乾洗髮市場規模、佔有率及成長分析（依產品形態、通路、最終用途及地區分類）－2026-2033年產業預測

預計到 2024 年，全球乾洗髮市場規模將達到 42.9 億美元，到 2025 年將達到 47.4 億美元，到 2033 年將達到 105.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 10.5%。

由於乾洗香波無需用水即可快速清潔頭髮，並增強頭髮的強韌度和柔軟性，全球乾洗香波市場正蓬勃發展。這些產品通常含有玉米粉或高嶺土等吸油成分，並提供有香型和無香型兩種選擇。乾洗髮波能夠有效去除多餘油脂和異味，同時也能解決毛孔堵塞以及由此導致的頭髮稀疏和脫髮問題。隨著現代消費者生活節奏日益加快，他們對便利護髮解決方案的需求也與日俱增。此外，多樣化的產品系列，例如針對染後頭髮的有色款和針對濃密頭髮的專用噴霧，滿足了不同消費者的需求，進一步推動了這個創新護髮市場的成長。

推動全球乾洗髮市場發展的因素

全球乾洗髮市場正經歷顯著成長，持續的產品創新推動了產品優質化。這些創新乾洗髮適合所有髮質，無需用水即可使用，因其便捷性以及能夠保留頭髮天然油脂並減少頻繁洗髮造成的損傷而備受消費者青睞。為了滿足消費者需求，製造商正致力於提升產品的多功能性，不僅提高了產品功效，也使其價格更具競爭力。因此，這些先進功能的加入預計將進一步推動市場擴張。

全球乾洗髮市場限制因素

由於消費者對化妝品中常見某些化學成分和防腐劑潛在危害的認知不斷提高，全球乾洗香波市場的成長面臨嚴峻挑戰。隨著人們對甲醛、合成香料和十二烷基硫酸鈉等有害物質的了解日益加深，其對過敏和髮質改變等不良影響的擔憂也日益凸顯。此外，消費者越來越重視產品安全性，並尋求符合自身健康理念的替代品，因此，關於護髮產品化學成分的可靠資訊匱乏可能會進一步阻礙乾洗髮的廣泛普及。

全球乾洗髮市場趨勢

全球乾洗髮市場呈現顯著上升趨勢，這主要得益於消費者對便利護髮解決方案的強勁需求。隨著個人化居家沙龍服務的興起，尤其是在行動應用程式平台的推動下，消費者越來越傾向於選擇能夠融入其忙碌生活方式的產品。乾洗香波無需用水，使用方便，並能立即帶來清涼感，因此已成為此變化環境下的必備之選。此外，服務提供者對環保型免沖洗護髮產品的偏好也進一步推動了這一趨勢，使得乾洗髮香波在美容美髮行業日益注重效率和永續性的趨勢中扮演關鍵角色。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 專利分析

全球乾洗髮市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 噴
• 粉末
• 其他

全球乾洗髮市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球乾洗髮市場規模（依最終用途分類）及複合年成長率（2026-2033 年）

• 男性
• 女士
• 適合兒童

全球乾洗髮市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble Co.（USA）
• L'Oreal SA（France）
• Unilever（UK/Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Revlon, Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Beiersdorf AG（Germany）
• Pierre Fabre Group（France）
• L'Occitane en Provence（France）
• Avon Products, Inc.（UK）
• Clarins Group（France）
• Colgate-Palmolive Company（USA）

結論與建議

Global Dry Shampoo Market size was valued at USD 4.29 Billion in 2024 and is poised to grow from USD 4.74 Billion in 2025 to USD 10.54 Billion by 2033, growing at a CAGR of 10.5% during the forecast period (2026-2033).

The global dry shampoo market is thriving due to its effectiveness in cleansing hair instantly without water while enhancing its strength and suppleness. This product typically features oil-absorbing agents such as cornstarch or kaolin, combined with either fragrance or unscented options. Dry shampoo serves to tackle excess sebum and odor, addressing issues like clogged hair follicles and the accompanying problems of hair thinning and loss. As modern consumers lead increasingly busy lives, the demand for convenient hair care solutions is on the rise. Additionally, the diverse range of offerings-such as tinted formulas for color-treated hair and specialized sprays for thicker hair-caters to varying customer preferences, driving further growth in this innovative segment of the hair care market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dry Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dry Shampoo Market Segments Analysis

Global Dry Shampoo Market is segmented by Form, Distribution Channel, End Use and region. Based on Form, the market is segmented into Spray, Powder and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Men, Women and Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dry Shampoo Market

The Global Dry Shampoo market is experiencing significant growth driven by continuous product innovation which leads to premiumization. These innovative dry shampoos, designed for all hair types and formulated to be used without water, appeal to consumers due to their convenience and ability to preserve natural oils in hair, minimizing damage from frequent washing. In response to consumer demand, manufacturers are focused on enhancing their offerings by incorporating multifunctional features, which not only improve the product's effectiveness but also justify higher price points. As a result, the inclusion of these advanced features is expected to further propel market expansion.

Restraints in the Global Dry Shampoo Market

The growth of the global dry shampoo market faces significant challenges due to rising consumer awareness regarding the potential adverse effects of certain chemical ingredients and preservatives commonly found in cosmetics. As individuals increasingly educate themselves about harmful substances like formaldehyde, synthetic fragrances, and sodium lauryl sulfate, concerns about their negative impacts-including allergies and alterations in hair texture-have become more pronounced. Additionally, the availability of reliable information regarding the chemical components in hair care products may further hinder the adoption of dry shampoo, as consumers prioritize safety and seek alternatives that align with their health-conscious values.

Market Trends of the Global Dry Shampoo Market

The global dry shampoo market is experiencing a significant upward trend, driven by the surging demand for convenient hair care solutions. As personalized home salon services gain traction, particularly through mobile app platforms, consumers increasingly seek products that align with their fast-paced lifestyles. Dry shampoos, known for their ease of use and ability to provide instant freshness without the need for water, have become essential in this evolving landscape. The preference for eco-friendly, waterless hair care products among service providers further fuels this trend, making dry shampoos a pivotal player in the beauty and grooming sector's growing emphasis on efficiency and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dry Shampoo Market Size by Form & CAGR (2026-2033)

• Market Overview
• Spray
• Powder
• Others

Global Dry Shampoo Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Dry Shampoo Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Children

Global Dry Shampoo Market Size & CAGR (2026-2033)

• North America (Form, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Form, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations