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市場調查報告書
商品編碼
1916682
全球都市區最後100公尺配送市場:未來預測(至2032年)-依車輛類型、配送範圍、配送方式、企業規模、技術、最終用戶及地區進行分析Urban Last-100-Meter Delivery Market Forecasts to 2032 - Global Analysis By Fleet Type (Owned Fleet, Outsourced Fleet and Hybrid Fleet Models), Delivery Range, Delivery Mode, Organization Size, Technology, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球都市區最後 100 公尺配送市場預計在 2025 年價值 18.4 億美元,預計到 2032 年將達到 78.5 億美元,在預測期內以 23% 的複合年成長率成長。
都市區最後100公尺配送是指在人口密集的都市區,將貨物直接從區域配送中心或履約中心運送到最終消費者所在地的最後100公尺配送環節。這一環節對於電子商務、零售和食品配送服務至關重要,需要兼顧速度、可靠性和效率,同時克服交通堵塞、道路狹窄和停車位有限等都市區挑戰。貨運自行車、自動駕駛車輛、智慧儲物櫃和微型配送中心等創新解決方案正被擴大用於最佳化配送績效、降低成本並最大限度地減少對環境的影響。
都市區電子商務的快速發展
在人口密集地區,網路購物激增,消費者期望更快的配送速度。 「最後一公里配送」解決方案使零售商和物流供應商能夠滿足消費者對速度和便利性的需求。配送平台整合了路線最佳化和即時追蹤功能,以提高效率。消費者對當日達和即時送達的需求日益成長,推動了這些解決方案的普及。都市區電子商務的成長正成為配送生態系統創新的關鍵驅動力。隨著數位商務的加速發展,對「最後一公里配送」的需求正在推動市場擴張。
交通堵塞導致送貨延誤增加
人口密集的城市環境會造成交通瓶頸,降低效率並增加營運成本。與擁有先進車隊的大型公司相比,小規模配送業者難以維持服務的可靠性。更高的燃油消耗和駕駛員疲勞加劇了擁塞區的挑戰。公司必須投資建造微型配送中心和替代旅遊方案,以減少延誤。供應商正在嘗試使用電動Scooter和人工智慧驅動的路線規劃來克服擁塞。儘管市場對快速配送服務的需求強勁,但持續存在的交通問題正在阻礙其普及。
該地區微型倉配中心的擴張
零售商越來越需要分散式配送中心來加快配送速度並降低物流成本。微型倉配中心能夠實現高效率的庫存管理和快速的都市區配送。供應商正在這些配送中心引入自動化和機器人技術,以增強擴充性。對在地化基礎設施的投入不斷增加,正在推動電子商務和食品配送產業的普及。中小企業可以從專為人口密集的城市市場設計的具成本效益履約模式中受益。微型倉配中心的擴張為「最後一公里」配送帶來了巨大的成長機會。
配送聚合商的激烈競爭
聚合平台透過服務捆綁和激進的定價策略主導著城市市場。企業往往傾向於選擇成熟平台,因為它們可靠且規模龐大,這減少了利基市場參與者的機會。競爭壓力迫使企業不斷創新並投入巨額行銷費用。小規模供應商在競爭激烈的市場環境中難以脫穎而出。監管機構對聚合平台主導地位的審查進一步加劇了市場的複雜性。來自聚合平台的日益激烈的競爭正在擠壓利潤空間,並威脅著「最後一公里」配送業務的持續成長。
新冠疫情加速了「最後一公里配送」的需求,因為消費者紛紛轉向網路購物和居家照護。一方面,封鎖措施擾亂了供應鏈,為配送網路帶來了挑戰;另一方面,對食品雜貨、藥品和日用品的需求激增推動了這項服務的普及。在疫情最嚴峻的時期,企業更依賴Scooter和電動車來確保業務永續營運運作。商家引進了非接觸式配送和數位支付功能,以增強消費者的信任。疫情也凸顯了建構一個具有韌性和柔軟性的配送生態系統的重要性。總而言之,新冠疫情提高了人們對「最後一公里配送」作為城市商業策略驅動力的認知。
預計在預測期內,Scooter和摩托車配送細分市場將佔據最大的市場佔有率。
在預測期內,受市場對快速靈活出行解決方案的需求驅動,Scooter和踏板車配送領域預計將佔據最大的市場佔有率。二輪車在擁擠的都市區具有良好的機動性,並且能夠縮短配送時間。各公司正在將即時追蹤和路線最佳化功能整合到其Scooter車隊中。食品配送和電商小包裹配送需求的成長正在推動這一領域的普及。供應商正在投資電動二輪車,以提高永續性並降低成本。隨著都市區出行需求的不斷成長,Scooter和摩托車正在推動「最後一百公尺」配送業務的成長。
預計在預測期內,醫療保健和藥房行業將實現最高的複合年成長率。
由於對藥品和醫療用品快速配送的需求不斷成長,預計醫療保健和藥房行業在預測期內將實現最高成長率。醫療服務提供者越來越需要可靠的「最後一公里」配送解決方案來提升患者照護。供應商正在將溫控包裝和合規性功能融入其配送流程。中小企業和Start-Ups正受益於專為都市區量身定做的擴充性醫療服務模式。對數位醫療生態系統的持續投資也進一步推動了該領域的需求。
預計北美將在預測期內佔據最大的市場佔有率,這主要得益於其成熟的電子商務基礎設施、較高的消費者接受度以及對末端物流的早期投資。美國和加拿大的企業由於對快速配送和便利性的需求,正主導這一趨勢。主要配送平台的存在進一步鞏固了該地區的優勢。食品、零售和醫療配送需求的成長正在推動這一趨勢的普及。供應商正在整合先進的行動解決方案,以在競爭激烈的市場中脫穎而出。
亞太地區預計將在預測期內實現最高的複合年成長率,這主要得益於快速的都市化、不斷壯大的中產階級以及政府主導的數位化舉措。中國、印度和東南亞等國家正大力投資在地化的配送基礎設施,以支持電子商務的發展。該地區的企業正在部署Scooter、摩托車和微型倉配中心,以提升擴充性。本地Start-Ups正在推出針對高密度城市生態系統量身定做的、經濟高效的解決方案。政府推行的促進數位商務和智慧運輸的計畫正在加速這些技術的普及應用。
According to Stratistics MRC, the Global Urban Last-100-Meter Delivery Market is accounted for $1.84 billion in 2025 and is expected to reach $7.85 billion by 2032 growing at a CAGR of 23% during the forecast period. Urban Last-100-Meter Delivery refers to the final leg of the logistics process in densely populated city areas, where goods are transported from a local distribution hub or fulfillment center directly to the end consumer's location, typically within a short distance often the last 100 meters. This segment is critical for e-commerce, retail, and food delivery services, focusing on speed, reliability, and efficiency while navigating urban challenges such as traffic congestion, narrow streets, and parking constraints. Innovative solutions like cargo bikes, autonomous vehicles, smart lockers, and micro-distribution centers are increasingly employed to optimize delivery performance, reduce costs, and minimize environmental impact.
Rapid e-commerce growth in urban centers
Online shopping volumes are rising sharply in densely populated areas where consumers expect faster fulfillment. Last-100-meter delivery solutions enable retailers and logistics providers to meet demand for speed and convenience. Vendors are embedding route optimization and real-time tracking into delivery platforms to strengthen efficiency. Rising consumer preference for same-day and instant delivery is reinforcing adoption. Urban e-commerce growth is becoming a critical driver of innovation in delivery ecosystems. As digital commerce accelerates, demand for last-100-meter delivery is propelling market expansion.
Traffic congestion increases delivery delays
Dense city environments create bottlenecks that reduce efficiency and raise operational costs. Smaller delivery providers struggle to maintain service reliability compared to larger players with advanced fleets. Rising fuel consumption and driver fatigue amplify challenges in congested areas. Enterprises must invest in micro-hubs and alternative mobility solutions to mitigate delays. Vendors are experimenting with electric scooters and AI-driven routing to overcome congestion. Persistent traffic issues are slowing penetration despite strong demand for rapid delivery services.
Expansion of micro-fulfillment centers locally
Retailers increasingly require decentralized hubs to shorten delivery times and reduce logistics costs. Micro-fulfillment centers enable efficient inventory management and faster dispatch in urban neighborhoods. Vendors are embedding automation and robotics into these hubs to strengthen scalability. Rising investment in localized infrastructure is reinforcing adoption across e-commerce and food delivery sectors. SMEs benefit from cost-effective fulfillment models tailored to dense urban markets. Expansion of micro-fulfillment centers is fostering significant growth opportunities in last-100-meter delivery.
Intense competition from delivery aggregators
Aggregators dominate urban markets by offering bundled services and aggressive pricing strategies. Enterprises often prefer established platforms for reliability and scale which reduces opportunities for niche players. Competitive pressure forces continuous innovation and high marketing spend. Smaller vendors struggle to differentiate offerings in a crowded ecosystem. Regulatory scrutiny on aggregator dominance adds further complexity. Rising competition from aggregators is restraining margins and threatening consistent growth in last-100-meter delivery.
The Covid-19 pandemic accelerated demand for last-100-meter delivery as consumers shifted to online shopping and home services. On one hand, lockdowns disrupted supply chains and created challenges for delivery networks. On the other hand, surging demand for groceries, medicines, and essential goods boosted adoption. Enterprises increasingly relied on scooters and motorcycles to ensure continuity during peak restrictions. Vendors embedded contactless delivery and digital payment features to strengthen consumer trust. The pandemic reinforced the importance of resilient and flexible delivery ecosystems. Overall, Covid-19 boosted awareness of last-100-meter delivery as a strategic enabler of urban commerce.
The scooter & motorcycle delivery segment is expected to be the largest during the forecast period
The scooter & motorcycle delivery segment is expected to account for the largest market share during the forecast period, driven by demand for fast and flexible mobility solutions. Two-wheelers provide agility in congested urban areas and reduce delivery times. Enterprises are embedding real-time tracking and route optimization into scooter fleets. Rising demand for food delivery and e-commerce parcels is reinforcing adoption in this segment. Vendors are investing in electric two-wheelers to improve sustainability and reduce costs. As urban mobility intensifies, scooters and motorcycles are accelerating growth in last-100-meter delivery.
The healthcare institutions & pharmacies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare institutions & pharmacies segment is predicted to witness the highest growth rate, supported by rising demand for rapid delivery of medicines and medical supplies. Healthcare providers increasingly require reliable last-100-meter solutions to strengthen patient care. Vendors are embedding temperature-controlled packaging and compliance features into delivery workflows. SMEs and startups benefit from scalable healthcare delivery models tailored to urban centers. Rising investment in digital health ecosystems is reinforcing demand in this segment.
During the forecast period, the North America region is expected to hold the largest market share by mature e-commerce infrastructure, strong consumer adoption, and early investment in last-mile logistics. Enterprises in the United States and Canada are leading adoption due to demand for rapid fulfillment and convenience. The presence of major delivery platforms further strengthens regional dominance. Rising demand for food, retail, and healthcare deliveries is reinforcing adoption. Vendors are embedding advanced mobility solutions to differentiate offerings in competitive markets.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid urbanization, expanding middle-class populations, and government-led digital initiatives. Countries such as China, India, and Southeast Asia are investing heavily in localized delivery infrastructure to support e-commerce growth. Enterprises in the region are adopting scooters, motorcycles, and micro-fulfillment hubs to strengthen scalability. Local startups are deploying cost-effective solutions tailored to dense urban ecosystems. Government programs promoting digital commerce and smart mobility are accelerating adoption.
Key players in the market
Some of the key players in Urban Last-100-Meter Delivery Market include Amazon Logistics, Flipkart Quick, Swiggy Instamart, Blinkit, Zepto, Dunzo Digital Pvt. Ltd., Delhivery Ltd., Ecom Express Pvt. Ltd., Shadowfax Technologies Pvt. Ltd., XpressBees Logistics Pvt. Ltd., Blue Dart Express Ltd., Gati Ltd., Postmates, Starship Technologies, Inc. and Nuro, Inc.
In February 2024, Flipkart strengthened its last-mile logistics network by expanding its partnership with Shadowfax, utilizing their hyperlocal delivery fleet for faster urban fulfillment. This collaboration aimed to enhance same-day and next-day delivery capabilities across major metropolitan cities.
In January 2023, Amazon partnered with Stellantis to develop software and supply electric delivery vans, integrating Amazon's AWS and Alexa technology into Stellantis vehicles. This collaboration aims to accelerate deployment of software-defined vans for last-mile delivery fleets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.