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行動博彩市場規模、佔有率和成長分析（按遊戲類型、平台、支付方式、用戶類型、設備類型和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1919112

行動博彩市場規模、佔有率和成長分析（按遊戲類型、平台、支付方式、用戶類型、設備類型和地區分類）－2026-2033年產業預測

Mobile Gambling Market Size, Share, and Growth Analysis, By Game Type (Casino Games, Sports Betting), By Platform (Smartphones, Tablets), By Payment Method, By User Type, By Device Type, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月02日 | 出版商:

SkyQuest | 英文 188 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球行動賭博市場規模將達到 824 億美元，到 2025 年將成長至 922.9 億美元，到 2033 年將成長至 2,285 億美元，在預測期（2026-2033 年）內，複合年成長率為 12.0%。

全球行動博彩市場正經歷顯著成長，這主要得益於智慧型手機普及率的提高、5G網路連線的改善以及主要市場博彩監管的逐步放寬。對於希望吸引重視便利性和安全支付方式的用戶的營運商而言，這樣的環境至關重要。體育博彩產業是全球行動博彩市場的主要驅動力，尤其受益於大型體育賽事現場投注的激增。亞太地區目前佔據行動博彩收入的最大佔有率，而北美地區隨著新市場的開發也呈現快速成長。此外，智慧型手機使用量的增加和網路存取的改善共同推動亞太地區成為成長最快的地區。儘管安全挑戰依然存在，但投資於先進的使用者介面、卓越的圖形效果和客製化的使用者體驗對於吸引更廣泛的客戶群至關重要。

全球行動博弈市場促進因素

全球行動博彩市場的主要驅動力之一是智慧型手機的普及和行動網際網路基礎設施的改善。隨著行動裝置效能的提升和價格的下降，越來越多的用戶開始使用線上遊戲平台。此外，隨時隨地存取博彩服務的便利性增強了使用者體驗，提高了參與動機。支付解決方案和安全措施的創新進一步鞏固了消費者的信任，從而推動了行動博彩活動的激增。這種對行動遊戲方式日益成長的需求持續推動著全球行動博彩產業的成長。

全球行動賭博市場面臨的限制因素

全球行動博彩市場面臨的主要限制因素之一是世界各國政府日益嚴格的監管審查和法律限制。許多司法管轄區都制定了嚴格的法律來監管線上博彩活動，這可能會限制行動博彩業者的市場進入和營運能力。這種法規環境不僅增加了合規難度，還提高了營運成本，阻礙了新進入者，並限制了現有營運商拓展服務的能力。此外，對負責任博彩實踐和保護弱勢群體的擔憂進一步加重了監管負擔，並造成了阻礙市場成長和發展的不確定性。

全球行動博弈市場趨勢

全球行動博彩市場的一大趨勢是遊戲平台中社交和社群功能的日益融合。營運商正逐漸拋棄單人遊戲模式，轉而打造強調社群參與的互動體驗，例如排行榜、遊戲內聊天和朋友挑戰等功能。這種發展趨勢鼓勵玩家互動，增強社群歸屬感，進而顯著提升用戶參與度和留存率。諸如「與主播一起投注」和社交賭場遊戲等創新模式的出現，進一步鞏固了這一趨勢，並將社交娛樂定位為行動博彩的關鍵組成部分。這些趨勢正在對產業格局的塑造起到至關重要的作用。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Flutter Entertainment
Entain plc
Bet365 Group Ltd
DraftKings Inc.
MGM Resorts International
888 Holdings plc
Evolution Gaming Group AB
Pragmatic Play
Playtech plc
Kindred Group plc
Caesars Entertainment
LeoVegas Mobile Gaming Group
Betsson AB
Aristocrat Leisure Limited
Penn Entertainment, Inc.
Stake.com
Super Group（SGHC）Limited
1xBet
Light & Wonder
Scientific Games, LLC

結論與建議

簡介目錄

Product Code: SQMIG25N2019

Global Mobile Gambling Market size was valued at USD 82.4 billion in 2024 and is poised to grow from USD 92.29 billion in 2025 to USD 228.5 billion by 2033, growing at a CAGR of 12.0% during the forecast period (2026-2033).

The global mobile gambling market is experiencing significant growth, driven by the increasing availability of smartphones, enhanced 5G connectivity, and the progressive relaxation of gambling regulations across various key markets. This environment is crucial for operators aiming to attract users who prioritize convenience and secure payment options. The sports betting segment leads global activity, particularly benefiting from the surge in live, in-play betting during major sporting events. The Asia-Pacific region currently commands the largest share of mobile gambling revenue, with North America also witnessing rapid expansion due to new market openings. Additionally, heightened smartphone usage and improved internet access are propelling Asia-Pacific as the fastest-growing area. Investment in advanced user interfaces, better graphics, and tailored user experiences is essential for capturing a broader audience, despite ongoing security challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gambling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gambling Market Segments Analysis

Global Mobile Gambling Market is segmented by Game Type, Platform, Payment Method, User Type, Device Type and region. Based on Game Type, the market is segmented into Casino Games, Sports Betting, Lottery, Poker and Bingo. Based on Platform, the market is segmented into Smartphones, Tablets and Wearable Devices. Based on Payment Method, the market is segmented into Credit/Debit Cards, E-Wallets, Cryptocurrency and Bank Transfers. Based on User Type, the market is segmented into Casual Gamblers, Experienced Gamblers and High Rollers. Based on Device Type, the market is segmented into Android Devices, iOS Devices and Other Devices. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Gambling Market

One of the primary market drivers for the global mobile gambling market is the increasing prevalence of smartphones and improvements in mobile internet infrastructure. As mobile devices become more sophisticated and affordable, more users are engaging with online gaming platforms. Additionally, the convenience of accessing gambling services from anywhere at any time enhances user experience and encourages participation. Innovations in payment solutions and security measures further bolster consumer confidence, leading to a surge in mobile betting activities. This rising demand for on-the-go gaming options continues to propel the growth of the mobile gambling sector worldwide.

Restraints in the Global Mobile Gambling Market

One key market restraint for the global mobile gambling market is the increasing regulatory scrutiny and legal restrictions imposed by various governments worldwide. Many jurisdictions are implementing stringent laws governing online gambling activities, which can limit market access and operational capabilities for mobile gambling operators. This regulatory environment not only complicates compliance but also raises operational costs, discouraging new entrants while constraining existing players from expanding their offerings. Additionally, concerns regarding responsible gaming practices and the protection of vulnerable populations further add to the regulatory burden, creating uncertainty that can hinder market growth and development.

Market Trends of the Global Mobile Gambling Market

A significant trend in the Global Mobile Gambling market is the enhanced integration of social and community features within gaming platforms. Operators are shifting from solitary gameplay to fostering interactive experiences that emphasize community engagement through features such as leaderboards, in-game chat, and friend challenges. This development encourages player interaction and camaraderie, significantly boosting user engagement and retention. The emergence of innovative formats like "bet with streamer" and social casino games has further solidified this trend, positioning social entertainment as a vital component of mobile gambling. As such, these dynamics are playing a crucial role in shaping the future landscape of the industry.

Introduction

Objectives of the Study
Market Definition & Scope

Research Methodology

Research Process
Secondary & Primary Data Methods
Market Size Estimation Methods

Executive Summary

Global Market Outlook
Key Market Highlights
Segmental Overview
Competition Overview

Market Dynamics & Outlook

Macro-Economic Indicators
Drivers & Opportunities
Restraints & Challenges
Supply Side Trends
Demand Side Trends
Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Ecosystem Mapping
Market Attractiveness Index, 2025
PESTEL Analysis
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Assessment

Global Mobile Gambling Market Size by Game Type & CAGR (2026-2033)

Market Overview
Casino Games
Sports Betting
Lottery
Poker
Bingo

Global Mobile Gambling Market Size by Platform & CAGR (2026-2033)

Market Overview
Smartphones
Tablets
Wearable Devices

Global Mobile Gambling Market Size by Payment Method & CAGR (2026-2033)

Market Overview
Credit/Debit Cards
E-Wallets
Cryptocurrency
Bank Transfers

Global Mobile Gambling Market Size by User Type & CAGR (2026-2033)

Market Overview
Casual Gamblers
Experienced Gamblers
High Rollers

Global Mobile Gambling Market Size by Device Type & CAGR (2026-2033)

Market Overview
Android Devices
iOS Devices
Other Devices

Global Mobile Gambling Market Size & CAGR (2026-2033)

North America (Game Type, Platform, Payment Method, User Type, Device Type)
- US
- Canada
Europe (Game Type, Platform, Payment Method, User Type, Device Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Game Type, Platform, Payment Method, User Type, Device Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Game Type, Platform, Payment Method, User Type, Device Type)
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa (Game Type, Platform, Payment Method, User Type, Device Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Flutter Entertainment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Entain plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bet365 Group Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DraftKings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGM Resorts International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
888 Holdings plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Evolution Gaming Group AB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pragmatic Play
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playtech plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kindred Group plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caesars Entertainment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeoVegas Mobile Gaming Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Betsson AB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aristocrat Leisure Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Penn Entertainment, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stake.com
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Super Group (SGHC) Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
1xBet
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Light & Wonder
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scientific Games, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments