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市場調查報告書
商品編碼
1889466
車載資訊服務市場預測至2032年:按組件、技術、連接性、車輛類型、應用、銷售管道和地區分類的全球分析Telematics Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software, and Services), Technology (Embedded, Tethered, and Integrated Smartphone), Connectivity, Vehicle Type, Application, Sales Channel, and By Geography |
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根據 Stratistics MRC 預測,2025 年全球遠端資訊處理市場規模預計將達到 784 億美元,到 2032 年將達到 2,112 億美元。
預計在預測期內,該產業將以15.2%的複合年成長率成長。車載資訊服務產業專注於整合通訊技術、GPS和車載數據系統,將車輛、設備和資產連接到雲端平台。這包括硬體設備、連接解決方案、分析軟體以及一系列服務,應用於交通運輸、建築、保險和租賃等行業。車載資訊服務的優勢包括即時追蹤、更有效率的路線和資產利用、降低燃油和維護成本、提升安全性和駕駛行為分析、增強合規性,以及開發新的數據驅動型經營模式和服務。
聯網汽車的普及和強制性安全法規
聯網汽車的普及和強制性安全法規的訂定,從根本上推動了市場成長。世界各地的政府強制規定,例如歐盟的eCall緊急呼叫系統,都要求車輛配備遠端資訊處理系統以進行緊急應變,從而形成大規模的用戶群體。此外,消費者對高階互聯、即時診斷和ADAS(高級駕駛輔助系統)的需求不斷成長,也加速了汽車製造商將複雜的遠端資訊處理系統作為標準配置的進程。這一趨勢直接促進了市場成長和技術進步。
資料隱私和網路安全問題
備受矚目的車輛資料外洩事件削弱了消費者的信任,並帶來了營運風險。收集詳細的位置和駕駛行為數據引發了監管機構和個人的密切關注,相關人員要求在進行大規模部署之前建立更強大、更透明的安全框架,這可能會減緩市場接受度。
拓展至電動車 (EV) 車隊管理領域
車載資訊系統解決方案對於解決電動車特有的挑戰至關重要,例如監控電池狀態、根據路線和能源成本最佳化充電計劃以及緩解里程焦慮。這種協同作用使車隊營運商能夠最大限度地提高車輛性能並降低整體擁有成本,從而在更廣泛的車載資訊系統生態系統中開闢出一個專屬且快速成長的細分市場。
日益嚴格的資料保護條例
日益嚴格的資料保護條例,例如《一般資料保護規則》(GDPR)和《加州消費者隱私法案》(CCPA),透過增加合規成本和營運複雜性,構成潛在威脅。這些法律法規規範了遠端資訊處理系統產生的大量資料的跨境流動和處理。如果企業未能遵守這些法規,將面臨巨大的財務和法律風險,這可能會抑制對資料密集型服務產品的投資和創新。
疫情初期擾亂了汽車產業,導致車輛生產延誤和新型遠端資訊處理技術應用暫時下降。然而,最終卻加速了市場對特定遠端資訊處理應用的需求。此次危機也使人們更加關注非接觸式車隊管理、遠距離診斷和高效物流,推動了商業車隊採用這些技術以最佳化營運和保障駕駛員安全,尤其是在資產利用率高度敏感的時期。
預計在預測期內,硬體細分市場將佔據最大的市場佔有率。
由於遠端資訊處理控制單元 (TCU)、感測器和連接模組等元件在任何已部署的系統中都至關重要,預計硬體部分在預測期內將佔據最大的市場佔有率。儘管軟體的價值日益成長,但無論是在原始設備製造商 (OEM) 還是售後市場,對實體硬體的初始需求都促使硬體部分鞏固了其收入主導地位,尤其是在全球汽車產量復甦和擴張的情況下。
預計在預測期內,嵌入式細分市場將實現最高的複合年成長率。
預計嵌入式系統領域在預測期內將實現最高成長率,這主要得益於汽車製造商擴大從工廠開始整合遠端資訊處理系統,以實現互聯服務,而這些系統相比售後市場解決方案具有更高的可靠性和整合性。消費者對無縫連接的偏好以及汽車行業向軟體定義汽車的轉型,直接推動了嵌入式系統的快速普及,並支撐了其強勁的成長勢頭。
預計北美將在預測期內佔據最大的市場佔有率。這項優勢源自於其對技術的早期應用、嚴格的安全法規、成熟的汽車產業以及眾多領先的遠端資訊處理和車隊管理服務供應商。強大的現有基礎設施和較高的商用車隊滲透率將繼續推動該地區產生收入。
預計亞太地區在預測期內將實現最高的複合年成長率。快速的都市化推動了對商用車輛的需求,而汽車產量的快速成長(尤其是在中國和印度)以及政府對車輛追蹤和安全監管的日益嚴格,都促進了該地區的爆炸式成長。不斷壯大的中產階級以及保險科技和智慧網聯網汽車服務日益普及,也進一步推動了這項加速成長。
According to Stratistics MRC, the Global Telematics Market is accounted for $78.4 billion in 2025 and is expected to reach $211.2 billion by 2032, growing at a CAGR of 15.2% during the forecast period. The telematics sector focuses on integrating telecommunications, GPS, and onboard data systems to connect vehicles, equipment, or assets to cloud platforms. This encompasses hardware devices, connectivity solutions, analytics software, and various services utilized in sectors such as transportation, construction, insurance, and leasing. The benefits of telematics include real-time tracking, enhanced route and asset utilization, reduced fuel and maintenance expenses, improved safety and insights into driver behavior, better compliance, and the development of new data-driven business models and services.
Rise of connected vehicles and mandatory safety regulations
The rise of connected vehicles and mandatory safety regulations is fundamentally accelerating market growth. Government mandates worldwide, such as eCall in the EU, require telematics systems for emergency response, creating a substantial installed base. Additionally, consumer demand for enhanced connectivity, real-time diagnostics, and advanced driver-assistance systems (ADAS) is driving original equipment manufacturers (OEMs) to integrate sophisticated telematics as a standard feature. This trend is directly helping the market grow and technologies improve.
Data privacy and cybersecurity concerns
High-profile breaches involving vehicle data erode consumer trust and pose operational risks. The collection of detailed location and driving behavior data triggers intense scrutiny from regulators and individuals alike, potentially slowing market penetration as stakeholders demand more robust and transparent security frameworks before committing to large-scale deployments.
Expansion into electric vehicle (EV) fleet management
Telematics solutions are critical for addressing EV-specific challenges, such as monitoring battery health, optimizing charging schedules based on route and energy costs, and alleviating range anxiety. This synergy helps fleet operators get the most out of their vehicles and lower their total cost of ownership. This creates a dedicated and quickly growing niche within the larger telematics ecosystem.
Increasingly stringent data protection regulations
Increasingly stringent data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), pose potential threats by escalating compliance costs and operational complexity. These laws govern the cross-border flow and processing of the vast data generated by telematics systems. Companies face significant financial and legal risks if they fail to comply, which can deter investment and hinder innovation in data-intensive service offerings.
The pandemic initially disrupted the automotive sector, leading to vehicle production delays and temporary declines in new telematics installations. However, it ultimately accelerated market demand for specific telematics applications. The crisis brought attention to contactless fleet management, remote diagnostics, and efficient logistics, driving adoption among commercial fleets to optimize operations and ensure driver safety during a period of heightened sensitivity around asset utilization.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is expected to account for the largest market share during the forecast period, attributed to the essential nature of components like telematics control units (TCUs), sensors, and connectivity modules in every deployed system. Despite increasing software value, the upfront need for physical hardware in both OEM and aftermarket installations secures its leading revenue position, particularly as vehicle production volumes recover and expand globally.
The embedded segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the embedded segment is predicted to witness the highest growth rate, driven by automakers increasingly embedding factory-fit telematics for connected services, which offer greater reliability and integration than aftermarket solutions. Consumer preferences for seamless connectivity and the automotive industry's shift toward software-defined vehicles directly fuel the rapid adoption of embedded systems, supporting their superior growth trajectory.
During the forecast period, the North America region is expected to hold the largest market share. This leadership is based on early adoption of technology, strict rules that promote safety, a well-established automotive industry, and a large number of major telematics and fleet management service providers. Strong existing infrastructure and high commercial fleet penetration continue to drive substantial revenue in this region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization is driving up demand for commercial fleets, while soaring automotive production, especially in China and India, and stricter government rules for vehicle tracking and safety are fueling explosive growth. The expanding middle class and growing acceptance of insurtech and connected car services further contribute to this accelerated growth rate.
Key players in the market
Some of the key players in Telematics Market include Geotab Inc., Verizon Connect, MiX Telematics, Trimble Inc., Webfleet Solutions B.V., Samsara Inc., Omnitracs LLC, Teletrac Navman US Ltd., CalAmp Corp., Zonar Systems Inc., Fleet Complete, Inseego Corp., Continental AG, Robert Bosch GmbH, AT&T Inc., Vodafone Automotive, Octo Group S.p.A., and Airbiquity Inc.
In October 2025, Teletrac Navman earned the "Vehicle Telematics Solution of the Year" award in the 2025 AutoTech Breakthrough Awards Program for its TN360 platform and IQ, Multi IQ, Smart dashcams, which use AI and machine learning for real-time insights into driver behavior, vehicle performance, and road conditions to enhance safety and reduce incidents.
In July 2025, Teletrac Navman launched OEM Telematics integration for TN360, enabling cloud-to-cloud connections with factory-fitted telematics hardware from vehicle manufacturers by entering VIN numbers, providing data on location, usage, speed, fuel, and EV battery charge without aftermarket installs.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.