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市場調查報告書
商品編碼
1843503
2025年全球數位學習市場報告E-Learning Global Market Report 2025 |
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近年來,數位學習市場發展迅速,預計將從2024年的3,140.3億美元成長到2025年的3,525.9億美元,複合年成長率達12.3%。這段歷史性成長時期可歸因於網路普及率的提高、對彈性學習解決方案的需求、教育全球化、政府對數位教育的扶持政策、企業培訓、以及職涯發展等因素。
預計未來幾年,數位學習市場將快速成長,到2029年市場規模將達到6,148.7億美元,複合年成長率(CAGR)為14.9%。預測期內的成長主要受以下因素驅動:線上學位課程的快速發展、對軟性技能培訓的需求、專業和小眾學科的數位學習、對包容性和可近性學習的重視,以及學習管理系統(LMS)的演進。預測期內的關鍵趨勢包括混合式學習模式、微學習、教育領域的人工智慧(AI)、行動學習(MLearning)、數據和學習分析,以及遠距和線上評估。
數位學習是指透過電子媒體(通常是網際網路)進行的數位化學習形式。學習者可以在各種電子設備上存取教育內容,包括個人電腦、筆記型電腦、平板電腦和智慧型手機,從而提供了一種便捷靈活的學習方式。
數位學習的關鍵硬體組件是互動式顯示器和互動式投影機。互動式顯示器是一種能夠讓使用者創建引人入勝的簡報並透過觸控螢幕輸入與螢幕資訊互動的裝置。與數位學習相關的關鍵技術包括線上數位學習、學習管理系統、行動數位學習、快速數位學習和虛擬教室。數位學習數位學習解決方案可以部署在雲端或本地。學術機構、企業和政府機構都在使用電子學習解決方案。
2025年春季,美國關稅的大幅上漲及其引發的貿易摩擦對資訊科技產業,尤其是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅提高,並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品的公司面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該行業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性並簡化成本管理。
數位學習市場研究報告》是商業研究公司最新發布的系列報告之一,提供線上數位學習數位學習統計數據,例如全球數位學習市場規模、區域佔有率、市場佔有率競爭對手、詳細的數位學習數位學習細分、市場趨勢和商業機會。本報告對線上學習產業的現狀和未來發展趨勢進行了深入分析,為您提供所需的一切觀點。
未來五年14.9%的預測成長率較我們先前對該市場的預測略微下降0.3%。這一下降主要歸因於美國與其他國家之間的關稅影響。數位學習平台可能間接受到關稅的影響,因為關稅會增加雲端運算、視訊託管基礎設施和互動式硬體的成本。此外,由於相互關稅以及貿易緊張局勢和限制加劇對全球經濟和貿易的負面影響,這種影響也將更加廣泛。
受全球疫情影響,遠距學習趨勢預計將推動未來數位學習市場的成長。遠距學習利用視訊會議、虛擬考試和論壇等技術,促進遠距教學和學習。這種方式使學生和教師能夠在居家學習的同時,保持與課程的聯繫和參與。例如,總部位於盧森堡的歐盟統計局(Eurostat)在2024年1月發布的報告顯示,歐盟16至74歲網路使用者中,有30%的人在調查前三個月內參加過線上課程或使用過線上學習資料,比2022年(28%)增加了兩個百分點。在歐盟成員國中,荷蘭參與線上學習的網路使用者比例最高,達54%,其次是芬蘭(53%)、瑞典(48%)、西班牙(47%)和愛沙尼亞(45%)。因此,受全球疫情影響的遠距學習趨勢正在推動數位學習市場的成長。
智慧型手機的廣泛普及預計將成為推動數位學習市場成長的關鍵因素。智慧型手機是一種多功能電子設備,它融合了行動電話和電腦的功能,透過提供便利的存取性、互動性、個人化和易用性,協助再形成數位學習。智慧型手機促進了溝通和個人化學習體驗,從而創造更具吸引力的教育方式。例如,英國網路安全解決方案供應商 Cybercrew 的報告指出,預計到 2021 年,英國家庭智慧型手機使用率將達到 91.43%,到 2026 年將成長至 93.8%。因此,智慧型手機的廣泛普及正在推動數位學習市場的成長。
科技進步是再形成數位學習格局的顯著趨勢。數位學習領域的主要企業正利用人工智慧、增強智慧、遊戲化、巨量資料和混合實境等創新技術來鞏固其市場地位。例如,2022年9月,總部位於美國的教育科技新興企業公司Skilldora Inc.與美國IT公司D-ID合作,推出了美國首個人工智慧驅動的數位學習平台和應用程式。 Skilldora的尖端數位學習平台和應用程式採用人工智慧引導的方法,提供不超過一小時的高品質課程。 Skilldora的平台為現代學習者提供了更強大的互動功能,以及「與朋友一起學習」、即時共用、社交學習小組邀請和透過新聞推送和互動討論參與社區等協作學習元素。
為了擴大市場佔有率,數位學習市場中的知名企業正致力於提供創新產品,例如海康威視推出的數位學習平台。海康威視線上學習平台是一個專為提升安防產業專業人士技能而設計的線上資源,提供豐富的教育資源和認證課程。例如,杭州海康威視數位技術有限公司於2022年4月推出了海康威數位學習平台。該平台提供涵蓋海康威視硬體、網路、分析和軟體等主題的綜合性線上課程。這些課程既包含講師授課環節,也提供自主學習選項,旨在促進安防專業人士的持續學習和技能提升,並提供便捷全面的培訓資料。
2022年1月,專注於客製化數位學習開發解決方案的美國公司eLearning Brothers, LLC收購了印度數位學習公司Origin Learning,後者以向知名企業提供高效的數位學習解決方案而聞名。此次收購金額未揭露。此次策略性收購預計將增強eLearning Brothers的學習解決方案團隊實力,提升其產品開發能力,並鞏固其數位學習產業提供全面創新學習解決方案的承諾。
數位學習市場包括提供電腦輔助學習、固定式數位學習和同步線上學習的營業單位所獲得的收入。市場價值還包括服務提供者銷售的或包含在其服務產品中的相關商品的價值。僅包括營業單位間交易或銷售給最終消費者的商品和服務。
E-learning refers to a digital form of learning conducted through electronic media, typically over the internet. It offers a convenient and adaptable approach for students to access educational content from various electronic devices, including computers, laptops, tablets, or smartphones.
Key hardware components in e-learning include interactive displays and interactive projectors. An interactive display is a mounted device that allows users to create visually engaging presentations and interact with on-screen information through touchscreen inputs. The major technologies associated with e-learning include online e-learning, learning management systems, mobile e-learning, rapid e-learning, virtual classrooms, and others. E-learning solutions can be deployed either in the cloud or on-premises. It finds applications in academic, corporate, and government settings.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The e-learning market research report is one of a series of new reports from The Business Research Company that provides e-learning market statistics, including e-learning industry global market size, regional shares, competitors with a e-learning market share, detailed e-learning market segments, market trends and opportunities, and any further data you may need to thrive in the e-learning industry. This e-learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The e-learning market size has grown rapidly in recent years. It will grow from $314.03 billion in 2024 to $352.59 billion in 2025 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to increased internet penetration, demand for flexible learning solutions, globalization of education, government initiatives for digital education, corporate training, and professional development.
The e-learning market size is expected to see rapid growth in the next few years. It will grow to $614.87 billion in 2029 at a compound annual growth rate (CAGR) of 14.9%. The growth in the forecast period can be attributed to rapid growth of online degree programs, demand for soft skills training, e-learning for specialized and niche subjects, focus on inclusive and accessible learning, evolving learning management systems (LMS). Major trends in the forecast period include hybrid learning models, microlearning, artificial intelligence (AI) in education, mobile learning (m-learning), data analytics and learning analytics, remote and online assessments.
The forecast of 14.9% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. E-Learning platforms could be affected indirectly as tariffs increase costs for cloud computing, video hosting infrastructure, and interactive hardware. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The trends in remote learning prompted by the global pandemic are anticipated to drive the growth of the e-learning market in the future. Remote learning involves the use of technology, such as video conferencing, virtual examinations, and discussion boards, to facilitate teaching and learning from a distance. This approach enables students and teachers to remain connected and engaged with the curriculum while working from home. For example, in January 2024, Eurostat, a government agency based in Luxembourg, reported that 30% of internet users in the EU aged 16 to 74 participated in an online course or utilized online learning materials in the three months prior to the survey, marking a 2 percentage point increase from 2022 (28%). Among EU member states, the Netherlands had the highest percentage of internet users involved in online learning at 54%, followed by Finland at 53%, Sweden at 48%, Spain at 47%, and Estonia at 45%. Thus, the remote learning trends driven by the global pandemic are propelling the growth of the e-learning market.
The increasing adoption of smartphones is poised to be a significant driver in the growth of the e-learning market. Smartphones, multifunctional electronic devices merging mobile phone and computer capabilities, have been instrumental in reshaping e-learning by offering accessibility, interactivity, personalization, and convenience. They facilitate communication, personalized learning experiences, and contribute to more engaging educational approaches. For instance, as highlighted in a report by Cybercrew, a UK-based provider of cybersecurity solutions, smartphone usage in UK households reached 91.43% in 2021 and is projected to grow to 93.8% by 2026. Therefore, the widespread adoption of smartphones is propelling the growth trajectory of the e-learning market.
Technological advancements are a prominent trend reshaping the e-learning landscape. Leading companies in the e-learning domain are harnessing innovative technologies such as artificial intelligence, augmented reality, gamification, big data, and mixed reality to fortify their standing in the market. As an example, in September 2022, Skilldora Inc., a US-based ed-tech startup, collaborated with D-ID, an Israel-based information technology company, to introduce the first AI-instructed e-learning platform and app in the United States. Skilldora's cutting-edge e-Learning platform and app offer well-structured, high-quality courses in under an hour using AI-instructed methods. Skilldora's platform is tailored to modern learners, offering improved engagement features and collaborative learning elements such as 'learn with friends capabilities,' facilitating real-time sharing, inviting social learning groups, and fostering community engagement through news feeds and interactive discussions.
Prominent companies operating in the e-learning market are directing their efforts toward innovative product offerings, exemplified by initiatives such as the Hikvision e-learning platform, to augment their market revenues. Hikvision eLearning stands as an online resource designed specifically to elevate the proficiency of professionals in the security industry by offering educational resources and certification programs. For instance, in April 2022, Hangzhou Hikvision Digital Technology Co. Ltd., a China-based company renowned for its expertise in e-learning, introduced the Hikvision e-learning platform. This platform hosts a comprehensive array of online courses covering topics such as Hikvision hardware, networking, analytics, and software. These courses encompass both instructor-led sessions and self-paced learning options, aiming to provide accessible and thorough training materials, fostering continuous learning and skill development for professionals in the security sector.
In January 2022, eLearning Brothers, LLC, a US-based company specializing in custom e-learning development solutions, made an undisclosed acquisition of Origin Learning, an India-based e-learning firm recognized for delivering impactful digital learning solutions to prominent corporations. This strategic acquisition is anticipated to bolster eLearning Brothers' learning solutions team and amplify their product development capabilities, reinforcing their commitment to offering comprehensive and innovative learning solutions in the e-learning industry.
Major companies operating in the E-learning market include Adobe Inc., Aptara Inc., Articulate Global LLC, Cisco Systems Inc., Citrix Systems Inc., D2L Corporation, Oracle Corporation, SAP SE, Blackboard Inc., Coursera Inc., FutureLearn, Compunnel Digital Inc., Docebo Inc., GitHub Inc., National Institute of Information Technology Ltd., British Council, Moodle Pty Ltd., Canvas LMS, Allen Communication Learning Services Inc., Cegos SA, GP Strategies Corporation, Teachable Inc., Udemy Inc., iEnergizer Limited, Instructure Inc., Pearson plc, Skillsoft Corporation, Thomson Reuters Corporation, iSpring Solutions Inc., eLearning Brothers, Epignosis, Udacity Inc., Pluralsight LLC, Simplilearn Solutions Pvt Ltd., Skillshare, Cornerstone OnDemand Inc., Edmentum Inc.
North America was the largest region in the e-learning market report in 2024. Asia-Pacific is expected to be the fastest-growing region in the e-learning market report during the forecast period. The regions covered in the e-learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the e-learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The e-learning market includes revenues earned by entities by providing computer-managed learning, fixed e-learning and synchronous online learning. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
E-Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on e-learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for e-learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The e-learning market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.