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市場調查報告書

商品編碼

1729641

2025 年至 2033 年日本線上賭博市場規模、佔有率、趨勢及按遊戲類型、設備和地區分類的預測

Japan Online Gambling Market Size, Share, Trends and Forecast by Game Type, Device, and Region, 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄圖表

2024 年，日本線上賭博市場規模價值 81 億美元。展望未來， IMARC Group估計到 2033 年市場規模將達到 129 億美元，2025 年至 2033 年的複合年成長率為 5.3%。市場主要受到廣泛的數位連接、區塊鏈等技術創新、青睞行動平台的不斷擴大的用戶群、對互動投注選項的日益成長的偏好、客戶對線上遊戲態度的改變以及確保安全和消費者參與的加強監管措施的推動。

日本市場主要受到智慧型手機普及率和高速網路存取的推動，這使得線上遊戲體驗變得更加容易。根據《衛報》2024年9月10日發表的新聞報道，日本註冊的線上賭場玩家已超過200萬人。這意味著，在日本 1.2 億人口中，每 100 人中就有 1 人是註冊的線上賭場玩家。文章也強調了日本玩家對線上賭場的偏好，包括多樣化的遊戲選擇、安全的網站和創意的獎金。除此之外，人們對遊戲的文化態度的轉變使得遊戲客戶群在年輕人群中不斷擴大，從而促進了市場的成長。

真人荷官選項等創新遊戲功能的吸引力增加了玩家的興奮感，從而進一步推動了市場擴張。雖然日本刑法禁止大多數形式的賭博，但也有例外。例如，賽馬、自行車、摩托艇和摩托車比賽的投注是政府允許和批准的。例如，根據Play Today 2024年5月27日發表的文章，賽馬、彈珠機等賭博遊戲在日本依然盛行，僅賽馬一項就收入3.25兆日圓。到2021年，彈珠機市場的規模將達到14.6兆日圓。此外，政府推出了有效的政策和法規來控制和監控線上遊戲網站，增強了消費者的信心，並確保了負責任的遊戲行為。

日本線上賭博市場趨勢：

加密貨幣賭博的出現

由於匿名性和易用性，日本線上賭徒擴大採用比特幣等加密貨幣進行交易。對隱私的日益成長的需求以及基於區塊鏈的平台的去中心化特性支持了這一趨勢。加密貨幣的整合也吸引了那些重視安全和即時支付的技術嫻熟的用戶。加密貨幣資產的興起趨勢及其在線上遊戲網站上的實施反映了日本人對數位貨幣的興趣。例如，《日本新聞》於 2024 年 6 月 19 日發表的一篇文章指出，實體賭場和線上賭場正在採用數位貨幣進行交易，為玩家提供更高的便利性和隱私性。文章也提到，自2018年以來，日本當局放寬了對比特幣交易的具體限制，促成了這一趨勢。

技術進步和移動無障礙

持續的技術創新和行動可訪問性極大地增加了日本的線上賭博。智慧型手機和高速網路的使用使得網路賭博更加方便，從而吸引了更廣泛的受眾。人工智慧 (AI) 等先進技術透過推薦和客製化遊戲提供個人化體驗。例如，《秋葉原新聞》於 2024 年 9 月 23 日發表的一篇題為《科技塑造線上輪盤賭的未來》的文章分析了行動科技、人工智慧 (AI)、虛擬實境 (VR) 和區塊鏈在日本線上輪盤賭體驗中所扮演的重要角色。其中包括透過手機提高可訪問性、透過人工智慧演算法個人化體驗、使用虛擬實境耳機創造沉浸式環境，同時透過區塊鏈技術增強公平性和透明度。這些創新正在改善用戶體驗並提高參與度，從而提高參與度。

社群媒體影響力日益增強

日本博彩業者正在利用社群媒體透過客製化廣告向特定受眾推銷產品。包含現場遊戲、獎金和錦標賽的引人入勝的廣告正在提高用戶參與度。日本的幾家遊戲公司正在與社會有影響力的人合作來推廣他們的服務。影響者專門從事遊戲或體育博彩，並分享他們對這些服務的經驗和評論，在他們的追隨者中建立一種信任感。本·吉布森（Ben Gibson）於2024年11月13日發表的一篇文章反映了社交媒體對體育博彩行為的巨大影響。文章顯示，在觀看體育比賽時，70%的Z世代和68%的千禧世代會使用社群媒體，這表明體育消費正在轉變為數位平台。本文也探討了影響者和情報提供者在決定投注選擇中所扮演的角色。透過將社交媒體與體育和博彩相結合，營運商可以進入更大的市場並提高線上網站的娛樂價值。

The Japan online gambling market size was valued at USD 8.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.9 Billion by 2033, exhibiting a CAGR of 5.3% from 2025-2033. The market is primarily driven by widespread digital connectivity, technological innovations like blockchain, an expanding user base favoring mobile platforms, a rising preference for interactive betting options, changing customer attitudes toward online gaming, and enhanced regulatory measures ensuring safety and consumer engagement.

The market in Japan is mainly driven by increased smartphone penetration and high-speed internet access, which has made online gaming experiences easier. According to a news article published by The Guardian on September 10, 2024, more than 2 million online casino players have been registered in Japan. This translates to the fact that one in every 100 persons in Japan, with its population of 120 million, is a registered online casino player. The article also underscores the preferences of Japanese players in online casinos, and this includes varied choices of games, secure sites, and creative bonuses. In addition to this, shifting cultural attitudes toward gaming have made the customer base expansive among younger populations, which gives a boost to the growth of the market.

The appeal of innovative gaming features, such as live dealer options, adds excitement for players, which further fuels market expansion. Although most forms of gambling are prohibited under Japan's Penal Code, exceptions are made. For example, betting on horse racing, cycling, motorboat racing, and motorcycle racing is allowed and sanctioned by the government. For instance, according to an article released on May 27, 2024 by Play Today, gambling games such as horse racing and Pachinko are still widely engaged in Japan, and horse racing alone is raking in ¥3.25 trillion. The Pachinko market will be at ¥14.6 trillion in 2021. Furthermore, the introduction of effective government policies and regulations that control and monitor online gaming websites has built confidence in the consumers' minds and ensures responsible gaming practices.

Japan Online Gambling Market Trends:

Emergence of Cryptocurrency Gambling

Japanese online gamblers are adopting cryptocurrencies such as Bitcoin increasingly for transactions due to the anonymity and ease of usage. The increasing demand for privacy and the decentralized nature of blockchain-based platforms supports this trend. Integration of cryptocurrencies also attracts technology-savvy users who place value on secure and instant payments. The rising trend towards cryptographic monetary assets and their implementation on online gaming sites reflects Japanese interest in digital currencies. For example, an article by News on Japan published June 19, 2024, points out that physical and online casinos are adopting digital currencies for transactions, offering players enhanced convenience and privacy. The article also mentions how, since 2018, Japanese authorities have eased specific restrictions on Bitcoin transactions, thus facilitating this trend.

Technological Advancements and Mobile Accessibility

Continual technological innovations and mobile accessibility have greatly increased online gambling in Japan. The usage of smartphones and high-speed internet has made online gambling more convenient, thereby attracting a broader audience. Advanced technologies such as artificial intelligence (AI) provide personalized experiences with recommendations and tailored gameplay. For instance, an article published by Akihabara News on September 23, 2024, titled "Technology Shapes Future of Online Roulette," analyzed the role that mobile technology, artificial intelligence (AI), virtual reality (VR), and blockchain play a vital role in the online roulette experience in Japan. It includes increasing accessibility through mobile phones, personalizing experience through AI algorithms, and creating immersive environments with VR headsets while enhancing fairness and transparency through blockchain technology. These innovations are improving the user experience and increasing engagement, leading to higher involvement.

Rising Influence of Social Media

Japanese gambling operators are using social media to market products to specific audiences through customized advertisements. Engaging ads with live games, bonuses, and tournaments is raising user engagement. Several gaming companies in Japan are partnering with social influencers to promote their services. The influencers exclusively deal with gaming or sports betting and share their experiences and reviews about the services, creating a sense of trust among their followers. An article published on November 13, 2024 by Ben Gibson reflects the great influence of social media on sports betting behaviors. The article reveals that while watching sports, 70% of Generation Z and 68% of millennials engage with social media, which indicates shifting toward digital platforms for sports consumption. This article also explores the role of influencers and tipsters in determining betting choices. By integrating social media with sports and gambling, operators access a larger market and increase the entertainment value of online sites.

Japan Online Gambling Industry Segmentation:

Analysis by Game Type:

Sports Betting
- Football
- Horse Racing
- E-Sports
- Others
Casino
- Live Casino
- Baccarat
- Blackjack
- Poker
- Slots
- Others
Others

Sports betting, especially horse racing, is majorly influencing Japan's online gambling market. Horse racing is an exciting and competitive activity that has become a major growth driver in the market due to its long-standing cultural and historical association with the sport. Moreover, the availability of online platforms is attracting younger, tech-savvy demographics and traditional bettors, thereby increasing the scope of horse racing betting. Moreover, the usage of mobile apps and live-streaming services increases user interaction, thus making betting more convenient and interactive. Apart from this, strict regulatory policies support responsible gaming, which is also providing an impetus to the market. With the growing number of players taking part in virtual horse racing and extended betting options, the Japan horse racing segment is expected to grow further. Also, the unmatched blend of tradition, innovation, and an expansive digital landscape keeps driving the online gambling market expansion in Japan.

Analysis by Device:

Desktop
Mobile
Others

Desktop devices play a crucial role in the Japan online gambling market due to their ability to provide a stable and immersive gameplay experience. Several online gambling platforms are focusing on desktop interfaces due to their superior screen size, performance, and better user interaction, thus attracting serious and seasoned gamblers who would like a more detailed and uninterrupted experience. Desktops also enable better graphics, smoother gameplay, and multi-tasking capabilities, which makes them ideal for users who engage in complex betting or require advanced analytical tools. In addition to this, high-speed internet and sophisticated software incorporation also make the experience from a desktop more efficient and powerful. While mobile devices are gaining popularity, desktops remain the go-to option for many, particularly for long gaming sessions and professional gamblers. The continued reliance on desktops contributes to sustained market expansion and reinforces its ongoing significance in Japan's online gambling market.

Competitive Landscape:

Japan's online gambling market is very dynamic in its competitive landscape, with the influence of offshore platforms increasing exponentially as domestic restrictions on online casinos continue to tighten. Online platforms for players in Japan have been focused on localized features, including language options, yen-based transactions, and culturally tailored games. Advanced technologies such as virtual reality (VR) and blockchain continue to redefine the user experience while driving innovation across platforms. Moreover, strategic collaborations between the gaming and entertainment industries are creating cross-platform experiences. For instance, Queen Casino, a leading brand of Lowkey Ltd., Japan, recently announced an official partnership with German football club Borussia Monchengladbach on August 27, 2024. This collaboration grants Queen Casino exclusive branding opportunities during the club's Bundesliga home matches and integrates its brand into Borussia's Japanese social media channels, aiming to engage the Japanese fanbase. The partnership reflects a commitment to innovation and community engagement and is expected to enhance both organizations' presence in the market.

The report provides a comprehensive analysis of the competitive landscape in the Japan online gambling market with detailed profiles of all major companies.

Latest News and Developments:

August 20, 2024, Japan's National Police Agency (NPA) announced its inaugural investigation into overseas-operated online casinos targeting Japanese users. This initiative aims to identify operators, their locations, fund transfer methods, and user demographics, addressing the rapid increase in online gambling among Japanese youth. The NPA plans to survey over 7,000 individuals across various age groups and compile a comprehensive report by the fiscal year's end to inform future regulatory measures and combat gambling addiction.

Key Questions Answered in This Report

1.What is online gambling?
2.How big is the Japan online gambling market?
3.What is the expected growth rate of the Japan online gambling market during 2025-2033?
4.What are the key factors driving the Japan online gambling market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Japan Online Gambling Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Game Type

6.1 Sports Betting
- 6.1.1 Market Trends
- 6.1.2 Major Types
  - 6.1.2.1 Football
  - 6.1.2.2 Horse Racing
  - 6.1.2.3 E-Sports
  - 6.1.2.4 Others
- 6.1.3 Market Forecast
6.2 Casino
- 6.2.1 Market Trends
- 6.2.2 Major Types
  - 6.2.2.1 Live Casino
  - 6.2.2.2 Baccarat
  - 6.2.2.3 Blackjack
  - 6.2.2.4 Poker
  - 6.2.2.5 Slots
  - 6.2.2.6 Others
- 6.2.3 Market Forecast
6.3 Others
- 6.3.1 Market Trends
- 6.3.2 Market Forecast

7 Market Breakup by Device

7.1 Desktop
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Mobile
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 SWOT Analysis

8.1 Overview
8.2 Strengths
8.3 Weaknesses
8.4 Opportunities
8.5 Threats

9 Value Chain Analysis

10 Porters Five Forces Analysis

10.1 Overview
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes

11 Price Analysis

12 Policy and Regulatory Landscape

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players

簡介目錄圖表

List of Figures

Figure 1: Japan: Online Gambling Market: Major Drivers and Challenges
Figure 2: Japan: Online Gambling Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Japan: Online Gambling Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Japan: Online Gambling Market: Breakup by Game Type (in %), 2024
Figure 5: Japan: Online Gambling Market: Breakup by Device (in %), 2024
Figure 6: Japan: Online Gambling Market: Breakup by Region (in %), 2024
Figure 7: Japan: Online Gambling (Sports Betting) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Japan: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Japan: Online Gambling (Casino) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Japan: Online Gambling (Casino) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Japan: Online Gambling (Other Game Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Japan: Online Gambling (Other Game Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Japan: Online Gambling (Desktop) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Japan: Online Gambling (Desktop) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Japan: Online Gambling (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Japan: Online Gambling (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Japan: Online Gambling (Other Devices) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Japan: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Japan: Online Gambling Industry: SWOT Analysis
Figure 20: Japan: Online Gambling Industry: Value Chain Analysis
Figure 21: Japan: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Japan: Online Gambling Market: Key Industry Highlights, 2024 and 2033
Table 2: Japan: Online Gambling Market Forecast: Breakup by Game Type (in Million USD), 2025-2033
Table 3: Japan: Online Gambling Market Forecast: Breakup by Device (in Million USD), 2025-2033
Table 6: Japan: Online Gambling Market: Competitive Structure
Table 7: Japan: Online Gambling Market: Key Players

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