![]() |
市場調查報告書
商品編碼
1865498
全球線上學習市場:預測至 2032 年—按組件、部署方式、課程類型、交付方式、技術、最終用戶和地區進行分析Online Learning Market Forecasts to 2032 - Global Analysis By Component (Content, Services, and Platform (Software)), Deployment Model (Cloud (SaaS), On-Premises, and Hybrid), Course Type, Delivery Mode, Technology, End User, and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球線上學習市場將達到 2,012 億美元,到 2032 年將成長至 3,632 億美元。
預計在預測期內,線上學習市場將以 8.8% 的複合年成長率成長。線上學習市場涵蓋了數位化教育和培訓的整個生態系統,包括正規學位課程、職業技能提升課程和非正式的個人發展模組。該市場正經歷強勁成長,這主要得益於遠距學習模式的持續普及、勞動力技能再培訓的持續需求,以及對靈活、便利且經濟高效的傳統教育機構替代方案的需求。
根據 Survey.com 的調查,自 2000 年以來,線上教育成長了 900%,73% 的美國學生希望即使在疫情結束後,線上課程也能繼續下去。
教育機構和企業對靈活的按需學習的需求日益成長
市場成長的關鍵促進因素是教育機構和企業對靈活學習解決方案日益成長的需求。大學正在擴大其數位化影響力,以涵蓋非傳統學生群體;企業將線上平台整合到員工培訓中,以降低成本並消除地理限制。這種向非同步、隨選教育的轉變使學習者能夠按照自己的步調學習,從而顯著提高學習的可及性和參與度。因此,教育機構的這種推動作用正在為線上學習提供者創造永續且不斷成長的收入來源,以鞏固其市場擴張。
整合和資料隱私
教育機構和企業客戶通常使用老舊軟體,這使得無縫整合新的學習平台成為一項複雜且昂貴的任務。此外,處理敏感的學生和員工資料會引發嚴格的隱私和安全問題,需要遵守 GDPR 和 FERPA 等法規。應對這種合規環境需要大量投資,這可能會阻礙新平台的普及,增加服務提供者的營運成本,從而抑制市場擴張。
企業技能發展/技能提升
人工智慧和自動化等技術的快速變革正在各行各業造成巨大的技能缺口。為了確保員工團隊能夠適應未來發展,企業正擴大與線上學習平台合作,打造針對性的培訓計畫。這一趨勢正在開闢利潤豐厚的B2B管道,這些管道超越了學術學習的範疇,關注持續的職業發展,而這正成為企業在數位經濟中盈利和發展的戰略要務。
資金籌措週期和來自免費/人工智慧工具的競爭給價格帶來了壓力。
教育科技Start-Ups極易受到創業投資資金籌措變化的影響,可能會限制其成長和創新。此外,免費教育內容和人工智慧學習工具的激增加劇了價格競爭,給傳統的訂閱和課程收費模式帶來了壓力。在這種環境下,教育服務提供者必須清楚地展示其卓越的價值和學習成果,才能為其定價模式提供合理的依據,而這項挑戰正在擠壓整個產業的利潤空間。
新冠感染疾病以前所未有的速度推動了線上學習市場的發展。全球封鎖迫使教育機構和企業迅速部署遠距學習解決方案,導致用戶數量出現意料之外的激增。這段時期概念驗證,並加速了其普及化。儘管最初的成長動能正在消退,但疫情已永久改變了人們的認知,鞏固了線上學習作為現代教育和企業培訓核心組成部分的地位,並將市場推向了新的高度。
預計在預測期內,內容細分市場將佔據最大的市場佔有率。
預計在預測期內,內容板塊將佔據最大的市場佔有率,因為它代表了線上學習的核心產品:教育材料本身。這包括課程、影片、互動模組、評估等。高品質、專業化且引人入勝的內容是吸引和留住學習者的關鍵價值提案。此外,為了跟上不斷變化的課程體系和行業需求,對內容更新和新課程開發的持續需求確保了該板塊將繼續保持其作為市場主要收入來源的地位。
預計在預測期內,雲端運算(SaaS)領域將呈現最高的複合年成長率。
預計在預測期內,雲端(SaaS)領域將實現最高成長率。此模式的優點在於其擴充性、成本效益以及易於教育機構採用。由於無需在硬體和IT基礎設施進行大量前期投資,即使是小規模機構也能使用先進的學習管理系統。此外,SaaS平台支援無縫更新和遠端訪問,這對於支援混合式和完全遠端學習環境至關重要,與市場發展方向完美契合。
預計北美將在預測期內佔據最大的市場佔有率。這一優勢可歸功於數位學習技術的早期普及和廣泛應用、領先的教育科技公司在該地區強大的市場地位以及較高的網際網路普及率。此外,公共和私營部門對教育科技的巨額投資以及濃厚的企業培訓文化也推動了市場發展。該地區成熟的基礎設施和對創新教育解決方案的投資意願,正助力其鞏固在收入方面的主導地位。
預計亞太地區在預測期內將實現最高的複合年成長率。這一爆炸式成長得益於龐大且精通科技的年輕人口、智慧型手機和網路普及率的不斷提高,以及政府大力推廣數位教育的舉措。可支配收入的成長也促使人們增加對教育和職業技能提升的私人支出。此外,該地區快速發展的企業部門越來越依賴線上平台進行高效的員工培訓,這為未來幾年市場的顯著擴張創造了沃土。
According to Stratistics MRC, the Global Online Learning Market is accounted for $201.2 billion in 2025 and is expected to reach $363.2 billion by 2032, growing at a CAGR of 8.8% during the forecast period. The online learning market encompasses the entire ecosystem of digitally delivered education and training, including formal academic degrees, professional upskilling courses, and informal personal development modules. This market is experiencing robust growth, fueled by the permanent adoption of remote learning models, the continuous need for workforce reskilling, and the demand for flexible, accessible, and cost-effective educational alternatives to traditional institutions.
According to Research.com, online education has grown 900% since 2000, with 73% of U.S. students preferring to continue online classes post-pandemic.
Rising institutional and corporate demand for flexible, anytime learning
The primary market driver is the escalating demand from both educational institutions and corporations for flexible learning solutions. Universities are expanding their digital footprints to reach non-traditional students, while companies are integrating online platforms for employee training to reduce costs and geographical barriers. This shift towards asynchronous, on-demand education allows learners to engage with material at their own pace, significantly broadening access and participation. Consequently, this institutional push is creating a sustained and growing revenue stream for online learning providers, solidifying market expansion.
Integration and data-privacy
Educational institutions and corporate clients often operate with legacy software, making the seamless integration of new learning platforms a complex and costly endeavor. Furthermore, the handling of sensitive student and employee data raises stringent privacy and security concerns, governed by regulations like GDPR and FERPA. Navigating these compliance landscapes requires substantial investment, potentially deterring adoption and increasing operational overhead for providers, thereby acting as a market brake.
Corporate upskilling/reskilling
The rapid pace of technological change, including the adoption of AI and automation, has created critical skill gaps across industries. Businesses are increasingly partnering with online learning providers to create targeted training programs that future-proof their workforce. This trend opens a lucrative B2B channel, moving beyond academic learning to address continuous professional development, which is becoming a strategic imperative for corporate survival and growth in the digital economy.
Funding cycles and competition from free/AI tools pressure pricing
EdTech startups are often vulnerable to shifts in venture capital funding cycles, which can constrain growth and innovation. Moreover, the proliferation of free educational content and AI-powered tutoring tools is escalating price competition, pressuring traditional subscription and course fees. This environment challenges providers to clearly demonstrate superior value and learning outcomes to justify their pricing models, potentially squeezing profit margins across the sector.
The COVID-19 pandemic acted as an unprecedented catalyst for the online learning market. Widespread lockdowns forced educational institutions and businesses globally to abruptly adopt remote learning solutions, leading to a massive, involuntary surge in user adoption. This period served as a large-scale proof-of-concept, normalizing digital education and accelerating its acceptance. While the initial spike has moderated, the pandemic permanently shifted perceptions and embedded online learning as a core component of modern education and corporate training, elevating the market to a new, higher baseline.
The content segment is expected to be the largest during the forecast period
The content segment is expected to account for the largest market share during the forecast period because it represents the core product of online learning the educational material itself. This includes courses, videos, interactive modules, and assessments. High-quality, specialized, and engaging content is the primary value proposition that attracts and retains learners. Furthermore, there is continuous demand for content updates and new course creation to keep pace with evolving curricula and industry needs, ensuring this segment remains the fundamental and most substantial revenue generator for the market.
The cloud (SaaS) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud (SaaS) segment is predicted to witness the highest growth rate. This model's appeal lies in its scalability, cost-effectiveness, and ease of deployment for institutions. It eliminates the need for significant upfront investment in hardware and IT infrastructure, making advanced learning management systems accessible to smaller organizations. Moreover, SaaS platforms facilitate seamless updates and remote accessibility, which are critical for supporting hybrid and fully remote learning environments, aligning perfectly with the market's direction.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to the early and widespread adoption of digital learning technologies, a strong presence of leading EdTech companies, and high internet penetration. Additionally, substantial investment in educational technology from both private and public sectors, coupled with a robust corporate training culture, fuels the market. The region's mature infrastructure and willingness to invest in innovative educational solutions cement its position as the revenue leader.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This explosive growth is driven by a massive, tech-savvy youth population, increasing smartphone and internet accessibility, and government initiatives promoting digital education. Rising disposable incomes are also enabling greater private expenditure on education and professional upskilling. Furthermore, the region's rapidly expanding corporate sector is increasingly turning to online platforms for efficient employee training, creating a fertile ground for remarkable market expansion in the coming years.
Key players in the market
Some of the key players in Online Learning Market include Coursera, Udemy, LinkedIn Learning, edX, 2U, Pluralsight, Skillsoft, BYJU'S, Khan Academy, Blackboard Inc., Instructure, FutureLearn, Duolingo, Chegg, Pearson, McGraw Hill Education, Kahoot!, VIPKid, Outschool, and OpenClassrooms.
In September 2025, Launched AI-powered innovations including "Role Play" for job-ready skill practice via AI personas, an AI-driven Course Builder platform for partners to create content at scale, and expanded AI-graded assessments and peer reviews.
In July 2025, North Carolina partners with LinkedIn Learning to enhance professional development for state employees. LinkedIn Learning is an award-winning industry leader in online training, with a digital library of over 20,000 courses covering a wide range of technical, business, software, and creative topics. "Expanding our professional development offerings is key to attracting and retaining a highly qualified and committed state workforce," said North Carolina Office of State Human Resources Director Staci Meyer. "Rolling out technologies like LinkedIn Learning is another milestone in our endeavor to modernize human resources across N.C. state government."
In June 2025, Udemy a leading AI-powered skills development platform, today announced a suite of new AI Packages designed to help organizations and professionals develop AI fluency. The new packages provide end-to-end skills development to accelerate an organization's AI transformation, underscoring Udemy's position as a trusted upskilling and reskilling partner to nearly 80 million learners and more than 17,000 organizations across the globe.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.