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市場調查報告書
商品編碼
1871305
營養保健品市場機會、成長促進因素、產業趨勢分析及預測(2025-2034年)Nutraceutical Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球營養保健品市場價值為 4,518 億美元,預計到 2034 年將以 5% 的複合年成長率成長至 7,466 億美元。

消費者對健康和保健意識的日益增強以及慢性病盛行率的上升是推動市場成長的主要因素。營養保健品,包括膳食補充劑、功能性食品、強化食品和其他健康促進產品,正被廣泛用作預防性保健措施。消費者擴大將這些產品融入日常生活,以增強免疫力、改善認知功能並預防疾病。人們生活方式的轉變,以及對植物性、有機和清潔標籤產品需求的成長,為市場擴張創造了巨大的機會。新興市場中產階級人口的增加和健康意識的提高進一步推動了市場成長。先進技術、個人化營養解決方案和功能性成分正在提升產品的功效,而粉末和軟糖等創新劑型也深受現代消費者的青睞。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 4518億美元 |
| 預測值 | 7466億美元 |
| 複合年成長率 | 5% |
2024年,功能性食品市佔率達到35.2%,預計到2034年將以5.2%的複合年成長率成長。其受歡迎的原因在於能夠方便地將營養融入日常飲食,並且在零售通路廣泛銷售。允許添加維生素、礦物質和生物活性化合物的監管框架進一步推動了該領域的擴張。
到2024年,先進的給藥系統市佔率達到30.2%,並且預計到2034年將以5.3%的複合年成長率略微成長,這主要得益於消費者對更高生物利用度、標靶釋放和更便捷給藥方式的需求。這些創新技術包括脂質體配方、緩釋技術、舌下給藥系統和新型包封方法,其中許多技術源自藥物研究,旨在提高營養吸收率和療效。
2024年,北美營養保健品市佔率達到42.1%,預計到2034年將以5.1%的複合年成長率成長。該地區市場成熟,受益於消費者較高的健康意識和豐富的產品組合。消費者日益關注預防性醫療保健和健康,包括增強免疫力和體重管理,這推動了千禧世代和老年族群的需求。嚴格的監管標準確保了產品的安全性和質量,而策略合作、創新產品的推出以及電子商務管道的成長則進一步鞏固了市場擴張。
全球營養保健品市場的主要參與者包括雀巢公司、雅培公司、黑茉莉有限公司、格蘭比亞公司、達布爾印度有限公司、達能公司、安麗公司、自然之寶公司、Persona Nutrition、康寶萊營養有限公司、Swisse Wellness Pty Ltd、Athletic Greens (AG1)、Garden of Life LLC 和大塚控股有限公司會大塚。這些公司正透過多種策略鞏固其市場地位。他們大力投資研發,以創造創新、高效且個人化的產品。與電商平台、健康科技新創公司和零售連鎖店的合作有助於擴大覆蓋範圍和提升產品可及性。此外,各公司也利用行銷活動來提升品牌知名度,並向消費者普及健康益處。遵守嚴格的監管規定確保了消費者的信任,而推出清潔標籤、有機和植物性產品則吸引了注重健康的消費者。
The Global Nutraceutical Market was valued at USD 451.8 billion in 2024 and is estimated to grow at a CAGR of 5% to reach USD 746.6 billion by 2034.

The growth is driven by rising consumer awareness of health and wellness concerns, as well as the increasing prevalence of chronic diseases. Nutraceuticals, which include dietary supplements, functional foods, fortified products, and other health-enhancing offerings, are being widely adopted as preventive healthcare measures. Consumers are increasingly integrating these products into daily routines to support immune health, cognitive function, and overall disease prevention. The shift toward healthier lifestyles, along with growing demand for plant-based, organic, and clean-label products, is creating significant opportunities for market expansion. Rising middle-class populations and heightened health consciousness in emerging markets are fueling growth further. Advanced technologies, personalized nutrition solutions, and functional ingredients are enhancing the efficacy of products, while innovations in delivery formats, such as powders and gummies, are appealing to modern consumers.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $451.8 Billion |
| Forecast Value | $746.6 Billion |
| CAGR | 5% |
The functional foods segment held 35.2% share in 2024 and is expected to grow at a CAGR of 5.2% through 2034. Their popularity stems from the convenience of integrating nutrition into everyday diets and widespread availability in retail channels. Regulatory frameworks permitting fortification with vitamins, minerals, and bioactive compounds further support this segment's expansion.
The advanced delivery systems accounted for a 30.2% share in 2024 and are growing at a slightly higher CAGR of 5.3% through 2034, driven by consumer demand for enhanced bioavailability, targeted release, and improved convenience. This includes innovations like liposomal formulations, time-release technologies, sublingual delivery systems, and novel encapsulation methods, many adapted from pharmaceutical research to increase nutrient absorption and efficacy.
North America Nutraceutical Market held a 42.1% share in 2024 and is expected to grow at a CAGR of 5.1% through 2034. The region's mature market benefits from high consumer awareness and a robust portfolio of products. Increasing focus on preventive healthcare and wellness, including immunity support and weight management, is driving demand among both millennials and aging adults. Strict regulatory standards ensure product safety and quality, while strategic partnerships, innovative product launches, and the growth of e-commerce channels further strengthen market expansion.
Leading players in the Global Nutraceutical Market include Nestle S.A., Abbott Laboratories, Blackmores Limited, Glanbia plc, Dabur India Limited, Danone S.A., Amway Corporation, Nature's Bounty Co., Persona Nutrition, Herbalife Nutrition Ltd., Swisse Wellness Pty Ltd, Athletic Greens (AG1), Garden of Life LLC, and Otsuka Holdings Co., Ltd. Companies in the Global Nutraceutical Market are reinforcing their market positions through a combination of strategies. They invest heavily in research and development to create innovative, high-efficacy, and personalized products. Partnerships with e-commerce platforms, health-tech startups, and retail chains help expand reach and accessibility. Firms also leverage marketing campaigns to build brand awareness and educate consumers on health benefits. Compliance with stringent regulations ensures consumer trust, while introducing clean-label, organic, and plant-based options attracts health-conscious audiences.