聯網汽車市場規模、佔有率、成長分析（按技術類型、應用、連接方式、車輛連接、車輛類型、終端市場和地區分類）－2025-2032年產業預測

全球聯網汽車市場預計將在 2023 年達到 722 億美元，從 2024 年的 771.8 億美元成長到 2032 年的 1,316.2 億美元，在預測期（2025-2032 年）內複合年成長率為 6.9%。

全球聯網汽車市場正經歷快速成長，這主要得益於消費者對先進安全功能日益成長的需求以及對增強型車載互聯的渴望。 5G技術的加速部署促進了即時V2X通訊，並符合政府對車載資訊服務和緊急呼叫系統的強制性規定。汽車製造商面臨著透過創新數位服務實現差異化的壓力，這促使他們對先進的車載資訊服務進行大量投資。消費者對無縫連接和個人化體驗的期望正在影響這些發展。此外，對緊急呼叫系統和高階駕駛輔助系統（ADAS）的嚴格監管也推動了這些技術的普及。汽車製造商正在利用互聯技術，透過訂閱和數據貨幣化創造新的收入來源，進一步支持智慧城市和智慧交通系統的整體發展趨勢。

全球聯網汽車市場促進因素

道路安全日益受到重視，這正在影響消費者的偏好和監管要求，從而導致對高級駕駛輔助系統 (ADAS)、碰撞避免機制和緊急通訊功能等連網技術的需求不斷成長。汽車製造商積極採用這些先進技術，不僅是為了增強預防事故，也是為了遵守安全法規並吸引那些追求更高安全保障的消費者，因為相關人員已經認知到整合先進技術對於創造更安全的駕駛環境的價值。

全球聯網汽車市場面臨的限制因素

先進的車載資訊系統、感測器和車聯網（V2X）技術成本高昂，對全球聯網汽車市場構成重大障礙，尤其是在價格敏感地區。這些不斷上漲的成本推高了車輛價格，使得連網汽車的普及更具挑戰性，也為汽車製造商帶來了難題：他們必須在維持價格親民和引入創新技術之間尋求微妙的平衡。因此，即使消費者對連網功能的需求不斷成長，經濟壁壘也可能阻礙這些技術在市場上的快速普及和接受，最終減緩聯網汽車整體的融合進程。

全球聯網汽車市場趨勢

全球聯網汽車市場正經歷著向軟體定義汽車（SDR）普及的重大趨勢，SDR可透過空中下載（OTA）更新實現持續的功能增強和個人化服務。這一轉變反映了消費者對互聯體驗日益成長的期望，並促使市場對可適應性強的軟體架構的需求不斷成長。汽車製造商目前正專注於複雜的資訊娛樂和安全功能，這些功能不僅能提升用戶參與度，還能與更廣泛的數位生態系統無縫整合。這種變革正在重塑汽車設計和商業化戰略，在創造新的商業機會的同時，也創造了一個更互聯、反應更加迅速的汽車環境。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

按技術類型分類的聯網汽車市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 5G/C-V2X
• 4G/LTE
• 3G
• 2G

按應用領域分類的聯網汽車市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 駕駛援助（ADAS）
• 安全保障
• 遠端資訊處理與診斷
• 資訊娛樂系統與人機交互
• 移動出行與車隊管理
• OTA 更新

聯網汽車市場規模：互聯程度、性別及複合年成長率（2025-2032 年）

• 市場概覽
• 融合的
• 嵌入式
• 繫繩類型

以車輛互聯程度和複合年成長率分類的聯網汽車市場規模（2025-2032 年）

• 市場概覽
• 車對車（V2V）
• 車路協同（V2I）
• 車輛與行人（V2P）
• 車聯網（V2C）
• Vehicle-to-Grid（V2G）

按車輛類型分類的聯網汽車市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 搭乘用車
• 輕型商用車
• 中型/大型商用車輛

按終端市場分類的聯網汽車市場規模及複合年成長率（2025-2032 年）

• 市場概覽
• 原廠適配
• 售後市場

聯網汽車市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• Continental AG（Germany）
• Robert Bosch GmbH（Germany）
• General Motors（GM）（United States）
• Ford Motor Company（United States）
• BMW AG（Germany）
• Audi AG（Germany）
• Daimler AG（Germany）
• Toyota Motor Corporation（Japan）
• Tesla, Inc.（United States）
• Harman International（United States）
• Qualcomm Technologies, Inc.（United States）
• NXP Semiconductors NV（Netherlands）
• AT&T Inc.（United States）
• Verizon Communications Inc.（United States）
• Airbiquity Inc.（United States）
• Denso Corporation（Japan）
• Hyundai Motor Group（South Korea）
• Cisco Systems, Inc.（United States）
• Ericsson（Sweden）
• LG Electronics（South Korea）

結論與建議

Global Connected Vehicle Market size was valued at USD 72.2 billion in 2023 and is poised to grow from USD 77.18 billion in 2024 to USD 131.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global connected vehicle market is experiencing rapid growth driven by the rising demand for advanced safety features and consumers' desire for enhanced in-car connectivity. The accelerated deployment of 5G technology facilitates real-time V2X communications, aligning with government regulations that mandate telematics and emergency systems. Automotive manufacturers are under pressure to differentiate themselves through innovative digital services, which has led to significant investments in advanced telematics. Consumer expectations for seamless connectivity and tailored experiences are influencing these developments. Additionally, stringent regulations for emergency call systems and advanced driver assistance systems (ADAS) are increasing adoption rates. Manufacturers are leveraging connected technologies to create new revenue streams through subscriptions and data monetization, further supporting the broader trend towards smart cities and intelligent transportation systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Vehicle Market Segments Analysis

Global Connected Vehicle Market is segmented by Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market and region. Based on Technology Type, the market is segmented into 5G / C-V2X, 4G / LTE, 3G and 2G. Based on Application, the market is segmented into Driver Assistance (ADAS), Safety and Security, Telematics & Diagnostics, Infotainment & HMI, Mobility & Fleet Management and Over-the-Air (OTA) Updates. Based on Connectivity, the market is segmented into Integrated, Embedded and Tethered. Based on Vehicle Connectivity, the market is segmented into Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Cloud (V2C) and Vehicle-to-Grid (V2G). Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles and Medium and Heavy Commercial Vehicles. Based on End Market, the market is segmented into OEM-Fitted and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Vehicle Market

The increasing emphasis on road safety is influencing both consumer preferences and regulatory requirements, leading to a growing demand for connected technologies like Advanced Driver Assistance Systems (ADAS), collision avoidance mechanisms, and emergency communication features. Automotive manufacturers are actively incorporating these advancements to not only enhance accident prevention but also to comply with safety regulations and attract consumers seeking enhanced protection. This collective focus on safety serves as a significant catalyst for the widespread adoption of connected vehicles globally, as stakeholders recognize the value of integrating sophisticated technologies to create a safer driving environment.

Restraints in the Global Connected Vehicle Market

The high expenses associated with advanced telematics, sensors, and vehicle-to-everything (V2X) technologies present a significant obstacle for the Global Connected Vehicle market, particularly in regions where price sensitivity is prevalent. These increased costs elevate vehicle prices, making widespread adoption of connected vehicles more challenging and creating a conflict for automakers who must navigate the delicate balance between maintaining affordability and incorporating innovative technologies. Consequently, even as consumer demand for connected features grows, the financial barriers may hinder the rapid implementation and acceptance of these technologies across the market, ultimately slowing the overall progression of connected vehicle integration.

Market Trends of the Global Connected Vehicle Market

The Global Connected Vehicle market is witnessing a significant trend towards the adoption of software-defined vehicles, which facilitate continuous feature enhancements and personalized services through over-the-air updates. This shift reflects a growing consumer expectation for tailored connected experiences, leading to an increased demand for adaptable software architectures. Automakers are now focusing on intricate infotainment and safety features that not only enhance user engagement but also seamlessly integrate with broader digital ecosystems. This evolution is transforming vehicle design and monetization strategies, presenting new business opportunities, while enabling a more connected and responsive automotive environment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Vehicle Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• 5G / C-V2X
• 4G / LTE
• 3G
• 2G

Global Connected Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Driver Assistance (ADAS)
• Safety and Security
• Telematics & Diagnostics
• Infotainment & HMI
• Mobility & Fleet Management
• Over-the-Air (OTA) Updates

Global Connected Vehicle Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Integrated
• Embedded
• Tethered

Global Connected Vehicle Market Size by Vehicle Connectivity & CAGR (2025-2032)

• Market Overview
• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)
• Vehicle-to-Pedestrian (V2P)
• Vehicle-to-Cloud (V2C)
• Vehicle-to-Grid (V2G)

Global Connected Vehicle Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Passenger Cars
• Light Commercial Vehicles
• Medium and Heavy Commercial Vehicles

Global Connected Vehicle Market Size by End Market & CAGR (2025-2032)

• Market Overview
• OEM-Fitted
• Aftermarket

Global Connected Vehicle Market Size & CAGR (2025-2032)

• North America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • US
  • Canada
• Europe (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (GM) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesla, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NXP Semiconductors N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbiquity Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Group (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations