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市場調查報告書
商品編碼
1848393
連網汽車數據平台市場預測至2032年:按車輛類型、服務、連接方式、通訊、網路、最終用戶和地區分類的全球分析Connected Vehicle Data Platforms Market Forecasts to 2032 - Global Analysis By Vehicle Type, Service, Connectivity, Communication, Network, End User and By Geography |
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根據 Stratistics MRC 的數據,全球連網汽車數據平台市場預計到 2025 年將達到 74 億美元,到 2032 年將達到 281 億美元,預測期內複合年成長率為 20.8%。
連網汽車數據平台是一個雲端基礎的系統,用於收集、管理和分析現代汽車感測器產生的大量數據。這些數據包括車輛健康狀況、位置、駕駛行為、資訊娛樂系統使用等等。該平台處理這些訊息,用於提供諸如基於使用量的保險、預測性維護、車隊管理和智慧城市交通最佳化等服務。該平台充當重要的中間件,將原始車輛數據轉化為可供消費者、汽車製造商和第三方服務提供者使用的實用資訊。
麥肯錫公司表示,連網汽車平台是移動出行生態系統的核心,它透過感測器主導的分析,實現了預測性維護、基於使用量的保險和即時交通最佳化。
聯網汽車日益普及
連網汽車數據平台市場的成長主要得益於連網汽車的快速普及,這源自於人們對更高安全性、即時導航和資訊娛樂解決方案的需求。汽車製造商正在加速整合物聯網和遠端資訊處理系統,以收集車輛數據,從而提升使用者體驗和車輛效率。此外,消費者對智慧出行解決方案日益成長的期望也進一步刺激了市場需求。總而言之,這些趨勢正在推動互聯資料平台在全球汽車生態系統中的廣泛應用。
高額基礎建設投資
阻礙市場成長的關鍵因素之一是部署和維護連網汽車生態系統所需的大量基礎設施投資。雲端處理、5G 連線和數據分析的整合需要巨額資金投入。規模較小的企業往往難以承擔這些技術和營運成本,限制了其規模擴張能力。此外,高昂的資料管理和網路安全支出加劇了財務挑戰,限制了發展中地區和利潤率較低的汽車製造商採用該技術。
拓展車輛管理服務
透過拓展車隊管理應用,該市場蘊藏著巨大的商機。利用連網車輛數據,可實現預測性維護、駕駛行為監控和最佳化路線規劃。車隊營運商正擴大採用這些平台來減少停機時間和營運成本。此外,與人工智慧和遠端資訊處理技術的整合,能夠增強即時決策能力,並促進高效的物流管理。商用車隊日益成長的需求,使聯網資料解決方案成為下一代出行生態系統的關鍵推動因素。
與OEM廠商專有平台的競爭
連網汽車汽車數據平台市場面臨的主要威脅之一是OEM廠商開發的專有系統的興起,這些系統限制了第三方整合。大型汽車製造商正日益建構封閉式的生態系統,以維持對用戶數據和品牌互動的控制。這種策略限制了與獨立服務提供者的互通性,並阻礙了市場區隔。因此,第三方平台供應商面臨激烈的競爭壓力、車輛數據存取權限的減少以及在全球汽車網路中客戶獲取速度的放緩。
新冠疫情初期,供應雲端基礎瓶頸導致汽車生產中斷,並減緩了連網汽車的普及。然而,疫情也加速了出行領域的數位轉型,遠距離診斷和數據驅動型維護變得更加普遍。對非接觸式服務和增強車輛互聯性的需求促使企業加大對雲端資料平台的投資。最終,疫情後的復甦和智慧運輸計畫的日益普及帶動了需求的反彈,進一步凸顯了互聯數據平台對於建立穩健的汽車基礎設施的重要性。
預計在預測期內,乘用車細分市場將是最大的細分市場。
由於車載資訊系統和車載資訊娛樂技術的廣泛應用,預計乘用車領域在預測期內將佔據最大的市場佔有率。對即時導航、預測性維護和個人化用戶體驗日益成長的需求正在推動平台的普及。汽車製造商正在整合互聯功能,以滿足安全法規和消費者期望。因此,互聯資料生態系統對於提升全球乘用車的性能、便利性和合規性至關重要。
預計安全防護領域在預測期內將實現最高的複合年成長率。
預計在預測期內,安全防護領域將實現最高成長率,這主要得益於日益嚴格的車輛安全法規以及消費者對資料驅動型安全防護系統的日益重視。互聯平台能夠實現即時碰撞偵測、緊急警報和網路安全監控。此外,人工智慧的整合增強了風險預測分析能力,從而提升了道路安全。隨著連網汽車的不斷發展,全球對安全資料交換和預防事故技術的需求將持續激增。
由於車輛數位化加快、消費者對互聯技術的偏好日益成長,以及政府對智慧出行計畫的大力支持,亞太地區預計將在預測期內佔據最大的市場佔有率。中國、日本和韓國等國在5G應用和汽車創新方面處於領先地位。此外,不斷擴展的電動車生態系統和日益加快的都市化也進一步推動了該地區對互聯車輛數據基礎設施的需求。
在預測期內,北美預計將呈現最高的複合年成長率,這主要得益於其強大的技術應用、完善的汽車基礎設施以及汽車製造商與數據分析提供商之間日益密切的合作。大型車載資訊服務和雲端服務公司的存在也進一步提升了市場的擴充性。此外,車輛安全和即時互聯方面的法律規範正在推動技術創新。該地區成熟的數位生態系統也持續促進著連網汽車數據平台的快速發展。
According to Stratistics MRC, the Global Connected Vehicle Data Platforms Market is accounted for $7.4 billion in 2025 and is expected to reach $28.1 billion by 2032 growing at a CAGR of 20.8% during the forecast period. Connected vehicle data platforms are cloud-based systems that collect, manage, and analyze vast amounts of data generated by sensors in modern cars. This data includes vehicle health, location, driving behavior, and infotainment usage. The platforms process this information for services like usage-based insurance, predictive maintenance, fleet management, and smart city traffic optimization. They act as the essential middleware, turning raw vehicle data into actionable insights for consumers, automakers, and third-party service providers.
According to McKinsey & Company, connected vehicle platforms are central to mobility ecosystems, enabling predictive maintenance, usage-based insurance, and real-time traffic optimization through sensor-driven analytics.
Rising adoption of connected cars
The growth of the Connected Vehicle Data Platforms Market is propelled by the surging adoption of connected cars, driven by the need for enhanced safety, real-time navigation, and infotainment solutions. Automakers are increasingly integrating IoT and telematics systems to gather vehicle data, improving user experience and fleet efficiency. Additionally, rising consumer expectations for smart mobility solutions further stimulate demand. Collectively, these trends are fostering strong adoption of connected data platforms across global automotive ecosystems.
High infrastructure investment
A major restraint hindering market growth is the substantial infrastructure investment required to deploy and maintain connected vehicle ecosystems. The integration of cloud computing, 5G connectivity, and data analytics demands extensive capital allocation. Smaller players often struggle to meet these technological and operational costs, limiting scalability. Furthermore, high data management and cybersecurity expenditures exacerbate financial challenges, restricting widespread adoption across developing regions and low-margin automotive manufacturers.
Expansion into fleet management services
The market presents significant opportunities through expansion into fleet management applications. Leveraging connected vehicle data enables predictive maintenance, driver behavior monitoring, and optimized route planning. Fleet operators increasingly adopt these platforms to reduce downtime and operational costs. Moreover, integration with AI and telematics enhances real-time decision-making, promoting efficient logistics management. This growing demand from commercial fleets positions connected data solutions as a key enabler of next-generation mobility ecosystems.
Competition from OEM proprietary platforms
A key threat to the Connected Vehicle Data Platforms Market is the rise of OEM-developed proprietary systems that limit third-party integrations. Major automakers are increasingly creating closed ecosystems to retain control over user data and brand engagement. This strategy restricts interoperability with independent service providers, hindering market fragmentation. Consequently, third-party platform providers face competitive pressures, reduced access to vehicle data, and slower customer acquisition across global automotive networks.
The COVID-19 pandemic initially disrupted automotive production and delayed connected vehicle deployments due to supply chain bottlenecks. However, it simultaneously accelerated the digital transformation of mobility, as remote diagnostics and data-driven maintenance gained traction. The need for contactless services and enhanced vehicle connectivity increased investment in cloud-based data platforms. Over time, post-pandemic recovery and rising smart mobility initiatives revived demand, reinforcing connected data platforms as integral to resilient automotive infrastructure.
The passenger cars segment is expected to be the largest during the forecast period
The passenger cars segment is expected to account for the largest market share during the forecast period, driven by the widespread integration of telematics and infotainment technologies. Increasing demand for real-time navigation, predictive maintenance, and personalized user experiences enhances platform adoption. Automakers are embedding connectivity features to comply with safety mandates and consumer expectations. Consequently, connected data ecosystems are becoming essential for improving performance, convenience, and regulatory compliance in passenger vehicles worldwide.
The safety & security segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the safety & security segment is predicted to witness the highest growth rate, fueled by stringent vehicle safety regulations and consumer awareness of data-driven protection systems. Connected platforms enable real-time crash detection, emergency alerts, and cybersecurity monitoring. Furthermore, integration with AI enhances predictive risk analysis, improving on-road safety outcomes. As connected vehicles evolve, demand for secure data exchange and accident prevention technologies will continue to surge globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid vehicle digitization, rising consumer preference for connected technologies, and strong government support for smart mobility initiatives. Countries such as China, Japan, and South Korea are leading in 5G adoption and automotive innovation. Additionally, the expanding EV ecosystem and growing urbanization further drive demand for connected vehicle data infrastructure across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological adoption, established automotive infrastructure, and increasing collaborations between OEMs and data analytics providers. The presence of major telematics and cloud companies enhances market scalability. Furthermore, supportive regulatory frameworks for vehicle safety and real-time connectivity spur innovation. The region's mature digital ecosystem continues to foster rapid expansion of connected vehicle data platforms.
Key players in the market
Some of the key players in Connected Vehicle Data Platforms Market include Otonomo, Wejo, High Mobility, Caruso, HERE Technologies, Verisk, Microsoft, Google, Amazon Web Services, LG Electronics, Harman, Tesla, Xevo, Nexar, Zubie, Mojio, and Geotab.
In August 2025, Wejo announced a strategic partnership with a major national insurance provider to launch a usage-based insurance (UBI) product. The program leverages Wejo's connected vehicle data for precise risk assessment, offering personalized premiums based on actual driving behavior.
In July 2025, HERE Technologies introduced its "HERE EV Range Prediction" service. This cloud-based API uses real-time connected vehicle data on battery state, topography, weather, and driving style to provide highly accurate range forecasts for electric vehicle drivers and fleet operators.
In June 2025, Microsoft unveiled new data governance and privacy tools within its "Azure Connected Vehicle Platform." The suite enables automakers to implement granular, user-consent-driven data sharing policies, ensuring compliance with evolving global regulations like GDPR.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.