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歐洲營養保健品市場預測（2031年）-區域分析-按類型和配銷通路

Europe Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

出版日期: 2025年07月10日 | 出版商:

The Insight Partners | 英文 162 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2023 年歐洲營養保健品市場價值為 1,189.8 億美元，預計到 2031 年將達到 2,154.3 億美元；預計 2023 年至 2031 年的複合年成長率為 7.7%。

電子商務滲透率不斷上升推動歐洲營養保健品市場

電子商務的興起極大地改變了人們購物和消費的方式。有組織的零售業的積極變化、智慧型手機和網際網路普及率的提高、購買力的飆升、新興技術的便捷獲取以及在線零售購物平台隨時隨地提供的便利，這些都是推動電子商務在全球範圍內普及的主要因素。消費者對在線購買各種營養保健產品越來越有信心，並從傳統的購買模式轉向送貨上門的服務模式。此外，由於實體店關閉和政府實施的社會限制措施，在新冠疫情期間，營養保健品的線上銷售額大幅成長。由於封鎖限制了人們的行動，迫使他們待在家裡，人們傾向於在線上購物。

隨著網購的日益普及，製造商紛紛透過推出線上零售網站，透過直接面向客戶 (D-to-C) 的管道銷售產品，從而無需投資昂貴的行銷和分銷基礎設施。例如，康寶萊國際公司 (Herbalife International, Inc)、Now Foods 和 Quest Nutrition 都擁有自己的零售通路。因此，製造商對電商服務的日益依賴以及 D-to-C 策略的採用，預計將為未來幾年營養保健品市場的成長創造豐厚的利潤機會。

歐洲營養保健品市場收入及預測（2031年）（百萬美元）

歐洲營養保健品市場細分

歐洲營養保健品市場按類型、配銷通路和國家分類。

根據類型，歐洲營養保健品市場細分為功能性食品、功能性飲料和膳食補充品。功能性食品在2023年佔據了最大的市場。膳食補充劑細分市場進一步細分為一般健康、運動營養、體重管理、免疫健康等。

就配銷通路而言，歐洲營養保健品市場細分為超市和大賣場、專賣店、線上零售、便利商店等。 2023年，超市和大賣場佔據了最大的市場。

依國家分類，歐洲營養保健品市場分為德國、法國、義大利、西班牙、英國和歐洲其他地區。 2023年，歐洲其他地區佔據了歐洲營養保健品市場的主導佔有率。

Glanbia Plc、NOW Health Group Inc、Amway Corp、Nature's Bounty、Garden of Life LLC、Danone SA、GNC Holdings LLC、Quest Nutrition LLC、Kellanova 和 Chobani LLC 是歐洲營養保健品市場的領先公司。

The emergence of e-commerce has significantly transformed the way people shop and spend their money. A positive change in the organized retail sector, a rise in the reach of smartphones and the internet, upsurge in purchasing power, easy access to emerging technologies, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the penetration of e-commerce worldwide. Consumers are becoming confident about purchasing various nutraceutical products online, moving from the traditional purchasing model to the home delivery service model. Moreover, online sales of nutraceuticals grew significantly during the COVID-19 pandemic due to the shutdown of physical stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and compelled them to stay home, there was a substantial inclination toward online shopping.

With the increasing penetration of online shopping, manufacturers are selling products through direct-to-customer (D-to-C) channels by launching their online retail sites, thereby eliminating the need to invest in expensive marketing and distribution infrastructure. For instance, Herbalife International, Inc; Now Foods, Quest Nutrition has their own retail channels. Thus, the increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to create lucrative opportunities for the nutraceuticals market growth in the coming years.

Europe Nutraceuticals Market Revenue and Forecast to 2031 (US$ Million)

Europe Nutraceuticals Market Segmentation

The Europe nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the Europe nutraceuticals market is segmented into gr functional foods, functional beverages, and dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the Europe nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Europe nutraceuticals market is segmented into Germany, France, Italy, Spain, the UK, and the Rest of Europe. The Rest of Europe dominated the Europe nutraceuticals market share in 2023.

Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are among the leading companies operating in the Europe nutraceuticals market.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Europe Nutraceuticals Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Porter's Five Forces Analysis
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Bargaining Power of Buyers
- 4.2.4 Threat of New Entrants
- 4.2.5 Competitive Rivalry
- 4.2.6 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Retailers
4.4 List of Vendors in the Value Chain

5. Europe Nutraceuticals Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Focus on Preventive Health
- 5.1.2 Innovations and Strategic Developments by Market Players
5.2 Market Restraints
- 5.2.1 Complexity of Regulations
5.3 Market Opportunities
- 5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
- 5.4.1 Plant-Based and Organic Nutraceuticals
5.5 Impact of Drivers and Restraints:

6. Nutraceuticals Market - Europe Analysis

6.1 Europe Nutraceuticals Market Revenue (US$ Billion), 2021-2031
6.2 Europe Nutraceuticals Market Forecast Analysis

7. Europe Nutraceuticals Market Analysis - by Type

7.1 Functional Foods
- 7.1.1 Overview
- 7.1.2 Functional Foods: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.2 Functional Beverages
- 7.2.1 Overview
- 7.2.2 Functional Beverages: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.3 Dietary Supplements
- 7.3.1 Overview
- 7.3.2 Dietary Supplements: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.4 General Wellness
- 7.4.1 Overview
- 7.4.2 General Wellness: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.5 Sports Nutrition
- 7.5.1 Overview
- 7.5.2 Sports Nutrition: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.6 Weight Management
- 7.6.1 Overview
- 7.6.2 Weight Management: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.7 Immune Health
- 7.7.1 Overview
- 7.7.2 Immune Health: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

8. Europe Nutraceuticals Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

9. Europe Nutraceuticals Market - Country Analysis

9.1 Europe
- 9.1.1 Europe Nutraceuticals Market Overview
- 9.1.2 Europe Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.1 Europe Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.2 Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.2.1 Germany: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.2.2 Germany: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.3 France: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.3.1 France: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.3.2 France: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.4 Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.4.1 Italy: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.4.2 Italy: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.5 Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.5.1 Spain: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.5.2 Spain: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.6 United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.6.1 United Kingdom: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.6.2 United Kingdom: Europe Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.7 Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.7.1 Rest of Europe: Europe Nutraceuticals Market Share - by Type
    - 9.1.2.7.2 Rest of Europe: Europe Nutraceuticals Market Share - by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Product Launch
11.4 Expansions And Other Strategic Developments

12. Company Profiles

12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 NOW Health Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Amway Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Nature's Bounty
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Garden of Life LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Danone SA
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 GNC Holdings LLC
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Quest Nutrition LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Kellanova
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Chobani LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

簡介目錄圖表

List Of Tables

Table 1. Europe Nutraceuticals Market Segmentation
Table 2. List of Vendors
Table 3. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Table 4. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Type
Table 5. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Distribution Channel
Table 6. Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Country
Table 7. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 8. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 9. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 10. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 11. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 12. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 13. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 14. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 15. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 16. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 17. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 18. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel

List Of Figures

Figure 1. Europe Nutraceuticals Market Segmentation - Country
Figure 2. Ecosystem: Nutraceuticals Market
Figure 3. Europe Nutraceuticals Market - Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Europe Nutraceuticals Market Revenue (US$ Billion), 2021-2031
Figure 6. Europe Nutraceuticals Market Share (%) - by Type (2023 and 2031)
Figure 7. Functional Foods: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 8. Functional Beverages: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 9. Dietary Supplements: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 10. General Wellness: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 11. Sports Nutrition: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 12. Weight Management: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 13. Immune Health: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 14. Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 15. Europe Nutraceuticals Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 16. Supermarkets and Hypermarkets: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 17. Specialty Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 18. Online Retail: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 19. Convenience Stores: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 20. Others: Europe Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 21. Europe Nutraceuticals Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 22. Germany: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 23. France: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 24. Italy: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 25. Spain: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 26. United Kingdom: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 27. Rest of Europe: Europe Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 28. Heat Map Analysis by Key Players
Figure 29. Company Positioning & Concentration