泰國健康與保健市場

2024年，健康和保健仍然是影響泰國包裝食品和飲料市場的核心因素，消費者越來越重視適度享受與長期健康之間的平衡。人們對肥胖、糖尿病和文明病風險的認知不斷提高，並持續影響日常購買決策，尤其是在糖分攝取、脂肪攝取量和整體營養價值方面。泰國消費者更傾向於循序漸進地改善健康狀況，而不是進行劇烈的飲食改變。

Euromonitor International發布的《泰國健康與保健市場報告》追蹤了健康相關產品類型的發展，以及各食品細分市場中競爭品牌的健康意識定位。該報告提供2021年至2025年的最新零售銷售數據，便於將不同健康與保健品類以及特定細分市場與整體市場進行比較。報告重點關注主要企業和品牌，並對影響市場的關鍵因素進行策略分析，包括新產品開發、法律環境和生活方式的影響。報告也對2030年的市場發展趨勢進行了預測。

目標產品：健康食品烹飪原料和已調理食品、健康乳製品和乳製品替代品、健康熱飲、健康零食、健康軟性飲料、健康主食

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細整體情況健康和保健市場。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 五年預測可以幫助您評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 健康意識和負責任的行為改變了日常消費。

產業表現

• 減少糖分攝取已成為一項重要的健康措施。
• 功能性營養助力各品類優質化。
• 天然和清潔標籤的標識能夠增強信任和信心。

未來展望

• 以健康主導的創新將變得更加複雜和綜合。

國家報告免責聲明

泰式熱飲

關鍵數據結果

2024年的發展

• 健康定位已不再侷限於減糖。

產業表現

• 受監管主導的配方調整重塑了熱飲產品組合
• 維生素強化劑保持了其主流吸引力
• 咖啡和茶的天然成分很重要。

未來展望

• 功能性益處拓展了人們對健康的預期
• 優質的維生素來源仍然是關鍵的差異化因素。
• 自然體位演進為高階健康

分類資料

國家報告免責聲明

泰國HW軟性飲料

關鍵數據結果

2024年的發展

• 監管壓力加速糖配方改良

產業表現

• 減少糖分攝取成為促進健康和幸福的核心驅動力。
• 礦物質定位有助於高階瓶裝水的成長
• 自然的擺放位置提升了果汁和椰子水的吸引力。

未來展望

• 減糖改變了創新和定價策略
• 礦泉水依靠情感品牌塑造和差異化策略。
• 天然成分與功能性植物來源保濕相結合

分類資料

國家報告免責聲明

泰國HW零食

關鍵數據結果

2024年的發展

• 健康零食的消費族群正在超越其小眾族群。

產業表現

• 透過美味的零食和點心強化「對你更有益」的定位
• 由於食材簡單且零食天然，天然食材仍具有吸引力。
• 隨著減少糖分攝取成為習慣，無糖產品的說法越來越受歡迎。

未來展望

• 適度的放縱和功能性零食將塑造未來的創新。
• 人們對潔淨標示的期望強化了「天然」這一說法。
• 儘管糖果甜點配方和種類不斷擴展，但無糖糖果仍然是糖果甜點行業的主打產品。

分類資料

國家報告免責聲明

泰國HW乳製品及替代品

關鍵數據結果

2024年的發展

• 功能性營養改變了日常乳製品消費

產業表現

• 增強的功能將推動成長
• 礦物質強化有助於骨骼健康和整體健康。
• 富含維生素的乳製品廣受消費者歡迎。

未來展望

• 優質化和功能優勢將塑造未來的需求。
• 礦物質強化是一項長期的健康優先事項。
• 富含維生素的乳製品符合預防保健趨勢

分類資料

國家報告免責聲明

泰式HW烹調食材與餐點

關鍵數據結果

2024年的發展

• 注重健康的配方改變重塑了以便利性為導向的品類

產業表現

• 以健康主導的創新兼顧營養、便利性和價格優勢
• 標籤更簡潔、鹽分減少，使得天然產品的定位變得更重要
• 素食和植物來源食品在日常烹飪中越來越普遍。

未來展望

• 個人化營養和植物性飲食將推動未來的成長
• 透明度高，低鈉，並以天然成分為支撐
• 素食菜餚的食材和種類均已標準化。

分類資料

國家報告免責聲明

泰國主食

關鍵數據結果

2024年的發展

• 健康升級改變日常必需品

產業表現

• 注重健康的食品改良措施促進了對主食的需求。
• 以米為代表的有機食品正變得越來越受歡迎。
• 透過了解全穀穀物和低升糖指數食物，可以增強自然的飲食定位。

未來展望

• 功能價值和優質健康屬性將塑造未來的成長。
• 有機食品市場雖然小眾，但其成長動力源自於人們的健康意識。
• 隨著纖維和糖含量的降低，天然成分的說法也在不斷變化。

分類資料

國家報告免責聲明

Health and wellness remained a central force shaping Thailand's packaged food and beverage landscape in 2024, as consumers increasingly balanced enjoyment with moderation and long-term wellbeing. Rising awareness of obesity, diabetes and lifestyle-related health risks continued to influence everyday purchasing decisions, particularly around sugar intake, fat consumption and overall nutritional quality. Rather than radical dietary change, Thai consumers favoured incremental improvements, embracin...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health-driven moderation reshapes everyday consumption

INDUSTRY PERFORMANCE

• Sugar reduction becomes a structural health priority
• Functional nutrition supports premiumisation across categories
• Natural and clean-label cues reinforce trust and reassurance

WHAT'S NEXT

• Health-driven innovation becomes more sophisticated and integrated

COUNTRY REPORTS DISCLAIMER

HW HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health positioning evolves beyond sugar reduction

INDUSTRY PERFORMANCE

• Regulation-driven reformulation reshapes hot drinks portfolios
• Vitamin fortification sustains mainstream appeal
• Natural cues gain importance in coffee and tea

WHAT'S NEXT

• Functional benefits broaden health expectations
• Good source of vitamins remains a core differentiator
• Natural positioning evolves toward premium wellness

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SOFT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sugar reformulation accelerates amid regulatory pressure

INDUSTRY PERFORMANCE

• Reduced sugar becomes the central health and wellness driver
• Mineral positioning supports premium bottled water growth
• Natural positioning strengthens juice and coconut water appeal

WHAT'S NEXT

• Sugar reduction reshapes innovation and pricing strategies
• Mineral water relies on emotional branding and differentiation
• Natural claims converge with functional and plant-based hydration

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Better for you snacking expands beyond niche audiences

INDUSTRY PERFORMANCE

• Better for you positioning strengthens across savoury snacks and treats
• Natural cues remain relevant through ingredient simplicity and snack credibility
• No sugar claims gain momentum as sugar reduction becomes habitual

WHAT'S NEXT

• Permissible indulgence and functional snacking shape future innovation
• Clean label expectations reinforce natural as a supporting claim
• No sugar remains central in confectionery as reformulation and variety expand

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Functional nutrition reshapes everyday dairy consumption

INDUSTRY PERFORMANCE

• Functional fortification becomes a core growth driver
• Mineral enrichment supports bone and overall health positioning
• Vitamin-fortified dairy maintains broad consumer appeal

WHAT'S NEXT

• Premiumisation and functional benefits shape future demand
• Mineral fortification remains a long-term health priority
• Vitamin-enriched dairy aligns with preventive wellness trends

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW COOKING INGREDIENTS AND MEALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven reformulation reshapes convenience-led categories

INDUSTRY PERFORMANCE

• Health-led innovation balances nutrition, convenience and affordability
• Natural positioning gains relevance through cleaner labels and reduced salt
• Vegetarian and plant-based claims expand across everyday cooking

WHAT'S NEXT

• Personalised nutrition and plant-based eating drive future growth
• Natural claims supported by transparency and sodium reduction
• Vegetarian options normalise across cooking ingredients and meals

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER

HW STAPLE FOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health-driven upgrades reshape everyday staples

INDUSTRY PERFORMANCE

• Health-conscious reformulation supports staple food demand
• Organic staples gain traction, led by rice
• Natural positioning strengthens through whole grains and low GI awareness

WHAT'S NEXT

• Functional value and premium health attributes shape future growth
• Organic remains niche but supported by health awareness
• Natural claims evolve alongside fibre and sugar reduction

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

COUNTRY REPORTS DISCLAIMER