女用貼身內衣市場規模、佔有率和成長分析（按產品類型、材質、價格範圍、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，女用貼身內衣市場規模將達到 952.4 億美元，到 2025 年將成長至 1,006.7 億美元，到 2033 年將成長至 1,568.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.7%。

受全球女性對時尚舒適內衣需求的日益成長的推動，女用貼身內衣市場正經歷顯著成長。這一趨勢主要源於女性對時尚、合身和舒適度的日益重視。高消費能力的職業女性數量的快速成長也促進了市場擴張，主要企業不斷創新，以創造性女用貼身內衣設計吸引消費者。此外，製造商越來越注重使用彈性布料，並融入蕾絲、刺繡和奢華布料等元素來提升產品吸引力。為了滿足不同體型和尺寸的需求，持續加大研發投入至關重要，這為蓬勃發展的彈性女用貼身內衣市場的進一步成長和發展奠定了基礎。

女用貼身內衣市場的成長要素

女用貼身內衣市場正經歷顯著成長，這主要得益於職業女性數量的增加以及教育界（尤其是在新興經濟體）意識的提高。隨著世界各國政府積極推動女性賦權並採取措施縮小勞動市場的性別差距，越來越多的女性進入各行各業。這種轉變不僅促進了女性的經濟獨立，也增加了她們的可支配收入，使她們能夠投資於提升生活品質。因此，這種人口結構的變化正在推動女用貼身內衣需求的成長，反映了全球市場不斷變化的社會趨勢和消費者偏好。

女用貼身內衣市場的限制

由於時尚潮流不斷演變和消費者偏好不斷變化，女用貼身內衣市場面臨許多限制。這些動態變化可能會影響需求，因為消費者會尋求符合自身品味和期望的創新款式。此外，主要產業參與者為確保盈利而推高女用貼身內衣產品價格，進一步加劇了這個問題。成本上漲會對消費者的購買決策產生負面影響，最終導致女用貼身內衣購買意願下降。隨著消費者對價格越來越敏感，全球女用貼身內衣市場在維持成長和適應瞬息萬變的時尚及消費行為可能面臨挑戰。

女用貼身內衣市場趨勢

在網路平台日益普及的推動下，女用貼身內衣市場正經歷著數位化的重大變革。各大品牌積極與數位行銷代理商合作，以提升網站功能與產品曝光。電子商務憑藉其全面的產品資訊、尺寸指南以及豐富的品牌、款式和顏色選擇，已成為女性首選的購物管道。這種轉變不僅滿足了消費者對便利性和多樣性的不斷變化的偏好，也促進了個人化購物體驗的實現，創造了一個充滿活力的市場，重塑著女用貼身內衣產業的動態。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球女用貼身內衣市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 內褲
• 胸罩
• 塑身衣

全球女用貼身內衣市場規模（按價格和複合年成長率分類）（2026-2033 年）

• 經濟
• 優質的

全球女用貼身內衣市場規模（按分銷類型分類）及複合年成長率（2026-2033 年）

• 門市銷售類型
• 非門市類型

全球女用貼身內衣市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Hanesbrands Inc.（US）
• Triumph International（Switzerland）
• Wacoal Holdings Corp.（Japan）
• PVH Corp.（US）
• Fruit of the Loom（US）
• American Eagle Outfitters（US）
• Aerie（US）
• ThirdLove（US）
• Savage X Fenty（US）
• Agent Provocateur（UK）
• La Perla（Italy）
• Chantelle Lingerie（France）
• Aubade（France）
• Simone Perele（France）
• Wacoal Europe（UK）
• Marks & Spencer（UK）
• Primark（Ireland）
• H&M（Sweden）
• Intimissimi（Italy）

結論與建議

Lingerie Market size was valued at USD 95.24 Billion in 2024 and is poised to grow from USD 100.67 Billion in 2025 to USD 156.85 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The lingerie market is witnessing significant growth driven by the rising demand for stylish and comfortable undergarments among women worldwide. This trend is largely attributed to increasing awareness of fashion, fit, and comfort. The surge in working women, who possess greater spending power, also contributes to market expansion, as key players innovate to attract consumers with creative lingerie designs. Additionally, there is a heightened focus on the use of flexible fabrics, with producers embracing lace, embroidery, and luxury materials to enhance product appeal. Continuous investments in research and development are essential for brands to cater to diverse body shapes and sizes, ensuring a robust and responsive lingerie market poised for further growth and evolution.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lingerie Market Segments Analysis

Global Lingerie Market is segmented by Product Type, Material, Price Point, Distribution Channel and region. Based on Product Type, the market is segmented into Bras, Panties, Lingerie Sets, Shapewear, Sleepwear/Nightwear, Hosiery and Lingerie Accessories. Based on Material, the market is segmented into Cotton. Based on Price Point, the market is segmented into Mass/Economy, Mid-Range and Premium/Luxury. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lingerie Market

The lingerie market is experiencing significant growth driven by the increasing population of working women and heightened awareness in the education sector, especially in emerging economies. As governments actively promote female empowerment and take measures to reduce the gender gap in workforce participation, more women are entering various industries. This shift not only enhances their financial independence but also raises their disposable income, allowing them to invest in their quality of life. Consequently, this evolving demographic is fostering a greater demand for lingerie, reflecting changing social dynamics and consumer preferences in the global market.

Restraints in the Lingerie Market

The lingerie market faces significant constraints due to evolving fashion trends and shifting consumer preferences. These dynamic changes can affect demand as customers seek innovative styles that align with their personal tastes and expectations. Additionally, the rising prices of lingerie products imposed by key industry players to ensure profitability further compound the issue. This upward trend in costs negatively influences consumer purchasing decisions, ultimately leading to a decreased appetite for lingerie purchases. As consumers become increasingly price-sensitive, the global lingerie market may experience challenges in sustaining growth and adapting to the ever-changing landscape of fashion and consumer behavior.

Market Trends of the Lingerie Market

The lingerie market is witnessing a significant shift toward digitalization, driven by the increasing penetration of online platforms. Brands are actively enhancing their online presence through collaborations with digital agencies to improve website functionality and product visibility. E-commerce has become a favored shopping channel among women, offering comprehensive product information, size guides, and an extensive selection of brands, designs, and colors. This shift not only caters to the evolving consumer preferences for convenience and variety but also facilitates personalized shopping experiences, creating a vibrant online marketplace that is reshaping the dynamics of the lingerie industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lingerie Market Size by Type & CAGR (2026-2033)

• Market Overview
• Briefs
• Bras
• Shapewear

Global Lingerie Market Size by Price & CAGR (2026-2033)

• Market Overview
• Economy
• Premium

Global Lingerie Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Store-Based
• Non-Store-Based

Global Lingerie Market Size & CAGR (2026-2033)

• North America (Type, Price, Distribution)
  • US
  • Canada
• Europe (Type, Price, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Price, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Price, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Price, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThirdLove (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Lingerie (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aubade (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simone Perele (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Europe (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks & Spencer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations