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洗髮皂市場規模、佔有率及成長分析（按類型、髮質、通路和地區分類）－產業預測（2026-2033 年）

市場調查報告書

商品編碼

1903160

洗髮皂市場規模、佔有率及成長分析（按類型、髮質、通路和地區分類）－產業預測（2026-2033 年）

Shampoo Bar Market Size, Share, and Growth Analysis, By Type (Glycerin-based, Cold-processed Solid-surfactant), By Hair (Normal, Dry), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2024 年全球洗髮皂市場規模為 1,156 萬美元，預計從 2025 年的 1,244 萬美元成長到 2033 年的 2,235 萬美元，預計在預測期（2026-2033 年）內將以 7.6% 的複合年成長率成長。

全球洗髮皂市場正經歷顯著成長，這主要得益於意識提升對塑膠廢棄物對環境和衛生影響的日益關注。隨著消費者對化學成分過多的個人保健產品替代品的需求不斷成長，無包裝產品已成為永續性發展的重要趨勢。消費者對有機、草本和天然成分的偏好增加，反映出他們對更安全個人護理解決方案的追求，尤其是在對對羥基苯甲酸酯和鄰苯二甲酸酯等有害化合物的擔憂日益加劇的情況下。此外，脫髮這一影響數百萬人的普遍問題也推動了對高效天然護髮產品的需求。政府監管的日益嚴格也促進了有機配方的發展，這預示著洗髮皂將作為一種環保且對皮膚安全的個人護理選擇，並得到長期認可。

全球洗髮皂市場促進因素

全球洗髮精市場的成長主要得益於消費者對環保產品的日益青睞。由於包裝極簡或可生物分解，洗髮皂經常被宣傳為比傳統液體洗髮精更環保的選擇。這種環保理念不僅減少了塑膠廢棄物，也減少了生產和運輸所需的能源和資源。隨著越來越多的人追求永續的生活方式，洗髮精的受歡迎程度持續上升，成為那些在個人護理中尋求環保之選的人們的首選。

限制全球洗髮精市場發展的因素

全球洗髮皂市場面臨一些挑戰，主要原因是許多消費者對洗髮皂這種產品還不熟悉。由於洗髮皂在美容和個人護理領域仍屬新興產品，因此在某些地區供應可能有限。這種供應不足可能會阻礙潛在客戶發現和嘗試這些創新產品。此外，消費者對洗髮皂的認知度較低，這可能會導致習慣使用傳統液體洗髮精的消費者猶豫不決。因此，這些因素限制了市場成長，提高洗髮精的供應量並加強消費者對其益處的教育對於提高其普及率至關重要。

全球洗髮皂市場趨勢

全球洗髮皂市場正呈現顯著成長趨勢，這主要得益於消費者對永續和環保產品的偏好。隨著環保意識的增強，消費者正從傳統的瓶裝洗髮精轉向包裝簡約或可生物分解的洗髮皂。這一轉變反映了減少塑膠廢棄物、採用更永續個人保健產品的更廣泛趨勢。洗髮皂品牌正透過創新配方、打造獨特香氛、強調產品的環保特性來抓住這一市場需求，從而吸引具有環保意識的消費者，並重塑美容和個人護理行業的市場動態。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- 歐萊雅集團（法國）
- 寶潔公司（美國）
- 資生堂株式會社（日本）
- 聯合利華有限公司（英國）
- 強生公司（美國）
- 花王株式會社（日本）
- 漢高股份及兩合公司（德國）
- 歐舒丹國際公司（盧森堡）
- 拜爾斯道夫股份公司（德國）
- 高露潔棕欖公司（美國）
- 愛茉莉太平洋集團（韓國）
- 雅詩蘭黛公司（美國）
- 利潔時集團股份有限公司（英國）
- Church & Dwight Co., Inc.（美國）
- 戈德瑞消費品有限公司（印度）
- Lush Retail Ltd.（英國）
- Ethique Limited（紐西蘭）
- Davines SpA（義大利）
- HiBAR（美國）
- JR Liggett有限公司（美國）

結論與建議

簡介目錄

Product Code: SQMIG30L2138

Global Shampoo Bar Market size was valued at USD 11.56 Million in 2024 and is poised to grow from USD 12.44 Million in 2025 to USD 22.35 Million by 2033, growing at a CAGR of 7.6% during the forecast period (2026-2033).

The global market for shampoo bars is experiencing significant growth driven by heightened consumer awareness regarding health, hygiene, and the environmental impact of plastic waste. As individuals seek alternatives to chemical-laden personal care products, there's a marked shift towards packaging-free options that contribute to sustainability efforts. The rising preference for organic, herbal, and natural ingredients reflects a desire for safer personal care solutions, particularly amidst concerns over harmful compounds like parabens and phthalates. Additionally, as hair loss is a prevalent issue for millions, the demand for effective, natural hair care products is rising. Stricter government regulations further favor organic formulations, signaling long-term support for shampoo bars as eco-friendly and skin-safe choices in personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Bar Market Segments Analysis

Global Shampoo Bar Market is segmented by Type, Hair, Distribution Channel and region. Based on Type, the market is segmented into Glycerin-based and Cold-processed Solid-surfactant. Based on Hair, the market is segmented into Normal, Dry, Oily and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Bar Market

The Global Shampoo Bar market is significantly driven by the growing consumer preference for environmentally sustainable products. Shampoo bars are frequently promoted as a greener alternative to conventional liquid shampoos, largely due to their minimal or biodegradable packaging. This eco-conscious approach not only reduces plastic waste but also lessens the energy and resources needed for production and distribution. As more individuals seek to adopt sustainable lifestyles, the appeal of shampoo bars continues to rise, positioning them as a favorable option for those looking to make environmentally responsible choices in their personal care routines.

Restraints in the Global Shampoo Bar Market

The Global Shampoo Bar market faces certain challenges, primarily due to the product's novelty for many consumers. As shampoo bars are still emerging in the beauty and personal care landscape, their availability can be limited across various regions. This lack of accessibility can hinder potential customers from discovering and experimenting with these innovative products. Additionally, the unfamiliarity surrounding shampoo bars may lead to hesitation among consumers who are accustomed to traditional liquid shampoos. As a result, these factors contribute to a restrained market growth, as widespread adoption relies on increased availability and consumer education about the benefits of shampoo bars.

Market Trends of the Global Shampoo Bar Market

The Global Shampoo Bar market is experiencing a significant upward trend driven by a growing consumer preference for sustainable and eco-friendly products. As environmental consciousness rises, shoppers are increasingly abandoning traditional bottled shampoos in favor of shampoo bars, which often boast minimal or biodegradable packaging. This shift reflects a broader movement towards reducing plastic waste and embracing more sustainable personal care options. Brands that offer shampoo bars are capitalizing on this demand by innovating formulation, creating unique scent profiles, and highlighting the eco-friendly aspects of their products, thereby attracting environmentally-minded consumers and reshaping market dynamics in the beauty and personal care industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Shampoo Bar Market Size by Type & CAGR (2026-2033)

Market Overview
Glycerin-based
Cold-processed Solid-surfactant

Global Shampoo Bar Market Size by Hair & CAGR (2026-2033)

Market Overview
Normal
Dry
Oily
Others

Global Shampoo Bar Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Shampoo Bar Market Size & CAGR (2026-2033)

North America (Type, Hair, Distribution Channel)
- US
- Canada
Europe (Type, Hair, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Hair, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Hair, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Hair, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Occitane International S.A. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lush Retail Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ethique Limited (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Davines S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HiBAR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
J.R. Liggett, Ltd. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments