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洗髮精市場規模、佔有率和成長分析（按類型、劑型、價格分佈、髮質、通路和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1904283

洗髮精市場規模、佔有率和成長分析（按類型、劑型、價格分佈、髮質、通路和地區分類）－2026-2033年產業預測

Shampoo Market Size, Share, and Growth Analysis, By Type (Medicated, Non-Medicated), By Form (Liquid, Bar), By Price, By Hair Type, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球洗髮精市場規模將達到 359.6 億美元，到 2025 年將達到 374.3 億美元，到 2033 年將達到 516.2 億美元，預測期（2026-2033 年）的複合年成長率為 4.1%。

全球洗髮精市場正經歷成長，這主要得益於消費者個人衛生意識的提高、都市化的加速以及對環保產品需求的日益成長。技術創新和個人化配方正在影響消費者的選擇，尤其體現在消費者對天然成分的顯著偏好。永續發展趨勢和網紅行銷進一步推動了市場動態。隨著城市環境的擴張，消費者，尤其是在新興市場，越來越傾向於選擇高階護髮產品。環保意識強的消費者正在積極尋找含有天然和有機成分的洗髮水，因為清潔和綠色美容的趨勢正從小眾走向主流。然而，激烈的市場競爭、高階成分成本的上漲以及對合成化學物質監管的日益嚴格等挑戰也構成了阻礙，迫使品牌優先考慮研發投入，以滿足不斷變化的消費者偏好。

全球洗髮精市場按類型、劑型、價格、髮質、通路和地區細分。按類型分類，洗髮精為藥品和準藥品。依劑型分類，洗髮精為液體、固態、粉末及其他劑型。依價格分類，洗髮精為價格分佈、中價格分佈和高價格分佈。依髮質分類，洗髮精為正常髮質、乾性髮質、油性髮質、捲髮或波浪髮質、直髮及其他髮質。依通路分類，洗髮精為線上和線下通路。按地區分類，洗髮精為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球洗髮精市場成長要素

全球洗髮精市場正經歷顯著成長，各大品牌紛紛利用先進技術開發各種頭髮和頭皮問題的專業配方。企業積極採用微膠囊化等創新技術，可緩慢釋放活性成分，進而達到持久的功效。這種朝向更個人化護髮方案的轉變，促使消費者更加青睞針對特定問題（例如脫髮和頭皮屑）的洗髮精。因此，在這些技術進步的推動下，市場收入不斷成長，反映了護髮行業向客製化健康和美容產品發展的更廣泛趨勢。

限制全球洗髮精市場的因素

全球洗髮精市場面臨著許多挑戰，其中關鍵原料（例如界面活性劑和精油）價格的不可預測波動尤為突出。這些價格波動直接影響生產成本，迫使製造商相應調整定價策略。原物料成本上漲往往導致業內企業必須提高零售價格以維持盈利。這種原物料價格波動的循環為品牌帶來了不確定性，品牌面臨雙重壓力：既要應對不斷上漲的成本，又要維持產品價格的競爭力。因此，這種情況嚴重阻礙因素了洗髮精市場的成長。

全球洗髮精市場趨勢

全球洗髮精市場正呈現出顯著的永續永續性趨勢，消費者越來越重視環保和可生物分解的產品。這一轉變源於人們對環境問題的日益關注，尤其是塑膠廢棄物和微塑膠的影響。為了因應這一趨勢，各大品牌紛紛推出創新產品系列，強調永續成分和採用再生材料製成的包裝。這種對環保解決方案的關注反映了美容行業對透明度和責任感的日益成長的需求。隨著消費者眼光的不斷提升，製造商面臨著將產品與這些價值觀相契合的壓力，這使得永續性成為推動洗髮精市場成長的關鍵因素。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 墨西哥
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

L'Oreal
Procter & Gamble
Unilever Plc
Henkel AG & Co. KGaA
Shiseido Company, Limited
Kao Corporation
Godrej Consumer Products Limited
Revlon, Inc.
Amway Corporation
Coty Inc.
Johnson & Johnson
Estee Lauder Companies Inc.
Olaplex Holdings, Inc.
Oriflame Cosmetics Global SA
Natura & Co Holding SA
Colgate-Palmolive Company
Bath & Body Works
Moroccanoil
PAI-SHAU
Amka Products

結論與建議

簡介目錄

Product Code: SQMIG30L2298

Global Shampoo market size was valued at USD 35.96 Billion in 2024 and is poised to grow from USD 37.43 Billion in 2025 to USD 51.62 Billion by 2033, growing at a CAGR of 4.1% during the forecast period (2026-2033).

The global shampoo market is experiencing growth fueled by heightened consumer awareness of personal hygiene, urbanization, and an increasing demand for eco-friendly products. Innovations in technology and personalized formulations are influencing consumer choices, with a notable shift toward natural ingredients. Sustainability trends and influencer marketing further enhance market dynamics. As urban environments expand, there is a growing inclination for premium hair care solutions, particularly in emerging markets. Eco-conscious consumers are actively seeking shampoos with natural and organic components, as the focus on clean and green beauty transitions from niche to mainstream. However, challenges such as intense competition, rising costs of premium ingredients, and stricter regulations on synthetic chemicals pose obstacles, prompting brands to prioritize research and development to meet evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Market Segments Analysis

The global Shampoo Market is segmented by Type, Form, Price, Hair Type, Distribution Channel and region. Based on Type, the market is segmented into Medicated and Non-Medicated. Based on Form, the market is segmented into Liquid, Bar, Powder and Others. Based on Price, the market is segmented into Low, Medium and High. Based on Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Market

The Global Shampoo market is experiencing significant growth as brands leverage advanced technologies to develop specialized formulations targeting diverse hair and scalp concerns. Companies are increasingly adopting innovative techniques, such as microencapsulation, which allows for the gradual release of active ingredients to provide prolonged benefits. This shift towards more personalized hair care solutions has led to a surge in consumer preference for shampoos that address specific issues like hair loss and dandruff. As a result, the market is witnessing an increase in revenue driven by these technological advancements, reflecting a broader trend towards customized health and beauty products in the hair care industry.

Restraints in the Global Shampoo Market

The global shampoo market faces notable challenges due to the unpredictable costs of essential raw materials, such as surfactants and essential oils. This volatility in pricing directly impacts production expenses, compelling manufacturers to alter their pricing strategies accordingly. As raw material costs rise, companies in the industry often find it necessary to increase retail prices to maintain profitability. This cycle of fluctuating ingredient prices creates uncertainty for brands, which must navigate the dual pressures of managing cost increases while striving to keep their products competitively priced. Consequently, this dynamic poses a significant restraint on growth within the shampoo market.

Market Trends of the Global Shampoo Market

The global shampoo market is witnessing a notable trend toward sustainability, with consumers prioritizing eco-friendly and biodegradable products. This shift is fueled by increasing awareness of environmental issues, particularly the impact of plastic waste and microplastics. Brands are responding by launching innovative lines that emphasize sustainable ingredients and packaging, often made from recycled materials. This focus on eco-conscious solutions reflects a broader demand for transparency and responsibility within the beauty sector. As consumers become more discerning about their choices, manufacturers are compelled to align their offerings with these values, making sustainability a key driver of growth in the shampoo market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Supply & Demand Trend Analysis
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Customer Buying Behaviour
Raw Material Analysis
Patent Analysis
Case Study Analysis

Global Shampoo Market Size by Type & CAGR (2026-2033)

Market Overview
Medicated
Non-Medicated

Global Shampoo Market Size by Form & CAGR (2026-2033)

Market Overview
Liquid
Bar
Powder
Others

Global Shampoo Market Size by Price & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Shampoo Market Size by Hair Type & CAGR (2026-2033)

Market Overview
Normal Hair
Dry Hair
Oily Hair
Curly or Wavy Hair
Straight Hair
Others

Global Shampoo Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline
- Supermarket/Hypermarket
- Convenience Stores
- Others

Global Shampoo Market Size & CAGR (2026-2033)

North America (Type, Form, Price, Hair Type, Distribution Channel)
- US
- Canada
Europe (Type, Form, Price, Hair Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Price, Hair Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Price, Hair Type, Distribution Channel)
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa (Type, Form, Price, Hair Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olaplex Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oriflame Cosmetics Global SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co Holding SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Moroccanoil
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PAI-SHAU
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amka Products
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments