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市場調查報告書

商品編碼

1911854

水性潤滑劑市場規模、佔有率及成長分析（按產品類型、通路及地區分類）－2026-2033年產業預測

Water Based Lubricants Market Size, Share, and Growth Analysis, By Product Type (Synthetic Water-Based Lubricants, Bio-Based Water-Based Lubricants), By Distribution Channels (Supermarkets, Drugstores), By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 275 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，水性潤滑劑市場價值將達到 14.2 億美元，到 2025 年將成長至 15.4 億美元，到 2033 年將成長至 29.6 億美元，在預測期（2026-2033 年）內複合年成長率為 8.5%。

人們對個人潤滑劑益處的認知不斷提高，尤其是其促進性交和增強性快感的作用，正在推動消費者對潤滑劑的興趣和使用。適用於陰道性交的水性潤滑劑因其易於獲取、可與乳膠避孕套兼容以及可用肥皂和水輕鬆清洗等優點，正逐漸超越其他產品而受到青睞。透過部落格、影片和線上論壇等管道所獲得的教育資源，鼓勵消費者，尤其是女性消費者，探索和購買這些產品，從而推動了性健康市場的需求。此外，近期採用天然成分、不含任何有害添加劑的有機水性潤滑劑的流行趨勢，也提升了其吸引力。這種對品質和客戶滿意度的重視，有望進一步促進銷售，並鞏固水性潤滑劑在行業中的地位。

水性潤滑劑市場促進因素

由於消費者對性健康產品的接受度和認知度不斷提高，水性潤滑劑市場蓬勃發展。這種轉變為進入該領域的製造商和零售商創造了巨大的成長機會。包括超級市場、藥局和大型連鎖零售店在內的各種零售場所都開始設立個人潤滑劑專區，尤其是水性潤滑劑專區。消費者不僅可以在大型連鎖店和藥局等實體店購買到種類繁多的此類潤滑劑，還可以透過熱門電商平台購買，滿足不同成年人的需求。這種日益成長的供應量正在推動消費者對市場的興趣和銷售。

水性潤滑劑市場限制因素

水性潤滑劑市場面臨諸多限制因素，影響其成長。經濟低迷時期需求的潛在下降構成重大挑戰，令製造商難以維持銷售水準。此外，業界激烈的競爭迫使企業重新評估定價策略，甚至可能取消原先的漲價計劃，以保持競爭力。潤滑保險套和矽基潤滑劑等替代產品的出現，進一步加劇了這一局面，這些產品可能會分散消費者對水性潤滑劑的興趣。上述因素共同削弱了市場的擴張潛力和盈利。

水性潤滑劑市場趨勢

水性潤滑劑市場呈現高度分散的特點，供應商眾多，競爭異常激烈。這種市場環境推動了產品快速創新，各品牌紛紛尋求透過獨特的配方和吸引人的包裝來脫穎而出。強勁的成長潛力不斷吸引新的參與企業和投資，進一步加劇了競爭。為了維持市場地位，各公司正日益努力透過各種通路（包括零售店和電商平台）讓產品觸手可及。這一趨勢不僅反映了消費者對品質和便利性的偏好轉變，也凸顯了充滿活力的市場格局，預計該格局將持續發展和擴張。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
2023-2025年營收年比比較

主要企業簡介

BASF SE
Shell Global
Chevron Corporation
ExxonMobil Corporation
Fuchs Petrolub SE
TotalEnergies
Castrol（BP）
Kluber Lubrication
Petro-Canada Lubricants
Dow Inc.

結論與建議

簡介目錄

Product Code: SQMIG30L2232

Water Based Lubricants Market was valued at USD 1.42 Billion in 2024 and is poised to grow from USD 1.54 Billion in 2025 to USD 2.96 Billion by 2033, growing at a CAGR of 8.5% during the forecast period (2026-2033).

The increasing awareness of the benefits of personal lubricants, particularly in facilitating penetration and enhancing pleasure, is driving consumer interest and adoption. Water-based lubricants, favored for vaginal intercourse, outpace others due to their availability, compatibility with latex condoms, and easy clean-up with soap and water. Access to educational resources through blogs, videos, and online forums is empowering consumers, especially women, to explore and purchase these products, thereby boosting demand in the sexual health market. Additionally, the recent trend towards organic water-based lubricants, which utilize natural ingredients free from harmful additives, is enhancing product appeal. This focus on quality and customer satisfaction is likely to further elevate sales and solidify the position of water-based lubricants within the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Water Based Lubricants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Water Based Lubricants Market Segments Analysis

Global Water Based Lubricants Market is segmented by product type, distribution channels and region. Based on product type, the market is segmented into synthetic water-based lubricants, bio-based water-based lubricants and mineral water-based lubricants. Based on distribution channels, the market is segmented into supermarkets, drugstores and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Water Based Lubricants Market

The Water-Based Lubricants market is thriving due to the growing acceptance and visibility of sexual health products among consumers. This change has opened up substantial growth opportunities for manufacturers and retailers venturing into this category. A variety of retail environments, including supermarkets, pharmacies, and large retail chains, have begun showcasing dedicated sections for personal lubricants, particularly water-based options. Shoppers can find an extensive range of these lubricants both in brick-and-mortar stores, such as major chains and pharmacies, as well as through popular e-commerce platforms, catering to a diverse demographic of adults. This increased availability is driving consumer interest and sales in the market.

Restraints in the Water Based Lubricants Market

The water-based lubricants market faces several constraints that impact its growth. A significant challenge stems from the decline in demand that can occur during economic downturns, making it difficult for manufacturers to maintain sales levels. Additionally, intense competition in the sector forces companies to reassess their pricing strategies, often leading to the reversal of previously planned price hikes to remain competitive. This situation is further complicated by the presence of alternative products, such as lubricated condoms and silicone-based lubricants, which can divert consumer interest away from water-based options. Such factors collectively diminish the market's potential for expansion and profitability.

Market Trends of the Water Based Lubricants Market

The water-based lubricants market is characterized by significant fragmentation, driven by a multitude of vendors and fierce competition. This environment has spurred rapid product innovation, as brands strive to differentiate themselves through unique formulations and appealing packaging. The robust growth potential attracts a steady influx of new entrants and investment, further intensifying competition. To maintain their market position, companies are increasingly ensuring their products are readily accessible through various distribution channels, including retail outlets and e-commerce platforms. This trend highlights not only the evolving preferences of consumers seeking quality and convenience but also a dynamic market landscape ripe for continued development and expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Patent Analysis

Global Water Based Lubricants Market Size by Product Type & CAGR (2026-2033)

Market Overview
Synthetic Water-Based Lubricants
Bio-Based Water-Based Lubricants
Mineral Water-Based Lubricants

Global Water Based Lubricants Market Size by Distribution Channels & CAGR (2026-2033)

Market Overview
Supermarkets
Drugstores
Others

Global Water Based Lubricants Market Size & CAGR (2026-2033)

North America (Product Type, Distribution Channels)
- US
- Canada
Europe (Product Type, Distribution Channels)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Distribution Channels)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Distribution Channels)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Distribution Channels)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

BASF SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shell Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chevron Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ExxonMobil Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fuchs Petrolub SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TotalEnergies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Castrol (BP)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kluber Lubrication
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Petro-Canada Lubricants
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dow Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments