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市場調查報告書
商品編碼
1902699
無氣泡葡萄酒市場規模、佔有率和成長分析(按產品類型、葡萄酒品質、包裝類型、分銷管道、最終用戶和地區分類)—產業預測(2026-2033 年)Still Wine Market Size, Share, and Growth Analysis, By Product Type (Red Wine, White Wine), By Wine Quality, By Packaging Type, By Distribution Channel, By End User, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,無氣泡葡萄酒市場規模將達到 5,198.7 億美元,到 2025 年將成長至 5,489.8 億美元,到 2033 年將成長至 8,489.3 億美元,在預測期(2026-2033 年)內複合年成長率為 5.6%。
無氣泡葡萄酒市場正經歷強勁成長,這主要得益於都市區消費者對特色葡萄酒品種日益成長的興趣以及對酒精飲料需求的不斷攀升。推動這項擴張的關鍵因素包括生活方式的改變、新興市場電子商務平台滲透率的不斷提高,以及消費者對適量飲用葡萄酒健康益處的認知不斷增強。餐廳、酒吧和娛樂場所的興起也進一步促進了這一趨勢。此外,消費者對低卡路里酒精飲料的偏好日益成長、包裝技術的進步以及全球對高階葡萄酒產品的消費趨勢也在推動市場發展。然而,高昂的生產成本、嚴格的政府監管和高稅收等挑戰可能會在長期內阻礙市場成長。
無氣泡葡萄酒市場促進因素
無氣泡葡萄酒市場經歷了顯著成長,這主要得益於多種因素,包括工業化、社交互動活性化以及西方文化影響力的日益增強,這些因素都促進了酒精的社交消費。此外,由於飲酒被視為社會地位的象徵,人們對低酒精飲料的需求不斷成長,進一步推動了這一趨勢。無氣泡葡萄酒因其清爽的口感和較低的酒精濃度(ABV)而廣受歡迎,尤其受到千禧世代和更年輕一代的青睞。在新興市場,靜態葡萄酒常用於日常餐食,並出現在各種慶祝場合,凸顯了其在社交場合中的重要地位。預計製造商不斷創新和推出新產品的意願將維持市場的擴張勢頭。
制約無氣泡葡萄酒市場的因素
隨著消費者日益轉向各種其他酒精飲料,無氣泡葡萄酒市場的成長面臨挑戰。現代趨勢以及酒精飲料行業創新口味的湧現,導致消費者偏好顯著轉變,轉向更易於獲取且價格更實惠的選擇,例如利口酒、烈酒和啤酒。例如,啤酒在全球酒精消費量中佔據相當大的比例,進一步削弱了無氣泡葡萄酒的市場佔有率。這種向其他類型酒精飲料的轉變可能會阻礙無氣泡葡萄酒市場的擴張。然而,業內相關人員正在透過推出更多不同酒精濃度(ABV)的產品來吸引和留住消費者,從而應對這項挑戰。
無氣泡葡萄酒市場趨勢
無氣泡葡萄酒市場呈現強勁成長趨勢,這主要得益於全球消費模式的不斷變化,尤其是在歐洲等成熟市場,歐洲在葡萄酒消費量和以金額為準均主導地位。雖然葡萄酒文化在南非和亞洲部分地區(尤其是中國)正逐漸興起,但消費者的偏好正轉向更甜、更混釀的葡萄酒,這為這些「新興」市場帶來了尚未開發的潛力。文化因素發揮關鍵作用,隨著這些因素的演變,美國和亞洲部分地區等歷史上消費量較低的市場預計將逐步成長。這一擴張反映了一個更廣泛的趨勢,即葡萄酒正成為世界各地不同人群中更易於接受和更受歡迎的選擇。
Still Wine Market size was valued at USD 519.87 Billion in 2024 and is poised to grow from USD 548.98 Billion in 2025 to USD 848.93 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).
The still wine market is experiencing robust growth driven by urban consumers' increasing interest in unique wine varieties and a rising appetite for alcoholic beverages. Key factors propelling this expansion include evolving lifestyles, enhanced penetration of e-commerce platforms in emerging markets, and heightened consumer awareness of the health benefits associated with moderate wine consumption. The proliferation of restaurants, lounges, and entertainment venues further supports this trend. Additionally, there is a growing preference for lower-calorie alcoholic options and advancements in packaging technology, along with a global shift towards premium wine products. However, challenges such as high production costs and stringent government regulations, coupled with elevated taxes, may impede market growth in the long run.
Top-down and bottom-up approaches were used to estimate and validate the size of the Still Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Still Wine Market Segments Analysis
Global Still Wine Market is segmented by Product Type, Wine Quality, Packaging Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Red Wine, White Wine, Rose Wine and Sparkling Wine. Based on Wine Quality, the market is segmented into Table Wine, Fine Wine and Super Premium Wine. Based on Packaging Type, the market is segmented into Bottle, Bag-in-Box and Tetra Pak. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores and Online Retail. Based on End User, the market is segmented into Young Adults, Middle-aged Adults and Seniors. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Still Wine Market
The Still Wine market is witnessing substantial growth driven by several factors such as industrialization, enhanced social interactions, and the growing influence of Western culture, which collectively promote the social consumption of alcohol. This trend is further supported by an increasing demand for low-alcohol beverages, as drinking is perceived as a marker of social status. Particularly appealing to millennials and younger demographics due to its refreshing qualities and lower alcohol by volume (ABV), Still Wine has become a popular choice. In emerging markets, it is commonly served alongside daily meals and is associated with various celebrations, indicating its integral role in social settings. The momentum for market expansion will persist, fueled by manufacturers' enthusiasm to innovate and introduce new offerings.
Restraints in the Still Wine Market
The growth of the still wine market faces challenges as consumers increasingly turn to a variety of alternative alcoholic beverages. The emergence of modern trends and innovative flavor profiles within the alcoholic drinks industry has led to a notable shift in consumer preferences towards options like liqueurs, spirits, and beer, which are often more readily available and affordable. Beer, for instance, captures a significant portion of global alcohol consumption, further overshadowing still wine's market presence. This transition toward other types of alcoholic drinks may hinder still wine market expansion. Nonetheless, industry players are responding by introducing a broader range of alcohol by volume (ABV) options to attract and retain consumers.
Market Trends of the Still Wine Market
The still wine market is witnessing a robust growth trend fueled by increasing global consumption patterns, particularly in established markets like Europe, which dominates both volume and value consumption. While regions like South Africa and segments of Asia, especially China, are slowly embracing wine culture, consumer preferences are shifting towards sweeter and blended options, revealing untapped potential in these "frontier" markets. Cultural factors play a significant role, and as they evolve over time, markets with lower historical consumption, such as the U.S. and parts of Asia, are expected to experience gradual increases. This expansion reflects a broader trend of wine becoming a more accessible and popular choice across various demographic segments worldwide.