葡萄酒市場規模、佔有率和成長分析（按產品類型、價格範圍、分銷管道、包裝類型和地區分類）－2026-2033年產業預測

預計到 2024 年，葡萄酒市場規模將達到 3,142.5 億美元，到 2025 年將成長至 3,329.5 億美元，到 2033 年將成長至 5,286.7 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.95%。

葡萄酒對歐洲文化產生了深遠的影響，並影響全球潮流，尤其受到年輕一代的青睞，成為家庭聚會和社交活動的熱門選擇。隨著不同經濟體對葡萄酒的需求保持穩定，這種親和性預計將推動市場擴張。儘管過去曾面臨一些挑戰，導致產業發展放緩，但線上購買的激增正在重振成長動能。葡萄酒風味迷人，口感清爽，為消費者帶來愉悅的飲酒體驗，且風險較低。此外，較低的貿易稅和關稅壁壘也使葡萄酒成為全球市場的重要商品。飲酒社交場合的增多，以及針對職場人士的低酒精濃度飲品選擇日益豐富，進一步推動了市場成長和消費者興趣的提升。

葡萄酒市場成長要素

葡萄酒市場主要受生產和消費量雙雙快速成長的驅動，導致消費模式顯著轉變。社交互動、現代化過程以及西方文化的日益普及等因素，在促進消費者飲酒社交方面發揮關鍵作用。這一趨勢反映了社會對葡萄酒作為首選飲品的普遍接受，營造了一種在各種社交場合享用葡萄酒的氛圍。隨著人們不斷尋求以葡萄酒為載體的社交體驗，葡萄酒市場必將持續成長並不斷創新。

葡萄酒市場的限制

隨著世界日益現代化和酒精消費量趨勢的不斷成長，葡萄酒市場面臨許多限制。這促使酒類生產商不斷創新，研發並推出大膽創新的新品。消費者偏好的轉變迫使葡萄酒產業做出調整，透過產品多元化來吸引更多勇於嘗試的消費者。這種轉變對傳統葡萄酒市場構成了挑戰，既為老牌酒商帶來了機遇，也帶來了挑戰。在消費者選擇多元化和酒精消費文化態度轉變的新環境下，老酒商必須努力保持市場競爭力。

葡萄酒市場趨勢

在消費者對高品質、手工釀造且體現精緻生活方式的產品的需求日益成長的推動下，優質化正成為葡萄酒市場的一大趨勢。這種轉變在已開發經濟體尤其明顯，那裡的消費者越來越注重葡萄酒的鑑賞力，並日益重視口感和真實性，而非大量生產的葡萄酒。為了迎合這些挑剔的偏好，生產商正在提供種類繁多的優質葡萄酒和感官體驗。隨著消費者眼光的不斷提升，對高級產品的關注預計將推動長期成長並維持市場擴張，從而鞏固葡萄酒產業作為奢華和文化象徵的地位。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析
• 貿易分析

全球葡萄酒市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 無氣泡葡萄酒
  • 紅葡萄酒
  • 白葡萄酒
  • 玫瑰紅葡萄酒
• 氣泡酒
  • 香檳酒
  • 普羅塞克
  • 河馬
  • 其他
• 加烈葡萄酒
  • 港口
  • 雪莉酒
  • 苦艾酒
  • 其他

全球葡萄酒市場規模：依價格區間及複合年成長率分類（2026-2033 年）

• 經濟
• 中檔
• 優質的
• 奢華

全球葡萄酒市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 零售商（Off-Trade）
  • 大賣場
  • 專賣店
  • 便利商店
  • 線上零售商
• On-Trade
  • 餐廳
  • 酒吧
  • 飯店
  • 其他

全球葡萄酒市場規模（按包裝類型分類）及複合年成長率（2026-2033 年）

• 瓶子
• 能
• 盒子
• 其他

全球葡萄酒市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• E. & J. Gallo Winery
• Constellation Brands
• The Wine Group
• Treasury Wine Estates
• Vina Concha y Toro
• Pernod Ricard
• Castel Group
• Accolade Wines
• Grupo Penaflor
• Caviro
• Trinchero Family Estates
• Vina San Pedro
• Diageo
• Fetzer Vineyards
• Henkell & Co. Sektkellerei

結論與建議

Wine Market size was valued at USD 314.25 Billion in 2024 and is poised to grow from USD 332.95 Billion in 2025 to USD 528.67 Billion by 2033, growing at a CAGR of 5.95% during the forecast period (2026-2033).

Wine significantly shapes European culture and influences global trends, particularly appealing to the younger demographic during home gatherings and social events. This growing affinity for wine is expected to drive market expansion, as demand remains stable across various economies. Despite previous challenges that halted the industry, the surge in online purchasing has revitalized growth. With its appealing flavors and refreshing qualities, wine offers a pleasurable alcoholic experience with fewer associated risks. Additionally, reduced trade taxes and tariff barriers have positioned wine as a vital commodity in the global market. The increasing socialization around alcohol, combined with the launch of low alcohol-by-volume options catering to working professionals, is further propelling market growth and consumer interest.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wine Market Segments Analysis

Global Wine Market is segmented by product type, price range, distribution channel, packaging type and region. Based on product type, the market is segmented into still wine (red wine, white wine, rose wine), sparkling wine (champagne, prosecco, cava, others) and fortified wine (port, sherry, vermouth, others). Based on price range, the market is segmented into economy, mid-range, premium and luxury. Based on distribution channel, the market is segmented into off-trade (hypermarkets, specialty stores, convenience stores, online retailers) and on-trade (restaurants, bars, hotels, others). Based on packaging type, the market is segmented into bottles, cans, boxes and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wine Market

The wine market is being significantly driven by a surge in both production and consumption, which has led to a notable shift in consumption patterns. Factors such as social interactions, the influence of modernization, and the growing acceptance of Western culture play a crucial role in enhancing alcohol socialization among consumers. This trend reflects a broader societal embrace of wine as a beverage of choice, fostering environments where wine is enjoyed in various social settings. As people continue to seek experiences that involve socializing over a glass of wine, the market is poised for continued growth and innovation.

Restraints in the Wine Market

The wine market is facing certain limitations due to the increasing trend of modernization and a rise in alcohol consumption worldwide. These developments have led alcohol companies to innovate and launch bold and imaginative varieties of alcoholic beverages. As consumer preferences evolve, the industry is compelled to adapt by diversifying its offerings to capture the attention of a more adventurous clientele. This shift challenges traditional wine markets and creates both opportunities and obstacles for established brands striving to maintain relevance amidst the changing landscape of consumer choices and evolving cultural attitudes toward alcohol consumption.

Market Trends of the Wine Market

In the wine market, premiumization is emerging as a significant trend, driven by consumers' growing desire for high-quality, artisanal products that reflect a refined lifestyle. This shift is particularly apparent in developed economies, where shoppers are increasingly becoming wine connoisseurs, valuing taste and authenticity over mass-produced offerings. Manufacturers are responding by launching a diverse range of premium wines and sensory experiences, catering to this sophisticated palate. As consumers become more discerning in their choices, the emphasis on premium products is expected to fuel long-term growth and sustain market expansion, solidifying the wine sector's position as a marker of luxury and culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine
• Sparkling Wine
  • Champagne
  • Prosecco
  • Cava
  • Others
• Fortified Wine
  • Port
  • Sherry
  • Vermouth
  • Others

Global Wine Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-Range
• Premium
• Luxury

Global Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Off-Trade
  • Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
• On-Trade
  • Restaurants
  • Bars
  • Hotels
  • Others

Global Wine Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Boxes
• Others

Global Wine Market Size & CAGR (2026-2033)

• North America, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • US
  • Canada
• Europe, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caviro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina San Pedro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetzer Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation