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2144370

2034年男性健康消費品市場預測－按產品類型、健康重點領域、成分類型、年齡層、通路和地區分類的全球分析

Men's Wellness Consumer Products Market Forecasts to 2034 - Global Analysis By Product Type, Wellness Focus, Ingredient Type, Age Group, Distribution Channel, and Geography

出版日期: 2026年10月06日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球男性健康消費品市場將在 2026 年達到 90 億美元，預計在預測期內將以 7.0% 的複合年成長率成長，到 2034 年達到 155 億美元。

男士健康消費品涵蓋食品、飲料、營養補充品、個人保健產品、健身產品、美容產品以及其他旨在滿足男士身心健康和生活方式需求的消費品。產品類型包括營養、運動表現、能量、壓力管理、睡眠、美容、皮膚健康和健康老齡化。消費者將這些產品用於預防保健、健身、個人護理和日常生活方式管理。人們對個人化健康日益成長的興趣正促使企業開發針對特定年齡層、活動水平和健康目標的客製化產品。功能性營養和特殊補充品是產品開發的關鍵領域。數位化健康平台也能夠提供個人化推薦和定期產品配送服務。消費者對預防醫學和自我護理意識的提高正在推動該領域的創新。

市場動態

人們對男性健康問題的認知不斷提高

男性健康問題的日益關注以及對針對性健康解決方案的需求，正在推動男性健康消費品市場的成長。人們對心臟健康、荷爾蒙平衡和性健康的日益重視，也促進了市場的擴張。營養科學和產品配方方面的進步，提高了產品的功效。男性可支配所得的增加和健康意識的提高，也加速了產品的普及。男性健康正逐漸被視為一個獨立的市場區隔領域。

偏見和低意識

對男性健康問題的偏見以及對健康產品的認知度低是市場成長的障礙。許多男性不願意就自身健康問題尋求協助。針對男性特定需求的產品供應有限，限制了市場擴張。部分消費族群對價格的敏感度可能會影響高級產品的接受度。因此，需要進行宣傳宣傳活動和促銷活動來推動市場成長。

男性健康產品創新

男性健康產品的創新蘊藏著巨大的成長機會。針對特定健康問題和人生階段的客製化產品不斷湧現，市場覆蓋率也隨之擴大。線上平台和訂閱模式的普及，讓產品更容易取得。與醫療機構的合作拓展了分銷管道。技術進步持續提升產品的功效與便利性。

與通用保健產品的競爭

來自一般保健品的競爭可能會限制男性保健品的市場滲透率。經濟壓力可能會影響消費者在保健品上的支出。有關膳食補充劑功效聲明的法規變化可能會影響行銷。文化障礙可能會限制某些地區的市場滲透率。成熟品類的市場飽和可能會限制成長。

新型冠狀病毒（COVID-19）的影響：

新冠疫情提升了人們對健康和保健的關注度，加速了男性健康產品的需求。人們對男性健康問題的日益重視推動了市場擴張。即使在疫情後時期，對男性健康解決方案的興趣依然持續。疫情封鎖期間，電子商務通路為產品購買提供了便利。人們對預防性醫療保健的日益重視也促進了產品的普及。

在預測期內，男性營養補充劑細分市場預計將佔據最大的市場佔有率。

營養補充品是男性健康產品中最成熟、應用最廣泛的品類，因此預計在預測期內將佔據最大的市場佔有率。消費者對針對特定需求的營養支持的需求不斷成長，推動了市場擴張。產品創新不斷提升產品功效與便利性。完善的分銷管道和品牌信譽鞏固了該領域的領先地位。營養補充品對男性健康和福祉至關重要。

預計在預測期內，性健康領域的複合年成長率將最高。

在預測期內，性健康領域預計將呈現最高的成長率，這主要得益於人們對性健康問題的日益關注以及對天然解決方案的需求。勃起功能障礙和低睪固酮水平的日益普遍正在推動產品的普及。植物來源和營養類性健康解決方案的進步正在加速市場成長。消費者對滿足特定需求的性健康產品的需求也不斷成長。性健康正日益成為男性健康領域的焦點。

市佔率最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這主要得益於男性較高的健康意識、強大的男性健康品牌網路以及完善的零售基礎設施。美國擁有眾多領先的男性健康公司，這些公司擁有成熟的產品系列和分銷網路。較高的可支配收入和健康意識正在鞏固其在該地區市場的領先地位。對滿足特定需求的健康解決方案日益成長的需求正在推動全部區域的市場普及。

複合年成長率最高的地區：

在預測期內，亞太地區預計將呈現最高的複合年成長率，這主要得益於男性健康意識的提高、可支配收入的增加以及健康產品獲取管道的拓展。中國、印度和日本正在擴大男性健康產品的種類。人們對性健康和荷爾蒙健康的日益關注正在加速市場成長。電子商務基礎設施的完善也全部區域的產品分銷提供了支援。

免費客製化服務：

所有購買此報告的客戶均可享受以下免費自訂選項之一：

企業概況
- 對其他市場參與者（最多 3 家公司）進行全面分析
- 對主要公司進行SWOT分析（最多3家公司）
區域細分
- 根據客戶的興趣，我們將提供主要國家的市場估算和預測，以及複合年成長率（註：需經可行性確認）。
競爭性標竿分析
- 根據產品系列、企業發展和策略聯盟對重點公司進行基準分析。

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 荷蘭
- 比利時
- 瑞典
- 瑞士
- 波蘭
- 其他歐洲國家
亞太地區
- 中國
- 日本
- 印度
- 韓國
- 澳洲
- 印尼
- 泰國
- 馬來西亞
- 新加坡
- 越南
- 其他亞太國家
南美洲
- 巴西
- 阿根廷
- 哥倫比亞
- 智利
- 秘魯
- 其他南美國家
世界其他地區（RoW）
- 中東
  - 沙烏地阿拉伯
  - 阿拉伯聯合大公國
  - 卡達
  - 以色列
  - 其他中東國家
- 非洲
  - 南非
  - 埃及
  - 摩洛哥
  - 其他非洲國家

第11章策略市場資訊

工業價值網路和供應鏈評估
空白區域和機會地圖
產品演進與市場生命週期分析
通路、經銷商和打入市場策略的評估

第12章產業趨勢與策略舉措

併購
夥伴關係、聯盟和合資企業
新產品發布和認證
擴大生產能力和投資
其他策略舉措

第13章：公司簡介

Procter & Gamble Company
Unilever PLC
Haleon plc
Bayer AG
Abbott Laboratories
Nestle SA
GNC Holdings LLC
Ritual
Care/of
Hims & Hers Health, Inc.
Roman Health
Thorne HealthTech, Inc.
Equazen Limited
Performance Lab
Transparent Labs

簡介目錄圖表

Product Code: SMRC39804

According to Stratistics MRC, the Global Men's Wellness Consumer Products Market is accounted for $9.0 billion in 2026 and is expected to reach $15.5 billion by 2034 growing at a CAGR of 7.0% during the forecast period. Men's Wellness Consumer Products include foods, beverages, supplements, personal care products, fitness products, grooming solutions, and other consumer goods designed around men's physical and lifestyle wellness needs. Product categories may address nutrition, sports performance, energy, stress management, sleep, grooming, skin health, and healthy aging. Consumers use these products as part of preventive wellness, fitness routines, personal care, and everyday lifestyle management. Growing interest in personalized wellness is encouraging companies to develop products tailored to specific age groups, activity levels, and health objectives. Functional nutrition and specialized supplementation are important areas of product development. Digital wellness platforms are also enabling personalized recommendations and recurring product delivery. Expanding consumer awareness of preventive health and self-care is supporting innovation across the segment.

Market Dynamics

Driver:

Growing awareness of men's health issues

Increasing awareness of men's health issues and demand for targeted wellness solutions are driving adoption of men's wellness consumer products. Growing focus on heart health, hormonal balance, and sexual wellness supports market expansion. Advances in nutritional science and product formulation enhance product efficacy. Rising disposable incomes and health consciousness among men drive product adoption. Men's health is gaining recognition as a distinct market segment.

Restraint:

Stigma and limited awareness

Stigma around men's health issues and limited awareness of wellness products present barriers to market growth. Many men are reluctant to seek help for health concerns. Limited availability of products tailored to men's specific needs constrains market reach. Price sensitivity among certain consumer segments may affect premium product adoption. Education and awareness campaigns are needed to drive market growth.

Opportunity:

Innovation in targeted men's wellness products

Innovation in targeted men's wellness products presents significant growth opportunities. Development of products for specific health concerns and life stages is expanding market reach. Growing availability of online platforms and subscription models facilitates product access. Partnerships with healthcare providers expand distribution channels. Technology advances continue improving product efficacy and convenience.

Threat:

Competition from general wellness products

Competition from general wellness products may limit adoption of men-specific products. Economic pressures may affect consumer spending on wellness products. Regulatory changes affecting supplement claims may impact marketing. Cultural barriers may limit adoption in certain regions. Market saturation in mature categories may constrain growth.

Covid-19 Impact:

The COVID-19 pandemic increased focus on health and wellness, accelerating demand for men's wellness products. Growing awareness of men's health issues supports market expansion. The post-pandemic period has witnessed sustained interest in men's wellness solutions. E-commerce channels facilitated product access during lockdowns. Growing focus on preventive health drives product adoption.

The men's nutritional supplements segment is expected to be the largest during the forecast period

The men's nutritional supplements segment is expected to account for the largest market share during the forecast period as nutritional supplements represent the most established and widely used category of men's wellness products. Growing demand for targeted nutritional support drives market expansion. Advances in product innovation enhance efficacy and convenience. Established distribution channels and brand trust support segment leadership. Nutritional supplements are essential for men's health and wellness.

The sexual health segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the sexual health segment is predicted to witness the highest growth rate driven by increasing awareness of sexual health issues and demand for natural solutions. Growing prevalence of erectile dysfunction and low testosterone drives adoption. Advances in botanical and nutritional solutions for sexual health accelerate market growth. Consumer demand for targeted sexual wellness products increases. Sexual health is a growing focus area for men's wellness.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to high awareness of men's health, strong presence of men's wellness brands, and advanced retail infrastructure. The United States hosts major men's wellness companies with established product portfolios and distribution networks. High disposable incomes and health consciousness reinforce regional market leadership. Growing demand for targeted wellness solutions drives adoption across the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by growing awareness of men's health, increasing disposable incomes, and expanding access to wellness products. China, India, and Japan are expanding men's wellness product offerings. Growing focus on sexual and hormonal health accelerates market growth. E-commerce infrastructure development supports product distribution across the region.

Key players in the market

Some of the key players in the Men's Wellness Consumer Products Market include Procter & Gamble Company, Unilever PLC, Haleon plc, Bayer AG, Abbott Laboratories, Nestle S.A., GNC Holdings LLC, Ritual, Care/of, Hims & Hers Health, Inc., Roman Health, Thorne HealthTech, Inc., Equazen Limited, Performance Lab, and Transparent Labs.

Key Developments:

In May 2025, Hims & Hers Health, Inc. launched an enhanced line of men's wellness products with new formulations targeting sexual health and hormonal balance. The products respond to growing demand for targeted men's wellness solutions.

In April 2025, Ritual announced significant expansion of its men's wellness supplement portfolio with new products for heart health and stress management.

Product Types Covered:

Men's Nutritional Supplements
Sports Nutrition Products
Men's Personal Care Products
Sexual Wellness Products
Men's Grooming Products
Other Product Types

Wellness Focuses Covered:

Muscle & Fitness Health
Heart Health
Hormonal Health
Sexual Health
Stress & Sleep Management
Other Wellness Focuses

Ingredient Types Covered:

Vitamins & Minerals
Proteins & Amino Acids
Botanical Extracts
Omega-3 Fatty Acids
Probiotics
Other Ingredient Types

Age Groups Covered:

18-24 Years
25-34 Years
35-44 Years
45-54 Years
55 Years & Above
Other Age Groups

Distribution Channels Covered:

Pharmacies
Specialty Stores
Supermarkets & Hypermarkets
Online Stores
Direct Sales
Other Distribution Channels

Regions Covered:

North America
- United States
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Belgium
- Sweden
- Switzerland
- Poland
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Vietnam
- Rest of Asia Pacific
South America
- Brazil
- Argentina
- Colombia
- Chile
- Peru
- Rest of South America
Rest of the World (RoW)
- Middle East
Saudi Arabia
United Arab Emirates
Qatar
Israel
Rest of Middle East
- Africa
South Africa
Egypt
Morocco
Rest of Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2023, 2024, 2025, 2026, 2027, 2028, 2030, 2032 and 2034
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

1.1 Market Snapshot and Key Highlights
1.2 Growth Drivers, Challenges, and Opportunities
1.3 Competitive Landscape Overview
1.4 Strategic Insights and Recommendations

2 Research Framework

2.1 Study Objectives and Scope
2.2 Stakeholder Analysis
2.3 Research Assumptions and Limitations
2.4 Research Methodology
- 2.4.1 Data Collection (Primary and Secondary)
- 2.4.2 Data Modeling and Estimation Techniques
- 2.4.3 Data Validation and Triangulation
- 2.4.4 Analytical and Forecasting Approach

3 Market Dynamics and Trend Analysis

3.1 Market Definition and Structure
3.2 Key Market Drivers
3.3 Market Restraints and Challenges
3.4 Growth Opportunities and Investment Hotspots
3.5 Industry Threats and Risk Assessment
3.6 Technology and Innovation Landscape
3.7 Emerging and High-Growth Markets
3.8 Regulatory and Policy Environment
3.9 Impact of COVID-19 and Recovery Outlook

4 Competitive and Strategic Assessment

4.1 Porter's Five Forces Analysis
- 4.1.1 Supplier Bargaining Power
- 4.1.2 Buyer Bargaining Power
- 4.1.3 Threat of Substitutes
- 4.1.4 Threat of New Entrants
- 4.1.5 Competitive Rivalry
4.2 Market Share Analysis of Key Players
4.3 Product Benchmarking and Performance Comparison

5 Global Men's Wellness Consumer Products Market, By Product Type

5.1 Men's Nutritional Supplements
5.2 Sports Nutrition Products
5.3 Men's Personal Care Products
5.4 Sexual Wellness Products
5.5 Men's Grooming Products
5.6 Other Product Types

6 Global Men's Wellness Consumer Products Market, By Wellness Focus

6.1 Muscle & Fitness Health
6.2 Heart Health
6.3 Hormonal Health
6.4 Sexual Health
6.5 Stress & Sleep Management
6.6 Other Wellness Focuses

7 Global Men's Wellness Consumer Products Market, By Ingredient Type

7.1 Vitamins & Minerals
7.2 Proteins & Amino Acids
7.3 Botanical Extracts
7.4 Omega-3 Fatty Acids
7.5 Probiotics
7.6 Other Ingredient Types

8 Global Men's Wellness Consumer Products Market, By Age Group

8.1 18-24 Years
8.2 25-34 Years
8.3 35-44 Years
8.4 45-54 Years
8.5 55 Years & Above
8.6 Other Age Groups

9 Global Men's Wellness Consumer Products Market, By Distribution Channel

9.1 Pharmacies
9.2 Specialty Stores
9.3 Supermarkets & Hypermarkets
9.4 Online Stores
9.5 Direct Sales
9.6 Other Distribution Channels

10 Global Men's Wellness Consumer Products Market, By Geography

10.1 North America
- 10.1.1 United States
- 10.1.2 Canada
- 10.1.3 Mexico
10.2 Europe
- 10.2.1 United Kingdom
- 10.2.2 Germany
- 10.2.3 France
- 10.2.4 Italy
- 10.2.5 Spain
- 10.2.6 Netherlands
- 10.2.7 Belgium
- 10.2.8 Sweden
- 10.2.9 Switzerland
- 10.2.10 Poland
- 10.2.11 Rest of Europe
10.3 Asia Pacific
- 10.3.1 China
- 10.3.2 Japan
- 10.3.3 India
- 10.3.4 South Korea
- 10.3.5 Australia
- 10.3.6 Indonesia
- 10.3.7 Thailand
- 10.3.8 Malaysia
- 10.3.9 Singapore
- 10.3.10 Vietnam
- 10.3.11 Rest of Asia Pacific
10.4 South America
- 10.4.1 Brazil
- 10.4.2 Argentina
- 10.4.3 Colombia
- 10.4.4 Chile
- 10.4.5 Peru
- 10.4.6 Rest of South America
10.5 Rest of the World (RoW)
- 10.5.1 Middle East
  - 10.5.1.1 Saudi Arabia
  - 10.5.1.2 United Arab Emirates
  - 10.5.1.3 Qatar
  - 10.5.1.4 Israel
  - 10.5.1.5 Rest of Middle East
- 10.5.2 Africa
  - 10.5.2.1 South Africa
  - 10.5.2.2 Egypt
  - 10.5.2.3 Morocco
  - 10.5.2.4 Rest of Africa

11 Strategic Market Intelligence

11.1 Industry Value Network and Supply Chain Assessment
11.2 White-Space and Opportunity Mapping
11.3 Product Evolution and Market Life Cycle Analysis
11.4 Channel, Distributor, and Go-to-Market Assessment

12 Industry Developments and Strategic Initiatives

12.1 Mergers and Acquisitions
12.2 Partnerships, Alliances, and Joint Ventures
12.3 New Product Launches and Certifications
12.4 Capacity Expansion and Investments
12.5 Other Strategic Initiatives

13 Company Profiles

13.1 Procter & Gamble Company
13.2 Unilever PLC
13.3 Haleon plc
13.4 Bayer AG
13.5 Abbott Laboratories
13.6 Nestle S.A.
13.7 GNC Holdings LLC
13.8 Ritual
13.9 Care/of
13.10 Hims & Hers Health, Inc.
13.11 Roman Health
13.12 Thorne HealthTech, Inc.
13.13 Equazen Limited
13.14 Performance Lab
13.15 Transparent Labs

簡介目錄圖表

List of Tables

Table 1 Global Men's Wellness Consumer Products Market Outlook, By Region (2023-2034) ($MN)
Table 2 Global Men's Wellness Consumer Products Market, By Product Type (2023-2034) ($MN)
Table 3 Global Men's Wellness Consumer Products Market, By Men's Nutritional Supplements (2023-2034) ($MN)
Table 4 Global Men's Wellness Consumer Products Market, By Sports Nutrition Products (2023-2034) ($MN)
Table 5 Global Men's Wellness Consumer Products Market, By Men's Personal Care Products (2023-2034) ($MN)
Table 6 Global Men's Wellness Consumer Products Market, By Sexual Wellness Products (2023-2034) ($MN)
Table 7 Global Men's Wellness Consumer Products Market, By Men's Grooming Products (2023-2034) ($MN)
Table 8 Global Men's Wellness Consumer Products Market, By Other Product Types (2023-2034) ($MN)
Table 9 Global Men's Wellness Consumer Products Market, By Wellness Focus (2023-2034) ($MN)
Table 10 Global Men's Wellness Consumer Products Market, By Muscle & Fitness Health (2023-2034) ($MN)
Table 11 Global Men's Wellness Consumer Products Market, By Heart Health (2023-2034) ($MN)
Table 12 Global Men's Wellness Consumer Products Market, By Hormonal Health (2023-2034) ($MN)
Table 13 Global Men's Wellness Consumer Products Market, By Sexual Health (2023-2034) ($MN)
Table 14 Global Men's Wellness Consumer Products Market, By Stress & Sleep Management (2023-2034) ($MN)
Table 15 Global Men's Wellness Consumer Products Market, By Other Wellness Focuses (2023-2034) ($MN)
Table 16 Global Men's Wellness Consumer Products Market, By Ingredient Type (2023-2034) ($MN)
Table 17 Global Men's Wellness Consumer Products Market, By Vitamins & Minerals (2023-2034) ($MN)
Table 18 Global Men's Wellness Consumer Products Market, By Proteins & Amino Acids (2023-2034) ($MN)
Table 19 Global Men's Wellness Consumer Products Market, By Botanical Extracts (2023-2034) ($MN)
Table 20 Global Men's Wellness Consumer Products Market, By Omega-3 Fatty Acids (2023-2034) ($MN)
Table 21 Global Men's Wellness Consumer Products Market, By Probiotics (2023-2034) ($MN)
Table 22 Global Men's Wellness Consumer Products Market, By Other Ingredient Types (2023-2034) ($MN)
Table 23 Global Men's Wellness Consumer Products Market, By Age Group (2023-2034) ($MN)
Table 24 Global Men's Wellness Consumer Products Market, By 18-24 Years (2023-2034) ($MN)
Table 25 Global Men's Wellness Consumer Products Market, By 25-34 Years (2023-2034) ($MN)
Table 26 Global Men's Wellness Consumer Products Market, By 35-44 Years (2023-2034) ($MN)
Table 27 Global Men's Wellness Consumer Products Market, By 45-54 Years (2023-2034) ($MN)
Table 28 Global Men's Wellness Consumer Products Market, By 55 Years & Above (2023-2034) ($MN)
Table 29 Global Men's Wellness Consumer Products Market, By Other Age Groups (2023-2034) ($MN)
Table 30 Global Men's Wellness Consumer Products Market, By Distribution Channel (2023-2034) ($MN)
Table 31 Global Men's Wellness Consumer Products Market, By Pharmacies (2023-2034) ($MN)
Table 32 Global Men's Wellness Consumer Products Market, By Specialty Stores (2023-2034) ($MN)
Table 33 Global Men's Wellness Consumer Products Market, By Supermarkets & Hypermarkets (2023-2034) ($MN)
Table 34 Global Men's Wellness Consumer Products Market, By Online Stores (2023-2034) ($MN)
Table 35 Global Men's Wellness Consumer Products Market, By Direct Sales (2023-2034) ($MN)
Table 36 Global Men's Wellness Consumer Products Market, By Other Distribution Channels (2023-2034) ($MN)