美容和保健產品市場規模、佔有率、成長分析（按類型、分銷管道、最終用戶和地區）—2025 年至 2032 年行業預測

全球美容和保健產品市場預計將在 2023 年達到 5,572 億美元，從 2024 年的 6,001 億美元成長到 2032 年的 10863.1 億美元，在預測期內（2025-2032 年）的複合年成長率為 7.7%。

全球美容保健產品市場正在經歷顯著成長，這主要得益於消費者對整體健康和自我護理的關注。這種快速成長的特點是，消費者對兼具美觀和健康益處的天然、有機和清潔產品的需求不斷成長。社群媒體和健康部落客的影響力持續塑造消費者偏好，並推動產業趨勢。然而，市場已經飽和，為品牌帶來了挑戰，包括價格戰和營運成本上升。此外，製造商必須不斷適應消費者對永續和環保產品的期望，並應對不斷變化的成分和產品標籤相關法規。為了建立信任並消除人們對「綠色清洗」的擔憂，品牌必須優先考慮其產品和實踐的真正透明度。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

美容和保健產品市場規模（按類型和複合年成長率）（2025-2032）

• 市場概覽
• 護膚
  • 保濕霜
  • 清潔劑
  • 美容精華液
• 護髮
  • 洗髮精
  • 護髮素
  • 治療
• 化妝品
• 健康補充品
  • 維他命
  • 礦物
• 個人護理
  • 沐浴露
  • 除臭劑

美容和保健產品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 網路零售
• 超級市場/大賣場
• 專賣店
• 藥局和藥局

美容和保健產品市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 個人消費者
• 沙龍和水療中心
• 飯店及餐飲業

美容及保健產品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（United States）
• Procter & Gamble（P&G）（United States）
• Unilever PLC（United Kingdom）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Coty Inc.（United States）
• LVMH Moet Hennessy Louis Vuitton（France）
• Amorepacific Corporation（South Korea）
• Natura & Co（Brazil）
• Puig（Spain）
• Chanel（France）
• Revlon, Inc.（United States）

結論和建議

Global Beauty and Wellness Products Market size was valued at USD 557.2 billion in 2023 and is poised to grow from USD 600.1 billion in 2024 to USD 1086.31 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The global beauty and wellness products market is experiencing substantial growth, primarily fueled by consumers' focus on holistic health and self-care. This surge is characterized by a rising demand for natural, organic, and clean products that deliver both aesthetic and wellness benefits. The influence of social media and wellness bloggers continues to shape consumer preferences, driving trends in the industry. However, the market faces challenges, including saturation, leading to price competition and elevated operational costs for brands. Additionally, manufacturers must constantly adapt to consumer expectations for sustainable, eco-friendly products and navigate evolving regulations surrounding ingredients and product claims. To build trust and counter concerns over "greenwashing," brands must prioritize genuine transparency in their offerings and practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty and Wellness Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty and Wellness Products Market Segments Analysis

Global Beauty and Wellness Products Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Skincare, Haircare, Makeup & Cosmetics, Wellness Supplements and Personal Care. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets/Hypermarkets, Specialty Stores and Pharmacies & Drugstores. Based on End User, the market is segmented into Individual Consumers, Salons & Spas and Hotels & Hospitality. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty and Wellness Products Market

The modern perception of beauty increasingly intertwines with the concept of overall wellness. Consumers are now seeking products that not only enhance their appearance but also contribute to their mental and physical well-being. This shift in priorities fuels the demand for items that emphasize natural ingredients, offer therapeutic benefits, and align with self-care practices. As individuals become more aware of the holistic nature of beauty, their purchasing choices increasingly reflect a desire for products that support both aesthetic improvement and a healthier lifestyle, driving growth within the beauty and wellness products market.

Restraints in the Global Beauty and Wellness Products Market

The global beauty and wellness products market faces significant challenges due to its highly competitive nature, characterized by a vast array of brands ranging from established multinational corporations to emerging indie startups. This competitive landscape necessitates substantial marketing investments, intensifying pricing pressures and driving ongoing innovation efforts aimed at capturing and retaining consumer interest. As a result, new entrants often find it difficult to differentiate themselves and gain market traction amidst the fierce rivalry present, creating barriers to success for those looking to establish a foothold in this vibrant yet challenging industry.

Market Trends of the Global Beauty and Wellness Products Market

The global beauty and wellness products market is increasingly influenced by the "clean beauty" movement, which emphasizes the demand for products free from controversial chemicals and harmful additives. Consumers are now more discerning, seeking transparency in ingredient lists and wishing to understand the sourcing and production methods behind their favorite brands. This heightened awareness compels companies to not only reformulate their offerings to align with these ideals but also to adopt greater accountability in their marketing strategies. As a result, brands that prioritize clean, sustainable practices and foster open communication with consumers are likely to gain a competitive edge in this evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Beauty and Wellness Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skincare
  • Moisturizers
  • Cleansers
  • Serums
• Haircare
  • Shampoos
  • Conditioners
  • Treatments
• Makeup & Cosmetics
• Wellness Supplements
  • Vitamins
  • Minerals
• Personal Care
  • Body Wash
  • Deodorants

Global Beauty and Wellness Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies & Drugstores

Global Beauty and Wellness Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Individual Consumers
• Salons & Spas
• Hotels & Hospitality

Global Beauty and Wellness Products Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations