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市場調查報告書
商品編碼
2058675
2034年固態個人保健產品市場預測-按產品類型、成分類型、通路、包裝類型和最終用戶分類的全球分析Solid Format Personal Care Products Market Forecasts to 2034 - Global Analysis By Product Type, Ingredient Type, Distribution Channel, Packaging Type, and End User |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球固態個人保健產品市場規模將達到 4,255 億美元,並在預測期內以 7.1% 的複合年成長率成長,到 2034 年將達到 7,340 億美元。
固態個人保健產品是傳統液體產品(如洗髮精、香皂、除臭劑和潤膚露)的無水替代品。這些產品通常以條狀或緊湊型形式出現,減少了對塑膠包裝和防腐劑的需求。它們便於攜帶,保存期限更長,並且對環境有益。消費者對永續性和減少廢棄物的意識日益增強,正在推動市場對固體產品的需求。各大品牌正在研發既能保持功效又能最大限度減少環境影響的配方,這使得固態成為環保個人護理領域的一大趨勢。
人們對便於攜帶物品的偏好日益成長。
消費者越來越傾向於選擇小巧便攜的個人保健產品用於旅行。固態產品方便實用,因為它們不會洩漏,也不需要嚴格的包裝。這些產品也符合航空公司的規定,可以繞過液體限制。旅行者更喜歡輕便省空間的產品,以增加便利性。這種趨勢正在經常出差的旅客和極簡主義者中蔓延。隨著旅行活動的增加,對固態產品的需求也持續成長。
與液體產品相比,人們對其性能有擔憂
消費者普遍認為固態個人保健產品的功效不如液體產品。他們對泡沫品質、滲透性和整體效果都存在擔憂。有些使用者覺得固態產品的效果不如液體產品。這種看法會影響消費者的複購率和品牌信任度。企業需要改進產品配方和提升產品性能。這些挑戰可能會阻礙產品更廣泛的市場滲透。
拓展永續零售通路
環保零售平台的興起為固態個人保健產品創造了新的機會。消費者積極尋求無塑膠和零浪費的替代品。零售商正大力推廣永續產品類型,以吸引具有環保意識的消費者。固態產品恰好契合了環保包裝的趨勢。品牌商也正與專賣店和線上平台建立合作關係。這種擴張預計將推動市場成長。
對從液態產品轉向液態產品的抗拒情緒
許多消費者不願從熟悉的液體產品轉向固態產品。使用習慣和現有產品的便利性會影響他們的購買決策。對固態產品益處的認知不足也是造成這種抗拒的原因之一。有些使用者覺得改變日常習慣很不方便。這些因素都阻礙了固態個人保健產品的普及。克服這些障礙需要強而有力的行銷和宣傳活動。
疫情期間,人們對衛生和個人照護習慣的關注度顯著提升。消費者對便利耐用的產品表現出濃厚的興趣。固態產品因其包裝簡潔、易於儲存而備受青睞。疫情封鎖期間,線上銷售管道發揮了至關重要的作用。然而,供應鏈中斷影響了產品的供應。整體而言,疫情期間市場呈現溫和成長。
在預測期內,固態肥皂和洗滌劑細分市場預計將佔據最大的市場佔有率。
預計在預測期內,固態和洗滌劑細分市場將佔據最大的市場佔有率。這是因為日常衛生需求推動了對固態和洗滌劑的強勁需求。這些產品被所有消費族群廣泛使用。固態成本績效實惠且使用方便。人們對無塑膠替代品的日益關注也促進了需求成長。產品供應充足也支撐了該細分市場的成長。預計這些因素將維持該細分市場的主導地位。
預計在預測期內,男女通用消費群體將呈現最高的複合年成長率。
在預測期內,受現代消費者對中性個人保健產品需求不斷成長的推動,中性消費群體預計將呈現最高的成長率。各大品牌紛紛推出男女皆宜的產品。生活方式的轉變也推動了這一趨勢。中性產品簡化了消費者的購買決策。行銷策略也更重視包容性的產品定位。這些因素預計將推動該細分市場的快速成長。
在預測期內,歐洲地區預計將佔據最大的市場佔有率。這是因為消費者對永續性的濃厚興趣和日益增強的環保意識正在推動歐洲市場的成長。消費者更傾向於選擇環保、無塑膠的個人保健產品。嚴格的包裝廢棄物監管法規促進了固態產品的普及。成熟的永續品牌也鞏固了市場地位。消費者高度的環保意識進一步推動了需求。這些因素使歐洲成為重要的區域市場。
在預測期內,亞太地區預計將呈現最高的複合年成長率。這是因為消費者對永續產品的日益關注正在推動亞太地區市場成長。不斷成長的城市人口提升了對便利個人保健產品的需求。電子商務平台的蓬勃發展提高了消費者取得產品的便利性。消費者正逐步接受環保替代品。本土品牌也不斷拓展產品線。這些趨勢表明,亞太地區將成為成長最快的區域市場。
According to Stratistics MRC, the Global Solid Format Personal Care Products Market is accounted for $425.5 billion in 2026 and is expected to reach $734.0 billion by 2034 growing at a CAGR of 7.1% during the forecast period. Solid Format Personal Care Products are waterless alternatives to traditional liquid-based products such as shampoos, soaps, deodorants, and lotions. These products are typically bar-based or compact formats, reducing the need for plastic packaging and preservatives. They offer portability, longer shelf life, and environmental benefits. Increasing consumer awareness of sustainability and waste reduction is driving demand. Brands are innovating with formulations that maintain effectiveness while minimizing environmental impact, making solid formats a key trend in eco-conscious personal care.
Growing preference for travel-friendly items
Consumers are increasingly choosing compact and easy-to-carry personal care products for travel use. Solid formats are convenient as they do not spill or require strict packaging. These products are also airline friendly and reduce the need for liquid restrictions. Travelers prefer lightweight and space-saving options for better convenience. This trend is growing among frequent flyers and minimalists. As travel activity rises, demand for solid products continues to increase.
Performance concerns versus liquid alternatives
Consumers believe that solid products are less effective than liquid personal care products. Concerns exist about lather quality, absorption, and overall performance. Some users feel that solid formats may not deliver the same results as liquids. This perception can affect repeat purchases and brand trust. Companies need to improve product formulation and performance. These challenges may limit wider adoption in the market.
Expansion in sustainable retail channels
Growth of eco-friendly retail platforms is creating new opportunities for solid personal care products. Consumers are actively seeking plastic-free and zero-waste alternatives. Retailers are promoting sustainable product categories to attract environmentally conscious buyers. Solid products align well with green packaging trends. Brands are also partnering with specialty stores and online platforms. This expansion is expected to boost market growth.
Resistance to switching from liquids
A lot of consumers are hesitant to switch from familiar liquid products to solid formats. Habit and comfort with existing products influence purchasing decisions. Lack of awareness about benefits of solid formats also adds to resistance. Some users find it inconvenient to change daily routines. This slows down the adoption of solid personal care products. Overcoming this barrier requires strong marketing and education efforts.
The pandemic increased focus on hygiene and personal care routines. Consumers showed interest in convenient and long-lasting products. Solid formats gained attention due to reduced packaging and easy storage. Online sales channels played a key role during lockdowns. However, supply chain disruptions affected product availability. Overall, the market experienced moderate growth during this period.
The solid soaps & cleansers segment is expected to be the largest during the forecast period
The solid soaps & cleansers segment is expected to account for the largest market share during the forecast period as daily hygiene needs are driving strong demand for soaps and cleansers in solid format. These products are widely used across all consumer groups. Solid soaps are cost-effective and easy to use. Increasing awareness of plastic-free alternatives is also boosting demand. Wide product availability supports segment growth. These factors are expected to sustain the segment's dominant position.
The unisex consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the unisex consumers segment is predicted to witness the highest growth rate due to demand for gender-neutral personal care products is increasing among modern consumers. Brands are offering products that cater to both men and women. Changing lifestyle preferences are supporting this trend. Unisex products simplify purchase decisions for consumers. Marketing strategies are also focusing on inclusive product positioning. These factors are expected to drive rapid growth in this segment.
During the forecast period, the Europe region is expected to hold the largest market share owing to strong focus on sustainability and environmental awareness is driving market growth in Europe. Consumers prefer eco-friendly and plastic-free personal care products. Strict regulations on packaging waste support adoption of solid formats. Presence of established sustainable brands also strengthens the market. High consumer awareness further boosts demand. These factors position Europe as the leading regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising awareness of sustainable products is driving market growth in Asia Pacific. Increasing urban population is boosting demand for convenient personal care items. Growth of e-commerce platforms is improving product accessibility. Consumers are gradually adopting eco-friendly alternatives. Local brands are expanding their product offerings. These trends are expected to make Asia Pacific the fastest-growing regional market.
Key players in the market
Some of the key players in Solid Format Personal Care Products Market include Lush Cosmetics Ltd., Unilever plc, Procter & Gamble Company, Beiersdorf AG, Henkel AG & Co. KGaA, The Body Shop International Limited, Ethique Ltd., Friendly Soap Ltd., Dr. Bronner's, L'Oreal S.A., Kao Corporation, Colgate-Palmolive Company, Dove (Unilever Brand), Tom's of Maine and Sebamed.
In March 2026, Lush Cosmetics officially made its India e-commerce debut through a strategic licensing partnership with Bilberry Brands India and a launch on the Myntra platform. This collaboration brings over 150 SKUs, including its iconic solid shampoos and bath bombs, to a digital base of 21 million beauty users, targeting a premium beauty market projected to reach $34 billion by 2028.
In February 2026, Ethique reported a significant expansion of its direct-to-consumer (D2C) partnerships as the global solid cosmetics market reached a valuation milestone of $101.77 billion. This strategic focus on online sales channels and zero-waste narratives has allowed Ethique to maintain its position as a "moderate concentrator" in a fragmented market increasingly driven by plastic-free regulations.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.