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市場調查報告書
商品編碼
1890772
泰國食品市場規模、佔有率、成長及全球產業分析:按類型、應用和地區劃分的洞察與預測(2024-2032)Thai Cuisine Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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受美食旅遊、移民增加以及國際市場對正宗亞洲美食日益增長的需求的推動,全球泰國食品市場持續強勁增長。根據最新的產業預測,該市場預計在2024年達到90億美元,並在2025年達到96.8億美元。預計到2032年,該市場將進一步成長至164.7億美元,2025年至2032年的複合年增長率(CAGR)為7.88%。亞太地區在2024年將佔70.67%的市場佔有率,繼續保持領先地位,這得益於泰國蓬勃發展的旅遊業、豐富的街頭美食文化以及眾多提供正宗泰國菜的餐廳運營商。
泰式料理以其甜、鹹、酸、苦、辣五味和諧融合而聞名。泰式炒河粉、冬蔭功湯、泰式咖哩和泰式炒飯等熱門菜餚如今已出現在世界各大城市的菜單上,進一步提升了泰式飲食文化的國際吸引力。主要市場參與者包括MTY Food Group Inc.、Greyhound Cafe、Blue Elephant、Narathai Cuisine Co. Ltd.和Exquisine Global,它們都致力於拓展其連鎖餐廳和包裝食品產品組合。
市場驅動因素
泰國政府主導的旅遊業成長
泰國旅遊業的蓬勃發展持續推動著全球泰式食品市場的發展。 根據泰國旅遊局 (TAT) 預測,到 2025 年,外國遊客數量預計將達到 4000 萬人次,旅遊收入預計比 2024 年增長 7.5%。隨著越來越多的遊客在旅行中體驗到正宗的泰國美食,泰國菜的全球知名度不斷提升,推動了世界各地泰國餐廳的擴張。諸如“WOW!泰國護照優惠”等舉措旨在推廣衛生正宗的泰國菜,並提升遊客體驗。
均衡的口味造就全球流行
泰國菜的特色是口味均衡,並常用椰奶、香茅、辣椒、羅望子、萊姆葉和蝦醬等食材。這種和諧的口味深受追求濃鬱而又熟悉風味的西方消費者的喜愛。受中國和印度等鄰國的影響,泰國菜的地域特色進一步豐富了菜單,並促進了傳統泰國菜和融合菜餚在全球範圍內的傳播。
市場限制因子
食材及替代品供應的挑戰
正宗泰式料理需要特定的食材,而這些食材對於泰國以外的餐廳經營者來說往往難以以合理的價格採購。這增加了生產成本,使得泰式料理對消費者而言價格相對較高。此外,來自越南菜、馬來西亞菜和柬埔寨菜等類似亞洲菜系的競爭也限制了市場成長。
市場機會
全球泰式餐飲服務業的擴張
隨著移民的增加,泰式飲食文化正迅速傳播到世界各地。截至2024年,全球泰裔族群(居住在海外的泰國人)包括美國256,642人、韓國159,264人和德國84,324人。這些海外泰裔群體為將泰式料理推向全球市場做出了貢獻。 全球擁有超過 17,478 家泰國餐廳,對經過認證的正宗泰國包裝食品的需求日益增長。泰國的 "Thai Select" 認證進一步鞏固了全球對泰國食品的信任。
按細分市場概覽
按類型劃分
泰式炒河粉憑藉其全球知名度和供應便利性,仍然是領先的細分市場。
預計到 2025 年,冬蔭功湯將佔 26% 的市場佔有率,這得益於包裝食品產品的不斷推出。
咖哩預計將以 9.10% 的複合年增長率高速成長,這主要得益於紅咖哩、綠咖哩和瑪莎曼咖哩的廣泛流行。
依食品類型劃分
預計到 2024 年,非素食細分市場將佔主導地位,市場佔有率高達 69%,這主要得益於雞肉、蝦和豬肉菜餚的流行。 由於人們健康意識和永續發展趨勢的增強,素食需求持續成長。
依通路劃分
餐飲服務業引領市場,預計年複合成長率將達到7.95%,主要得益於速食店、雲端廚房和線上訂餐的擴張。泰國的包裝食品零售業也蓬勃發展,預計到2025年,該細分市場的佔有率將達到24%。
亞太地區
亞太地區預計在2024年將達到63.6億美元,鞏固其市場主導地位。泰國的美食旅遊和蓬勃發展的街頭小吃是推動該地區成長的主要動力。預計到2025年,在快餐店和食品零售網路不斷擴張的推動下,該地區的市場規模將達到12.4億美元。
北美
由於對跨文化美食的需求不斷增長,北美市場需求持續增長。光是美國市場預計到 2025 年將達到 10.4 億美元。
歐洲
受蓬勃發展的街頭美食文化和對異國風味日益增長的需求的推動,歐洲市場預計到 2025 年將達到 9.6 億美元。
南美洲
受城市化進程加快和泰國美食文化傳播的推動,該地區市場預計到 2025 年將達到 3.6 億美元。
中東和非洲
阿拉伯聯合大公國(阿聯酋)正崛起為一個充滿潛力的市場,預計到 2025 年將達到 5,000 萬美元,這得益於進口量的增加和高端泰國食品的推出。
The global Thai cuisine market continues to witness strong expansion driven by rising culinary tourism, increasing migration, and growing international demand for authentic Asian food. As per the latest industry estimates, the market was valued at USD 9.00 billion in 2024, is projected to reach USD 9.68 billion in 2025, and is expected to advance to USD 16.47 billion by 2032, growing at a CAGR of 7.88% during 2025-2032. With a 70.67% market share in 2024, the Asia Pacific region remains the dominant force, fueled by Thailand's thriving tourism sector, rich street food culture, and the strong presence of foodservice operators offering authentic Thai dishes.
Thai cuisine is widely recognized for its harmonious blend of sweet, salty, sour, bitter, and spicy flavors. Popular dishes such as Pad Thai, Tom Yum Goong, Thai curries, and Thai fried rice are now featured in menus across major global cities, reinforcing the global appeal of Thailand's culinary heritage. Key market participants include MTY Food Group Inc., Greyhound Cafe, Blue Elephant, Narathai Cuisine Co. Ltd., and Exquisine Global, all of which focus on expanding restaurant chains and packaged food portfolios.
Market Drivers
Government-Led Tourism Growth in Thailand
Thailand's tourism boom remains a major catalyst for the global Thai cuisine market. According to the Tourism Authority of Thailand (TAT), foreign arrivals are estimated to reach 40 million in 2025, with revenue expected to grow 7.5% over 2024. As tourists experience authentic Thai food during travel, global exposure increases, encouraging expansion of Thai restaurants worldwide. Initiatives like "WOW! Thailand Passport Privileges" aim to elevate tourist experiences, promoting hygienic and authentic Thai food.
Balanced Flavor Profile Enhancing Global Popularity
Thai cuisine stands out for its well-balanced flavor combinations featuring ingredients such as coconut milk, lemongrass, chilies, tamarind, lime leaves, and shrimp paste. This balance appeals to Western consumers seeking bold yet familiar flavors. Regional variations, influenced by neighboring countries such as China and India, further enrich Thai menus, enhancing global acceptance of traditional and fusion Thai foods.
Market Restraints
Raw Material Challenges and Availability of Substitutes
Authentic Thai dishes require specific ingredients that are often difficult for foodservice operators outside Thailand to procure at reasonable cost. This raises production expenses, making Thai cuisine comparatively more expensive for consumers. Additionally, competition from similar Asian cuisines-such as Vietnamese, Malaysian, and Cambodian food-acts as a restraint on market growth.
Market Opportunities
Rise of Global Thai Foodservice Expansion
Growing migration has accelerated the spread of Thai food culture worldwide. As of 2024, global Thai diaspora numbers include 256,642 Thai nationals in the U.S., 159,264 in South Korea, and 84,324 in Germany, among others. This diaspora has helped businesses introduce Thai cuisine in global markets. With over 17,478 Thai restaurants worldwide, demand is rising for certified, authentic Thai packaged products. Thailand's "Thai SELECT" certification further strengthens global trust in Thai culinary offerings.
Segmental Highlights
By Type
Pad Thai remains the leading segment due to worldwide popularity and accessibility.
Tom Yum is expected to hold 26% of the market in 2025, supported by rising packaged food launches.
Gaeng (curries) is projected to grow at a strong CAGR of 9.10% due to widespread appeal of red, green, and massaman curries.
By Food Type
The non-vegetarian segment dominated with 69% share in 2024, driven by dishes using chicken, shrimp, and pork. Vegetarian demand continues to rise due to health consciousness and sustainability trends.
By Distribution Channel
The foodservice segment is the market leader and is expected to grow at 7.95% CAGR, driven by QSR expansion, cloud kitchens, and rising online ordering. Retail Thai packaged foods are also expanding, with the segment expected to reach 24% share in 2025.
Asia Pacific
Asia Pacific recorded USD 6.36 billion in 2024, reflecting its dominant position. Thailand's culinary tourism and strong street food presence drive regional growth. The region is expected to reach USD 1.24 billion in 2025, supported by expanding QSR and food retail networks.
North America
North America's demand continues to rise due to a growing appetite for cross-cultural cuisine. The U.S. market alone is expected to reach USD 1.04 billion in 2025.
Europe
Europe is forecasted to reach USD 0.96 billion in 2025, supported by strong street food culture and increasing demand for exotic flavors.
South America
The region is projected to reach USD 0.36 billion in 2025, driven by rising urbanization and cultural exposure to Thai cuisine.
Middle East & Africa
The UAE is emerging as a promising market, expected to reach USD 0.05 billion in 2025, supported by growth in imports and premium Thai food launches.
Conclusion
From USD 9.00 billion in 2024 to USD 16.47 billion by 2032, the Thai cuisine market is on a strong upward trajectory. Expanding tourism, global migration, diverse flavor profiles, and rising foodservice innovation continue to position Thai cuisine as one of the most influential culinary categories worldwide.
Segmentation By Type
By Food Type
By Distribution Channel
By Region