。例如，2024年3月，日本一家乳製品巨頭推出了一款名為「明治護眼睡眠W支援」的牛奶飲料，其中含有7.5毫克的功能性成分——藏紅花酸，這是一種從梔子果和藏紅花中提取的類胡蘿蔔素。由於其分子量小，這款飲料易於人體吸收。此外，2024年，擁有Zee TV的印度企業集團Essel Group正積極拓展新的直銷業務，推出首款旨在控制血糖的營養保健品。此外，2024年，營養產品公司MiracleMe推出了可口服的植物性營養產品。該公司旨在應對全球超過2億人面臨的微量營養素缺乏症挑戰。因此，全球主要市場參與者不斷增加的產品創新正在推動市場成長。

各營養保健品製造商紛紛合作，以擴大客戶群。 2024年，丸紅株式會社透過其子公司丸紅成長資本亞洲私人有限公司（Marubeni Growth Capital Asia Pte. Ltd.）收購了AIG亞洲配料株式會社的額外股份。此次投資是繼2023年10月的上一次投資之後，旨在加強雙方的策略夥伴關係。 AIG是越南食品配料的主要供應商和製造商，而越南是東南亞成長最快的食品市場，年增率約為8%。該公司為品牌包裝食品和飲料行業提供必需的食品和功能性配料解決方案。因此，主要市場參與者的策略發展措施和持續創新推動著全球營養保健品市場的發展。

亞太地區營養保健品市場概況

可支配收入的增加、人口的成長以及生活水準的提高是推動亞太地區營養保健食品市場成長的主要因素。快速的城市化和生活方式的改變導致慢性病的發生率上升。人們選擇功能性成分來克服營養缺陷並滿足自身營養需求。 2022年8月，菲仕蘭坎皮納配料公司在亞太國家推出了Biotis GOS-OP高純度產品，以滿足市場對高效便捷的腸道健康解決方案日益成長的需求。該公司強調，其研究結果表明，該地區有61%的消費者每週都會經歷消化問題。此外，人們對透過體育運動和體力活動來實現健身目標的興趣日益濃厚，這已成為亞太地區營養保健食品市場成長的重要推動力。健身愛好者和職業運動員需要運動營養產品，包括蛋白粉和營養補充劑，來改善他們的恢復能力和比賽表現。此外，城市化和繁忙的生活方式迫使人們積極參與生活方式以保持健康。各大公司正致力於推出和擴展其營養產品組合，以鞏固其在亞太地區營養保健品市場的地位。 2023年6月，Steadfast Nutrition 推出了四款新的補充劑，以增強運動表現和肌肉力量，從而擴大了其產品組合。

亞太地區營養保健品市場收入及預測（2031 年）（百萬美元）

亞太地區營養保健品市場區隔

亞太營養保健品市場按類型、配銷通路和國家分類。

根據類型，亞太營養保健品市場細分為功能性食品、功能性飲料和膳食補充品。功能性食品在2023年佔據了最大的市場。膳食補充劑細分市場進一步細分為一般健康、運動營養、體重管理、免疫健康等。

從配銷通路來看，亞太地區營養保健品市場細分為超市及大賣場、專賣店、線上零售、便利商店等。 2023年，超市和大賣場佔據了最大的市場。

依國家分類，亞太營養保健品市場分為中國、日本、印度、澳洲、韓國和亞太其他地區。 2023年，中國佔據了亞太地區營養保健品市場佔有率的主導地位。

Glanbia Plc、NOW Health Group Inc、安麗公司、Nature's Bounty、Garden of Life LLC、達能公司、GNC Holdings LLC、Quest Nutrition LLC、Kellanova 和 Chobani LLC 是亞太地區營養保健品市場的領先公司。

The nutraceuticals market across the globe is growing with significant investments by manufacturers in research & development, partnerships, and collaborations to launch innovative products to tap into unexplored market segments. For instance, in March 2024, a dairy giant in Japan launched a milk beverage called "Meiji Eye and Sleep W Support," containing 7.5 mg of a functional ingredient-crocetin, which is a carotenoid derived from gardenia fruit and saffron. Owing to its small molecular weight, the drink can be easily absorbed into the body. Also, in 2024, the Indian conglomerate Essel Group, owner of Zee TV, is actively establishing its new direct-selling business with the launch of its first nutraceutical product aimed at blood sugar control. Also, in 2024, MiracleMe, a nutritional products company, launched plant-based nutrition products that dissolve orally. The company aims to tackle the global challenge of micronutrient deficiencies, which affect over 200 million people. Thus, the increasing product innovation by key market players worldwide is driving the market growth.

Various nutraceutical manufacturers engage in collaborations to expand their customer base. In 2024, Marubeni Corporation acquired additional shares in AIG Asia Ingredients Corporation through its subsidiary, Marubeni Growth Capital Asia Pte. Ltd. This investment, following a previous one in October 2023, aims to enhance their strategic partnership. AIG is a key supplier and manufacturer of food ingredients in Vietnam, which has the fastest-growing food market in Southeast Asia, growing at about 8% annually. The company offers essential food and functional ingredient solutions for the branded packaged food and beverage sectors. Thus, the strategic development initiatives and continuous innovations by key market players propelling the nutraceuticals market across the globe.

Asia Pacific Nutraceuticals Market Overview

The increasing disposable income, a rising population, and improving living standards are the prominent factors bolstering the nutraceuticals market growth in Asia Pacific. Rapid urbanization and changing lifestyles are increasing the prevalence of chronic diseases. People are choosing functional ingredients to overcome deficiencies and fulfill their nutritional requirements. In August 2022, FrieslandCampina Ingredients introduced its Biotis GOS-OP High Purity in Asia Pacific countries, catering to the growing demand for effective and convenient gut health solutions. The company emphasizes on its findings that 61% of the region's consumers experience digestive issues every week. Further, there is growing interest in sports and physical activity to achieve fitness goals, which has been a significant enabler of the nutraceuticals market growth in Asia Pacific. Fitness enthusiasts and professional athletes require sports nutrition products, including protein powder and nutrition supplements, to improve their recovery and performance for games. Moreover, urbanization and busy lifestyles compel people to engage in active lifestyles to maintain healthy living. Various key companies are primarily focusing on launching and expanding their nutritional product portfolio to strengthen their position in the Asia Pacific nutraceuticals market . In June 2023, Steadfast Nutrition expanded its product portfolio by launching four new supplements to enhance athletic performance and increase muscle strength.

Asia Pacific Nutraceuticals Market Revenue and Forecast to 2031 (US$ Million)

Asia Pacific Nutraceuticals Market Segmentation

The Asia Pacific nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the Asia Pacific nutraceuticals market is segmented into gr functional foods, functional beverages, and dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the Asia Pacific nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Asia Pacific nutraceuticals market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific nutraceuticals market share in 2023.

Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are among the leading companies operating in the Asia Pacific nutraceuticals market.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Asia Pacific Nutraceuticals Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Porter's Five Forces Analysis
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Bargaining Power of Buyers
- 4.2.4 Threat of New Entrants
- 4.2.5 Competitive Rivalry
- 4.2.6 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Retailers

5. Asia Pacific Nutraceuticals Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Focus on Preventive Health
- 5.1.2 Innovations and Strategic Developments by Market Players
5.2 Market Restraints
- 5.2.1 Complexity of Regulations
5.3 Market Opportunities
- 5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
- 5.4.1 Plant-Based and Organic Nutraceuticals
5.5 Impact of Drivers and Restraints:

6. Nutraceuticals Market - Asia Pacific Analysis

6.1 Asia Pacific Nutraceuticals Market Revenue (US$ Billion), 2021-2031
6.2 Asia Pacific Nutraceuticals Market Forecast Analysis

7. Asia Pacific Nutraceuticals Market Analysis - by Type

7.1 Functional Foods
- 7.1.1 Overview
- 7.1.2 Functional Foods: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.2 Functional Beverages
- 7.2.1 Overview
- 7.2.2 Functional Beverages: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.3 Dietary Supplements
- 7.3.1 Overview
- 7.3.2 Dietary Supplements: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.4 General Wellness
- 7.4.1 Overview
- 7.4.2 General Wellness: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.5 Sports Nutrition
- 7.5.1 Overview
- 7.5.2 Sports Nutrition: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.6 Weight Management
- 7.6.1 Overview
- 7.6.2 Weight Management: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.7 Immune Health
- 7.7.1 Overview
- 7.7.2 Immune Health: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

8. Asia Pacific Nutraceuticals Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

9. Asia Pacific Nutraceuticals Market - Country Analysis

9.1 Asia Pacific
- 9.1.1 Asia Pacific Nutraceuticals Market Overview
- 9.1.2 Asia Pacific Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.1 Asia Pacific Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.2 China: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.2.1 China: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.2.2 China: Asia Pacific Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.3 Japan: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.3.1 Japan: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.3.2 Japan: Asia Pacific Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.4 India: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.4.1 India: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.4.2 India: Asia Pacific Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.5 Australia: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.5.1 Australia: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.5.2 Australia: Asia Pacific Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.6 South Korea: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.6.1 South Korea: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.6.2 South Korea: Asia Pacific Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.7 Rest of APAC: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.7.1 Rest of APAC: Asia Pacific Nutraceuticals Market Share - by Type
    - 9.1.2.7.2 Rest of APAC: Asia Pacific Nutraceuticals Market Share - by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Product Launch
11.4 Expansions And Other Strategic Developments

12. Company Profiles

12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 NOW Health Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Amway Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Nature's Bounty
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Garden of Life LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Danone SA
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 GNC Holdings LLC
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Quest Nutrition LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Kellanova
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Chobani LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

簡介目錄圖表

List Of Tables

Table 1. Asia Pacific Nutraceuticals Market Segmentation
Table 2. Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Table 3. Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Type
Table 4. Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Distribution Channel
Table 5. Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Country
Table 6. China: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 7. China: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 8. Japan: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 9. Japan: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 10. India: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 11. India: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 12. Australia: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 13. Australia: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 14. South Korea: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 15. South Korea: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 16. Rest of APAC: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 17. Rest of APAC: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel

List Of Figures

Figure 1. Asia Pacific Nutraceuticals Market Segmentation - Country
Figure 2. Ecosystem: Nutraceuticals Market
Figure 3. Asia Pacific Nutraceuticals Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Asia Pacific Nutraceuticals Market Revenue (US$ Billion), 2021-2031
Figure 6. Asia Pacific Nutraceuticals Market Share (%) - by Type (2023 and 2031)
Figure 7. Functional Foods: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 8. Functional Beverages: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 9. Dietary Supplements: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 10. General Wellness: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 11. Sports Nutrition: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 12. Weight Management: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 13. Immune Health: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 14. Others: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 15. Asia Pacific Nutraceuticals Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 16. Supermarkets and Hypermarkets: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 17. Specialty Stores: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 18. Online Retail: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 19. Convenience Stores: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 20. Others: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 21. Asia Pacific Nutraceuticals Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 22. China: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 23. Japan: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 24. India: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 25. Australia: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 26. South Korea: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 27. Rest of APAC: Asia Pacific Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 28. Heat Map Analysis by Key Players
Figure 29. Company Positioning & Concentration