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市場調查報告書
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1904634

本地數位市場市場預測至2032年：按平台類型、組織規模、經營模式、服務、最終用戶和地區分類的全球分析

Local Digital Marketplaces Market Forecasts to 2032 - Global Analysis By Platform Type, Organization Size, Business Model, Service, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球本地數位市場市場規模將達到 1.68 兆美元，到 2032 年將達到 3.71 兆美元，預測期內複合年成長率為 12%。

本地數位市場是連接特定地理區域內買家和賣家的線上平台，使他們能夠透過數位管道發現、比較和交易商品及服務。這些市場匯集了附近商家、服務提供者和個人提供的商品和服務，包括零售商品、外送、家事服務、旅遊服務和超當地語系化物流。透過利用行動應用程式、網站、定位技術、數位支付和數據分析，本地數位市場提高了消費者的便利性、透明度和交易速度，同時幫助中小區域企業拓展業務範圍、最佳化運營，並在數位經濟中有效競爭。

擴大本地電子商務的普及度

消費者越來越傾向於透過線上平台購買食品雜貨、家居用品和個人服務。這一趨勢的驅動力包括便利性、智慧型手機普及率以及消費者對數位生態系統日益成長的信任。本地商家正利用線上平台提升品牌知名度與客戶參與。與數位支付和即時追蹤功能的整合進一步推動了線上購物的普及。本地電子商務的日益普及正在推動市場成長。

本地商家缺乏數位素養

本地商家數位素養的不足是限制本地市場發展的一大因素。許多中小企業由於缺乏培訓和意識，難以採用線上平台。這種差距降低了商家的參與率，並減緩了服務欠缺地區的市場擴張。為了克服這項挑戰，企業必須大力投資教育、入職培訓和支援計畫。小規模商家在管理數位支付、物流和合規要求方面面臨許多挑戰。儘管消費者需求強勁，但數位素養的不足阻礙了本地市場的滲透。

超當地語系化配送和服務擴展

平台正在加速整合最後一公里物流，以確保使用者能夠即時獲得產品和服務。在超當地語系化模式透過便利快速的配送增強了顧客忠誠度。企業正與配送Start-Ups合作，拓展都市區和郊區市場。人工智慧驅動的個人化和預測分析技術的融合將進一步推動在地化模式的普及。超當地語系化配送和服務的擴張正在為本地數位市場創造巨大的成長機會。

監管挑戰與資料隱私法

許可證費用不斷增加平台的成本。各國政府對資料處理、課稅和供應商認證提出了更嚴格的合規要求。由於許可、審核和消費者保護義務，平檯面臨日益成長的成本。頻繁的政策變化為長期投資計劃帶來了不確定性。與大型企業相比，小規模供應商更難適應複雜的法規結構。監管挑戰和資料隱私法正在抑制市場信心，並威脅永續成長。

新冠疫情的感染疾病

新冠疫情加速了消費者對本地數位市場的需求，他們紛紛轉向線上平台購買生活必需品。一方面，供應鏈中斷和供應商倒閉為及時交付帶來了挑戰；另一方面，食品雜貨、藥品和家居用品需求的激增推動了平台的使用。在封鎖期間，本地市場在確保服務連續性方面發揮了關鍵作用。此次危機也凸顯了建構具有韌性的末端物流和數位支付生態系統的重要性。總而言之，新冠疫情提高了人們對本地數位市場作為實現即時交易策略平台的認知。

預計在預測期內，多供應商聚合平台細分市場將佔據最大的市場佔有率。

在預測期內，多供應商聚合平台預計將佔據最大的市場佔有率，這主要得益於消費者對多樣化產品和便利的單一介面購物體驗的需求。聚合平台整合了多家供應商的產品，為消費者提供無縫存取食品雜貨、家居用品和服務的途徑。企業正在利用這些平台增強客戶參與並擴大業務範圍。隨著都市區消費者對便利性的日益重視，可擴展聚合模式的需求也不斷成長。人工智慧驅動的個人化功能進一步加速了聚合平台的普及。消費者對即時獲取多樣化產品的迫切需求，推動了多供應商聚合平台的市場成長。

預計在預測期內，家居生活用品細分市場將實現最高的複合年成長率。

受數位時代背景下家具、裝飾品和日常必需品需求不斷成長的推動，家居生活用品領域預計將在預測期內實現最高成長率。消費者越來越傾向於透過線上平台獲取價格實惠且個人化的家居解決方案。本地供應商正利用此市場拓展業務範圍，提升品牌知名度。對數位化零售創新投入的不斷增加也推動了該領域的需求成長。產品視覺化擴增實境/虛擬實境（AR/VR）工具的整合進一步促進了其應用。隨著家居生活用品數位化進程的加速，區域數位市場正在推動市場成長。

比最大的地區

由於先進的數位基礎設施、較高的消費者接受度以及對本地市場平台的早期投資，預計北美地區將在預測期內佔據最大的市場佔有率。主要技術供應商的存在和成熟的電子商務生態系統為大規模部署提供了支援。注重創新和消費者保護的法規環境正在推動安全平台的普及。北美企業優先考慮透過在超當地語系化模式實現即時配送和客戶參與。對食品雜貨和家居用品的旺盛需求進一步促進了此類平台的普及。

年複合成長率最高的地區

預計亞太地區在預測期內將實現最高的複合年成長率，這主要得益於新興經濟體快速的都市化、不斷擴大的行動用戶群體以及政府主導的數位化舉措。中國、印度和東南亞等國家正大力投資本地市場，以支持電子商務的發展。人口密集城市對即時配送的需求日益成長，推動了聚合平台模式的普及。當地企業正在採用高度可擴展的平台來滿足不斷成長的數位化需求。不斷擴展的數位生態系統正在強化本地市場在商業現代化過程中的作用。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球本地數位市場按平台類型分類

  • 多供應商聚合平台
  • 單一賣家平台
  • 混合型本地市場
  • 社區市場
  • 其他

6. 按組織規模分類的全球本地數位市場

  • 中小企業
  • 主要企業
  • 本地企業與個體賣家
  • 其他

7. 全球本地數位市場依經營模式

  • 佣金制
  • 訂閱類型
  • 廣告和贊助推廣

8. 全球本地數位市場按服務分類

  • 個人護理健康
  • 家居生活用品
  • 由當地工匠手工製作
  • 社區服務經歷
  • 其他

9. 全球本地數位市場（按最終用戶分類）

  • 個人消費者
  • 本地企業
  • 公司和機構
  • 其他

第10章：全球本地數位市場區域概覽

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Amazon.com, Inc.
  • Walmart Inc.
  • Alibaba Group Holding Limited
  • JD.com, Inc.
  • Flipkart Internet Private Limited
  • Reliance Retail Limited
  • Zomato Limited
  • Swiggy
  • BigBasket
  • Dunzo Digital Pvt. Ltd.
  • Meituan Dianping
  • Delivery Hero SE
  • DoorDash, Inc.
  • Instacart
  • Rakuten Group, Inc.
Product Code: SMRC33006

According to Stratistics MRC, the Global Local Digital Marketplaces Market is accounted for $1.68 trillion in 2025 and is expected to reach $3.71 trillion by 2032 growing at a CAGR of 12% during the forecast period. Local Digital Marketplaces are online platforms that connect local buyers and sellers within a specific geographic area, enabling the discovery, comparison, and transaction of goods and services through digital channels. These marketplaces aggregate offerings from nearby businesses, service providers, and individuals, such as retail products, food delivery, home services, mobility, and hyperlocal logistics. By leveraging mobile apps, websites, location-based technologies, digital payments, and data analytics, local digital marketplaces enhance convenience, transparency, and speed for consumers while helping small and local businesses expand their reach, optimize operations, and compete effectively in the digital economy.

Market Dynamics:

Driver:

Rising local e-commerce adoption

Consumers increasingly prefer online platforms for groceries, home goods, and personal services. This trend is driven by convenience, smartphone penetration, and growing trust in digital ecosystems. Local vendors are leveraging marketplaces to strengthen visibility and customer engagement. Integration with digital payments and real-time tracking further enhances adoption. Rising local e-commerce adoption is propelling growth in the market.

Restraint:

Limited digital literacy among local vendors

Limited digital literacy among local vendors remains a significant restraint for local digital marketplaces. Many small businesses struggle to adopt online platforms due to lack of training and awareness. This gap reduces vendor participation and slows marketplace expansion in underserved regions. Enterprises must invest heavily in education, onboarding, and support programs to overcome this challenge. Smaller vendors face difficulties in managing digital payments, logistics, and compliance requirements. Limited digital literacy is restraining widespread adoption of local digital marketplaces despite strong consumer demand.

Opportunity:

Hyperlocal delivery and service expansion

Platforms are increasingly integrating last-mile logistics to ensure instant access to products and services. Hyperlocal models strengthen customer loyalty by offering convenience and faster fulfillment. Enterprises are partnering with delivery startups to expand reach across urban and suburban regions. Integration with AI-driven personalization and predictive analytics further amplifies adoption. Hyperlocal delivery and service expansion is fostering significant growth opportunities in the local digital marketplaces market.

Threat:

Regulatory challenges and data privacy laws

Regulatory challenges and data privacy laws are slowing adoption of local digital marketplaces. Governments are imposing stricter compliance requirements on data handling, taxation, and vendor verification. Platforms face rising costs due to licensing, audits, and consumer protection mandates. Frequent policy changes create uncertainty for long-term investment planning. Smaller vendors struggle to adapt to complex regulatory frameworks compared to larger players. Regulatory challenges and data privacy laws are restraining confidence and threatening consistent growth in the market.

Covid-19 Impact:

The Covid-19 pandemic accelerated demand for local digital marketplaces as consumers shifted to online platforms for essentials. On one hand, supply chain disruptions and vendor closures created challenges for timely deliveries. On the other hand, surging demand for groceries, medicines, and household products boosted platform adoption. Local marketplaces became critical in ensuring continuity of services during lockdowns. The crisis reinforced the importance of resilient last-mile logistics and digital payment ecosystems. Overall, Covid-19 boosted awareness of local digital marketplaces as a strategic enabler of instant commerce.

The multi-vendor aggregator platforms segment is expected to be the largest during the forecast period

The multi-vendor aggregator platforms segment is expected to account for the largest market share during the forecast period driven by demand for diverse product availability and convenience in a single interface. Aggregator platforms consolidate offerings from multiple vendors, enabling consumers to access groceries, home goods, and services seamlessly. Enterprises rely on these platforms to strengthen customer engagement and expand reach. Demand for scalable aggregator models is rising as urban consumers prioritize convenience. Integration with AI-driven personalization further strengthens adoption. As consumers prioritize instant access to diverse products multi-vendor aggregator platforms are accelerating growth in the market.

The home & living products segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the home & living products segment is predicted to witness the highest growth rate supported by rising demand for furniture, decor, and household essentials in digital-first ecosystems. Consumers increasingly prefer online platforms for affordable and customizable home solutions. Local vendors are leveraging marketplaces to expand reach and strengthen brand visibility. Rising investment in digital retail innovation is reinforcing demand in this segment. Integration with AR/VR tools for product visualization further amplifies adoption. As home and living products accelerate digital adoption local digital marketplaces are propelling growth in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced digital infrastructure strong consumer adoption and early investment in local marketplace platforms. The presence of leading technology providers and mature e-commerce ecosystems supports large-scale deployments. Regulatory emphasis on innovation and consumer protection drives adoption of secure platforms. Enterprises in North America prioritize instant delivery and customer engagement through hyperlocal models. High demand for groceries and home goods further strengthens adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid urbanization expanding mobile subscriber base and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in local marketplaces to support e-commerce growth. Rising demand for instant delivery in densely populated cities strengthens adoption of aggregator models. Local enterprises are deploying scalable platforms to meet growing digital needs. Expanding digital ecosystems are reinforcing the role of local marketplaces in enterprise modernization.

Key players in the market

Some of the key players in Local Digital Marketplaces Market include Amazon.com, Inc., Walmart Inc., Alibaba Group Holding Limited, JD.com, Inc., Flipkart Internet Private Limited, Reliance Retail Limited, Zomato Limited, Swiggy, BigBasket, Dunzo Digital Pvt. Ltd., Meituan Dianping, Delivery Hero SE, DoorDash, Inc., Instacart and Rakuten Group, Inc.

Key Developments:

In September 2024, Walmart launched "Walmart Luminate" in new international markets, a comprehensive insights platform that provides suppliers with detailed sales and customer behavior data from both in-store and online channels to inform marketing strategies.

In December 2023, Flipkart acquired ANS Commerce, a full-stack e-commerce enabler, to strengthen its suite of seller services and solutions for brands going digital. This was followed in January 2024 by the acquisition of Simplii, a hyperlocal logistics and delivery service provider, to enhance its last-mile delivery capabilities for quick commerce and local merchants.

Platform Types Covered:

  • Multi-Vendor Aggregator Platforms
  • Single-Merchant Platforms
  • Hybrid Local Marketplaces
  • Community-Based Marketplaces
  • Other Platform Types

Organization Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises
  • Local Merchants & Independent Sellers
  • Other Organization Sizes

Business Models Covered:

  • Commission-Based
  • Subscription-Based
  • Advertising & Sponsored Listings

Services Covered:

  • Personal Care & Wellness
  • Home & Living Products
  • Local Artisans & Handmade Goods
  • Local Services & Experiences
  • Other Services

End Users Covered:

  • Individual Consumers
  • Local Businesses
  • Enterprises & Institutions
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Local Digital Marketplaces Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Multi-Vendor Aggregator Platforms
  • 5.3 Single-Merchant Platforms
  • 5.4 Hybrid Local Marketplaces
  • 5.5 Community-Based Marketplaces
  • 5.6 Other Platform Types

6 Global Local Digital Marketplaces Market, By Organization Size

  • 6.1 Introduction
  • 6.2 Small & Medium Enterprises (SMEs)
  • 6.3 Large Enterprises
  • 6.4 Local Merchants & Independent Sellers
  • 6.5 Other Organization Sizes

7 Global Local Digital Marketplaces Market, By Business Model

  • 7.1 Introduction
  • 7.2 Commission-Based
  • 7.3 Subscription-Based
  • 7.4 Advertising & Sponsored Listings

8 Global Local Digital Marketplaces Market, By Service

  • 8.1 Introduction
  • 8.2 Personal Care & Wellness
  • 8.3 Home & Living Products
  • 8.4 Local Artisans & Handmade Goods
  • 8.5 Local Services & Experiences
  • 8.6 Other Services

9 Global Local Digital Marketplaces Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Consumers
  • 9.3 Local Businesses
  • 9.4 Enterprises & Institutions
  • 9.5 Other End Users

10 Global Local Digital Marketplaces Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon.com, Inc.
  • 12.2 Walmart Inc.
  • 12.3 Alibaba Group Holding Limited
  • 12.4 JD.com, Inc.
  • 12.5 Flipkart Internet Private Limited
  • 12.6 Reliance Retail Limited
  • 12.7 Zomato Limited
  • 12.8 Swiggy
  • 12.9 BigBasket
  • 12.10 Dunzo Digital Pvt. Ltd.
  • 12.11 Meituan Dianping
  • 12.12 Delivery Hero SE
  • 12.13 DoorDash, Inc.
  • 12.14 Instacart
  • 12.15 Rakuten Group, Inc.

List of Tables

  • Table 1 Global Local Digital Marketplaces Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Local Digital Marketplaces Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Local Digital Marketplaces Market Outlook, By Multi-Vendor Aggregator Platforms (2024-2032) ($MN)
  • Table 4 Global Local Digital Marketplaces Market Outlook, By Single-Merchant Platforms (2024-2032) ($MN)
  • Table 5 Global Local Digital Marketplaces Market Outlook, By Hybrid Local Marketplaces (2024-2032) ($MN)
  • Table 6 Global Local Digital Marketplaces Market Outlook, By Community-Based Marketplaces (2024-2032) ($MN)
  • Table 7 Global Local Digital Marketplaces Market Outlook, By Other Platform Types (2024-2032) ($MN)
  • Table 8 Global Local Digital Marketplaces Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 9 Global Local Digital Marketplaces Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 10 Global Local Digital Marketplaces Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 11 Global Local Digital Marketplaces Market Outlook, By Local Merchants & Independent Sellers (2024-2032) ($MN)
  • Table 12 Global Local Digital Marketplaces Market Outlook, By Other Organization Sizes (2024-2032) ($MN)
  • Table 13 Global Local Digital Marketplaces Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 14 Global Local Digital Marketplaces Market Outlook, By Commission-Based (2024-2032) ($MN)
  • Table 15 Global Local Digital Marketplaces Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 16 Global Local Digital Marketplaces Market Outlook, By Advertising & Sponsored Listings (2024-2032) ($MN)
  • Table 17 Global Local Digital Marketplaces Market Outlook, By Service (2024-2032) ($MN)
  • Table 18 Global Local Digital Marketplaces Market Outlook, By Personal Care & Wellness (2024-2032) ($MN)
  • Table 19 Global Local Digital Marketplaces Market Outlook, By Home & Living Products (2024-2032) ($MN)
  • Table 20 Global Local Digital Marketplaces Market Outlook, By Local Artisans & Handmade Goods (2024-2032) ($MN)
  • Table 21 Global Local Digital Marketplaces Market Outlook, By Local Services & Experiences (2024-2032) ($MN)
  • Table 22 Global Local Digital Marketplaces Market Outlook, By Other Services (2024-2032) ($MN)
  • Table 23 Global Local Digital Marketplaces Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Local Digital Marketplaces Market Outlook, By Individual Consumers (2024-2032) ($MN)
  • Table 25 Global Local Digital Marketplaces Market Outlook, By Local Businesses (2024-2032) ($MN)
  • Table 26 Global Local Digital Marketplaces Market Outlook, By Enterprises & Institutions (2024-2032) ($MN)
  • Table 27 Global Local Digital Marketplaces Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.