按產品類型、顏色和地區分類的葡萄酒市場

預計 2025 年全球葡萄酒市場規模將達到 3,143.4 億美元，到 2032 年將達到 4,220.8 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 4.3%。

數字。 2025年各地區葡萄酒市場佔有率（%）

隨著社會對酒精消費的接受度不斷提高以及可支配收入的增加，越來越多的人開始定期飲用葡萄酒。此外，全球化帶來的生活方式的改變和西方文化的接觸使得葡萄酒成為亞太和拉丁美洲開發中國家的流行飲料。市場成長的驅動力是酒精消費的社會化程度不斷提高、西方文化的滲透以及可支配收入的增加。新冠疫情擾亂了全球葡萄酒市場，所有地區的酒精消費都受到了疫情期間需求的負面衝擊。

市場動態：

富裕的中階消費者群體不斷成長，對高檔飲料的消費能力也不斷增強，這可能會提振葡萄酒的需求。此外，適量飲用葡萄酒也有益於健康，例如降低心臟病的風險，這也是葡萄酒受歡迎的原因之一。日益增強的健康意識和對糖含量的認知可能會阻礙葡萄酒的銷售。但千禧世代的嘗試增加以及桃紅葡萄酒、起泡酒和調味葡萄酒等新產品的推出為供應商提供了新的機會。有關酒精廣告和課稅的嚴格規定可能會阻礙市場成長。

本研究的主要特點

• 本報告對全球葡萄酒市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
• 它還強調了各個領域的潛在商機，並說明了全球葡萄酒市場一系列有吸引力的投資提案。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
• 根據公司亮點、產品系列、主要亮點、財務表現和策略等參數列出了全球葡萄酒市場的主要企業。
• 本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
• 全球葡萄酒市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員可以透過分析全球葡萄酒市場所使用的各種策略矩陣來促進他們的決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規與趨勢分析

• 市場動態
  • 驅動程式
• 社會對酒精消費的接受度不斷提高
• 千禧世代的葡萄酒消費量正在上升
  • 限制因素
• 嚴格的規定
• 替代飲料的競爭加劇
  • 機會
• 產品創新
• 專注於高階和超高級產品
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購場景

4. 全球葡萄酒市場－冠狀病毒（COVID-19）疫情的影響

• COVID-19流行病學
• 供需側分析
• 經濟影響

5. 2020-2032 年全球葡萄酒市場（依產品類型）

• 無氣泡葡萄酒
• 氣泡酒
• 加烈葡萄酒

第6章。 2020-2032 年全球葡萄酒市場（按顏色分類）

• 紅葡萄酒
• 白葡萄酒
• 玫瑰紅葡萄酒

7. 2020-2032 年全球葡萄酒市場（按地區）

• 北美洲
• 歐洲
• 亞太地區
• 拉丁美洲
• 中東和非洲

第8章 競爭態勢

• 公司簡介
  • E. &J. Gallo Winery
  • Concha y Toro
  • The Wine Group
  • Bacardi Limited
  • Constellation Brands
  • Pernod Ricard
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

第9章 章節

• 參考
• 調查方法
• 關於出版商

Global Wine Market is estimated to be valued at USD 314.34 Bn in 2025 and is expected to reach USD 422.08 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.3% from 2025 to 2032.

Figure. Wine Market Share (%), By Region 2025

Increasing social acceptance of alcohol consumption, along with rising disposable incomes, has driven more people to consume wine on a regular basis. Moreover, changing lifestyles and exposure to Western culture through globalization have made wine a popular beverage even in developing nations in Asia Pacific and Latin America. The market growth is driven by factors such as rising alcohol socialization, increasing adoption of western culture, and growing disposable income. The COVID-19 pandemic has disrupted the global wine market, with alcohol consumption witnessing a negative demand shock across all regions amid the pandemic.

Market Dynamics:

Rising population of wealthy middle-class consumers with higher spending power on premium beverages can boost demand for wine. Moreover, health benefits associated with moderate wine consumption, such as reduced risk of heart disease, has contributed to the popularity of wine. Increasing health-consciousness and awareness around sugar content can hamper the wine sales. However, growing experimentation among millennial and the launch of new product varieties, including rose, sparkling, and flavoured wines, provide new opportunities for vendors. Stringent regulations regarding alcohol advertisements and taxation can hamper the market growth.

Key features of the study:

• This report provides in-depth analysis of the global wine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for the global wine market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global wine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include E. & J. Gallo Winery, Concha y Toro, The Wine Group, Bacardi Limited, Constellation Brands, Pernod Ricard, Treasury Wine Estates, Caviro, Grupo Penaflor
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global wine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wine market

Detailed Segmentation:

• By Product Type
  • Still Wine
  • Sparkling Wine
  • Fortified Wine
• By Colour Type
  • Red Wine
  • White Wine
  • Rose Wine
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • E. & J. Gallo Winery
  • Concha y Toro
  • The Wine Group
  • Bacardi Limited
  • Constellation Brands
  • Pernod Ricard
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

Table of Contents

1. Research Objectives and Assumption

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Colour Type
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing social acceptance of alcohol consumption
• Increasing consumption of wine among millennial
  • Restraints
• Stringent regulations
• Increased competition from substitute beverages
  • Opportunities
• Innovation in product offerings
• Focus on premium and super premium products
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Wine Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Wine Market, By Product Type, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-O-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Still Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Sparkling Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Fortified Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)

6. Global Wine Market, By Colour Type, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-O-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Red Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• White Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Rose Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)

7. Global Wine Market, By Region 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
  • Y-O-Y Growth Analysis, By Region, 2021 - 2032
  • Region Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country/Region, 2020 - 2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
    • South Africa
    • Central Africa
    • North Africa

8. Competitive Landscape

• Company Profiles
  • E. & J. Gallo Winery
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Concha y Toro
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • The Wine Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Bacardi Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Constellation Brands
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Pernod Ricard
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

9. Section

• References
• Research Methodology
• About us