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市場調查報告書
商品編碼
1841827

乾洗洗髮水市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、按功能、按配銷通路、按地區和競爭，2020-2030F

Dry Shampoo Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Function, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球乾洗髮精市場價值為 48.2 億美元，預計到 2030 年將成長到 70.1 億美元，預測期內的複合年成長率為 6.48%。全球乾洗髮精市場正穩定成長，這得益於消費者對便利、省時的護髮解決方案的日益偏好。忙碌的生活方式、城市化進程以及日益增強的個人護理意識提振了需求，尤其是在工作專業人士和旅行者中。具有環保意識的消費者正在推動創新，朝著天然、無化學和永續的配方發展。此外，透過社群媒體、網紅推廣和電子商務平台的強大行銷持續提高產品在全球不同人群中的知名度和採用率。根據美國商務部的資料，2024 年美國電子商務銷售額創下新高，線上銷售額佔零售總額的 22.7%，創歷史新高。這延續了電子商務自 2020 年以來持續貢獻至少 20% 美國零售額的趨勢。

市場概況
預測期 2026-2030
2024年市場規模 48.2億美元
2030年市場規模 70.1億美元
2025-2030年複合年成長率 6.48%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

對便利、省時的護髮解決方案的需求不斷成長

主要市場挑戰

對成分和健康風險的擔憂

主要市場趨勢

數位行銷和影響力驅動的消費者參與

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球乾洗洗髮精市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（噴霧、粉末、泡沫）
    • 依功能分類（去屑、護色、防脫髮、日常護理）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美乾洗洗髮精市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲乾洗洗髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太乾洗洗髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲乾洗洗髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 10 章：南美洲乾洗洗髮精市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Procter & Gamble Company
    • Kao Corporation
    • The Estee Lauder Companies.
    • Shiseido Company Ltd
    • L'Oreal SA
    • Henkel AG & Co. KGaA
    • Unilever plc
    • Revlon Inc.
    • Church & Dwight Co, Inc.
    • Coty Inc.

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16161

Global Dry Shampoo Market was valued at USD 4.82 billion in 2024 and is expected to grow to USD 7.01 billion by 2030 with a CAGR of 6.48% during the forecast period. The global dry shampoo market is experiencing steady growth, fueled by increasing consumer preference for convenient, time-saving haircare solutions. Busy lifestyles, urbanization, and rising awareness about personal grooming have boosted demand, particularly among working professionals and travelers. Eco-conscious consumers are driving innovation toward natural, chemical-free, and sustainable formulations. Additionally, strong marketing through social media, influencer promotions, and e-commerce platforms continues to enhance product visibility and adoption across varied demographics worldwide. According to data from the U.S. Department of Commerce, e-commerce sales in the United States reached new highs in 2024, with online sales accounting for a record 22.7% of total retail sales. This continues the trend of e-commerce consistently contributing at least 20% of U.S. retail sales since 2020.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 4.82 Billion
Market Size 2030USD 7.01 Billion
CAGR 2025-20306.48%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Convenient and Time-Saving Haircare Solutions

One of the strongest drivers of the global dry shampoo market is the increasing demand for quick, convenient, and on-the-go haircare products. Modern consumers, particularly in urban areas, lead fast-paced lifestyles with limited time for traditional hair washing and styling routines. Dry shampoo provides an effective solution by instantly refreshing the hair, absorbing excess oil, and adding volume without the need for water. This convenience appeals not only to working professionals but also to students, travelers, and fitness enthusiasts who require a fast solution between washes. The trend is especially strong among women balancing professional and personal commitments, as well as men who are increasingly investing in grooming products. With growing awareness of scalp and hair health, many consumers now view dry shampoo as a staple in their personal care regimen rather than an occasional substitute.

Key Market Challenges

Concerns Over Ingredients and Health Risks

A major challenge facing the dry shampoo market is growing scrutiny over product safety and ingredient transparency. Traditional dry shampoos, particularly aerosol sprays, often contain chemicals such as butane, isobutane, propane, talc, and parabens. These ingredients have raised concerns about scalp irritation, respiratory issues, and potential long-term health effects. In recent years, several brands faced recalls due to the presence of benzene, a known carcinogen, in aerosol dry shampoos. Such recalls not only damage consumer trust but also lead to stricter regulations and compliance costs for manufacturers. Furthermore, health-conscious consumers are increasingly demanding "clean beauty" products free from harmful chemicals, synthetic fragrances, and allergens. Meeting these expectations requires brands to reformulate products with safer, natural ingredients without compromising on performance, which often increases production costs. If not addressed effectively, safety concerns could limit adoption among cautious consumers and hinder overall market growth.

Key Market Trends

Digital Marketing and Influencer-Driven Consumer Engagement

Social media and digital marketing are reshaping how dry shampoos are promoted and embraced worldwide. Influencers, beauty bloggers, and hairstylists regularly share styling tips, tutorials, and reviews, positioning dry shampoo as an essential part of modern haircare routines. Viral TikTok and Instagram content-especially before-and-after results-greatly influence awareness and purchase decisions among younger consumers. Alongside this, direct-to-consumer (DTC) models and e-commerce platforms are extending the reach of both established and emerging brands beyond physical retail. These channels also foster consumer feedback, product customization, and subscription-based services. Notably, around 65% of haircare brands are now adopting AI-driven personalization, using advanced technologies to analyze hair type, scalp condition, and hydration needs. This enables targeted product recommendations and ongoing support for healthier hair. Such digital-first strategies have propelled dry shampoo from a niche product to a mainstream beauty must-have.

Key Market Players

  • Procter & Gamble Company
  • Kao Corporation
  • The Estee Lauder Companies
  • Shiseido Company Ltd.
  • L'Oreal SA
  • Henkel AG & Co. KGaA
  • Revlon Inc.
  • Church & Dwight Co, Inc.
  • Unilever plc
  • Coty Inc.

Report Scope:

In this report, the Global Dry Shampoo Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dry Shampoo Market, By Type:

  • Spray
  • Powder
  • Foam

Dry Shampoo Market, By Function:

  • Anit-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Daily Care

Dry Shampoo Market, By Distribution Channel:

  • Online
  • Offline

Dry Shampoo Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Dry Shampoo Market.

Available Customizations:

Global Dry Shampoo Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Dry Shampoo Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Spray, Powder, Foam)
    • 5.2.2. By Function (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Dry Shampoo Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Function
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Dry Shampoo Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Function
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Dry Shampoo Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Function
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Dry Shampoo Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Function
        • 6.3.3.2.3. By Distribution Channel

7. Europe Dry Shampoo Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Function
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Dry Shampoo Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Function
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Dry Shampoo Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Function
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Dry Shampoo Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Function
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Dry Shampoo Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Function
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Dry Shampoo Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Function
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Dry Shampoo Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Function
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Dry Shampoo Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Function
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Dry Shampoo Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Function
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Dry Shampoo Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Function
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Dry Shampoo Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Function
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Indonesia Dry Shampoo Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Function
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Dry Shampoo Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Function
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Dry Shampoo Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Function
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Dry Shampoo Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Function
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Dry Shampoo Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Function
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Dry Shampoo Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Function
        • 9.3.4.2.3. By Distribution Channel

10. South America Dry Shampoo Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Function
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Dry Shampoo Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Function
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Dry Shampoo Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Function
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Dry Shampoo Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Function
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Procter & Gamble Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Kao Corporation
    • 15.1.3. The Estee Lauder Companies.
    • 15.1.4. Shiseido Company Ltd
    • 15.1.5. L'Oreal SA
    • 15.1.6. Henkel AG & Co. KGaA
    • 15.1.7. Unilever plc
    • 15.1.8. Revlon Inc.
    • 15.1.9. Church & Dwight Co, Inc.
    • 15.1.10. Coty Inc.

16. Strategic Recommendations

17. About Us & Disclaimer