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市場調查報告書
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1841699

線上賭博市場－全球產業規模、佔有率、趨勢、機會和預測（按類型、支付方式、設備、地區和競爭情況分類，2020-2030 年預測）

Online Gambling Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Payment Mode, By Device, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球線上賭博市場價值為 788.7 億美元，預計到 2030 年將達到 1,564 億美元，預測期內複合年成長率為 11.92%。

市場概況
預測期 2026-2030
2024年市場規模 788.7億美元
2030年市場規模 1564億美元
2025-2030年複合年成長率 11.92%
成長最快的領域 加密貨幣
最大的市場 亞太地區

線上博彩市場是指博彩業的數位領域，個人透過網路平台參與博彩活動，包括線上賭場、體育博彩網站、撲克室和虛擬遊戲入口網站。該市場涵蓋了各種各樣的博彩形式，這些形式透過使用先進的數位技術、即時模擬和方便用戶使用的行動應用程式，重現了現實世界的遊戲和博彩體驗。

線上博彩市場可望大幅成長，這得益於諸多關鍵因素。主要促進因素之一是智慧型手機的普及和高速網路的普及，這些因素共同推動了城鄉居民無縫存取線上博彩平台。此外，多個國家（尤其是歐洲、北美和部分亞太經濟體）的監管改革和線上博彩合法化，也顯著促進了市場規模的擴大。人工智慧、區塊鏈、虛擬實境和安全支付閘道器等先進技術的整合，進一步提升了用戶體驗、透明度和安全性，並鼓勵更廣泛的消費者群體接受線上博弈。

此外，新冠疫情也推動了博彩業數位轉型，實體場所被迫關閉，促使營運商和用戶轉向線上平台。這種行為轉變在疫情後依然持續，並得到了遊戲化和忠誠度獎勵等創新行銷策略的進一步支持，這些策略持續吸引並留住了用戶。此外，電子競技博彩和虛擬體育的興起為市場拓展了新的維度，尤其吸引了年輕群體。

關鍵市場促進因素

網路普及率和智慧型手機普及率不斷提高

主要市場挑戰

跨司法管轄區的監管和法律不確定性

主要市場趨勢

整合區塊鏈技術，實現透明度與信任

目錄

第1章：服務概述

  • 市場定義
  • 市場範圍
    • 覆蓋市場
    • 考慮學習的年限
    • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球線上賭博市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（體育博彩、賭場、撲克、賓果遊戲、彩票、其他）
    • 按付款方式（信用卡/金融卡、數位錢包、銀行轉帳、加密貨幣、其他）
    • 按設備（桌上型電腦、手機、平板電腦）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024 年）
  • 市場地圖

第6章：北美線上賭博市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲線上賭博市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區線上賭博市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲線上賭博市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲線上賭博市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Flutter Entertainment plc
  • Entain plc
  • Bet365 Group Ltd.
  • Kindred Group plc
  • 888 Holdings plc
  • William Hill Ltd.
  • DraftKings Inc.
  • Betsson AB
  • LeoVegas AB
  • International Game Technology PLC (IGT)

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 20373

Global Online Gambling Market was valued at USD 78.87 billion in 2024 and is expected to reach USD 156.40 billion by 2030 with a CAGR of 11.92% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 78.87 Billion
Market Size 2030USD 156.40 Billion
CAGR 2025-203011.92%
Fastest Growing SegmentCryptocurrencies
Largest MarketAsia Pacific

The Online Gambling Market refers to the digital segment of the gambling industry where individuals engage in betting activities through internet-enabled platforms, including online casinos, sports betting websites, poker rooms, and virtual gaming portals. This market encompasses a wide array of gambling formats that replicate the real-world experience of gaming and betting through the use of advanced digital technologies, real-time simulations, and user-friendly mobile applications.

The Online Gambling Market is poised for substantial growth owing to various key factors. One of the primary drivers is the increasing adoption of smartphones and the growing availability of high-speed internet, which are collectively enabling seamless access to online gambling platforms across urban and rural regions. Furthermore, regulatory reforms and the legalization of online betting in multiple countries, especially across Europe, North America, and certain Asia Pacific economies, have significantly contributed to expanding the market base. The integration of advanced technologies such as artificial intelligence, blockchain, virtual reality, and secure payment gateways has further enhanced user experience, transparency, and security, encouraging a broader consumer base to adopt online gambling.

Additionally, the COVID-19 pandemic played a catalytic role in driving digital adoption in gambling, with physical venues being shut down, pushing operators and users toward online alternatives. This behavioral shift has sustained post-pandemic and is further supported by innovative marketing strategies, such as gamification and loyalty rewards, which continue to attract and retain users. Moreover, the emergence of esports betting and virtual sports has added new dimensions to the market, appealing particularly to the younger demographic.

Key Market Drivers

Increasing Internet Penetration and Smartphone Adoption

The rapid expansion of internet connectivity and widespread smartphone adoption significantly propel the online gambling market by enabling seamless access to digital betting platforms. With global internet users reaching 5.3 billion in 2022, according to the International Telecommunication Union, the accessibility of high-speed internet has transformed how consumers engage with online gambling services.

Smartphones, now used by over 3 billion people worldwide, offer unparalleled convenience, allowing users to place bets or play casino games from virtually anywhere at any time. This accessibility eliminates the need for physical gambling venues, appealing to a broad demographic seeking instant entertainment. Mobile apps, optimized for user-friendly interfaces and secure transactions, have become the preferred medium for gambling, particularly among younger, tech-savvy audiences.

The proliferation of cost-effective mobile devices and data plans further lowers barriers to entry, enabling even users in emerging markets to participate. For instance, regions like Asia-Pacific and Latin America, with growing mobile penetration, are witnessing a surge in online gambling activity. The integration of features like push notifications and location-based betting enhances user engagement, while the availability of gambling apps on major platforms like Google Play and the Apple App Store broadens market reach. This driver is critical as it taps into the global trend of digital connectivity, making online gambling a convenient and accessible form of entertainment for millions.

In 2022, the International Telecommunication Union reported 5.3 billion internet users globally, with over 90% of the world's population having access to mobile networks. Smartphone users exceeded 3 billion, and approximately 80% of online gambling users access platforms via mobile devices, highlighting the dominance of mobile technology in driving market growth.

Key Market Challenges

Regulatory and Legal Uncertainty Across Jurisdictions

The online gambling market faces a major challenge in the form of complex, inconsistent, and often restrictive regulatory frameworks that vary widely across regions and countries. Unlike physical casinos, online gambling platforms must navigate a decentralized and fragmented legal landscape, where different jurisdictions impose distinct rules on licensing, taxation, advertising, and consumer protection. In many countries, online gambling is either heavily restricted or entirely prohibited, and even in regions where it is permitted, operators must comply with a variety of local laws that may change without prior notice.

For example, while European markets such as the United Kingdom, Malta, and Sweden have established robust regulatory bodies and clear legal pathways, others like India, China, and certain Middle Eastern nations maintain ambiguous or restrictive legislation that deters new entrants.

The inconsistency in legal definitions such as what constitutes a game of skill versus a game of chance further complicates compliance and exposes companies to legal risk. This challenge becomes even more pressing for multinational operators aiming to scale their platforms globally, as they must allocate significant resources to legal counsel, compliance teams, and due diligence measures across multiple regulatory environments.

Furthermore, there is an increasing trend of regulatory tightening, with several governments revisiting online gambling laws to address concerns related to underage gambling, financial fraud, and addiction. These revisions may include stricter licensing requirements, higher taxation, and limitations on promotional activities, all of which could adversely impact profitability and market access.

Another aspect of regulatory uncertainty is the pace at which new technologies, such as cryptocurrencies and blockchain-based gambling, are being adopted without corresponding updates in legislation. This creates legal grey zones that deter responsible operators while giving room to unregulated platforms, thereby distorting fair competition. For investors and stakeholders, this unpredictability translates into operational risk and volatility in revenue streams. Until global or at least regional harmonization of online gambling laws is achieved, operators will need to remain agile and prepared to adapt to frequent and complex regulatory changes, making legal compliance a continuous and costly operational necessity.

Key Market Trends

Integration of Blockchain Technology for Transparency and Trust

One of the most transformative trends in the Online Gambling Market is the increasing integration of blockchain technology to enhance transparency, trust, and security in digital wagering platforms. Blockchain's decentralized ledger system provides an immutable and verifiable record of every transaction, ensuring that all bets, wins, and payouts are permanently recorded and auditable by all participants. This capability addresses long-standing concerns surrounding data manipulation, fairness, and payment processing in the online gambling ecosystem.

Many emerging online gambling platforms have begun adopting blockchain to power decentralized applications and smart contracts that automatically execute betting outcomes based on pre-defined criteria. These smart contracts reduce the need for intermediaries, lower transaction costs, and accelerate the payment process, which is particularly critical in regions where regulatory oversight is fragmented or weak.

Moreover, blockchain allows for provably fair gaming mechanisms. These mechanisms let users verify the randomness and fairness of games through publicly accessible algorithms, significantly improving credibility and customer loyalty. Cryptocurrencies like Bitcoin, Ethereum, and dedicated gambling tokens are also being widely accepted, giving users greater anonymity and access to gambling platforms across borders.

The trend aligns with the broader demand for increased user control, faster withdrawals, and a higher level of assurance against fraudulent practices. It is anticipated that over the forecast period, major players in the Online Gambling Market will invest in blockchain development either through in-house capabilities or through strategic partnerships with fintech companies and decentralized application developers.

As regulatory frameworks begin to recognize and define blockchain-based gambling, this trend is expected to reshape the competitive landscape of the Online Gambling Market by attracting tech-savvy gamblers and improving compliance through traceability.

Key Market Players

  • Flutter Entertainment plc
  • Entain plc
  • Bet365 Group Ltd
  • Kindred Group plc
  • 888 Holdings plc
  • William Hill Ltd
  • DraftKings Inc.
  • Betsson AB
  • LeoVegas AB
  • International Game Technology PLC (IGT)

Report Scope:

In this report, the Global Online Gambling Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Gambling Market, By Type:

  • Sports Betting
  • Casino
  • Poker
  • Bingo
  • Lottery
  • Others

Online Gambling Market, By Payment Mode:

  • Credit/Debit Cards
  • Digital Wallets
  • Bank Transfer
  • Cryptocurrencies
  • Others

Online Gambling Market, By Device:

  • Desktop
  • Mobile
  • Tablet

Online Gambling Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Online Gambling Market.

Available Customizations:

Global Online Gambling Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Service Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Online Gambling Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sports Betting, Casino, Poker, Bingo, Lottery, Others)
    • 5.2.2. By Payment Mode (Credit/Debit Cards, Digital Wallets, Bank Transfers, Cryptocurrencies, Others)
    • 5.2.3. By Device (Desktop, Mobile, Tablet)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Online Gambling Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Payment Mode
    • 6.2.3. By Device
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Gambling Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Payment Mode
        • 6.3.1.2.3. By Device
    • 6.3.2. Canada Online Gambling Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Payment Mode
        • 6.3.2.2.3. By Device
    • 6.3.3. Mexico Online Gambling Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Payment Mode
        • 6.3.3.2.3. By Device

7. Europe Online Gambling Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Payment Mode
    • 7.2.3. By Device
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Online Gambling Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Payment Mode
        • 7.3.1.2.3. By Device
    • 7.3.2. France Online Gambling Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Payment Mode
        • 7.3.2.2.3. By Device
    • 7.3.3. United Kingdom Online Gambling Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Payment Mode
        • 7.3.3.2.3. By Device
    • 7.3.4. Italy Online Gambling Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Payment Mode
        • 7.3.4.2.3. By Device
    • 7.3.5. Spain Online Gambling Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Payment Mode
        • 7.3.5.2.3. By Device

8. Asia Pacific Online Gambling Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Payment Mode
    • 8.2.3. By Device
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Online Gambling Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Payment Mode
        • 8.3.1.2.3. By Device
    • 8.3.2. India Online Gambling Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Payment Mode
        • 8.3.2.2.3. By Device
    • 8.3.3. Japan Online Gambling Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Payment Mode
        • 8.3.3.2.3. By Device
    • 8.3.4. South Korea Online Gambling Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Payment Mode
        • 8.3.4.2.3. By Device
    • 8.3.5. Australia Online Gambling Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Payment Mode
        • 8.3.5.2.3. By Device

9. Middle East & Africa Online Gambling Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Payment Mode
    • 9.2.3. By Device
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Online Gambling Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Payment Mode
        • 9.3.1.2.3. By Device
    • 9.3.2. UAE Online Gambling Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Payment Mode
        • 9.3.2.2.3. By Device
    • 9.3.3. South Africa Online Gambling Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Payment Mode
        • 9.3.3.2.3. By Device

10. South America Online Gambling Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Payment Mode
    • 10.2.3. By Device
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Gambling Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Payment Mode
        • 10.3.1.2.3. By Device
    • 10.3.2. Colombia Online Gambling Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Payment Mode
        • 10.3.2.2.3. By Device
    • 10.3.3. Argentina Online Gambling Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Payment Mode
        • 10.3.3.2.3. By Device

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Flutter Entertainment plc
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Entain plc
  • 13.3. Bet365 Group Ltd.
  • 13.4. Kindred Group plc
  • 13.5. 888 Holdings plc
  • 13.6. William Hill Ltd.
  • 13.7. DraftKings Inc.
  • 13.8. Betsson AB
  • 13.9. LeoVegas AB
  • 13.10. International Game Technology PLC (IGT)

14. Strategic Recommendations

15. About Us & Disclaimer