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市場調查報告書
商品編碼
1890790
內衣市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032)Lingerie Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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受時尚潮流現代化、女性勞動參與率提高、社群媒體影響以及消費者對創新舒適內衣需求成長的推動,全球內衣市場持續強勁成長。根據最新的行業評估,全球內衣市場預計將在2024年達到449.2億美元,並在2025年增長至485.9億美元。預計到2032年,該市場將顯著成長至873.5億美元,預測期內複合年增長率將達到8.67%。亞太地區是市場領導者,預計2024年將佔32.35%的市場佔有率,這主要得益於該地區龐大的女性人口以及印度和中國電子商務的強勁增長。
內衣包括胸罩、塑身衣、內褲、吊帶背心以及其他相關貼身衣物,旨在滿足日常穿著的舒適性、衛生性和時尚需求。 PVH集團、MAS控股、Triumph Intertrade AG、HanesBrands Inc.和Jockey International, Inc.等領先企業不斷拓展產品線,以滿足全球消費者不斷變化的需求。
市場驅動因素
全球時尚產業的快速擴張是推動市場成長最強勁的動力之一。內衣在提升整體造型和增強穿著舒適度方面發揮關鍵作用。隨著越來越多的女性參與到職場以及健身、教育、企業工作和模特兒等職業中,對包括運動胸罩、T卹胸罩、無肩帶胸罩、塑身衣和多功能胸罩在內的各種內衣的需求正在蓬勃發展。此外,人們對穿著舒適度和提升身材曲線的日益重視也推動了消費者對高端內衣的興趣。
各公司也積極投資研發滿足實際需求的產品,例如防漏內褲、哺乳胸罩和經期內褲。這種創新驅動的策略正在擴大市場並增強品牌忠誠度。
市場限制因子
該產業面臨許多挑戰,包括棉花、尼龍和絲綢等原物料價格波動對製造成本的影響。通貨膨脹、地緣政治緊張局勢和貨幣波動等經濟因素也給價格帶來了額外的壓力。 La Perla 和 Victoria's Secret 等奢華內衣品牌的高價位限制了中低收入消費者的購買力,尤其是在發展中國家。此外,一些地區製造技術的限制也可能阻礙產業成長。
市場趨勢
內衣市場正透過風格創新和永續發展措施經歷重大變革。輕盈的設計、薄紗面料、網眼圖案、花卉印花和鮮豔的色彩正在全球範圍內流行起來。消費者優先考慮舒適度和支撐性,越來越青睞半罩杯胸罩、全罩杯胸罩和低腰內褲等款式。
永續性也是一大趨勢,各大公司紛紛推出有機棉內衣、再生聚酯胸罩和可生物降解的真絲內衣,以吸引具有環保意識的消費者。 Cosabella 和 ThirdLove 等品牌正在利用社群媒體行銷來提高客戶參與度和品牌知名度,而數位化管道對於未來的成長至關重要。
2024 年,胸罩佔了全球市場 56% 的佔有率,這主要歸功於其舒適性、支撐性和改善體態的重要性。內褲憑藉著日常穿著的便利性以及無縫和經期安全設計等創新,保持了其第二大市場佔有率。
依材質劃分,棉質布料預計在2025年將保持37%的市場佔有率,其柔軟、透氣和價格實惠是其主要優勢。絲綢則憑藉其對高端消費者的吸引力,佔第二大市場。
就通路而言,專賣店在2024年佔主導地位,提供個人化試穿服務和豐富的產品系列。預計到2025年,專賣店的市場佔有率將達到43%,而線上商店則預計以10.61%的複合年增長率實現最高增長,這得益於其便利性、折扣優惠和豐富的產品選擇。
區域概覽
亞太地區引領全球市場,預計2024年市場規模將達145.3億美元。女性人口的成長、可支配收入的增加以及印度和中國零售業的持續成長,都將繼續推動市場需求。預計2025年,中國內衣市場規模將達到61.6億美元,印度為49.8億美元,日本為21.9億美元。
歐洲是第二大市場,預計到2025年將達到134.2億美元,主要得益於其強大的時尚文化、永續發展趨勢以及眾多知名品牌的存在。德國、法國和英國將繼續保持主要貢獻。
預計到2025年,北美市場規模將達到117億美元,這主要得益於較高的女性勞動參與率和奢侈品牌的存在。
由於生活方式的現代化、旅遊業的成長以及全球內衣零售商的擴張,預計南美和中東/非洲市場將保持穩定成長。
The global lingerie market continues to expand at a strong pace, driven by fashion modernization, increasing women's workforce participation, social media influence, and rising demand for innovative and comfortable undergarments. As per the latest industry assessment, the global lingerie market size reached USD 44.92 billion in 2024, is projected to increase to USD 48.59 billion in 2025, and is expected to climb significantly to USD 87.35 billion by 2032, reflecting a robust CAGR of 8.67% during the forecast period. The market is led by Asia Pacific, which held a 32.35% share in 2024, fueled by its large female population and strong e-commerce expansion in India and China.
Lingerie includes bras, shapewear, panties, camisoles, and associated undergarments that cater to everyday comfort, hygiene, and fashion preferences. Major players such as PVH Corp., MAS Holdings, Triumph Intertrade AG, HanesBrands Inc., and Jockey International, Inc. are continually expanding product portfolios to meet evolving global consumer expectations.
Market Drivers
One of the strongest drivers of market growth is the rapid expansion of the global fashion industry, where lingerie plays a vital role in complementing outfits and enhancing body comfort. With expanding women's participation in the workforce and professions like fitness, education, corporate roles, and modeling, demand for diverse undergarment types-including sports bras, T-shirt bras, strapless bras, shapewear, and multipurpose bras-has surged. Additionally, rising awareness of body comfort and silhouette enhancement influences consumer interest in advanced undergarments.
Companies are also significantly investing in innovation, developing products such as leak-proof panties, lactation bras, and period underwear to address real-life needs. This innovation-driven approach broadens the market and strengthens brand loyalty.
Market Restraints
The industry faces notable challenges such as fluctuating raw material prices for cotton, nylon, and silk, which impact manufacturing costs. Economic factors including inflation, geopolitical tensions, and currency fluctuations further pressure pricing structures. Premium lingerie brands such as La Perla and Victoria's Secret also have high price points, restricting access among middle- and lower-income groups, especially in developing countries. Additionally, limited manufacturing technology in some regions may hinder industry growth.
Market Trends
The lingerie market is undergoing strong transformation through innovation in styles and sustainability practices. Lightweight designs, sheer fabrics, mesh patterns, floral prints, and vibrant colors have become popular globally. Consumers are increasingly favoring styles such as demi-cup bras, full-coverage bras, and hipster panties for comfort and support.
Sustainability is another major trend, with companies offering organic cotton lingerie, recycled polyester bras, and biodegradable silk undergarments to attract eco-conscious buyers. Brands like Cosabella and ThirdLove leverage social media marketing to strengthen customer engagement and visibility, making digital channels essential for future growth.
In 2024, bras accounted for 56% of the global market, driven by their essential role in comfort, support, and posture management. Panties remain the second-largest segment due to daily use and innovation in seamless and period-friendly designs.
Based on material, cotton is projected to hold 37% of the market in 2025, supported by its softness, breathability, and affordability. Silk holds the second-largest share, appealing to premium consumers.
Specialty stores dominated the distribution channel in 2024, offering personalized fittings and diverse collections. They are forecasted to capture 43% of market share by 2025, while online stores are expected to grow at the fastest CAGR of 10.61%, driven by convenience, discounts, and broader product availability.
Regional Overview
Asia Pacific, valued at USD 14.53 billion in 2024, leads the global market. Rising female population in India and China, combined with growing disposable incomes and retail expansion, continues to boost demand. China's lingerie market is projected to reach USD 6.16 billion in 2025, India USD 4.98 billion, and Japan USD 2.19 billion.
Europe, forecasted at USD 13.42 billion in 2025, is the second-largest market, supported by strong fashion culture, sustainability trends, and the presence of major brands. Germany, France, and the U.K. remain major contributors.
North America is projected to reach USD 11.70 billion in 2025, driven by high women workforce participation and the presence of premium brands.
South America and the Middle East & Africa show steady growth due to rising lifestyle modernization, tourism, and expansion of global lingerie retailers.
Conclusion
Growing from USD 44.92 billion in 2024 to a projected USD 87.35 billion by 2032, the global lingerie market is set for significant expansion. Innovation, sustainability, digital retailing, and rising global fashion consciousness will shape the future of the industry. Brands that invest in comfort-focused, inclusive, and eco-friendly collections are positioned to lead the next phase of growth.
Segmentation By Type
By Material
By Distribution Channel
By Region
North America (By Type, Material, Distribution Channel, and Country)
Europe (By Type, Material, Distribution Channel, and Country)
Asia Pacific (By Type, Material, Distribution Channel, and Country)
South America (By Type, Material, Distribution Channel, and Country)
Middle East & Africa (By Type, Material, Distribution Channel, and Country)