代餐飲料市場規模、佔有率及成長分析（依口味、產品、成分類型、包裝類型、應用、銷售管道及地區分類）－產業預測，2026-2033年

全球代餐飲料市場預計到 2024 年將達到 162.5 億美元，到 2025 年將達到 173.7 億美元，到 2033 年將達到 296.2 億美元，預測期（2026-2033 年）的複合年成長率為 6.9%。

全球代餐飲料市場的擴張主要源自於消費者對便利性和健康性的追求。隨著生活節奏的加快，人們越來越傾向於選擇既快速又營養，且符合自身健康目標的食品。為了滿足這項需求，各大品牌不斷創新，改進配方，採用潔淨標示成分，並推出方便攜帶的單份包裝。關鍵趨勢包括植物來源配方的普及（反映出人們日益增強的環保和健康意識）以及個人化營養的興起。各大品牌致力於客製化宏量營養素，以滿足能量、運動和特定飲食需求，同時開發符合自身生活風格品牌形象的視覺吸引力強的產品。這些代餐飲料既是營養補充劑，也是一種自我表達的方式，尤其受到注重健康和福祉的年輕消費者的青睞。

全球代餐飲料市場促進因素

推動全球代餐飲料市場擴張的關鍵因素之一是人們對便利快速營養補充品日益成長的需求。現代工作方式和都會生活方式往往限制了人們待在廚房的時間，導致在家烹飪的次數減少，因此，兼具美味和營養均衡的即食產品需求不斷成長。消費者越來越傾向於將這些飲料視為在繁忙日程中實現健康目標的實用解決方案。因此，該市場持續成長，滿足了人們對既能保證口味又能提供營養的便捷代餐選擇的需求。

限制全球代餐飲料市場發展的因素

全球代餐飲料市場面臨的一大挑戰是消費者對加工飲料的質疑，尤其是對人工添加物、添加糖和防腐劑的擔憂。許多注重健康的消費者質疑這些飲料的營養價值，認為它們不如天然和加工較少的食品。這一日益成長的消費群體在飲食中優先選擇有機和加工最少的食品，這可能會阻礙代餐飲料的普及和廣泛應用。因此，生產商需要專注於消費者的這些偏好，並消除消費者對其產品健康聲譽的疑慮，以有效吸引市場關注。

全球代餐飲料市場趨勢

全球代餐飲料市場正呈現出一股顯著的趨勢，即朝著「潔淨標示」和功能性成分的方向發展，這反映出消費者對食品飲料選擇的透明度和信任度日益成長的需求。在對營養益處日益關注的推動下，各大品牌正透過添加植物蛋白、益生菌、超級食品、適應原等成分來最佳化產品配方。這項轉變旨在不僅提供便利的代餐選擇，更透過增強免疫力和消化功能來促進整體健康。隨著注重健康的消費者尋求更先進的產品，市場也不斷發展，以提供更符合其生活方式和營養需求的解決方案。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球代餐飲料市場規模（依口味及複合年成長率分類）（2026-2033 年）

• 香草
• 巧克力
• 草莓
• 香蕉
• 咖啡
• 莓果
• 熱帶堅果
• 其他

全球代餐飲料市場規模（依產品及複合年成長率分類）（2026-2033 年）

• 粉末型
• 即飲型
• 蛋白質棒
• 其他

全球代餐飲料市場規模（按成分類型和複合年成長率分類）（2026-2033 年）

• 蛋白質代餐飲料
• 碳水化合物代餐飲料
• 脂肪類代餐飲料
• 富含維生素和礦物質的代餐飲料
• 富含膳食纖維的代餐飲料
• 其他

全球代餐飲料市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 瓶子
• 利樂包裝
• 小袋
• 免洗包裝
• 其他

全球代餐飲料市場規模（按應用和複合年成長率分類）（2026-2033 年）

• 一般健康狀況
• 專業醫療護理

全球代餐飲料市場規模（依銷售管道及複合年成長率分類）（2026-2033 年）

• 線上管道
• 便利商店
• 大賣場/超級市場
• 藥局和藥房
• 其他

全球代餐飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Huel（United Kingdom）
• Herbalife（United States）
• Abbott（United States）
• Nestle SA（Switzerland）
• Glanbia（Ireland）
• SlimFast（United States）
• Orgain（United States）
• Soylent（United States）
• Ka'Chava（United States）
• Premier Protein（United States）
• Garden of Life（United States）
• The Kraft Heinz Company（United States）
• 310 Nutrition（United States）
• Koia（United States）
• Owyn（Only What You Need）（United States）
• CTRL（United States）
• HLTH Code（United States）
• GNC（United States）
• Amway（United States）
• YFood（Germany）

結論與建議

Global Meal Replacement Drinks Market size was valued at USD 16.25 Billion in 2024 and is poised to grow from USD 17.37 Billion in 2025 to USD 29.62 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global meal replacement drinks market is expanding due to a consumer shift towards convenience and health-consciousness. As lifestyles become busier, individuals increasingly seek quick, nutritious options that align with their wellness goals. This demand has prompted brands to innovate by improving formulations, utilizing clean-label ingredients, and introducing single-serve formats for on-the-go consumption. Key trends include the rise of plant-based formulations and personalized nutrition, reflecting heightened environmental and health awareness. Brands are focusing on customization of macro blends tailored for energy, exercise, or specific dietary needs, while also crafting visually appealing products that resonate with lifestyle branding. These meal replacement drinks serve as both sustenance and a statement, particularly appealing to younger consumers dedicated to health and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Drinks Market Segments Analysis

Global Meal Replacement Drinks Market is segmented by Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel and region. Based on Flavor, the market is segmented into Vanilla, Chocolate, Strawberry, Banana, Coffee, Berry, Tropical Nutty and Others. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Ingredient Type, the market is segmented into Protein-based Meal Replacement Drinks, Carbohydrate-based Meal Replacement Drinks, Fat-based Meal Replacement Drinks, Vitamins and Minerals-based Meal Replacement Drinks, Fiber-based Meal Replacement Drinks and Others. Based on Packaging Type, the market is segmented into Bottles, Tetra Packs, Pouches, Single Serve Packets and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Sales Channel, the market is segmented into Online Channels, Convenience Stores, Hypermarkets/Supermarkets, Drug Stores & Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Drinks Market

One significant factor propelling the expansion of the global meal replacement drinks market is the rising demand for convenient and quick nutritional options. Modern work and urban lifestyles often limit time spent in the kitchen, resulting in a decline in home-cooked meals and a growing inclination towards ready-to-consume products that balance taste and nutritional quality. Consumers increasingly view these drinks as viable solutions to achieve their health objectives while accommodating their hectic schedules. As a result, the market continues to thrive, catering to the needs of individuals seeking practical alternatives to traditional meals without compromising on flavor or nourishment.

Restraints in the Global Meal Replacement Drinks Market

A significant challenge facing the global meal replacement drinks market is the skepticism surrounding processed beverages, particularly concerning their artificial ingredients, added sugars, and preservatives. Many health-conscious consumers tend to question the nutritional value of these drinks, perceiving them as inferior to whole, natural foods. This growing demographic prioritizes organic and minimally processed options in their diets, which may hinder the acceptance and widespread adoption of meal replacement drinks. As a result, manufacturers must navigate these consumer preferences and address concerns regarding the perceived healthfulness of their products to effectively capture market interest.

Market Trends of the Global Meal Replacement Drinks Market

The global meal replacement drinks market is witnessing a significant trend towards the integration of clean-label and functional ingredients, reflecting consumers' growing demand for transparency and authenticity in their food and beverage choices. With an increasing focus on nutritional benefits, brands are enhancing their formulations by incorporating plant proteins, probiotics, superfoods, and adaptogens. This shift aims not only to provide convenient meal alternatives but also to promote overall health and wellness by supporting immunity and digestion. As health-conscious consumers seek progressive options, the market is evolving to offer solutions that align with their lifestyle and nutritional needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Drinks Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Vanilla
• Chocolate
• Strawberry
• Banana
• Coffee
• Berry
• Tropical Nutty
• Others

Global Meal Replacement Drinks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Drinks Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Protein-based Meal Replacement Drinks
• Carbohydrate-based Meal Replacement Drinks
• Fat-based Meal Replacement Drinks
• Vitamins and Minerals-based Meal Replacement Drinks
• Fiber-based Meal Replacement Drinks
• Others

Global Meal Replacement Drinks Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Tetra Packs
• Pouches
• Single Serve Packets
• Others

Global Meal Replacement Drinks Market Size by Application & CAGR (2026-2033)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Drinks Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online Channels
• Convenience Stores
• Hypermarkets/Supermarkets
• Drug Stores & Pharmacies
• Others

Global Meal Replacement Drinks Market Size & CAGR (2026-2033)

• North America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Huel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SlimFast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ka'Chava (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 310 Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owyn (Only What You Need) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTRL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTH Code (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YFood (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations