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Contents 教育/學習

市場調查報告書

商品編碼

1818093

全球數位學習市場：預測（至 2032 年）—按學習類型、交付方式、內容類型、服務類型、技術、最終用戶和地區進行分析

E-Learning Market Forecasts to 2032 - Global Analysis By Learning Type (Synchronous Learning, Asynchronous Learning, and Blended Learning), Deployment Mode (Cloud-Based, and On-Premise), Content Type, Service Type, Technology, End User and By Geography

出版日期: 2025年09月07日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球數位學習市場預計在 2025 年達到 2,971 億美元，到 2032 年將達到 9,578 億美元，預測期內的複合年成長率為 18.2%。

數位學習透過數位平台提供教育內容，支援遠距彈性存取課程、培訓計畫和學習資源。它利用多媒體、互動式模組、虛擬教室和人工智慧主導的個人化學習路徑。數位學習服務於教育、企業培訓、職業教育和專業認證市場。此模式支援自主學習、可擴展的內容傳送和數據驅動的績效追蹤。網路普及率、智慧型手機使用率以及對持續發展的日益成長的需求正在推動數位學習的發展。在全球互聯的數位經濟中，數位學習提供了一種經濟高效且易於獲取的解決方案，正在改變傳統的教育模式。

網路普及率不斷上升

價格實惠的智慧型手機、寬頻和行動資料服務的普及，正在促進都市區和偏遠地區的線上教育。此外，政府推動數位基礎建設的舉措也進一步加速了這一趨勢。學習者可以存取各種內容，包括視訊講座、互動模組和現場課程，從而創造個人化的學習環境。此外，雲端處理與先進的學習管理系統 (LMS) 的整合簡化了課程的交付和追蹤。這種無縫的數位轉型正在推動個人和教育機構擴大採用線上教育，從而推動數位學習市場的強勁成長。

缺乏線上參與度

與傳統課堂環境不同，虛擬平台往往難以維持學習者的參與度，因為互動性有限，P2P溝通減少。此外，缺乏即時回饋和社交臨場感會導致學習動機降低，輟學率上升。此外，網路連結不穩定和數位素養低下等技術問題也進一步阻礙了學習動機。企業和教育機構在實施引人入勝的內容策略方面面臨挑戰，這會影響課程完成率和整體效果。

企業合作促進技能發展

企業擴大與數位學習提供者合作，設計客舉措課程，以支援員工技能提升和技能再培訓計劃。此外，此類夥伴關係有助於整合實際計劃和案例研究，增強實踐學習體驗。此外，公司資助的學習解決方案能夠提升員工留任率和生產力，並促進持續的專業發展。向數位化職場的轉變正在加速對靈活、按需學習模組的需求，將數位學習定位為策略性商業工具。

市場競爭加劇

現有參與者和新興新興企業正在透過採用人工智慧 (AI)、虛擬實境 (VR) 和自適應學習系統等先進技術來爭奪市場佔有率。此外，價格戰和激進的行銷策略正在加劇競爭壓力，並影響利潤率。此外，市場碎片化導致內容品質參差不齊，並帶來不同地區監管挑戰。開放平台的存在進一步威脅付費數位學習服務。

COVID-19的影響：

新冠疫情 (COVID-19) 疫情大大加速了數位學習市場的成長，教育機構和企業在全球停擺期間紛紛尋求遠距學習解決方案。從實體課堂到線上平台的突然轉變，凸顯了對擴充性數位基礎設施和互動式內容傳送系統的需求。此外，世界各地的學習者紛紛採用數位學習，以確保教育的連續性和專業發展。此外，這場危機凸顯了數位鴻溝，並促使人們在網路無障礙和數位素養計畫方面進行投資。需求的激增不僅加速了平台的普及，也刺激了人工智慧驅動的內容個人化等技術創新。因此，疫情確立了數位學習作為關鍵的長期教育和職業工具的地位。

非同步學習部分預計在預測期內達到最大規模

非同步學習領域因其靈活性和便利性，預計將在預測期內佔據最大的市場佔有率。非同步學習模式讓學習者隨時存取課程資料，從而創造一個自主學習、以學習者為中心的學習環境。這對於尋求彈性學習時間安排的職場人士和地理位置分散的個人尤其有利。此外，學習管理系統 (LMS) 平台和內容傳送的進步正在提升非同步模組的品質和互動性。此外，這種方法的成本效益和擴充性也吸引了教育機構和企業培訓項目，從而擴大了市場應用。

預計在預測期內，企業部門的複合年成長率最高。

預計企業/公司部門將在預測期內實現最高成長率。企業越來越重視持續技能發展和員工技能再培訓，這推動企業採用數位學習解決方案。此外，數位轉型計畫正在推動企業採用學習體驗平台 (LXP)，該平台提供基於能力的客製化模組。此外，遠距辦公趨勢正在推動對符合企業學習目標的擴充性、按需培訓的需求。與數位學習提供者合作可以提供與產業相關的內容，從而進一步提高員工的工作效率和參與度。

佔比最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這得益於其先進的數位基礎設施和完善的技術生態系統。該地區在教育機構和企業培訓領域率先採用數位學習解決方案，鞏固了其市場主導地位。此外，在創新學習管理系統 (LMS) 平台和互動式學習技術研發方面的大量投資也鞏固了其市場領導地位。此外，政府推出的支持性政策，推動數位教育計畫和職場學習項目，也進一步增強了該地區的成長動能。

複合年成長率最高的地區：

由於數位化加快、智慧型手機普及率上升以及印度和中國等新興經濟體網路存取的不斷增加，預計亞太地區將在預測期內實現最高的複合年成長率。此外，政府專注於數位教育的舉措，例如線上技能發展計畫和數位素養宣傳活動，正在推動數位學習的普及。此外，該地區龐大的年輕人口也刺激了對經濟實惠的教育解決方案的需求，從而進一步推動市場擴張。

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公司簡介
- 全面分析其他市場參與者（最多 3 家公司）
- 主要企業的SWOT分析（最多3家公司）
區域細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第12章：主要趨勢

合約、商業夥伴關係和合資企業
企業合併（M&A）
新產品發布
業務擴展
其他關鍵策略

第13章：企業概況

Adobe
Articulate Global
Blackboard
Cisco Systems
Coursera
Docebo
edX
IBM
LinkedIn
McGraw Hill
Microsoft
NIIT
Oracle
Pearson
SAP
Skillsoft
Udacity
Udemy

簡介目錄圖表

Product Code: SMRC31056

According to Stratistics MRC, the Global E-Learning Market is accounted for $297.1 billion in 2025 and is expected to reach $957.8 billion by 2032 growing at a CAGR of 18.2% during the forecast period. E-learning involves delivering educational content via digital platforms, enabling remote, flexible access to courses, training programs, and learning resources. It leverages multimedia, interactive modules, virtual classrooms, and AI-driven personalized learning paths. E-learning serves academic institutions, corporate training, vocational education, and professional certification markets. The model supports self-paced learning, scalable content delivery, and data-driven performance tracking. Increasing internet penetration, smartphone use, and demand for continuous skill development drive its growth. E-learning provides cost-effective, accessible solutions in a globally connected digital economy, transforming traditional education paradigms.

Market Dynamics:

Driver:

Rising internet penetration

Increased availability of affordable smartphones, broadband, and mobile data services facilitates online education across urban and remote regions. Moreover, government initiatives promoting digital infrastructure further accelerate this trend. As a result, learners now access varied content, including video lectures, interactive modules, and live sessions, fostering a personalized learning environment. Additionally, the integration of cloud computing and advanced Learning Management Systems (LMS) streamlines course delivery and tracking. This seamless digital transformation boosts adoption rates among individuals and institutions, thereby catalyzing the robust growth of the e-learning market.

Restraint:

Lack of engagement in online formats

Unlike traditional classroom settings, virtual platforms often struggle to maintain learner attention due to limited interactivity and reduced peer-to-peer communication. Additionally, absence of immediate feedback and social presence diminishes motivation, leading to higher dropout rates. Moreover, technical difficulties such as unstable internet connectivity and inadequate digital literacy further exacerbate disengagement. Corporations and educational institutions encounter challenges in implementing engaging content strategies, impacting course completion rates and overall efficacy.

Opportunity:

Corporate partnerships for skill development

Companies increasingly collaborate with e-learning providers to design tailored courses, enabling workforce upskilling and reskilling initiatives. Moreover, these partnerships facilitate the integration of real-world projects and case studies, enhancing practical learning experiences. Additionally, corporate-funded learning solutions promote employee retention and productivity, driving continuous professional development. The shift toward digital workplaces accelerates the demand for flexible, on-demand learning modules, positioning e-learning as a strategic business tool.

Threat:

High market competition

Established players and emerging startups vie for market share by deploying advanced technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and adaptive learning systems. Moreover, price wars and aggressive marketing strategies heighten competitive pressures, impacting profitability margins. Additionally, market fragmentation results in inconsistent content quality and regulatory challenges across regions. The presence of freely accessible platforms further intensifies the threat to paid e-learning services.

Covid-19 Impact:

The COVID-19 pandemic dramatically accelerated the e-learning market's growth as educational institutions and corporates sought remote learning solutions amid global lockdowns. The sudden shift from physical classrooms to online platforms emphasized the need for scalable digital infrastructure and interactive content delivery systems. Moreover, learners globally adopted e-learning to ensure educational continuity and professional development. Additionally, the crisis underscored the digital divide, urging investments in internet accessibility and digital literacy programs. This surge in demand not only enhanced platform adoption but also spurred technological innovations such as AI-driven content personalization. Consequently, the pandemic established e-learning as a crucial, long-term educational and professional tool.

The asynchronous learning segment is expected to be the largest during the forecast period

The asynchronous learning segment is expected to account for the largest market share during the forecast period due to its flexibility and accessibility. Asynchronous formats enable learners to access course materials at their convenience, fostering a self-paced and learner-centric environment. This is particularly advantageous for working professionals and geographically dispersed individuals seeking flexible learning schedules. Moreover, advancements in LMS platforms and multimedia content delivery enhance the quality and interactivity of asynchronous modules. Additionally, cost-effectiveness and scalability of this approach attract educational institutions and corporate training programs, amplifying market adoption.

The corporate & enterprises segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate & enterprises segment is predicted to witness the highest growth rate. Increasing emphasis on continuous skill development and workforce reskilling drives enterprises to adopt e-learning solutions. Additionally, digital transformation initiatives encourage organizations to implement Learning Experience Platforms (LXPs) that offer tailored, competency-based modules. Moreover, remote work trends heighten the need for scalable, on-demand training, aligning with corporate learning objectives. Partnerships with e-learning providers enable the delivery of industry-relevant content, further enhancing employee productivity and engagement.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by advanced digital infrastructure and a well-established technology ecosystem. The region's early adoption of e-learning solutions across academic institutions and corporate training sectors underpins its market dominance. Moreover, substantial investments in research and development of innovative LMS platforms and interactive learning technologies contribute to market leadership. Additionally, supportive government policies promoting digital education initiatives and workplace learning programs further strengthen regional growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rapid digitalization, increasing smartphone penetration, and growing internet accessibility in emerging economies like India and China. Additionally, government initiatives focusing on digital education, such as online skill development programs and digital literacy campaigns, promote e-learning adoption. Moreover, the region's large young population and rising demand for affordable education solutions drive market expansion.

Key players in the market

Some of the key players in E-Learning Market include Adobe, Articulate Global, Blackboard, Cisco Systems, Coursera, Docebo, edX, IBM, LinkedIn, McGraw Hill, Microsoft, NIIT, Oracle, Pearson, SAP, Skillsoft, Udacity, and Udemy.

Key Developments:

In September 2025, Coursera unveiled new AI-powered innovations at Coursera Connect including Role Play for Authors, Course Builder for Partners, and Skill Tracks for Enterprise. The platform now supports over 1 million learners through Coursera Coach and expanded AI dubbing to nearly 1,000 courses across five languages.

In August 2025, Adobe partnered with California to expand access to classroom-ready AI tools including Adobe Express and Firefly, designed specifically for educational use to prepare an AI-ready workforce.

In April 2025, Docebo unveiled its AI-First learning platform at Docebo Inspire 2025, announcing Harmony (L&D Agentic Marketplace & Co-pilot), AI Creator with AI Video Presenter, AI Virtual Coaching, and AI Neural Search capabilities. The platform also introduced integrated virtual labs and hands-on training modules.

In January 2025, IBM published insights on essential AI skills for 2025, emphasizing AI ethics, lifelong learning, and AI integration into education platforms. IBM committed to training 2 million learners in AI by 2026 through SkillsBuild program, offering courses like "Introduction to Artificial Intelligence" and "Mastering the Art of Prompt Writing".

Learning Types Covered:

Synchronous Learning
Asynchronous Learning
Blended Learning

Deployment Modes:

Cloud-Based
On-Premise

Content Types Covered:

Video-Based Learning
Text-Based Learning
Audio-Based Learning
Interactive/Simulation-Based Learning
Assessment & Certification Modules

Service Types Covered:

Managed Services
Consulting & Training Services
Content Development Services

Technologies Covered:

Learning Management System (LMS)
Mobile Learning
Virtual Classroom
Microlearning
Gamification & Interactive Learning
Artificial Intelligence & Machine Learning in E-Learning
Virtual Reality (VR) & Augmented Reality (AR)

End Users Covered:

K-12 Schools
Higher Education & Universities
Corporate & Enterprises
Government & Military
Individual Learners

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global E-Learning Market, By Learning Type

5.1 Introduction
5.2 Synchronous Learning
5.3 Asynchronous Learning
5.4 Blended Learning

6 Global E-Learning Market, By Deployment Mode

6.1 Introduction
6.2 Cloud-Based
6.3 On-Premise

7 Global E-Learning Market, By Content Type

7.1 Introduction
7.2 Video-Based Learning
7.3 Text-Based Learning
7.4 Audio-Based Learning
7.5 Interactive/Simulation-Based Learning
7.6 Assessment & Certification Modules

8 Global E-Learning Market, By Service Type

8.1 Introduction
8.2 Managed Services
8.3 Consulting & Training Services
8.4 Content Development Services

9 Global E-Learning Market, By Technology

9.1 Introduction
9.2 Learning Management System (LMS)
9.3 Mobile Learning
9.4 Virtual Classroom
9.5 Microlearning
9.6 Gamification & Interactive Learning
9.7 Artificial Intelligence & Machine Learning in E-Learning
9.8 Virtual Reality (VR) & Augmented Reality (AR)

10 Global E-Learning Market, By End User

10.1 Introduction
10.2 K-12 Schools
10.3 Higher Education & Universities
10.4 Corporate & Enterprises
10.5 Government & Military
10.6 Individual Learners

11 Global E-Learning Market, By Geography

11.1 Introduction
11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa

12 Key Developments

12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling

13.1 Adobe
13.2 Articulate Global
13.3 Blackboard
13.4 Cisco Systems
13.5 Coursera
13.6 Docebo
13.7 edX
13.8 IBM
13.9 LinkedIn
13.10 McGraw Hill
13.11 Microsoft
13.12 NIIT
13.13 Oracle
13.14 Pearson
13.15 SAP
13.16 Skillsoft
13.17 Udacity
13.18 Udemy

簡介目錄圖表

List of Tables

Table 1 Global E-Learning Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global E-Learning Market Outlook, By Learning Type (2024-2032) ($MN)
Table 3 Global E-Learning Market Outlook, By Synchronous Learning (2024-2032) ($MN)
Table 4 Global E-Learning Market Outlook, By Asynchronous Learning (2024-2032) ($MN)
Table 5 Global E-Learning Market Outlook, By Blended Learning (2024-2032) ($MN)
Table 6 Global E-Learning Market Outlook, By Deployment Mode (2024-2032) ($MN)
Table 7 Global E-Learning Market Outlook, By Cloud-Based (2024-2032) ($MN)
Table 8 Global E-Learning Market Outlook, By On-Premise (2024-2032) ($MN)
Table 9 Global E-Learning Market Outlook, By Content Type (2024-2032) ($MN)
Table 10 Global E-Learning Market Outlook, By Video-Based Learning (2024-2032) ($MN)
Table 11 Global E-Learning Market Outlook, By Text-Based Learning (2024-2032) ($MN)
Table 12 Global E-Learning Market Outlook, By Audio-Based Learning (2024-2032) ($MN)
Table 13 Global E-Learning Market Outlook, By Interactive/Simulation-Based Learning (2024-2032) ($MN)
Table 14 Global E-Learning Market Outlook, By Assessment & Certification Modules (2024-2032) ($MN)
Table 15 Global E-Learning Market Outlook, By Service Type (2024-2032) ($MN)
Table 16 Global E-Learning Market Outlook, By Managed Services (2024-2032) ($MN)
Table 17 Global E-Learning Market Outlook, By Consulting & Training Services (2024-2032) ($MN)
Table 18 Global E-Learning Market Outlook, By Content Development Services (2024-2032) ($MN)
Table 19 Global E-Learning Market Outlook, By Technology (2024-2032) ($MN)
Table 20 Global E-Learning Market Outlook, By Learning Management System (LMS) (2024-2032) ($MN)
Table 21 Global E-Learning Market Outlook, By Mobile Learning (2024-2032) ($MN)
Table 22 Global E-Learning Market Outlook, By Virtual Classroom (2024-2032) ($MN)
Table 23 Global E-Learning Market Outlook, By Microlearning (2024-2032) ($MN)
Table 24 Global E-Learning Market Outlook, By Gamification & Interactive Learning (2024-2032) ($MN)
Table 25 Global E-Learning Market Outlook, By Artificial Intelligence & Machine Learning in E-Learning (2024-2032) ($MN)
Table 26 Global E-Learning Market Outlook, By Virtual Reality (VR) & Augmented Reality (AR) (2024-2032) ($MN)
Table 27 Global E-Learning Market Outlook, By End User (2024-2032) ($MN)
Table 28 Global E-Learning Market Outlook, By K-12 Schools (2024-2032) ($MN)
Table 29 Global E-Learning Market Outlook, By Higher Education & Universities (2024-2032) ($MN)
Table 30 Global E-Learning Market Outlook, By Corporate & Enterprises (2024-2032) ($MN)
Table 31 Global E-Learning Market Outlook, By Government & Military (2024-2032) ($MN)
Table 32 Global E-Learning Market Outlook, By Individual Learners (2024-2032) ($MN)