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1716336

2032 年泰國食品市場預測：按產品類型、分銷管道、最終用戶和地區進行的全球分析

Thai Cuisine Market Forecasts to 2032 - Global Analysis By Product Type (Ready-to-Eat Thai Meals, Thai Sauces and Pastes, Thai Snacks, Thai Spices and Ingredients and Beverages), Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，預測期內全球泰國食品市場的複合年成長率為 8.2%。

泰國菜是泰國充滿活力和風味的烹飪傳統，以其甜、酸、鹹、苦和辣口味的平衡而聞名。它採用各種新鮮的香草和配料，包括檸檬草、南薑、酸橙、辣椒和魚露。受歡迎的菜餚包括泰式炒河粉、綠咖哩和冬蔭功湯。米飯是主食，通常與調味濃郁的肉類、海鮮或蔬菜一起食用。泰國菜強調口味和外觀的和諧，並體現了該國的文化價值。每個地區都有自己獨特的特色——北部、東北部、中部和南部——有些菜餚受到鄰國的影響。

民族料理在全球日益流行

世界各地民族料理的日益普及對泰國食品市場產生了積極影響，促進了人們對正宗、美味和多樣化餐飲體驗的需求增加。泰國菜以其獨特的甜、酸、鹹、辣口味的平衡而聞名，在國際市場上越來越受歡迎。這一趨勢將鼓勵餐廳擴張、促進泰國食材的出口並鼓勵烹飪創新。隨著消費者尋求更健康、更具冒險精神的選擇，泰國菜繼續吸引全球口味，刺激市場成長和文化欣賞。

正宗泰國餐廳營運成本高

高昂的營運成本是正宗泰國餐廳發展的一大障礙，影響了泰國餐飲市場。這些成本包括租金、人事費用和食品採購，常常迫使餐廳提高價格並限制顧客群。規模較小的餐廳在控制開支的同時，也努力保持正宗的風味，這可能會導致其提供的食品的品質和種類下降。這樣的財務負擔也降低了餐廳擴張和推廣的能力，影響了整體市場的成長。

增加旅遊和文化曝光

遊客數量的增加和文化接觸的增加，增加了全球對正宗泰國風味的需求和欣賞，對泰國食品市場產生了積極影響。隨著越來越多的遊客選擇體驗泰國豐富的烹飪傳統，國際社會對泰國美食、餐廳和烹飪課程的興趣日益濃厚。這種曝光促進了出口，激發了世界各地的融合美食，並支持了當地的企業和農民。總體而言，泰國菜已轉變為一個充滿活力的全球品牌，同時保留了其文化遺產和烹飪特色。

與其他民族美食的競爭

來自中國、印度和日本等其他民族美食的競爭是泰國食品市場面臨的重大挑戰。隨著消費者面臨越來越多樣化的食物選擇，泰國菜的獨特吸引力可能會逐漸消退，從而減緩市場成長。競爭加劇可能會阻礙泰國餐廳的擴張，減少市場佔有率，並且在新興替代菜係出現時更難維持顧客忠誠度。

COVID-19的影響

新冠疫情對泰國食品市場造成重大影響，餐廳關閉、營業暫停、餐飲限制導致銷售額下降。然而，市場已經轉向宅配服務和外帶，消費者開始選擇家常菜和已烹調產品。日益增強的健康意識和線上食品平台的興起促進了食品業的復甦，而包裝和口味的創新也大受歡迎。

預計飲料業將成為預測期內最大的細分市場

由於對提升用餐體驗以及用泰式冰茶和草本茶等傳統飲料來補充濃郁辛辣口味的需求不斷成長，預計飲料行業將在預測期內佔據最大的市場佔有率。這種協同效應提高了消費者的滿意度並帶來了更多的回頭客。此外，創新的飲品搭配和日益普及的泰式雞尾酒也吸引了全球年輕消費者。隨著飲料供應的擴大，餐廳的收益將會增加，品牌形像也會增強，從而支持泰國飲食文化的整體發展和國際吸引力。

預計在預測期內，餐飲業將以最高的複合年成長率成長。

餐飲業預計將在預測期內實現最高成長率，因為它致力於提高消費者意識、培養文化欣賞能力並吸引尋求美味泰國美食的當地人和遊客。該餐廳還對傳統食譜進行了創新，在保持其真實性的同時增強了其全球吸引力。都市區和外賣平台上餐廳的出現增加了可及性，最終刺激了需求，增加了食品採購，支持了當地經濟，並為整個泰國食品市場的成長做出了積極貢獻。

佔比最大的地區：

在預測期內，由於消費者對多樣化和美味美食的需求不斷增加，預計亞太地區將佔據最大的市場佔有率。泰國菜以其獨特的香辛料和新鮮食材的混合而聞名，其日益流行的趨勢正在影響全部區域的餐飲潮流。此外，泰國餐廳和食品品牌的不斷增加也鼓勵他們進入市場。人們對泰國烹飪傳統和風味的認知不斷提高，加上可支配收入的增加，也推動了市場擴張。

複合年成長率最高的地區：

由於消費者對多樣化和正宗口味的需求不斷增加，預計北美將在預測期內見證最高的複合年成長率。隨著越來越多的人接受全球飲食潮流，泰國菜因其濃郁的口味和健康的選擇而越來越受歡迎。人們對植物性、無麩質和香辛料菜餚的興趣日益濃厚，這與對泰國菜的需求相吻合。這種擴張將促進餐飲業的發展，創造就業機會，促進烹飪創新，並對當地經濟和文化交流產生積極影響。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球泰國食品市場（依產品類型）

  • 即食泰國菜
  • 泰式醬汁和醬料
    • 魚露
    • 花生醬
  • 泰國小吃
    • 春捲
    • 蝦片
    • 沙爹串
  • 泰式香辛料和配料
    • 香茅
    • 泰式檸檬葉
  • 喝
    • 泰國冰茶
    • 草本飲料

第6章全球泰國食品市場（依分銷管道）

  • 超級市場/大賣場
  • 便利商店
  • 網路零售
  • 專賣店
  • 餐飲服務

第7章全球泰國食品市場（按最終用戶）

  • 家
  • 餐廳
  • 飯店和度假村
  • 餐飲服務

第8章全球泰國食品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章 公司概況

  • Thai Union Group
  • Charoen Pokphand Foods
  • Lobo
  • Mae Ploy
  • Aroy-D
  • Chaokoh
  • Suree Interfoods Co., Ltd.
  • Flying Goose Brand
  • Blue Elephant International PLC
  • Pan Asia Foods Co., Ltd.
  • Thai Express
  • Patara Fine Thai Cuisine
  • Tuk Tuk Thai
  • Asian Home Gourmet
  • Am Thai Delight
Product Code: SMRC29147

According to Stratistics MRC, the Global Thai Cuisine Market is growing at a CAGR of 8.2% during the forecast period. Thai cuisine is a vibrant and flavorful culinary tradition from Thailand, known for its balance of sweet, sour, salty, bitter, and spicy tastes. It features a variety of fresh herbs and ingredients such as lemongrass, galangal, lime, chili, and fish sauce. Common dishes include Pad Thai, green curry, and Tom Yum soup. Rice is a staple, often served with richly seasoned meat, seafood, or vegetable dishes. Thai food emphasizes harmony in taste and presentation, reflecting the country's cultural values. It varies regionally, with the north, northeast, central, and southern regions offering distinct flavors and specialties influenced by neighboring countries.

Market Dynamics:

Driver:

Rising Global Popularity of Ethnic Foods

The rising global popularity of ethnic foods is positively impacting the Thai cuisine market by driving increased demand for authentic, flavorful, and diverse dining experiences. Thai food, known for its unique balance of sweet, sour, salty, and spicy flavors, is gaining traction in international markets. This trend encourages restaurant expansions, boosts exports of Thai ingredients, and fosters culinary innovation. As consumers seek healthier and more adventurous options, Thai cuisine continues to captivate global palates, fueling market growth and cultural appreciation.

Restraint:

High Operating Costs for Authentic Thai Restaurants

High operating costs significantly hinder the growth of authentic Thai restaurants, impacting the Thai cuisine market. These costs, including rent, labor, and ingredient sourcing, often force restaurants to raise prices, limiting their customer base. Smaller establishments may struggle to maintain authenticity while managing expenses, leading to a decline in the quality and variety of dishes offered. This financial strain also reduces the ability to expand or promote the restaurant, affecting overall market growth.

Opportunity:

Growth in Tourism and Cultural Exposure

The growth in tourism and increased cultural exposure have positively impacted the Thai cuisine market by boosting global demand and appreciation for authentic Thai flavors. As more tourists experience Thailand's rich culinary traditions, international interest in Thai food products, restaurants, and cooking classes has surged. This exposure has encouraged exports, inspired fusion dishes worldwide, and supported local businesses and farmers. Overall, it has transformed Thai cuisine into a vibrant global brand while preserving its cultural heritage and culinary identity.

Threat:

Competition from Other Ethnic Cuisines

Competition from other ethnic cuisines, such as Chinese, Indian, or Japanese, poses a significant challenge to the Thai cuisine market. As consumers become more exposed to diverse food options, the unique appeal of Thai dishes may diminish, resulting in slower market growth. This increased competition can hinder the expansion of Thai food establishments, reducing their market share and making it difficult to maintain customer loyalty amidst rising culinary alternatives.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the Thai cuisine market, as restaurant closures, lockdowns, and restrictions on dining led to a decline in sales. However, the market saw a shift towards delivery services and takeout, with consumers opting for home-cooked meals and ready-to-eat products. The rise in health-conscious eating and the growing trend of online food platforms contributed to the recovery, with innovations in packaging and flavors gaining popularity.

The beverages segment is expected to be the largest during the forecast period

The beverages segment is expected to account for the largest market share during the forecast period, as it enhances dining experiences and complementing bold, spicy flavors with traditional drinks like Thai iced tea and herbal infusions. This synergy boosts consumer satisfaction and encourages repeat patronage. Innovative beverage pairings and the rising popularity of Thai-inspired cocktails also attract younger, global audiences. As beverage offerings expand, they increase restaurant revenues, strengthen brand identity, and support the overall growth and international appeal of Thai culinary culture.

The restaurants segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the restaurants segment is predicted to witness the highest growth rate, as it boosts consumer awareness, fosters cultural appreciation, and attracts both locals and tourists seeking flavorful Thai dishes. Restaurants also innovate traditional recipes, enhancing global appeal while maintaining authenticity. Their presence in urban areas and food delivery platforms expands accessibility, ultimately stimulating demand, encouraging ingredient sourcing, and supporting local economies-contributing positively to the overall expansion of the Thai cuisine market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing consumer demand for diverse and flavorful dishes. The rising popularity of Thai food, known for its unique blend of spices and fresh ingredients, is influencing dining trends across the region. Additionally, the expanding presence of Thai restaurants and food brands is boosting market reach. The growing awareness of Thai culinary traditions and flavors, coupled with increasing disposable incomes, is further fueling the market's expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for diverse and authentic flavors. As more people embrace global food trends, Thai cuisine's popularity is expanding due to its rich, bold flavors and health-conscious options. The growing interest in plant-based, gluten-free, and spice-forward dishes aligns with the demand for Thai food. This expansion boosts the food service industry, creating jobs and fostering culinary innovation, positively impacting both local economies and cultural exchange.

Key players in the market

Some of the key players profiled in the Thai Cuisine Market include Thai Union Group, Charoen Pokphand Foods, Lobo, Mae Ploy, Aroy-D, Chaokoh, Suree Interfoods Co., Ltd., Flying Goose Brand, Blue Elephant International PLC, Pan Asia Foods Co., Ltd., Thai Express, Patara Fine Thai Cuisine, Tuk Tuk Thai, Asian Home Gourmet and Am Thai Delight.

Key Developments:

In January 2025, Blue Elephant Energy GmbH (BEE), a Hamburg-based operator of solar and wind farms, has expanded its portfolio in the Netherlands by acquiring an 88 MWp photovoltaic (PV) park from Dutch developer TPSolar. This acquisition aligns with BEE's strategy to enhance its presence in Western and Central Europe.

In November 2024, ZTE Corporation partnered with TrueBusiness and Charoen Pokphand Foods (CPF) to deploy a 5G private network at CPF's factory in Thailand. This collaboration aimed to enhance operational efficiency, security, and reliability in food manufacturing.

Product Types Covered:

  • Ready-to-Eat Thai Meals
  • Thai Sauces and Pastes
  • Thai Snacks
  • Thai Spices and Ingredients
  • Beverages

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Food services

End Users Covered:

  • Households
  • Restaurants
  • Hotels & Resorts
  • Catering Services

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Thai Cuisine Market, By Product Type

  • 5.1 Introduction
  • 5.2 Ready-to-Eat Thai Meals
  • 5.3 Thai Sauces and Pastes
    • 5.3.1 Fish sauce
    • 5.3.2 Peanut sauce
  • 5.4 Thai Snacks
    • 5.4.1 Spring rolls
    • 5.4.2 Shrimp chips
    • 5.4.3 Satay skewers
  • 5.5 Thai Spices and Ingredients
    • 5.5.1 Lemongrass
    • 5.5.2 Kaffir lime leaves
  • 5.6 Beverages
    • 5.6.1 Thai iced tea
    • 5.6.2 Herbal drinks

6 Global Thai Cuisine Market, By Distribution Channel

  • 6.1 Introduction
  • 6.2 Supermarkets/Hypermarkets
  • 6.3 Convenience Stores
  • 6.4 Online Retail
  • 6.5 Specialty Stores
  • 6.6 Food services

7 Global Thai Cuisine Market, By End User

  • 7.1 Introduction
  • 7.2 Households
  • 7.3 Restaurants
  • 7.4 Hotels & Resorts
  • 7.5 Catering Services

8 Global Thai Cuisine Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Thai Union Group
  • 10.2 Charoen Pokphand Foods
  • 10.3 Lobo
  • 10.4 Mae Ploy
  • 10.5 Aroy-D
  • 10.6 Chaokoh
  • 10.7 Suree Interfoods Co., Ltd.
  • 10.8 Flying Goose Brand
  • 10.9 Blue Elephant International PLC
  • 10.10 Pan Asia Foods Co., Ltd.
  • 10.11 Thai Express
  • 10.12 Patara Fine Thai Cuisine
  • 10.13 Tuk Tuk Thai
  • 10.14 Asian Home Gourmet
  • 10.15 Am Thai Delight

List of Tables

  • Table 1 Global Thai Cuisine Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Thai Cuisine Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Thai Cuisine Market Outlook, By Ready-to-Eat Thai Meals (2024-2032) ($MN)
  • Table 4 Global Thai Cuisine Market Outlook, By Thai Sauces and Pastes (2024-2032) ($MN)
  • Table 5 Global Thai Cuisine Market Outlook, By Fish sauce (2024-2032) ($MN)
  • Table 6 Global Thai Cuisine Market Outlook, By Peanut sauce (2024-2032) ($MN)
  • Table 7 Global Thai Cuisine Market Outlook, By Thai Snacks (2024-2032) ($MN)
  • Table 8 Global Thai Cuisine Market Outlook, By Spring rolls (2024-2032) ($MN)
  • Table 9 Global Thai Cuisine Market Outlook, By Shrimp chips (2024-2032) ($MN)
  • Table 10 Global Thai Cuisine Market Outlook, By Satay skewers (2024-2032) ($MN)
  • Table 11 Global Thai Cuisine Market Outlook, By Thai Spices and Ingredients (2024-2032) ($MN)
  • Table 12 Global Thai Cuisine Market Outlook, By Lemongrass (2024-2032) ($MN)
  • Table 13 Global Thai Cuisine Market Outlook, By Kaffir lime leaves (2024-2032) ($MN)
  • Table 14 Global Thai Cuisine Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 15 Global Thai Cuisine Market Outlook, By Thai iced tea (2024-2032) ($MN)
  • Table 16 Global Thai Cuisine Market Outlook, By Herbal drinks (2024-2032) ($MN)
  • Table 17 Global Thai Cuisine Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Thai Cuisine Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Thai Cuisine Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Thai Cuisine Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Thai Cuisine Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 22 Global Thai Cuisine Market Outlook, By Food services (2024-2032) ($MN)
  • Table 23 Global Thai Cuisine Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Thai Cuisine Market Outlook, By Households (2024-2032) ($MN)
  • Table 25 Global Thai Cuisine Market Outlook, By Restaurants (2024-2032) ($MN)
  • Table 26 Global Thai Cuisine Market Outlook, By Hotels & Resorts (2024-2032) ($MN)
  • Table 27 Global Thai Cuisine Market Outlook, By Catering Services (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.