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市場調查報告書
商品編碼
1728460

美國線上賭博市場規模、佔有率、趨勢分析報告：按類型、設備、競爭分析、細分預測，2025-2030 年

U.S. Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), Competitive Analysis, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

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美國線上賭博市場規模與趨勢：

預計 2024 年美國線上賭博市場規模將達到 126.8 億美元，預計 2025 年至 2030 年的複合年成長率為 9.8%。

由於對即時互動和真實體驗的需求不斷成長，美國線上賭博業正在向真人荷官遊戲和身臨其境型形式轉變。透過高畫質視訊串流、即時聊天功能和專業荷官，真人娛樂場旨在重建傳統的娛樂場環境，提高用戶參與度和信任度。

這些形式吸引了尋求優質、社交和互動賭博體驗的高價值用戶。營運商正在與技術提供商合作，增加真人荷官工作室的容量並升級其串流媒體基礎設施，以支援無縫、高品質的用戶體驗。高接觸互動和廣泛的寬頻存取相結合繼續支持該領域的持續成長。

在智慧型手機廣泛普及和高速網路普及的推動下，市場正在轉向行動平台。營運商現在優先考慮行動優先策略，整合生物識別登入、人工智慧個人化、即時投注功能等。推播通知和應用程式內促銷透過提供有針對性的參與度和提高忠誠度對於用戶保留至關重要。新澤西州和賓夕法尼亞州等主要州正在簡化合規程序，以實現更快的行動部署和業務擴展。隨著行動體驗變得更加無縫和直覺，預計該行業將看到每個用戶終身價值的增加和市場收益的持續成長。

俄亥俄州、麻薩諸塞州和馬裡蘭州等州的合法化浪潮為美國線上賭博業帶來了新的機會。政府對增加課稅的興趣正在加快立法核准的步伐。不斷變化的監管環境將鼓勵營運商擴展到新的合法市場並刺激競爭活動。各種州級法律的拼湊正在鼓勵營運商開發適應其各自合規義務的可擴展模型。隨著越來越多的州上網，州際和跨境夥伴關係正在增加市場准入並促進長期成長。

去中心化金融正在為美國線上賭博業帶來重大變化，從而推動區塊鏈技術的採用。加密貨幣正在成為更年輕、更精通技術的用戶的首選支付方式，提供快速、安全和私密的交易。智慧合約正在接受自動支付和透明遊戲的測試，以降低詐騙風險並增強用戶信心。圍繞加密貨幣的監管不確定性仍然存在，但在銀行基礎設施有限的地區，採用加密貨幣的情況正在成長。 Web3 技術的興起將改變業界的信任、安全和使用者獲取策略。

尤其是在加州等州，儘管尚未全面合法化，但創新正在快速發展。消費者對個人化、遊戲化和快速互動的需求正在推動新興企業和現有企業投資人工智慧工具和先進的使用者介面。儘管加州尚未將網路賭博合法化，但它已成為影響國家創新戰略的重要研發中心。創業投資正湧入矽谷的賭博新興企業，顯示投資者相信該地區的顛覆性潛力。這個西海岸創新引擎在塑造全國各行業的未來方面發揮著至關重要的作用。

社交賭博正在市場上興起，使用者除了傳統博彩外，還尋求社群主導的體驗。該平台融合了多人錦標賽、社交排行榜和即時聊天等功能，以複製實體賭場的社交氛圍。這些工具透過同儕互動和共用里程碑來增加會話持續時間並提高使用者保留率。營運商正在探索與有影響力人士的夥伴關係和直播投注，以在年輕人群中建立真正的互動。隨著遊戲和賭博之間的界線變得越來越模糊，社交功能對於在競爭激烈的市場中區分服務變得至關重要。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章美國線上賭博市場的變數、趨勢和範圍

  • 市場展望
  • 市場價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會分析
    • 市場問題分析
  • 美國線上賭博市場分析工具
    • 技術分析-波特五力分析
    • PESTEL分析

第4章：美國線上賭博市場：按類型估算和趨勢分析

  • 細分儀表板
  • 美國線上博弈市場：2024 年和 2030 年各類型趨勢分析
  • 體育博彩
  • 賭場
  • 撲克
  • 賓果
  • 其他

第5章美國線上賭博市場：按設備估算和趨勢分析

  • 細分儀表板
  • 美國線上賭博市場：基於設備的趨勢分析（2024 年和 2030 年）
  • 桌面
  • 移動的
  • 其他

第6章 競爭態勢

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • 888 Holdings PLC
    • Cherry Gold Casino
    • Churchill Downs
    • DraftKings
    • Eldorado Resorts Inc.
    • FanDuel
    • Flutter Entertainment
    • Golden Nugget
    • MGM Resorts International
    • PokerStars
    • Rivers Casino
Product Code: GVR-4-68040-222-3

U.S. Online Gambling Market Size & Trends:

The U.S. online gambling market size was estimated at USD 12.68 billion in 2024 and is expected to grow at a CAGR of 9.8% from 2025 to 2030. The U.S. online gambling industry is increasingly shifting toward live dealer games and immersive formats, driven by rising demand for real-time interaction and authentic experiences. Live casino offerings aim to replicate traditional casino environments through high-definition video streaming, real-time chat features, and professional dealers, enhancing user engagement and trust.

These formats appeal to high-value users seeking premium and socially interactive gambling experiences. Operators collaborate with technology providers to enhance live dealer studio capacity and upgrade streaming infrastructure to support seamless, high-quality user experiences. The combination of humanized interaction and widespread broadband access continues to support the sustained growth of this segment.

The market is shifting toward mobile platforms, fueled by widespread smartphone usage and high-speed internet availability. Operators now prioritize mobile-first strategies by integrating biometric logins, AI-powered personalization, and real-time betting features. Push notifications and in-app promotions are becoming essential for user retention, offering targeted engagement and enhancing loyalty. Streamlined compliance in progressive states like New Jersey and Pennsylvania enables faster mobile deployment and operational growth. As mobile experiences become more seamless and intuitive, the industry sees rising lifetime value per user and sustained market revenue growth.

The legalization wave in states such as Ohio, Massachusetts, and Maryland is unlocking new opportunities across the U.S. online gambling industry. Government interest in generating taxable revenue is accelerating the pace of legislative approvals. This evolving regulatory landscape encourages competitive activity, with operators expanding into new legal markets. A diverse patchwork of state-level laws prompts operators to develop scalable models that adapt to individual compliance mandates. As more states come online, interstate frameworks and cross-border partnerships are boosting market accessibility and fostering long-term growth.

Decentralized finance is driving major changes within the U.S. online gambling industry, with operators increasingly adopting blockchain technologies. Cryptocurrency is becoming a preferred payment option for younger and more tech-savvy users, offering fast, secure, and private transactions. Smart contracts are being tested for automated payouts and transparent gaming, which reduces fraud risks and boosts user trust. While regulatory uncertainty around crypto persists, adoption is growing in regions with limited banking infrastructure. The rise of Web3 technologies is set to transform the industry's approach to trust, security, and user acquisition strategies.

The industry is witnessing a surge in technological innovation, particularly in states like California, even in the absence of full legalization. Consumer demand for personalization, gamification, and rapid interactions pushes startups and established firms to invest in AI-powered tools and advanced user interfaces. California is emerging as a key R&D hub, influencing national innovation strategies despite lacking legal online gambling operations. Venture capital is flowing into Silicon Valley gambling tech startups, showcasing investor belief in the region's disruptive potential. This West Coast innovation engine is playing a pivotal role in shaping the future of the industry nationwide.

The market is experiencing a rise in social gambling, where users seek community-driven experiences alongside traditional betting. Platforms are incorporating features like multiplayer tournaments, social leaderboards, and live chat to replicate the social atmosphere of physical casinos. These tools increase session durations and enhance user retention through peer interaction and shared milestones. Operators are exploring influencer partnerships and live-streamed betting to build authentic engagement among younger demographics. As the line between gaming and gambling blurs, social features are becoming essential for differentiating offerings in a highly competitive market.

U.S. Online Gambling Market Report Segmentation

The report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online gambling market report based on type, and device:

  • Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Sports Betting
  • Casinos
    • iSlots
    • iTable
    • iDealer
    • Other iCasino Games
  • Poker
  • Bingo
  • Others
  • Device Outlook (Revenue, USD Billion, 2018 - 2030)
  • Desktop
  • Mobile
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. U.S. Online Gambling Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunity Analysis
    • 3.3.4. Market Challenge Analysis
  • 3.4. U.S. Online Gambling Market Analysis Tools
    • 3.4.1. Technology Analysis - Porter's
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic Landscape
      • 3.4.2.3. Social Landscape
      • 3.4.2.4. Technology Landscape
      • 3.4.2.5. Environmental Landscape
      • 3.4.2.6. Legal Landscape

Chapter 4. U.S. Online Gambling Market: Product Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Online Gambling Market: Type Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Sports Betting
    • 4.3.1. Sports Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Casinos
    • 4.4.1. Casinos Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.1. iSlot
        • 4.4.1.1.1. iSlot Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.2. iTable
        • 4.4.1.2.1. iTable Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.3. iDealer
        • 4.4.1.3.1. iDealer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 4.4.1.4. Other
        • 4.4.1.4.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Poker
    • 4.5.1. Poker Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Bingo
    • 4.6.1. Bingo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. U.S. Online Gambling Market: Device Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Online Gambling Market: Device Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Desktop
    • 5.3.1. Desktop Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Mobile
    • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Other
    • 5.5.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Competitive Landscape

  • 6.1. Company Categorization
  • 6.2. Company Market Positioning
  • 6.3. Company Heat Map Analysis
  • 6.4. Company Profiles/Listing
    • 6.4.1. 888 Holdings PLC
      • 6.4.1.1. Participant's Overview
      • 6.4.1.2. Financial Performance
      • 6.4.1.3. Product Benchmarking
      • 6.4.1.4. Strategic Initiatives
    • 6.4.2. Cherry Gold Casino
      • 6.4.2.1. Participant's Overview
      • 6.4.2.2. Financial Performance
      • 6.4.2.3. Product Benchmarking
      • 6.4.2.4. Strategic Initiatives
    • 6.4.3. Churchill Downs
      • 6.4.3.1. Participant's Overview
      • 6.4.3.2. Financial Performance
      • 6.4.3.3. Product Benchmarking
      • 6.4.3.4. Strategic Initiatives
    • 6.4.4. DraftKings
      • 6.4.4.1. Participant's Overview
      • 6.4.4.2. Financial Performance
      • 6.4.4.3. Product Benchmarking
      • 6.4.4.4. Strategic Initiatives
    • 6.4.5. Eldorado Resorts Inc.
      • 6.4.5.1. Participant's Overview
      • 6.4.5.2. Financial Performance
      • 6.4.5.3. Product Benchmarking
      • 6.4.5.4. Strategic Initiatives
    • 6.4.6. FanDuel
      • 6.4.6.1. Participant's Overview
      • 6.4.6.2. Financial Performance
      • 6.4.6.3. Product Benchmarking
      • 6.4.6.4. Strategic Initiatives
    • 6.4.7. Flutter Entertainment
      • 6.4.7.1. Participant's Overview
      • 6.4.7.2. Financial Performance
      • 6.4.7.3. Product Benchmarking
      • 6.4.7.4. Strategic Initiatives
    • 6.4.8. Golden Nugget
      • 6.4.8.1. Participant's Overview
      • 6.4.8.2. Financial Performance
      • 6.4.8.3. Product Benchmarking
      • 6.4.8.4. Strategic Initiatives
    • 6.4.9. MGM Resorts International
      • 6.4.9.1. Participant's Overview
      • 6.4.9.2. Financial Performance
      • 6.4.9.3. Product Benchmarking
      • 6.4.9.4. Strategic Initiatives
    • 6.4.10. PokerStars
      • 6.4.10.1. Participant's Overview
      • 6.4.10.2. Financial Performance
      • 6.4.10.3. Product Benchmarking
      • 6.4.10.4. Strategic Initiatives
    • 6.4.11. Rivers Casino
      • 6.4.11.1. Participant's Overview
      • 6.4.11.2. Financial Performance
      • 6.4.11.3. Product Benchmarking
      • 6.4.11.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. Online Gambling market size estimates & forecasts 2018 - 2030 (USD Billion)
  • Table 2 U.S. Online Gambling market, by type 2018 - 2030 (USD Billion)
  • Table 3 U.S. Online Gambling market, by device 2018 - 2030 (USD Billion)
  • Table 4 Sports betting market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 5 Casinos market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 6 iSlot market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 7 iTable market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 8 iDealer market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 9 Other iCasino Games market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 10 Poker devices market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 11 Bingo market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 12 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 13 Desktop market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 14 Mobile market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 15 Others market estimates & forecasts, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 U.S. Online Gambling market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 U.S. Online Gambling market snapshot
  • Fig. 7 U.S. Online Gambling market segment snapshot
  • Fig. 8 U.S. Online Gambling market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (Current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 U.S. Online Gambling market, by Type, key takeaways
  • Fig. 13 U.S. Online Gambling market, by Type, market share, 2024 & 2030
  • Fig. 14 Sports betting market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 15 Casinos market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 16 iSlot market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 17 iTable market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 iDealer market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Other iCasino Games market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Poker market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Bingo market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 U.S. Online Gambling market, by Device, key takeaways
  • Fig. 24 U.S. Online Gambling market, by Device, market share, 2024 & 2030
  • Fig. 25 Desktop market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 26 Mobile market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 Key company categorization
  • Fig. 29 Strategy framework