課程創作軟體市場規模、佔有率、成長分析（按許可證、按部署模式、按最終用戶、按地區）- 2025 年至 2032 年行業預測

預計 2023 年全球課程創作軟體市場價值將達到 59 億美元，從 2024 年的 66.8 億美元成長到 2032 年的 180.1 億美元，預測期內（2025-2032 年）的複合年成長率為 13.2%。

全球課程創作軟體市場正經歷顯著成長，這得益於教育、企業和專業教育領域數位學習平台和數位內容開發的興起。遠距學習和混合式學習模式的普及，促使人們採用複雜的課程設計策略，並進一步將數位工具融入教育框架。個人化和互動式學習體驗的需求日益凸顯，這促使人們更加關注那些能夠促進多媒體整合、遊戲化和行動設計的引人入勝的編寫工具。微學習和隨選學習的趨勢也推動了對快速內容開發解決方案的需求。然而，高階軟體的初始成本、複雜的學習曲線以及傳統學習管理系統的限制，對市場成長構成了挑戰。有效使用仍然需要技術專業知識。

全球課程創作軟體市場促進因素

全球教育、企業和政府部門對學習和線上內容的需求日益成長，是推動課程創作軟體市場發展的關鍵因素。各機構逐漸意識到創建適應性強、擴充性且經濟高效的線上學習材料的優勢。這種轉變促使他們積極尋求強大的創作解決方案，以快速設計和提供引人入勝的數位課程。這些工具不僅提升了學習體驗，還能有效滿足學習者不斷變化的期望，在競爭激烈、品質和可近性至關重要的環境中進一步推動市場成長。

全球課程創作軟體市場的限制因素

全球課程創作軟體市場面臨著巨大的挑戰，因為購買功能豐富的高階軟體需要高成本，而且內容開發人員還需要接受培訓。這些財務負擔阻礙了小型企業和個人相關人員投資高階解決方案。高昂的前期成本使得許多潛在用戶無法負擔這些複雜的工具，從而限制了其普及，並阻礙了市場成長。因此，價格障礙構成了巨大的障礙，阻礙了小型企業利用增強課程開發技術的優勢。

全球課程編寫軟體市場趨勢

全球課程創作軟體市場正經歷著向人工智慧驅動的內容生成和個人化的重大轉變，這反映了豐富學習體驗的廣泛趨勢。教育機構和企業培訓計畫擴大採用這些先進的工具，整合人工智慧以促進內容的自動化創作和智慧化管理，從而簡化創作流程。此外，人工智慧主導的系統擅長根據個人表現和偏好自訂學習路徑，從而實現更有效、更具吸引力的學習者互動。這種對科技的日益依賴不僅提高了教育質量，也使自我調整學習成為課程設計演進的關鍵要素。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

課程創作軟體市場規模（按許可證和複合年成長率）(2025-2032)

• 市場概況
• 原來的
• 開放原始碼

課程創作軟體市場規模（按部署模式和複合年成長率）（2025-2032）

• 市場概況
• 雲端基礎
• 本地部署

課程創作軟體市場規模（按最終用戶和複合年成長率分類）（2025-2032）

• 市場概況
• 學校和大學
• 公司
• 政府機構

課程創作軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Articulate（United States）
• Adobe Captivate（United States）
• iSpring Suite（United States）
• dominKnow（Canada）
• Easygenerator（Netherlands）
• Elucidat（United Kingdom）
• Lectora（United States）
• Gomo Learning（United Kingdom）
• TechSmith（United States）
• Synthesia（United Kingdom）
• isEazy（Spain）
• Coassemble（United States）
• Composica（Israel）
• CourseArc（United States）
• EdApp（Australia）
• H5P（Norway）
• 360Learning（France）
• Evolve（United Kingdom）
• Kotobee Author（Egypt）
• Adapt Learning（United Kingdom）

結論和建議

Global Course Authoring Software Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.68 billion in 2024 to USD 18.01 billion by 2032, growing at a CAGR of 13.2% during the forecast period (2025-2032).

The global course authoring software market is witnessing remarkable growth driven by the rising prominence of e-learning platforms and digital content development across educational, corporate, and professional training sectors. The popularity of remote and hybrid learning models has spurred the adoption of sophisticated course design strategies, further integrating digital tools into institutional frameworks. There is a notable demand for personalized, interactive learning experiences, leading to an increased focus on engaging authoring tools that facilitate multimedia integration, gamification, and mobile design. The trend towards microlearning and on-demand learning practices is also fueling demand for rapid content development solutions. However, market growth is challenged by initial costs associated with premium software, learning curve complexities, and limitations imposed by legacy Learning Management Systems. Technical expertise remains a necessary component for effective use.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Course Authoring Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Course Authoring Software Market Segments Analysis

Global Course Authoring Software Market is segmented by License, Deployment Mode, End User and region. Based on License, the market is segmented into Proprietary and Open-Source. Based on Deployment Mode, the market is segmented into Cloud-Based and On-Premises. Based on End User, the market is segmented into Schools & Universities, Corporations and Government Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Course Authoring Software Market

The increasing global demand for learning and online content across educational, corporate, and governmental sectors is a significant factor propelling the course authoring software market. Organizations are recognizing the advantages of creating online educational materials that are adaptable, scalable, and cost-efficient. This shift is motivating them to quickly design and deliver engaging digital courses while actively searching for robust authoring solutions. These tools not only enhance the learning experience but also enable organizations to efficiently meet the evolving expectations of learners, further driving the market's growth in a competitive landscape where quality and accessibility are essential.

Restraints in the Global Course Authoring Software Market

The global market for course authoring software faces significant challenges due to the high costs associated with advanced, feature-rich software licenses and the necessary training for content developers. This financial burden often deters small and medium-sized enterprises, as well as individual educators, from investing in premium solutions. The restrictive upfront expenses can make these sophisticated tools unattainable for many potential users, limiting widespread adoption and hindering the growth of the market. Consequently, this price barrier presents a significant obstacle, preventing smaller entities from accessing the benefits of enhanced course development technologies.

Market Trends of the Global Course Authoring Software Market

The Global Course Authoring Software market is experiencing a significant shift towards AI-powered content generation and personalization, reflecting a broader trend that emphasizes enhanced learning experiences. As educational institutions and corporate training programs increasingly adopt these advanced tools, the integration of artificial intelligence facilitates automatic content creation and intelligent curation, thereby streamlining the authoring process. Additionally, AI-driven systems are adept at customizing learning paths tailored to individual performance and preferences, resulting in more effective and engaging learner interactions. This growing reliance on technology not only enhances the quality of educational offerings but also positions adaptive learning as a critical component in the evolution of course design.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Course Authoring Software Market Size by License & CAGR (2025-2032)

• Market Overview
• Proprietary
• Open-Source

Global Course Authoring Software Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premises

Global Course Authoring Software Market Size by End User & CAGR (2025-2032)

• Market Overview
• Schools & Universities
• Corporations
• Government Agencies

Global Course Authoring Software Market Size & CAGR (2025-2032)

• North America (License, Deployment Mode, End User)
  • US
  • Canada
• Europe (License, Deployment Mode, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (License, Deployment Mode, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (License, Deployment Mode, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (License, Deployment Mode, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Articulate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dominKnow (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easygenerator (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elucidat (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lectora (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gomo Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TechSmith (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• isEazy (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coassemble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Composica (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CourseArc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdApp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H5P (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolve (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kotobee Author (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adapt Learning (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations