健康與保健市場規模、佔有率及成長分析（按營養補充品、減重產品、機能性食品及地區分類）－2026-2033年產業預測

預計到 2024 年，全球健康和保健市場規模將達到 6.64 兆美元，從 2025 年的 7.22 兆美元成長到 2033 年的 14.18 兆美元，在預測期（2026-2033 年）內複合年成長率為 8.8%。

人們日益意識到久坐不動的生活方式、不健康的飲食習慣以及壓力相關疾病的危害，這正在重塑全球健康產業格局。消費者越來越重視身體健身、心理健康和整體自我護理，從而推動了對保健品、有機食品、健身房會員卡、冥想應用程式和健康療養中心的需求。倡導長期健康策略的教育舉措和意見領袖進一步強化了這一趨勢。此外，穿戴式裝置和人工智慧應用程式等健康科技的進步，使消費者能夠有效地監測自身健康狀況。遠端醫療服務進一步擴大了人們獲取健康諮詢和支援的管道，促進了個人化健康方案的實施。這些因素共同推動了市場成長，並加深了消費者與健康品牌的互動。

全球健康與保健市場按膳食補充劑、減重計畫、機能性食品和地區進行細分。膳食補充劑細分市場包括維生素和礦物質、草藥補充劑、蛋白質和營養粉、 Omega-3脂肪酸和其他產品。減重計畫細分市場包括代餐計畫、個人化飲食計畫、行為和生活方式指導和其他計畫。機能性食品細分市場包括益生菌和益生元、強化食品、植物蛋白和替代蛋白和其他產品。依地區分類，市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球健康與保健市場促進因素

全球健康與保健市場的主要驅動力是消費者對健康生活方式和預防性醫療保健重要性的認知不斷提高。這種意識提升的提升源於文明病的增加、數位平台健康資訊的普及以及人們對整體健康理念日益成長的追求。消費者正在尋求改善身心健康的解決方案，並且更願意投資於天然、有機和有益健康的產品。消費行為的這種轉變正在推動行業創新，並促進健康食品、膳食補充劑、健身計劃和健康服務等領域的產品和服務拓展，從而推動市場成長。

全球健康與保健市場面臨的限制因素

影響全球健康與保健市場的主要限制因素之一是健康產品和保健趨勢相關虛假資訊的氾濫。社群媒體和檢驗的網路資訊來源的激增，導致相互矛盾甚至誤導性的健康建議層出不窮，令消費者感到困惑。這不僅損害了值得信賴的健康與保健品牌的聲譽，也阻礙了消費者做出明智的購買決策。此外，產品安全性和有效性方面的監管挑戰可能會阻礙潛在的市場進入者，並限制行業的創新和成長機會。有效管理訊息傳播對於克服這些挑戰至關重要。

全球健康與保健市場趨勢

全球健康與保健市場正呈現出顯著的個人化營養趨勢。消費者越來越傾向於尋求根據自身生理特徵和生活方式量身定做的個人化健康解決方案。借助人工智慧和生物技術的進步，新興企業和成熟公司都在提供基於DNA分析和腸道微生物群組成等因素的個人化飲食計畫、營養補充劑和健康建議。這一趨勢不僅提升了用戶參與度，也推動了預防性醫療保健策略的創新。隨著越來越多人重視個人化的飲食選擇，市場正朝著專注於客製化的健康解決方案的方向發展，這反映出醫療保健管理正朝著更全面、更個人化的方向轉變。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究

全球健康與保健市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 機能性食品和飲料
• 美容及個人保健產品
• 預防性和個人化醫療產品
• 其他

全球健康與保健市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 營養與體重管理
• 心臟和腸道健康
• 免疫
• 骨骼健康
• 皮膚健康
• 其他

全球健康與保健市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Abbott Laboratories（USA）
• Eli Lilly and Company（USA）
• Grifols, SA（Spain）
• Ferring Pharmaceuticals（Switzerland）
• Essity AB（Sweden）
• OSIM International（Singapore）
• Zydus Wellness（India）
• USANA Health Sciences（USA）
• Life Time Group Holdings（USA）
• OneSpaWorld Holdings（Bahamas）
• Waldencast plc（USA）
• Regis Corporation（USA）
• Vitadrop（Australia）
• Novo Nordisk（Denmark）
• Johnson & Johnson（USA）
• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• GNC Holdings（USA）
• Nature's Bounty（USA）

結論與建議

Global Health and Wellness Market size was valued at USD 6.64 Trillion in 2024 and is poised to grow from USD 7.22 Trillion in 2025 to USD 14.18 Trillion by 2033, growing at a CAGR of 8.8% during the forecast period (2026-2033).

The increasing awareness of the detrimental effects of sedentary lifestyles, unhealthy diets, and stress-related conditions is reshaping the global landscape of health and wellness. Consumers are prioritizing physical fitness, mental health, and holistic self-care practices, leading to heightened demand for health supplements, organic food, gym memberships, mindfulness apps, and wellness retreats. This trend is bolstered by educational initiatives and influencers advocating for long-term health strategies. Additionally, advancements in health and wellness technology, such as wearable devices and AI-driven applications, empower consumers to monitor their well-being effectively. Telehealth services further enhance access to health advice and support, fostering a personalized approach to wellness. Together, these factors drive market growth and deepen consumer engagement with health and wellness brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Health and Wellness market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Health and Wellness Market Segments Analysis

The global health and wellness market is segmented based on dietary supplements, weight loss programs, functional foods, and region. In terms of dietary supplements, the market is grouped into vitamins & minerals, herbal supplements, protein & nutritional powders, omega-3 & fatty acids, and others. Based on weight loss programs, the market is segmented into meal replacement plans, personalized diet programs, behavioral & lifestyle coaching, and others. Based on functional foods, the market is segmented into probiotics & prebiotics, fortified & enriched foods, plant-based & alternative proteins, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Health and Wellness Market

A key market driver for the Global Health and Wellness Market is the increasing consumer awareness regarding the importance of a healthy lifestyle and preventive healthcare. This heightened awareness is fueled by a growing prevalence of lifestyle-related diseases, the proliferation of health information through digital platforms, and a rising trend towards holistic well-being. Consumers are more inclined to invest in natural, organic, and health-promoting products, seeking solutions that enhance their physical and mental well-being. This shift in consumer behavior is pushing industries to innovate and expand their offerings in health foods, supplements, fitness programs, and wellness services, thus driving market growth.

Restraints in the Global Health and Wellness Market

One significant restraint impacting the global health and wellness market is the rising prevalence of misinformation surrounding health products and wellness trends. The proliferation of social media and unverified online sources has led to the spread of contradictory and often misleading health advice, causing confusion among consumers. This not only undermines the credibility of reputable health and wellness brands but also leads to consumer hesitancy in making informed purchasing decisions. Furthermore, regulatory challenges concerning product safety and efficacy may deter potential market entrants, limiting innovation and growth opportunities within the industry. Effective management of information dissemination is crucial for overcoming these challenges.

Market Trends of the Global Health and Wellness Market

The global health and wellness market is witnessing a significant trend towards personalized nutrition, where consumers increasingly seek tailored health solutions that cater to their unique biological and lifestyle profiles. Leveraging advancements in AI and biotechnology, both startups and established companies are delivering individualized diet plans, supplements, and wellness recommendations based on factors like DNA analysis and gut microbiome composition. This movement not only boosts user engagement but also fuels innovation in preventive health strategies. As more individuals prioritize tailored dietary choices, the market is evolving to emphasize customized wellness solutions, reflecting a wider shift towards holistic and personalized health management.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Health and Wellness Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Functional Foods and Beverages
• Beauty and Personal Care Products
• Preventive and Personalized Medicinal Products
• Others

Global Health and Wellness Market Size by Application & CAGR (2026-2033)

• Market Overview
• Nutrition & Weight Management
• Heart & Gut Health
• Immunity
• Bone Health
• Skin Health
• Others

Global Health and Wellness Market Size & CAGR (2026-2033)

• North America (Product Type, Application)
  • US
  • Canada
• Europe (Product Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grifols, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferring Pharmaceuticals (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSIM International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zydus Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Time Group Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpaWorld Holdings (Bahamas)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast plc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitadrop (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations