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2031年北美營養保健品市場預測－區域分析－按類型和配銷通路

North America Nutraceuticals Market Forecast to 2031 - Regional Analysis - by Type and Distribution Channel

出版日期: 2025年07月10日 | 出版商:

The Insight Partners | 英文 152 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2023 年北美營養保健品市場價值為 1,804.3 億美元，預計到 2031 年將達到 3,131.6 億美元；預計 2023 年至 2031 年的複合年成長率為 7.1%。

植物性和有機營養保健品推動北美營養保健品市場

全球日益成長的健康意識推動了對純素、有機和植物性營養保健食品的需求。人們日益意識到植物性營養保健食品比傳統保健食品具有更顯著的營養價值，預計這將在預測期內推動對植物性營養保健食品的需求。這些產品富含膠原蛋白、礦物質、抗氧化劑和碳水化合物，脂肪含量較低，吸引了尋求更健康營養保健食品的消費者。為了跟上有機和植物性產品日益成長的趨勢，一些公司專注於推出植物性營養保健食品，並擴展其現有產品線。加拿大蛋白質工業協會 (Protein Industries Canada) 和英國創新局 (Innovate-UK) 宣布，作為雙邊夥伴關係的一部分，雙方將於2024年啟動首個合作研發計畫。兩家機構將與聯盟成員攜手，向兩個聯合研發項目投資570萬美元，旨在推動大西洋兩岸植物性成分和食品的開發和商業化。此外，PB2 Foods, Inc. 於2023年8月推出了PB2 Performance蛋白棒，擴大了其蛋白棒產品線。這些植物性產品採用非基因改造原料製成，符合猶太教規，提供兩種口味：巧克力杏仁口味和巧克力花生醬口味。此外，West Family Ventures LLC於2025年宣布推出Zyra蛋白粉，這是一款由豌豆蛋白、棗糖、草莓粉和鹽製成的植物性營養補充劑。 Zyra成立於2024年，旨在革新蛋白粉產業。本產品不含麩質，適合純素食者，非基因改造，100%純天然，僅含四種成分。因此，植物性和有機營養保健品正成為重要的營養保健品市場趨勢。

北美營養保健品市場概況

功能性食品、飲料和膳食補充劑等營養保健產品在美國民眾中越來越受歡迎。消費者對營養保健品的認知度不斷提高，健康意識也日益增強，這推動了北美營養保健品市場的發展。肥胖是糖尿病和其他慢性疾病的主要原因。根據美國健康信託基金的數據，截至2023年9月，41.9%的美國人患有肥胖症。為了克服這些健康問題，大多數人正在選擇更健康的、具有功能性的產品。他們也採取了積極的生活方式，包括體育鍛煉和運動，這進一步刺激了對運動和健康補充劑的需求。為了順應這一趨勢，該地區的幾家主要企業正在提供全面的營養保健產品組合。例如，2023年11月，Vinatura Supplements LLC推出了高品質的健康生活和保健補充劑。該公司旨在賦能那些專注於實現最佳健康的個人。

北美國家對強化乳製品、能量飲料、膳食補充品、功能性飲料和蛋白棒的需求持續成長。消費者對方便攜帶、帶有功能性宣稱的即飲 (RTD) 飲料（例如運動飲料、能量飲料、益生菌飲料和免疫增強飲料等）的偏好，推動了對功能性飲料的需求。此外，消費者也傾向於服用運動補充劑來提高運動表現並促進快速恢復。 2023 年 12 月，Barebells 推出了 Soft Bar 香蕉焦糖蛋白棒，擴大了其蛋白棒產品組合，以滿足消費者對健康和功能性食品日益成長的偏好。因此，消費者生活方式的轉變正在推動北美對蛋白棒、強化食品、RTD 運動飲料和維生素補充劑等營養保健產品的需求。

北美營養保健品市場收入及預測（2031 年）（百萬美元）

北美營養保健品市場細分

北美營養保健品市場按類型、配銷通路和國家分類。

根據類型，北美營養保健品市場細分為功能性食品、功能性飲料和膳食補充品。功能性食品在2023年佔據了最大的市場。膳食補充劑細分進一步細分為一般健康、運動營養、體重管理、免疫健康等。

就配銷通路而言，北美營養保健品市場細分為超市和大賣場、專賣店、線上零售、便利商店等。超市和大賣場在2023年佔據了最大的市場。

依國家分類，北美營養保健品市場分為美國、加拿大和墨西哥。 2023年，美國佔據了北美營養保健品市場的主導地位。

Glanbia Plc、NOW Health Group Inc、Amway Corp、Nature's Bounty、Garden of Life LLC、Danone SA、GNC Holdings LLC、Quest Nutrition LLC、Kellanova 和 Chobani LLC 是北美營養保健品市場的一些領先公司。

The increasing number of health-conscious consumers worldwide boosts the demand for nutraceuticals with vegan, organic, and plant-based tags. The burgeoning awareness of the more significant nutritional profiles of plant-based nutraceuticals than their traditional counterparts is expected to propel the demand for plant-based nutraceuticals over the forecast period. These products contain collagen, minerals, antioxidants, and carbohydrates in higher amounts with lower fat content, which appeals to consumers seeking healthier nutraceuticals. To keep up with the growing trend of organic and plant-based products, several companies focus on launching their plant-based nutraceuticals, along with expanding their existing product lines. In 2024, Protein Industries Canada and Innovate-UK announced their first collaborative research and development projects as part of their bilateral partnership. Along with consortium members, the organizations are investing US$ 5.7 million into two joint R&D projects aimed at advancing the development and commercialization of plant-based ingredients and foods on both sides of the Atlantic. Also, in August 2023, PB2 Foods, Inc expanded its protein bar product line by launching PB2 Performance protein bars. These plant-based products, made with non-GMO ingredients and kosher, have been made available in two different flavors: chocolate almond and chocolate peanut butter. Furthermore, in 2025, West Family Ventures LLC announced the launch of Zyra Protein Powder, a plant-based nutritional supplement made with pea protein, date sugar, strawberry powder, and salt. Founded in 2024, Zyra aims to transform the protein powder industry. The product is gluten-free, vegan-friendly, non-GMO, 100% natural, and contains only four ingredients. Thus, plant-based and organic nutraceuticals are emerging as significant nutraceuticals market trends.

North America Nutraceuticals Market Overview

Nutraceutical products such as functional food and beverages, and dietary supplements are gaining huge popularity among the American population. The increasing awareness of nutraceuticals and rising health concerns among consumers drive the North American nutraceuticals market. Obesity is a major cause of diabetes and other chronic diseases. According to the Trust for America's Health, as of September 2023, 41.9% of Americans in the US were suffering from obesity. To overcome these health issues, a majority of the population is resorting to healthier diets with functional claims. They are also adopting an active lifestyle with the inclusion of physical exercises and sports which further boosts the demand for sports and health benefitting supplements. In response to this trend, several key players in the region are offering a comprehensive product portfolio of nutraceutical products. For instance, in November 2023, Vinatura Supplements LLC launched high-quality supplements for healthy living and wellness. The company aims to empower individuals focused on achieving optimal well-being.

The demand for fortified dairy products, energy drinks, dietary supplements, functional beverages, and protein bars is increasing continuously in North American countries. The preference for convenient and on-the-go ready-to-drink (RTD) beverages with functional claims such as sports drinks, energy drinks, probiotic drinks, and immune boosting shots, among others propels the demand for functional beverages. Also, consumers are inclined toward the consumption of sports supplements to boost their performance in workouts and aid in quick recovery. In December 2023, Barebells expanded its protein bars product portfolio by launching the Soft Bar Banana Caramel protein bar to cater to the growing consumer preference for healthy and functional foods. Thus, the shift in consumer lifestyle is boosting the demand for nutraceutical products such as protein bars, fortified food, RTD sports drinks, and vitamin supplements in North America.

North America Nutraceuticals Market Revenue and Forecast to 2031 (US$ Million)

North America Nutraceuticals Market Segmentation

The North America nutraceuticals market is categorized into type, distribution channel, and country.

Based on type, the North America nutraceuticals market is segmented into gr functional foods, functional beverages, dietary supplements. The functional foods segment held the largest market share in 2023. The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the North America nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the North America nutraceuticals market is segmented into the US, Canada, and Mexico. The US dominated the North America nutraceuticals market share in 2023.

Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC are some of the leading companies operating in the North America nutraceuticals market.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macro-economic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country level data:

4. North America Nutraceuticals Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Retailers
4.4 List of Vendors in the Value Chain

5. North America Nutraceuticals Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Consumer Focus on Preventive Health
- 5.1.2 Innovations and Strategic Developments by Market Players
5.2 Market Restraints
- 5.2.1 Complexity of Regulations
5.3 Market Opportunities
- 5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
- 5.4.1 Plant-Based and Organic Nutraceuticals
5.5 Impact of Drivers and Restraints:

6. Nutraceuticals Market - North America Analysis

6.1 North America Nutraceuticals Market Revenue (US$ Billion), 2021-2031
6.2 North America Nutraceuticals Market Forecast Analysis

7. North America Nutraceuticals Market Analysis - by Type

7.1 Functional Foods
- 7.1.1 Overview
- 7.1.2 Functional Foods: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.2 Functional Beverages
- 7.2.1 Overview
- 7.2.2 Functional Beverages: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.3 Dietary Supplements
- 7.3.1 Overview
- 7.3.2 Dietary Supplements: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.4 General Wellness
- 7.4.1 Overview
- 7.4.2 General Wellness: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.5 Sports Nutrition
- 7.5.1 Overview
- 7.5.2 Sports Nutrition: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.6 Weight Management
- 7.6.1 Overview
- 7.6.2 Weight Management: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.7 Immune Health
- 7.7.1 Overview
- 7.7.2 Immune Health: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
7.8 Others
- 7.8.1 Overview
- 7.8.2 Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

8. North America Nutraceuticals Market Analysis - by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Supermarkets and Hypermarkets: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Specialty Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.3 Online Retail
- 8.3.1 Overview
- 8.3.2 Online Retail: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.4 Convenience Stores
- 8.4.1 Overview
- 8.4.2 Convenience Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)

9. North America Nutraceuticals Market - Country Analysis

9.1 North America
- 9.1.1 North America Nutraceuticals Market Overview
- 9.1.2 North America Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.1 North America Nutraceuticals Market - Revenue and Forecast Analysis - by Country
  - 9.1.2.2 United States: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.2.1 United States: North America Nutraceuticals Market Share - by Type
    - 9.1.2.2.2 United States: North America Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.3 Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.3.1 Canada: North America Nutraceuticals Market Share - by Type
    - 9.1.2.3.2 Canada: North America Nutraceuticals Market Share - by Distribution Channel
  - 9.1.2.4 Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
    - 9.1.2.4.1 Mexico: North America Nutraceuticals Market Share - by Type
    - 9.1.2.4.2 Mexico: North America Nutraceuticals Market Share - by Distribution Channel

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Agreements, Collaborations, And Joint Ventures
11.3 Product Launch
11.4 Expansions And Other Strategic Developments

12. Company Profiles

12.1 Glanbia Plc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 NOW Health Group Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Amway Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Nature's Bounty
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Garden of Life LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Danone SA
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 GNC Holdings LLC
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Quest Nutrition LLC
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Kellanova
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Chobani LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

簡介目錄圖表

List Of Tables

Table 1. North America Nutraceuticals Market Segmentation
Table 2. List of Vendors
Table 3. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Table 4. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Type
Table 5. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Distribution Channel
Table 6. North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion) - by Country
Table 7. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 8. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 9. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 10. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel
Table 11. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Type
Table 12. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021 - 2031(US$ Billion) - by Distribution Channel

List Of Figures

Figure 1. North America Nutraceuticals Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Nutraceuticals Market
Figure 4. North America Nutraceuticals Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Nutraceuticals Market Revenue (US$ Billion), 2021-2031
Figure 7. North America Nutraceuticals Market Share (%) - by Type (2023 and 2031)
Figure 8. Functional Foods: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 9. Functional Beverages: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 10. Dietary Supplements: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 11. General Wellness: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 12. Sports Nutrition: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 13. Weight Management: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 14. Immune Health: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 15. Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 16. North America Nutraceuticals Market Share (%) - by Distribution Channel (2023 and 2031)
Figure 17. Supermarkets and Hypermarkets: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 18. Specialty Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 19. Online Retail: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 20. Convenience Stores: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 21. Others: North America Nutraceuticals Market - Revenue and Forecast, 2021-2031 (US$ Billion)
Figure 22. North America Nutraceuticals Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 23. United States: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 24. Canada: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 25. Mexico: North America Nutraceuticals Market - Revenue and Forecast, 2021- 2031 (US$ Billion)
Figure 26. Heat Map Analysis by Key Players
Figure 27. Company Positioning & Concentration