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市場調查報告書
商品編碼
1800295

全球葡萄酒市場：未來預測（2025-2030）

Global Wine Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計全球葡萄酒市場規模將從 2025 年的 4,529.07 億美元成長至 2030 年的 5,040.79 億美元，複合年成長率為 2.16%。

全球葡萄酒市場正經歷強勁成長，這得益於都市區消費者對異國葡萄酒的偏好日益成長、健康意識不斷增強以及電商平台的擴張。關鍵促進因素包括生活方式的轉變、人們對葡萄酒（尤其是紅葡萄酒）健康益處的認知日益加深，以及先進的包裝技術。葡萄酒產品的優質化以及餐廳、酒廊和社交俱樂部的激增，尤其是在新興經濟體，正推動葡萄酒市場的發展。儘管面臨監管複雜性和經濟不確定性等挑戰，但隨著中國逐漸成為重要的成長中心，葡萄酒市場仍有望持續擴張。

市場促進因素

低熱量、健康酒精飲料（尤其是紅酒）需求的激增是主要促進因素。紅酒的益處（例如支持心臟健康和增加血液中的抗氧化劑）與消費者日益增強的健康意識和提高的生活水準一致。心血管疾病的日益普及進一步推動了對有機紅酒的需求，有機紅酒被視為更健康的替代方案。電子商務平台的興起是另一個主要促進因素，它提供了便利的購物體驗、快速的配送和多樣化的產品系列。在北美和歐洲等已開發地區，受技術進步和分銷網路擴大的推動，預計線上葡萄酒銷售額將每年成長約 15%。釀酒商正在利用夥伴關係和新的電子商務平台來獲取市場佔有率，同時透過產品創新來應對消費者不斷變化的偏好，包括雷司令等異國風味和熱帶水果酒。

目錄

第1章 引言

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章分析方法

  • 分析數據
  • 來源
  • 分析設計

第3章執行摘要

  • 分析亮點

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 波特五力分析
  • 產業價值鏈分析

第5章：全球葡萄酒市場類型

  • 介紹
  • 紅色的
  • 白色的
  • 其他

6. 全球葡萄酒市場（依分銷管道）

  • 介紹
  • 離線
  • 線上

7. 全球葡萄酒市場（按地區）

  • 介紹
  • 北美洲
    • 按類型
    • 按分銷管道
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按類型
    • 按分銷管道
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按類型
    • 按分銷管道
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 義大利
      • 其他
  • 中東和非洲
    • 按類型
    • 按分銷管道
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 以色列
      • 其他
  • 亞太地區
    • 按類型
    • 按分銷管道
    • 按國家
      • 日本
      • 中國
      • 印度
      • 韓國
      • 印尼
      • 泰國
      • 其他

第8章競爭格局及分析

  • 主要企業和策略分析
  • 新興企業和市場盈利
  • 企業合併、協議、商業合作
  • 市場佔有率分析

第9章：公司簡介

  • E. & J. Gallo Winery
  • Treasury Wine Estates Limited
  • Accolade Wines
  • The Wine Group
  • Constellation Brands
  • Maison Castel
  • Casella Family Brands
  • Concha y Toro
  • Penfolds
  • Davide Campari-Milano SpA
簡介目錄
Product Code: KSI061613041

The Global Wine Market is expected to grow from USD 452.907 billion in 2025 to USD 504.079 billion in 2030, at a CAGR of 2.16%.

The global wine market is experiencing robust growth, driven by urban consumers' increasing preference for exotic wines, rising health consciousness, and the expansion of e-commerce platforms. Key factors include evolving lifestyles, growing awareness of wine's health benefits, particularly red wine, and advancements in packaging technology. The market is further supported by the premiumization of wine products and the proliferation of eateries, lounges, and social clubs, particularly in developing economies. Despite challenges such as regulatory complexities and economic uncertainties, the market is poised for sustained expansion, with China emerging as a significant growth hub.

Market Drivers

The surge in demand for low-calorie, health-focused alcoholic beverages, especially red wine, is a primary growth driver. Red wine's benefits, such as supporting heart health and increasing blood antioxidants, align with rising consumer health consciousness and improved living standards. The growing prevalence of cardiovascular diseases further boosts demand for organic red wines, perceived as healthier alternatives. The emergence of e-commerce platforms is another key driver, offering convenient shopping experiences, prompt delivery, and diverse offerings. In industrialized regions like North America and Europe, online wine sales are projected to grow annually by approximately 15%, driven by technical advancements and expanded distribution networks. Manufacturers are leveraging partnerships and new e-commerce platforms to capture market share, while product innovation, including exotic flavors like Riesling and tropical fruit wines, caters to evolving consumer preferences.

Market Segmentation

The market is segmented by wine type, distribution channel, and geography. Red wine dominates due to its health benefits, while white and other wines also contribute to market diversity. Distribution channels include online and offline, with e-commerce gaining traction for its accessibility and variety. Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. China stands out as a key market, driven by rising disposable incomes, an expanding middle class, and a shift toward wine as a symbol of sophistication and healthier consumption. The Chinese government's investments in domestic vineyard cultivation and winemaking technology further bolster the market, enhancing the quality and recognition of local wines.

Industry Analysis

Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in production, packaging, and distribution, highlighting their roles in driving innovation and market reach. The regulatory framework, including regional policies on grape sourcing and production standards, shapes market dynamics, particularly in key regions like the U.S. and China. These regulations ensure quality and sustainability, fostering consumer trust.

Competitive Landscape

Key players, such as Pernod Ricard, are expanding through strategic collaborations to enhance their premium wine portfolios. The focus on acquisitions and product innovation, such as organic and exotic wine offerings, strengthens market positions. Companies are plotted in a vendor matrix as leaders, followers, challengers, or niche players based on their strategies and market presence.

Challenges

Regulatory complexities, such as changes in grape crush district boundaries in regions like California, and economic uncertainties pose challenges. Additionally, ensuring consistent quality across diverse markets requires robust supply chain management.

The global wine market is set for steady growth, driven by health-conscious consumer trends, e-commerce expansion, and premiumization. China's rising affluence and domestic wine production make it a pivotal market, while North America and Europe benefit from strong online sales growth. Continued innovation, regulatory support, and strategic partnerships will be critical for sustaining market momentum and meeting evolving consumer demands.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Type

  • Red
  • White
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Sources
  • 2.3. Research Design

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL WINE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Red
  • 5.3. White
  • 5.4. Others

6. GLOBAL WINE MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Offline
  • 6.3. Online

7. GLOBAL WINE MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. By Type
        • 7.2.3.1.2. By Distribution Channel
      • 7.2.3.2. Canada
        • 7.2.3.2.1. By Type
        • 7.2.3.2.2. By Distribution Channel
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. By Type
        • 7.2.3.3.2. By Distribution Channel
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. By Type
        • 7.3.3.1.2. By Distribution Channel
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
      • 7.3.3.3. Others
        • 7.3.3.3.1. By Type
        • 7.3.3.3.2. By Distribution Channel
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. By Type
        • 7.4.3.1.2. By Distribution Channel
      • 7.4.3.2. Germany
        • 7.4.3.2.1. By Type
        • 7.4.3.2.2. By Distribution Channel
      • 7.4.3.3. France
        • 7.4.3.3.1. By Type
        • 7.4.3.3.2. By Distribution Channel
      • 7.4.3.4. Spain
        • 7.4.3.4.1. By Type
        • 7.4.3.4.2. By Distribution Channel
      • 7.4.3.5. Italy
        • 7.4.3.5.1. By Type
        • 7.4.3.5.2. By Distribution Channel
      • 7.4.3.6. Others
        • 7.4.3.6.1. By Type
        • 7.4.3.6.2. By Distribution Channel
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Distribution Channel
    • 7.5.3. Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. By Type
        • 7.5.3.1.2. By Distribution Channel
      • 7.5.3.2. UAE
        • 7.5.3.2.1. By Type
        • 7.5.3.2.2. By Distribution Channel
      • 7.5.3.3. Israel
        • 7.5.3.3.1. By Type
        • 7.5.3.3.2. By Distribution Channel
      • 7.5.3.4. Others
        • 7.5.3.4.1. By Type
        • 7.5.3.4.2. By Distribution Channel
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Distribution Channel
    • 7.6.3. Country
      • 7.6.3.1. Japan
        • 7.6.3.1.1. By Type
        • 7.6.3.1.2. By Distribution Channel
      • 7.6.3.2. China
        • 7.6.3.2.1. By Type
        • 7.6.3.2.2. By Distribution Channel
      • 7.6.3.3. India
        • 7.6.3.3.1. By Type
        • 7.6.3.3.2. By Distribution Channel
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. By Type
        • 7.6.3.4.2. By Distribution Channel
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. By Type
        • 7.6.3.5.2. By Distribution Channel
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. By Type
        • 7.6.3.6.2. By Distribution Channel
      • 7.6.3.7. Others
        • 7.6.3.7.1. By Type
        • 7.6.3.7.2. By Distribution Channel

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Market Share Analysis

9. COMPANY PROFILES

  • 9.1. E. & J. Gallo Winery
  • 9.2. Treasury Wine Estates Limited
  • 9.3. Accolade Wines
  • 9.4. The Wine Group
  • 9.5. Constellation Brands
  • 9.6. Maison Castel
  • 9.7. Casella Family Brands
  • 9.8. Concha y Toro
  • 9.9. Penfolds
  • 9.10. Davide Campari-Milano S.p.A.