新加坡的美容和個人護理

預計2025年，新加坡美容及個人護理市場將超越全部區域，名目價值成長4%，零售額達22.96億新元。這主要得益於全部區域消費者日益增強的選擇意識和價格敏感度。個人消費的成長、人口的略微增加以及知名國際公司和創新亞洲品牌的新產品被迅速接受，共同推動了這一強勁成長。美容及個人護理市場的吸引力也體現在其能夠吸引更年輕、更注重性價比的消費群體，他們更傾向於選擇兼具混合性、科學性和環保性的產品，而這些因素正在重塑消費者的購買模式。從大眾市場到高階產品線，隨著消費者眼光的提升和對成本績效需求的增加，以產品成本績效、成分創新、精準的數位化互動和有效的全通路佈局為核心的策略對於品牌而言至關重要，是避免競爭、確保未來成長的關鍵。

Euromonitor International發布的「新加坡美容及個人護理市場報告」全面分析了新加坡美容及個人護理市場的規模和結構。報告涵蓋了2021年至2025年的最新零售銷售數據，有助於識別成長驅動型產業。此外，報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：嬰兒和兒童產品、沐浴和淋浴設備產品、彩妝品、除臭劑、除毛產品、皮膚化妝品（美容和個人護理）、香水、護髮產品、大眾市場美容和個人護理產品、男士護理產品、口腔護理產品、不含電動牙刷的口腔護理產品、高階美容和個人護理產品、尊貴美容和個人護理產品、護膚產品、防曬產品、高階美容和個人護理產品、尊貴美容和個人護理產品、護膚、防曬產品。

資料範圍：市場規模（歷史資料和預測資料）、企業市場占有率、品牌佔有率和分銷資料。

購買這份報告有什麼好處？

• 詳細了解美容和個人護理市場；
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

摘要整理

• 2025 年的發展趨勢

關鍵數據分析

主要行業趨勢

產業表現

• 儘管市場呈現穩定成長態勢，但消費者，尤其是年輕一代消費者，表現出謹慎的態度。
• 護膚仍然是最大的品類，隨著優質化和透明度提高的趨勢日益普遍，預計未來將繼續成長。
• 迪奧推出天然產品提高了人們對「清潔高階美妝」的期望。

前景

• 兼顧價值和功能的混合型產品的推出將推動市場需求。
• 在多功能產品形式快速成長的背景下，以成分為中心的護膚仍將十分重要。
• 「清潔美容」和成分透明度可望提升消費者信任度和購買力。

競爭格局

• 產品創新支撐市場穩定，歐萊雅和寶潔繼續保持領先地位。

頻道

• 由於實體零售具有便利性和不斷擴大的門市網路，因此仍保持著主導地位。
• 隨著社群媒體改變人們發現產品的方式，TikTok Shop 正在推動電子商務的快速擴張。
• 屈臣氏透過推出新品牌和全通路策略，超越了競爭對手。

產品

• 清潔配方和科學檢驗塑造了產品開發。
• 全新高階永續產品的推出，徹底改變了品牌的產品線。
• 參與企業及其零售策略加劇了競爭。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡的嬰幼兒產品

關鍵數據分析

• 2025 年的發展趨勢
• 嬰幼兒產品概覽

主要行業趨勢

產業表現

• 儘管面臨人口結構壓力，老年人仍在推動高階商品和皮膚科相關產品的消費。
• 嬰幼兒盥洗用品是推動消費的主要動力，成長最強勁。
• 「Suu Balm」在全國擴張，同時「Bzu Bzu」推出「Shape Parent Trust」。

前景

• 隨著高階產品種類不斷增加，家長可能會更傾向於選擇天然透明的產品。
• 預計嬰幼兒洗漱用品將保持最大的市場佔有率並推動成長。
• 成分透明度和亞洲的影響正在重建品牌忠誠度。

競爭格局

• 強生公司市佔率不斷下降，而高德美公司則顯著鞏固了其市場地位。

頻道

• 超級市場是家庭消費的主要驅動力，其便利性超過了專賣店的吸引力。
• 線上促銷活動正在加速數位通路的發展，使其能夠超越實體店競爭對手。

產品

• 對植物來源成分的純度和臨床功效的需求
• 兒童個人護理領域的開創性處方
• 優質化及競爭市場中的市場動態

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡的浴缸和淋浴設備

關鍵數據分析

• 2025 年的發展趨勢
• 浴缸和淋浴設備間概況

主要行業趨勢

產業表現

• 價值穩定成長，優質化趨勢明顯。
• 沐浴露和沐浴凝膠是市場的主要驅動力，大眾品牌吸引了對價格敏感的消費者。
• 露得清和多芬正透過以健康為中心的創新來推動成長。

前景

• 屈臣氏有望推動對親膚且價格實惠的護膚品的需求。
• 沐浴露/沐浴凝膠市場預計將保持其領先地位，水療風格的香氛將推動市場成長。
• 預計精細護理領域的創新將推動成長。

競爭格局

• 聯合利華和利潔時保持著市場佔有率，而 Suu Balm 則透過創新擴大了市場佔有率。

頻道

• 美容院的銷售額已經超過了保健品和個人護理用品商店。
• 屈臣氏和Guardian的數位化擴張正在推動電子商務的成長。

產品

• 皮膚科與體驗式處方的轉變
• 清潔感官美容領域的開創性新產品。
• 先進產品開發的商業性成果

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡彩妝

關鍵數據分析

• 2025 年的發展趨勢
• 彩妝概要

主要行業趨勢

產業表現

• Joocyee'S 的開幕擴大了消費者購買價格實惠的中國美妝產品的管道。
• 雖然臉部彩妝是推動銷售的主要動力，但唇部產品也呈現成長勢頭，尤其是在大眾市場。
• 社群媒體和混合配方正在推動該產品的爆炸式需求。

前景

• 中國美妝品牌正引導年輕消費者選擇價格實惠的產品。
• 採用混合方法和社群媒體來加速產品創新

競爭格局

• 歐萊雅雖然由於創新和消費者偏好的變化而失去了市場佔有率，但仍引領著產業。

頻道

• 社群媒體正在推動數位需求，零售電子商務正在超越線下管道。

產品

• 彩妝領域向整體健康理念的轉變
• 為日常化妝程序帶來創新的活性成分。
• 多功能組合的策略優勢

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡除臭劑

關鍵數據分析

• 2025 年的發展趨勢
• 除臭劑概述

產業表現

• Hygr推出了一款可替換裝的除臭劑，改變了消費者的偏好。
• 雖然除臭噴霧和滾珠式除臭劑仍然是主流，但天然產品正在獲得越來越多的市場佔有率。
• Jomingo 的植物來源除臭霜滿足了人們對溫和、天然產品的需求。

前景

• 滾珠式和噴霧式除臭劑預計會成長，人們對含有永續、天然成分的產品的需求也在增加。
• 社群媒體的運用有望加速提高當地社區對創新的認知。
• 可重複填充包裝和植物來源產品的推出可望徹底改變競爭格局。

競爭格局

• 拜爾斯道夫和聯合利華正透過有針對性的新產品推出和品牌創新來發展業務。

頻道

• 由於超級市場專注於便利性，預計收入將會增加，而零售電子商務也呈現出強勁的成長動能。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡除毛沙龍

關鍵數據分析

• 2025 年的發展趨勢
• 除毛產品概述

產業表現

• 儘管面臨其他解決方案的競爭，但價值成長仍然緩慢。
• Schick Intuition 的多功能性提升了消費者對其成本績效。
• Mageline憑藉其天然且對皮膚友好的解決方案贏得了消費者的信賴。

前景

• 轉向長期解決方案可能會阻礙成長機會。
• 具有混合優勢的女性用刮鬍刀和替換刀片有望吸引成本績效的消費者。
• Mageline 的植物來源概念將推動注重健康的創新。

競爭格局

• 寶潔公司正利用創新來鞏固其領導地位。

頻道

• 超級市場和保健品及個人護理用品商店利用其豐富的商品種類和便利性。
• 儘管人們仍然偏愛實體店購物，但零售電子商務正在以適中的速度擴張。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡香水

關鍵數據分析

• 2025 年的發展趨勢
• 香水概要

主要行業趨勢

產業表現

• 融合了奢侈品牌和當地特色，贏得了眼光獨到的消費者的青睞。
• Scentopia 透過透明的香水研發流程，滿足了具有環保意識的消費者的需求。

前景

• 優質化和高度個人化有望推動價值成長。
• 預計本土品牌將以新加坡風格的香氛和包裝擴大市場佔有率。
• Scentopia 和年輕消費者正在將永續性推向風口浪尖。

競爭格局

• 儘管市場佔有率略有下降，但科蒂正透過獨家經銷奢侈品牌來加劇競爭。

頻道

• 古馳美妝和迪奧等美妝品牌透過在購物中心分店和派發免費樣品來提高銷售額。
• 優質香水和利基品牌正在推動電子商務的成長和競爭。

產品

• 對配方進行審查，並重新設計包裝，使其更加環保。
• 透過客製化香氛所講述的文化故事。
• 體驗式大師班和消費者積極參與

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡美髮護理

關鍵數據分析

• 2025 年的發展趨勢
• 護髮要點

主要行業趨勢

產業表現

• 隨著居家美髮護理方案越來越受歡迎，沙龍對專業美髮產品的需求也穩定成長。
• 屈臣氏旗下品牌 Naturals 推出迷迭香產品，擴大其潔淨標示護髮產品線。
• Kaminowa的有機生髮產品系列正在推動其在亞洲的影響力不斷擴大。

前景

• 由於強勁的成長動能預計將持續，本土品牌透過推出適合本地市場的新產品，正在超越全球競爭對手。
• 隨著個人化趨勢的加速發展，洗髮精有望繼續保持其領先地位。
• 預計各公司將專注於個人化和優質化。

競爭格局

• 儘管寶潔公司保持領先地位，但國內競爭對手正在加速創新。

頻道

• 超級市場仍保持領先地位，但健康美容專賣店的市場佔有率正在擴大。
• 由於僅限線上銷售的產品和便利性，零售電子商務持續成長。

產品

• 頭髮護理中科學與生活方式的融合
• 標靶和臨床製劑的進展
• 競爭格局的變化與零售網路的擴張

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡男士理容

關鍵數據分析

• 2025 年的發展趨勢
• 男士儀容護理概述

主要行業趨勢

產業表現

• 高階男士護理品牌正在吸引那些從事高階解決方案的專業人士。
• 男性消費者正在推動男士刮鬍市場對高階香水和護膚產品的需求。
• 抗衰老市場正在興起，出現了新的習慣和期望。

前景

• 人口和文化因素正在推動男士護理市場保持強勁成長。
• 高階品牌將利用抗衰老和健康理念來增強客戶忠誠度。

競爭格局

• 寶潔公司憑藉其廣泛的產品系列，保持著行業領先地位。

頻道

• 美容專業人士利用專家建議來維持分銷方面的競爭優勢。
• 零售電商正在利用自身的促銷活動加速向線上轉型。

產品

• 整體護理方法和應對氣候變遷的處方
• 針對性精華液和專業級附加產品
• 體驗式零售與全通路互動

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡口腔清潔用品

關鍵數據分析

• 2025 年的發展趨勢
• 口腔清潔用品概述

主要行業趨勢

產業表現

• 由於必需品需求持續成長以及電動牙刷使用量的增加，預計將實現強勁成長。
• 隨著人們對牙膏的關注度日益提高，許多新產品相繼上市。
• 天然成分和後生元正在重新思考新產品的推出方式。

前景

• 隨著人們對整體健康的日益關注，電動牙刷的普及速度正在加快。
• 預計牙膏市場將保持穩定成長，但小規模的品類可能會出現更強勁的發展。
• 自然而全面的創新有望推動品牌差異化並增強客戶忠誠度。

競爭格局

• 高露潔棕欖和寶潔正透過品牌多元化來鞏固其市場領導地位。

頻道

• 超級市場正利用位置優勢擴大口腔護理產品的銷售。
• 零售電子商務正努力取代實體店才能提供的便利。

產品

• 過渡到天然配方和先進的護理方法
• 推出開創性新產品：微生物牙膏和電動牙刷。
• 優質化和維持市場佔有率

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡護膚

關鍵數據分析

• 2025 年的發展趨勢
• 護膚總結

主要行業趨勢

產業表現

• 市場呈現兩極化，年輕消費者追求「性價比」，而值得信賴的品牌則推動了優質化。
• 在抗衰老和保濕趨勢加速發展的背景下，臉部保養的成長速度超過了其他類別。
• 亞洲領導品牌正以科學為基礎推動創新，並贏得消費者信任。

前景

• 皮膚護理品牌正在重新定義價值和功效的認知。
• 雖然臉部保養行業預計將進一步鞏固其主導地位，但所有行業預計都將實現成長。
• 人們將利用社群媒體徹底改變忠誠度的概念。

競爭格局

• 歐萊雅的多品牌策略超越了競爭對手，使其得以保持領先的市場佔有率。

頻道

• 隨著數位化工具改變商店顧客體驗，百貨公司正在推動高階商品的銷售。
• 在社群媒體和科技進步加速網路使用的情況下，零售電子商務仍然是一個至關重要的產業。

產品

• 科學配方和亞洲文化的影響正在塑造消費者的需求。
• 一款突破性新產品的推出，引起了人們對膠原蛋白研究和標靶療法的關注。
• 數位整合和零售轉型正在重新定義競爭動態。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡的防曬措施

關鍵數據分析

• 2025 年的發展趨勢
• 防曬措施概述

主要行業趨勢

產業表現

• 集防曬油和護膚一體的產品正在滿足消費者對多功能產品日益成長的需求。
• 成人防曬油正在推動銷量和銷量的成長。
• 永續創新，例如含有山茶花花粉的防曬油，正在重新定義購買優先事項。

前景

• 皮膚化妝品和亞洲品牌正在塑造多功能防曬油產品的範圍。
• 高階防曬產品和大眾市場防曬產品將爭取消費者的忠誠度。
• 透過個人化和臨床創新來提升消費者參與度和促進成長。

競爭格局

• 隨著Good Eye在全球持續發展，資生堂加強了與各方的合作。

頻道

• 屈臣氏和Guardian透過品牌多樣性和貨架佔有率贏得了顧客的忠誠度。
• 隨著品牌擴大其線上品牌知名度和覆蓋範圍，零售電子商務正在蓬勃發展。

產品

• 生活方式的改變和環保意識的增強正在催生新的形式。
• 有針對性的植物來源解決方案和體驗式參與
• 競爭環境與全通路部署

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡高階美容及個人護理

關鍵數據分析

• 2025 年的發展趨勢
• 高階美容及個人護理產品概述

主要行業趨勢

產業表現

• 迪奧推出天然產品，重新燃起了人們對「清潔美容」的期待。
• 護膚市場的主導地位促使消費者願意為產品的功效和安全性買單。
• 高階香水和護髮產品是推動成長的主要動力。

前景

• 注重品牌的消費者正在推動對高效天然成分的需求。
• 以成分為賣點的新產品的推出，正在推動高階嬰幼兒產品市場的成長復甦。
• 成分透明化和個人化將徹底改變新產品的上市方式。

競爭格局

• 歐萊雅擴大了市場佔有率，而雅詩蘭黛則出現了大幅下滑。

產品

• 從皮膚科專業知識到體驗式參與的轉變
• 突破性配方，專注於肌膚健康的解決方案。
• 夯實業務基礎，擴大市場佔有率

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

新加坡大眾市場美容及個人護理市場

關鍵數據分析

• 2025 年的發展趨勢
• 大眾美容和個人護理概述

主要行業趨勢

產業表現

• Jocyee旗艦店的開幕進一步加劇了市場競爭，也增加了產品供應量。
• 隨著消費者追求價值和多樣性，護膚和護髮產品正在推動市場發展。

前景

• 大眾市場產品將憑藉其品質和價值挑戰高階產品。
• 混合型產品有望推動成人防曬油市場的快速成長。
• 原料透明度有助於重建消費者忠誠度。

競爭格局

• 在價格壓力不斷上升的情況下，寶潔和強生仍然保持著領先地位。

產品

• 多功能和成分驅動型配方的興起
• 開創性新產品的推出，將大眾市場推向了新的高度。
• 競爭環境的變化與策略適應

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Beauty and personal care in Singapore outperformed the broader Asia Pacific context in 2025, posting 4% current value growth and achieving SGD2,296 million in retail value sales despite increasingly selective and price-conscious consumer behaviour regionally. This resilience is driven by rising consumer expenditure, a slightly growing population, and the rapid uptake of new launches from both established international players and innovative Asian-origin brands. The attractiveness of beauty and personal care is further underlined by its capacity to capture young, value-driven shoppers who favour hybrid, science-backed and environmentally conscious solutions, all of which are reshaping purchasing patterns. For brands to remain competitive and secure future growth, strategies centred on product transparency, ingredient-led innovation, targeted digital engagement, and effective omnichannel presence are essential, as consumer sophistication and demand for value-for-money intensify in both mass and premium lines.

Euromonitor International's Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Beauty and Personal Care

Industry Performance

• Steady Growth, Although Consumer Caution Is Evident, Particularly among Younger Consumers
• Skin Care Remains the Largest Category, and Sees Growth as Premiumisation and Transparency Accelerate
• CHART 2 Nu Skin Launches Ageloc Tru Face System in Singapore in 2025
• Dior'S Natural-Origin Launch Raises Expectations for Clean Premium Beauty
• CHART 3 Dove Introduces Dove Go Fresh Lavender + Chamomile Body Wash in Singapore
• CHART 4 Value Sales 2020-2030
• CHART 5 Volume Sales 2020-2030
• CHART 6 Value Sales by Category 2025

What's Next?

• Hybrid Product Launches to Drive Demand for Value and Function
• Ingredient-Led Skin Care to Remain Important as Multifunctional Formats Surge
• Clean Beauty and Ingredient Transparency Set to Boost Consumer Trust and Spending
• CHART 7 Analyst Insight for Beauty and Personal Care
• CHART 8 Forecast Value Sales 2020-2030
• CHART 9 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal and Procter & Gamble Sustain Lead as Product Innovation Drives Stability
• CHART 10 Company Shares 2025
• CHART 11 Brand Shares 2025

Channels

• Offline Retail Sustains Dominance through Convenience and Outlet Expansion
• Tiktok Shop Fuels Rapid E-Commerce Expansion as Social Media Reshapes Discovery
• Watsons Leverages New Brand Launches and Omnichannel Presence to Outpace Rivals
• CHART 12 Retail Channels 2020-2025

Products

• Clean Formulations and Scientific Validation Shape Development
• Premium and Sustainable Launches Redefine Brand Offerings
• CHART 13 Watsons Singapore Launches Sustainable Line of Body Wash and Liquid Soap
• Asian Entrants and Retail Strategies Intensify the Competition

Economic Context

• CHART 14 Economic Context for Beauty and Personal Care
• CHART 15 Real Gdp Growth 2020-2030
• CHART 16 Inflation 2020-2030

Consumer Context

• CHART 17 Consumer Context for Beauty and Personal Care
• CHART 18 Population 2020-2030
• CHART 19 Consumer Expenditure 2020-2030
• CHART 20 Population by Generation 2025
• Country Reports Disclaimer

BABY AND CHILD-SPECIFIC PRODUCTS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Baby and Child-Specific Products Summary

Key Industry Trends

• CHART 21 Key Industry Trends for Baby and Child-Specific Products

Industry Performance

• Parents Drive Premium and Dermatological Spending Despite Demographic Pressures
• Baby and Child-Specific Toiletries Leads Spending and Sees the Most Dynamic Growth
• Suu Balm'S Nationwide Rollout and Bzu Bzu Launches Shape Parent Trust
• CHART 22 Suu Balm Kids Constantly Expands Physical Channels
• CHART 23 Value Sales 2020-2030
• CHART 24 Volume Sales 2020-2030
• CHART 25 Value Sales by Category 2025

What's Next?

• Parents Will Choose Natural and Transparent Products as Premium Options Expand
• Baby and Child-Specific Toiletries to Retain the Largest Share and Drive Growth
• Ingredient Transparency and Asian Influence to Reshape Brand Loyalty
• CHART 26 Forecast Value Sales 2020-2030
• CHART 27 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Galderma Gains Significant Ground as Johnson & Johnson Loses Share
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025

Channels

• Supermarkets Drive Household Purchases as Convenience Outpaces Speciality Appeal
• Online Promotions Accelerate Digital Channel Gains over Store-Based Rivals
• CHART 30 Retail Channels 2020-2025

Products

• Demand for Botanical Purity and Clinical Validation
• Pioneering Formulations in Paediatric Personal Care
• Premiumisation and Competitive Market Dynamics
• CHART 31 Bzu Bzu Kids Foam Body Wash

Economic Context

• CHART 32 Economic Context for Baby and Child-Specific Products
• CHART 33 Real Gdp Growth 2020-2030
• CHART 34 Inflation 2020-2030

Consumer Context

• CHART 35 Consumer Context for Baby and Child-Specific Products
• CHART 36 Population 2020-2030
• CHART 37 Consumer Expenditure 2020-2030
• CHART 38 Population by Generation 2025
• Country Reports Disclaimer

BATH AND SHOWER IN SINGAPORE

Key Data Insights

• 2025 Developments
• Bath and Shower Summary

Key Industry Trends

• CHART 39 Key Industry Trends for Bath and Shower

Industry Performance

• Solid Value Growth Is Maintained, with Premiumisation Evident
• Body Wash/Shower Gel Leads as Mass Brands Capture Price-Sensitive Shoppers
• Neutrogena and Dove Fuel Growth with Wellness-Driven Innovation
• CHART 40 Neutrogena Rainbath Refreshing Shower and Bath Gel Provides Spa-Like Indulgence at Home
• CHART 41 Value Sales 2020-2030
• CHART 42 Volume Sales 2020-2030
• CHART 43 Value Sales by Category 2025

What's Next?

• Watsons Expected to Shape Demand for Gentle and Affordable Solutions
• Body Wash/Shower Gel Set to Maintain Its Lead, with Spa-Inspired Scents Driving Growth
• Innovations in Sensitive Care Expected to Drive Growth
• CHART 44 Forecast Value Sales 2020-2030
• CHART 45 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Unilever and Reckitt Benckiser Defend Share as Suu Balm Gains with Innovation
• CHART 46 Company Shares 2025
• CHART 47 Brand Shares 2025

Channels

• Beauty Specialists Outpaces Sales of Health and Personal Care Stores
• Watsons and Guardian Digital Presence Drive E-Commerce Growth
• CHART 48 Retail Channels 2020-2025

Products

• The Shift Towards Dermatological and Experiential Formulations
• Pioneering Launches in Clean and Sensory Beauty
• Commercial Outcomes of Advanced Product Development
• CHART 49 Dove Go Fresh Paraben-Free Is Launched in Singapore in 2025

Economic Context

• CHART 50 Economic Context for Bath and Shower
• CHART 51 Real Gdp Growth 2020-2030
• CHART 52 Inflation 2020-2030

Consumer Context

• CHART 53 Consumer Context for Bath and Shower
• CHART 54 Population 2020-2030
• CHART 55 Consumer Expenditure 2020-2030
• CHART 56 Population by Generation 2025
• Country Reports Disclaimer

COLOUR COSMETICS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Colour Cosmetics Summary

Key Industry Trends

• CHART 57 Key Industry Trends for Colour Cosmetics

Industry Performance

• Joocyee'S Store Opening Boosts Access to Affordable C-Beauty Products
• CHART 58 Jocyee Opens Its First International Flagship Store at Orchard Singapore
• Facial Make-Up Leads Sales, While Lip Products Sees Growth, Especially for Mass Products
• Social Media and Hybrid Formulations Fuel Viral Product Demand
• CHART 59 Sephora Singapore Engages in Strong Tiktok Video Communication
• CHART 60 Value Sales 2020-2030
• CHART 61 Volume Sales 2020-2030
• CHART 62 Value Sales by Category 2025

What's Next?

• C-Beauty Brands to Drive Younger Shoppers to Affordable Options
• Hybrid Formulations and Social Media to Accelerate Product Innovation
• CHART 63 Forecast Value Sales 2020-2030
• CHART 64 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Maintains Leadership Even as It Loses Share Amid Innovation and Evolving Consumer Preferences
• CHART 65 Company Shares 2025
• CHART 66 Brand Shares 2025

Channels

• Retail E-Commerce Outpaces Offline Channels as Social Media Drives Digital Demand
• CHART 67 Retail Channels 2020-2025

Products

• The Shift Towards Holistic Wellbeing in Colour Cosmetics
• Pioneering Active Ingredients in Everyday Make-Up
• Strategic Advantages of Multifunctional Portfolios
• CHART 68 Jungsaemmool Artist Cushion Blush with Skin-First Formulation

Economic Context

• CHART 69 Economic Context for Colour Cosmetics
• CHART 70 Real Gdp Growth 2020-2030
• CHART 71 Inflation 2020-2030

Consumer Context

• CHART 72 Consumer Context for Colour Cosmetics
• CHART 73 Population 2020-2030
• CHART 74 Consumer Expenditure 2020-2030
• CHART 75 Population by Generation 2025
• Country Reports Disclaimer

DEODORANTS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Deodorants Summary

Industry Performance

• Hygr Launches Refillable Deodorants, Prompting Shift in Consumer Preferences
• Deodorant Sprays and Roll-Ons Dominate as Natural Formats Gain Ground
• Jomingo'S Plant-Based Deodorant Cream Taps into Demand for Gentle, Natural Solutions
• CHART 76 Jomingo Debut with Natural Deodorant Creams Infused with Natural Ingredients
• CHART 77 Value Sales 2020-2030
• CHART 78 Volume Sales 2020-2030
• CHART 79 Value Sales by Category 2025

What's Next?

• Growth Set for Deodorant Roll-Ons and Sprays, with Rising Demand for Sustainable Natural Formats
• Social Media Launches Expected to Accelerate Awareness of Local Innovations
• Refillable Formats and Plant-Based Launches Anticipated to Reshape Competitive Dynamics
• CHART 80 Forecast Value Sales 2020-2030
• CHART 81 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Beiersdorf and Unilever Secure Gains with Targeted Launches and Brand Innovation
• CHART 82 Company Shares 2025
• CHART 83 Brand Shares 2025

Channels

• Convenience-Led Gains for Supermarkets, but Retail E-Commerce Rises Strongly
• CHART 84 Retail Channels 2020-2025

Economic Context

• CHART 85 Economic Context for Deodorants
• CHART 86 Real Gdp Growth 2020-2030
• CHART 87 Inflation 2020-2030

Consumer Context

• CHART 88 Consumer Context for Deodorants
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer

DEPILATORIES IN SINGAPORE

Key Data Insights

• 2025 Developments
• Depilatories Summary

Industry Performance

• Slow Value Growth Despite Competition From Alternative Solutions
• Schick Intuition'S Multifunctionality Drives Value-For-Money Perception among Consumers
• Mageline Captures Consumer Trust with Natural and Gentle Solution
• CHART 92 Mageline Gentle Care Hair Remover Cream with Plant Extracts Reaches Singapore
• CHART 93 Value Sales 2020-2030
• CHART 94 Volume Sales 2020-2030
• CHART 95 Value Sales by Category 2025

What's Next?

• A Shift Towards Long-Term Solutions Likely to Hamper Growth Opportunities
• Women'S Razors and Blades to Attract Value Seekers with Hybrid Benefits
• Mageline'S Plant-Based Approach Will Shape Health-Driven Innovation
• CHART 96 Forecast Value Sales 2020-2030
• CHART 97 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Leverages Innovation to Reinforce Leadership
• CHART 98 Company Shares 2025
• CHART 99 Brand Shares 2025

Channels

• Supermarkets and Health and Personal Care Stores Leverage Wide Range and Convenience
• Retail E-Commerce Expands Slowly Even as In-Store Preference Persists
• CHART 100 Retail Channels 2020-2025

Economic Context

• CHART 101 Economic Context for Depilatories
• CHART 102 Real Gdp Growth 2020-2030
• CHART 103 Inflation 2020-2030

Consumer Context

• CHART 104 Consumer Context for Depilatories
• CHART 105 Population 2020-2030
• CHART 106 Consumer Expenditure 2020-2030
• CHART 107 Population by Generation 2025
• Country Reports Disclaimer

FRAGRANCES IN SINGAPORE

Key Data Insights

• 2025 Developments
• Fragrances Summary

Key Industry Trends

• CHART 108 Key Industry Trends for Fragrances

Industry Performance

• Premium Brands and Local Scents Capture Discerning Shoppers' Loyalty
• Scentopia Empowers Eco-Conscious Consumers through Transparent Fragrance Creation
• CHART 109 Scentopia Is a Sustainable Perfumery in Singapore
• CHART 110 Nikka X Oo La Lab Multisensorial Perfume Workshop in 2025
• CHART 111 Value Sales 2020-2030
• CHART 112 Volume Sales 2020-2030
• CHART 113 Value Sales by Category 2025

What's Next?

• Premiumisation and Hyper-Personalisation Expected to Drive Value Growth
• Local Brands Set to Gain Share with Singapore-Inspired Scents and Packaging
• Scentopia and Younger Buyers to Push Sustainability to the Forefront
• CHART 114 Forecast Value Sales 2020-2030
• CHART 115 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Despite Some Share Decline, Coty Drives Competitive Intensity with Luxury Brand Exclusivity
• CHART 116 Company Shares 2025
• CHART 117 Brand Shares 2025

Channels

• Beauty Specialists Such as Gucci Beauty and Dior Drive Sales with Mall Presence and Sampling
• Best Perfume and Niche Brands Boost E-Commerce Growth and Competition
• CHART 118 Retail Channels 2020-2025

Products

• Eco-Friendly Formulations and Packaging Overhauls
• Cultural Storytelling through Bespoke Scent Profiles
• CHART 119 Nefertum Unveils Four New Fragrances Designed around Local Landmarks in Singapore
• Experiential Masterclasses and Active Consumer Participation

Economic Context

• CHART 120 Economic Context for Fragrances
• CHART 121 Real Gdp Growth 2020-2030
• CHART 122 Inflation 2020-2030

Consumer Context

• CHART 123 Consumer Context for Fragrances
• CHART 124 Population 2020-2030
• CHART 125 Consumer Expenditure 2020-2030
• CHART 126 Population by Generation 2025
• Country Reports Disclaimer

HAIR CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Hair Care Summary

Key Industry Trends

• CHART 127 Key Industry Trends for Hair Care

Industry Performance

• Salon Professional Hair Care Sees Strong Growth in Demand as At-Home Hair Spa Solutions Rise
• Naturals by Watsons Expands Clean Label Hair Care with Rosemary Launch
• CHART 128 Naturals by Watsons Launches Rosemary Hair Care Collection
• Kaminowa'S Organic Hair Growth Range Fuels Momentum of Asia Influence
• CHART 129 Kaminowa Launches Its Organic Hair Growth Gel, Shampoo and Treatment in Singapore
• CHART 130 Value Sales 2020-2030
• CHART 131 Volume Sales 2020-2030
• CHART 132 Value Sales by Category 2025

What's Next?

• Solid Growth Set to Continue, with Local Brands Outpacing Global Rivals with Localised Launches
• Shampoos to Retain Leadership as Personalisation Accelerates
• CHART 133 What's Next? for Hair Care
• Companies Likely to Focus on Personalisation and Premiumisation
• CHART 134 Forecast Value Sales 2020-2030
• CHART 135 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Procter & Gamble Sustains Lead as Local Rivals Accelerate Innovation
• CHART 136 Company Shares 2025
• CHART 137 Brand Shares 2025

Channels

• Supermarkets Maintains Leadership but Health and Beauty Specialists Gains Share
• Retail E-Commerce Maintains Its Growth Trend Due to Online Exclusives and Convenience
• CHART 138 Retail Channels 2020-2025

Products

• The Convergence of Science and Lifestyles in Hair Care
• Advancements in Targeted and Clinical Formulations
• Shifting Competitive Landscape and Retail Expansion
• CHART 139 Beauteen Launches Vivid Fashion Color Expression to Address Teens

Economic Context

• CHART 140 Economic Context for Hair Care
• CHART 141 Real Gdp Growth 2020-2030
• CHART 142 Inflation 2020-2030

Consumer Context

• CHART 143 Consumer Context for Hair Care
• CHART 144 Population 2020-2030
• CHART 145 Consumer Expenditure 2020-2030
• CHART 146 Population by Generation 2025
• Country Reports Disclaimer

MEN'S GROOMING IN SINGAPORE

Key Data Insights

• 2025 Developments
• Men's Grooming Summary

Key Industry Trends

• CHART 147 Key Industry Trends for Men's Grooming

Industry Performance

• Premium Men's Grooming Brands Attract Working Professionals with High-End Solutions
• CHART 148 Layrite Deluxe From the Us Enters Singapore
• Male Consumers Drive Demand for Premium Fragrances and Skin Care in Men's Shaving
• Anti-Ageing Launches Reshape Routines and Expectations
• CHART 149 Value Sales 2020-2030
• CHART 150 Volume Sales 2020-2030

What's Next?

• Demographic and Cultural Drivers Set to Maintain Solid Growth for Men'S Grooming
• Premium Brands Will Use Anti-Ageing and Wellness to Boost Loyalty
• CHART 151 Forecast Value Sales 2020-2030

Competitive Landscape

• Procter & Gamble Leverages Broad Portfolio to Sustain Its Lead
• CHART 152 Company Shares 2025
• CHART 153 Brand Shares 2025

Channels

• Beauty Specialists Use Expert Advice to Maintain Distribution Lead
• Retail E-Commerce Leverages Exclusive Promotions to Boost Online Switching
• CHART 154 Retail Channels 2020-2025

Products

• Holistic Regimens and Climate-Driven Formulations
• Targeted Serums and Professional-Grade Additions
• CHART 155 Kiehl's Launches Age Defender Power Serum in Singapore
• Experiential Retail and Omnichannel Engagement

Economic Context

• CHART 156 Economic Context for Men's Grooming
• CHART 157 Real Gdp Growth 2020-2030
• CHART 158 Inflation 2020-2030

Consumer Context

• CHART 159 Consumer Context for Men's Grooming
• CHART 160 Population 2020-2030
• CHART 161 Consumer Expenditure 2020-2030
• CHART 162 Population by Generation 2025
• Country Reports Disclaimer

ORAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Oral Care Summary

Key Industry Trends

• CHART 163 Key Industry Trends for Oral Care

Industry Performance

• Robust Growth Driven by Continued Purchases of Essentials and the Move to Power Toothbrushes
• CHART 164 Zenyumsonic Pro Electric Toothbrush 2.0 Launches in Singapore in 2025
• Toothpaste Sees Greater Scrutiny, Which Drives Product Launches
• Natural Ingredients and Postbiotics Reshape Product Launches
• CHART 165 Value Sales 2020-2030
• CHART 166 Volume Sales 2020-2030
• CHART 167 Value Sales by Category 2025

What's Next?

• Acceleration of Switch to Electric Brushing Alongside a Focus on Holistic Health
• CHART 168 What's Next? for Oral Care
• Toothpaste to Maintain Solid Growth, but Smaller Categories Will Outperform
• Natural and Holistic Innovations Expected to Drive Brand Differentiation and Loyalty
• CHART 169 Forecast Value Sales 2020-2030
• CHART 170 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Colgate-Palmolive and Procter & Gamble Reinforce Leadership through Brand Diversity
• CHART 171 Company Shares 2025
• CHART 172 Brand Shares 2025

Channels

• Supermarkets Leverage Proximity to Drive Oral Care Sales
• Retail E-Commerce Struggles to Displace Store-Based Convenience
• CHART 173 Retail Channels 2020-2025

Products

• Shift Towards Natural Formulations and Advanced Regimens
• Pioneering Launches in Microbiome Toothpaste and Powered Toothbrushes
• Premiumisation and the Defence of Share
• CHART 174 Bzu Bzu Singapore Launches Disney Zootopia Dentibiome Series Children's Toothpaste

Economic Context

• CHART 175 Economic Context for Oral Care
• CHART 176 Real Gdp Growth 2020-2030
• CHART 177 Inflation 2020-2030

Consumer Context

• CHART 178 Consumer Context for Oral Care
• CHART 179 Population 2020-2030
• CHART 180 Consumer Expenditure 2020-2030
• CHART 181 Population by Generation 2025
• Country Reports Disclaimer

SKIN CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Skin Care Summary

Key Industry Trends

• CHART 182 Key Industry Trends for Skin Care

Industry Performance

• Polarisation as Younger Shoppers Seek Value and Trusted Brands Drive Premiumisation
• Facial Care Outpaces Other Categories as Anti-Ageing and Hydration Trends Accelerate
• CHART 183 Eucerin Introduces Its Dermopure Range in Singapore in 2025
• Asia Influence Brands Champion Science-Led Innovation to Win Shopper Trust
• CHART 184 Skintific's Pdrn Skin Care Range Focuses on Hydration
• CHART 185 Value Sales 2020-2030
• CHART 186 Volume Sales 2020-2030
• CHART 187 Value Sales by Category 2025

What's Next?

• Dermocosmetic Brands to Reshape Perceptions of Value and Efficacy
• CHART 188 What's Next? for Skin Care
• Facial Care to Consolidate Its Dominance, Although Growth Expected across the Board
• Social Media Will Be Leveraged to Disrupt Loyalty
• CHART 189 Forecast Value Sales 2020-2030
• CHART 190 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• L'Oreal Maintains Its Leading Share as Multi-Brand Launches Outperform Rivals
• CHART 191 Company Shares 2025
• CHART 192 Brand Shares 2025

Channels

• Department Stores Drives Premium Sales as Digital Tools Reshape In-Store Engagement
• Retail E-Commerce Remains Important as Social Influence and Technology Impact Online Adoption
• CHART 193 Retail Channels 2020-2025

Products

• Science-Led Formulations and Asia Influence Shape Consumer Demand
• Breakthrough Launches Highlight Collagen Research and Targeted Treatments
• Digital Integration and Retail Transformation Redefine Competitive Dynamics
• CHART 194 Japan's Leading Anti-Ageing Brand Elixir Lands in Singapore in 2025

Economic Context

• CHART 195 Economic Context for Skin Care
• CHART 196 Real Gdp Growth 2020-2030
• CHART 197 Inflation 2020-2030

Consumer Context

• CHART 198 Consumer Context for Skin Care
• CHART 199 Population 2020-2030
• CHART 200 Consumer Expenditure 2020-2030
• CHART 201 Population by Generation 2025
• Country Reports Disclaimer

SUN CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Sun Care Summary

Key Industry Trends

• CHART 202 Key Industry Trends for Sun Care

Industry Performance

• Hybrid Sun Care and Skin Care Products Capture Rising Demand for Multifunctionality
• Adult Sun Care Drives Value and Volume Sales
• Sustainable Innovations Like Camellia Pollen Sunscreen Reshape Purchase Priorities
• CHART 203 Ntu Researchers Develop Camellia Pollen Sunscreen Which Is Highly Sustainable

What's Next?

• Dermocosmetic and Asian Brands to Shape Multifunctional Sun Protection Choices
• Premium and Mass Sun Care Brands to Compete for Consumer Loyalty
• Personalisation and Clinical Innovation to Drive Consumer Engagement and Growth

Competitive Landscape

• Shiseido Boosts Engagement as Goodai Global Climbs

Channels

• Watsons and Guardian Capture Loyalty through Brand Variety and Shelf Presence
• Retail E-Commerce Expands as Brands Boost Online Visibility and Reach

Products

• Evolving Lifestyles and Environmental Awareness Dictate Novel Formats
• Targeted Botanical Solutions and Experiential Engagement
• CHART 204 La Roche-Posay Unveils Anthelios Uv Air Serum Sunscreen in Singapore
• Competitive Dynamics and Omnichannel Expansion

Economic Context

• CHART 205 Economic Context for Sun Care
• CHART 206 Real Gdp Growth 2020-2030
• CHART 207 Inflation 2020-2030

Consumer Context

• CHART 208 Consumer Context for Sun Care
• CHART 209 Population 2020-2030
• CHART 210 Population by Generation 2025
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PREMIUM BEAUTY AND PERSONAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Premium Beauty and Personal Care Summary

Key Industry Trends

• CHART 211 Key Industry Trends for Premium Beauty and Personal Care

Industry Performance

• Dior'S Natural-Origin Launch Reshapes Clean Beauty Expectations
• CHART 212 Dior Launches Dior Capture Le Serum in Singapore with High Natural-Origin Ingredients
• Skin Care'S Dominance Drives Willingness to Pay for Efficacy and Safety
• Premium Fragrances and Hair Care Drive Growth
• CHART 213 Value Sales 2020-2030

What's Next?

• Brand-Conscious Buyers to Drive Demand for Efficacy Natural Ingredients
• Ingredient-Led Launches to Drive Rebound to Growth for Premium Baby and Child-Specific Products
• Ingredient Transparency and Personalisation to Reshape Product Launches
• CHART 214 Forecast Value Sales 2020-2030

Competitive Landscape

• L'Oreal Drives Share Gains While Estee Lauder Declines Sharply
• CHART 215 Company Shares 2025
• CHART 216 Brand Shares 2025

Products

• The Shift Towards Dermatological Expertise and Experiential Engagement
• Pioneering Formulations and Targeted Skin Health Solutions
• Commercial Resilience and Share Expansion

Economic Context

• CHART 217 Economic Context for Premium Beauty and Personal Care
• CHART 218 Real Gdp Growth 2020-2030
• CHART 219 Inflation 2020-2030

Consumer Context

• CHART 220 Consumer Context for Premium Beauty and Personal Care
• CHART 221 Population 2020-2030
• CHART 222 Consumer Expenditure 2020-2030
• CHART 223 Population by Generation 2025
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MASS BEAUTY AND PERSONAL CARE IN SINGAPORE

Key Data Insights

• 2025 Developments
• Mass Beauty and Personal Care Summary

Key Industry Trends

• CHART 224 Key Industry Trends for Mass Beauty and Personal Care

Industry Performance

• Jocyee'S Flagship Launch Heightens Price Competition and Product Access
• CHART 225 Jocyee Expands into Singapore with Its First International Flagship Store
• Mass Skin Care and Hair Care Lead as Consumers Seek Value and Variety
• CHART 226 Value Sales 2020-2030

What's Next?

• Mass Products Will Challenge Premium Products by Offering Quality and Value
• Hybrid Products Set to Drive Rapid Gains in Adult Sun Care
• Ingredient Transparency to Reshape Consumer Loyalty
• CHART 227 Forecast Value Sales 2020-2030

Competitive Landscape

• Procter & Gamble and Johnson & Johnson Defend Lead as Pricing Pressure Intensifies
• CHART 228 Company Shares 2025
• CHART 229 Brand Shares 2025

Products

• The Rise of Multifunctional and Ingredient-Led Formulations
• Pioneering Launches Elevate the Mass Segment
• Shifting Competitive Dynamics and Strategic Adaptation

Economic Context

• CHART 230 Economic Context for Mass Beauty and Personal Care
• CHART 231 Real Gdp Growth 2020-2030
• CHART 232 Inflation 2020-2030

Consumer Context

• CHART 233 Consumer Context for Mass Beauty and Personal Care
• CHART 234 Population 2020-2030
• CHART 235 Consumer Expenditure 2020-2030
• CHART 236 Population by Generation 2025
• Country Reports Disclaimer